剑桥商务英语Unit 9 Packing and Shipping

1、商务英语商务英语作者：作者： 阮绩智阮绩智 责任编辑：张琛出版日期：2011年12月IDPN: 308-2011-58课件章数：12 Learning Objectives Make enquiries about packing and shipping; Introduce packing and shipping; Make packing and shipping requirements; Negotiate terms of packing and shipment; Write a shipping instruction and shipping advice.Anything

2、 unexpected may happen like a bolt from the blue. A Chinese ProverbSpeaking TaskStarting Up 1Listening Task23Reading Task 5Writing TaskFollow-up Practice64543216Contents9.1 Starting Up9.1 Starting Up 9.1.1 There are different types of packing. Work with your partner to work out as many words and phr

3、ases as possible that are associated with packing and packaging and then explain the function of each.outer packingPackingModes of Transportocean transport letter of credit9.1.2 In international trade, it is very important to choose a right mode of shipment, because this concerns the safety of goods

4、, freight, time of arrival, sales of goods and so on. Now work out as many modes as you can that are associated with international cargo transport and tell the advantages and disadvantages of each. 1) What are the main factors that may influence the nature of packing? 2) When arranging shipment, wha

5、t factors do you usually take into consideration? Please list a number of factors in order of importance, and state your reasons.3) What should be taken into consideration when you decide the time of shipment? 9.1.3 Discuss the following questions in pairs or small groups. Packing is one of the impo

6、rtant ways to realize the value of commodities. It protects and prettifies commodities and forms an important process in the storage, transportation, and sales of commodities. In international trade, packing is also decisive in identifying commodities. Hence, packing is one of the key terms in busin

7、ess communication and negotiation.Shipment is a very important part of international trade because goods sold by the seller have to be delivered to the buyer abroad, and the delivery of the goods is to be made possible by transport service, by road, rail, sea and air. Usually there are three parties

8、 involved in most movements of goods: the consignor（委（委托人）托人）, the carrier（运输公司）（运输公司） and the consignee（受件人）（受件人）Shipment covers rather a wide range of work, such as buyers sending shipping instructions, sellers sending shipping advice, booking shipping space, chartering ships, appointing shipping

9、agent, arranging shipment, nomination of vessels, etc.Introductory Remark Cargoes fall into three groups: CargoesModes of Transport(International Cargo Transportation) Inland Trans. Water Trans. Containe（集装箱）r Trans. River-sea Costal Trans. Combined Sea Trans. Inshore Trans. Trans. Land Bridge Trans

10、. Ocean-going Trans. ICT Intl Multimodal Trans. Rail Trans. Land Trans. Air Trans. Road Trans. Pipe Trans. Postal Trans. Factors Influencing the Nature of Packing1. Value of the goods2. Nature of the transit3. Nature of the cargo4. Compliance with customs or statutory requirements5. Resale value of

11、packing material6. General fragility of cargo7. Variation in temperature during the course of transit8. Ease of handling and stowage9. Insurance acceptance conditions10. Cost of packing Pack the shipment in a strong container. Fill the containers to capacity. Distribute weight evenly within the cont

12、ainer. Use moisture resistant packing material, such as waterproof inner liners with moisture absorbing agents. Use the special containers provided by carriers and private leasing companies. Use shrink wrapping to help keep moisture out and prevent theft. Dont mark packages with the brand name of go

13、ods to prevent theft. Minimise volume and weight. Use cement coated nails. Use straps on packages for extra strength. Avoid over-packing. Use simple shipping marks if possible. Marketing packing should be beautiful and scientific. Avoid previously-used, old cartons. Use permanent markers to label pa

14、ckage. Remove old labels and obliterate old marking on package.Can you add more?Guidelines for Packing Your Products Time of Shipment/Delivery Ways to state the time of shipment in the contract 1. A definite time is given for shipment Shipment at or before the end of March . Shipment on or before Ma

15、y, 15th. Shipment not later than October 31st. Shipment during January. Shipment within sixty days. Shipment during Jan./Feb.2. When the payment is made by L/C, the time of shipment is usually made in connection with the time of receipt of L/C. The Buyer must open the relative L/C to reach the Selle

16、rs before 15 Oct. Shipment within 45 days after receipt of the relative L/C. 3. Recent shipment Immediate shipment Prompt shipment Shipment as soon as possible Considerations for deciding the time of shipment 1. The supply of the goods 2. Transportation 3. The market conditions of the goods 4. The c

17、onditions of the goodsIn this part you will listen to three passages about packing and shipping. Try to finish the exercises while listening. Are you ready?9.2 Listening Task 9.2.1 Listen to the conversation and answer the following questions.1) Why is packing considered to be particularly important

18、 in international trade? Answer:_2) What are the rights for both the importer and exporter in the sales contract regarding packing? Answer:_3) Why do large export firms establish a special department for export packing?Answer:_4) What are being done to ensure the safe transport of goods?Answer:_5) W

19、hat is the general plan in all packing?Answer: _Because goods have to travel long distances before reaching their destination across oceans or continents. Accidents, rough weather, unloading and reloading on the way, everything has to be taken into consideration.The importer has the right to expect

20、that his goods will reach him in perfect condition and the exporter has to get them into a nice, compact shape that will stay that way during the roughest journey.Nothing is more infuriating to an importer than to find his goods damaged or part missing on arrival; and nothing is more likely to an ex

21、porter than to lose a customer.New packing materials are being developed which are light and strong, and new methods being found to ensure the safe transport of goods. The general plan in all packing is not only to make the goods secure for the journey, but also pack the goods as lightly and compact

22、ly as possible in order to minimize the freight charges. 9.2.2 Listen to the passage and complete the following table. primary package can, bottle, jar, tube, carton, drum, etc. secondary packaging decorated carton, gift box tertiary packaging corrugated carton, pallets9.2.3Listen to the passage and

23、 fill in the missing parts cargomanifest bills of lading consignments documents insurance policy commercial invoice Customs and Excise Clearing and forwarding transportation loading and unloading dock services shipping marks stenciledidentifyingunloadedinspectedcleared destinationIn this part you ar

24、e going to read three dialogues and then you will be asked to answer some questions about what you have read.Please read louder! 9.3 Speaking Task 9.3.1 Conversation 1Mr. Wilson, a regular client of Mr. Huang from a Chinese tea export company, is talking with Mr. Huang about the packing before he pl

25、ays an order.1）What is the main purpose of Mr. Wilsons visit this time? Answer: 2）What improvement does Mr. Wilson suggest for the packing of green tea?Answer: 3）Why does Mr. Wilson think that the color of the packing should be more eye-catching?Answer: 4）Why does Mr. Wilson suggest eye-catching pac

26、king with traditional Chinese style?Answer: 5） What is Mr. Huangs reaction to Mr. Wilsons proposal? And why?Answer:6）What is Mr. Wilsons final reminder to the packing designers?Answer:To place another order with Mr. Huang for green tea.The packing should appeal more to the customers.Because the pack

27、ing should give the buyer an idea of what is packed inside. Because customers even can smell your culture before they open the box and drink the tea.Mr. Huang appreciates all the suggestions because Mr. Wilson points out the weaknesses in packing which may affect the reputation of products. Flimsy p

28、acking can make the feeling of expensiveness lose, and people wont believe products of high quality are wrapped inside with a poor packing. 9.3.2 Conversation 2Mr. Taylor from a British company is talking with Mr. Zhang a salesman from a Chinese company about packing. 1）What is the way of inner pack

29、ing for blouses？Answer: 2）What about the outer packing for the blouses?Answer: 3）Why are cartons used for packing blouses？Answer: 4）Why is Mr. Taylor worried about cartons for packing his goods?Answer: 5）What was Mr. Zhangs explanation then?Answer: 6）Did Mr. Taylor accept Mr. Zhangs way of packing t

30、he blouses in the end?Answer: As to the packing of blouses, a polythene wrapper is used for each article, all ready for window display. The blouses are packed 10 dozen to one carton, gross weight around 25 kilos a carton. The cartons are comparatively light and therefore easy to handle. Blouses are

31、not fragile goods. They can stand a lot of jolting.He is afraid that cartons are not strong enough for such a heavy load. Besides, the goods are to be transshipped at London. If the boxes are moved about on an open wharf, the dampness or rain may get into them. This would make the blouses spotted or

32、 ruined. The cartons lined with plastic sheets were waterproof, and as the boxes were made of cardboard, they would be handled with care. He couldnt decide himself. So he would phone his boss for instructions on the matter. 9.3.3 Conversation 3Mr. Eden, a British importer, purchases 6000 sets of bic

33、ycles from China. He is now negotiating the terms of shipment with Mr. Song, a salesman of a Chinese company.1）How was the time of delivery stated in Mr. Songs quotation?Answer: 2）What time did Mr. Eden want his goods shipped?Answer: 3）Why couldnt Mr. Song advance the shipment as Mr. Eden required?A

34、nswer: 4）What terms of shipment did they agree upon after negotiation? Answer: 5）If Mr. Eden wants the goods shipped in time, what should he do?Answer: 6） Why did Eden ask Mr. Song to send him the shipping advice as soon as the goods were on board?Answer: The time of delivery will be in November. He

35、 wanted shipment effected before late September. Because it took much time to prepare the goods, send the goods by train to the loading port, and book the space of a steamer. Besides, liner space for Europe up to the end of next month had been booked up. Shipment will be made by first available stea

36、mer in October with port of delivery being any European Main Port and transshipment not allowed.He should open the L/C in time and have it reach the seller 60 days before shipment. (Open).In this part you are going to read a passage and then you will be asked to answer some questions about what you

37、have read.9.4 Reading TaskPre-reading questions for pair work 1) What are the commonly used modes you know in international cargo transportation?2) In the transportation of goods, what factors do you have to consider?Answer the following questions 1）What are the major means of transportation mention

38、ed in the passage?Answer: 2）What transportation mode would be profitable to ship fancy fruits to the Pacific Northwest to Scandinavia?Answer: 3）What products can be transported by railroad? Why?Answer: 4）What has increased greatly over the past two decades? Why?Answer: The major means of transportat

39、ion mentioned in the passage are railroad, airplanes, ships, trucks, and pipelines.Jet-cargo aircraft.Bulk products that are low in value in relation to their weight and that must travel great distances. Because trains can go only where there are tracks, railroads can directly serve only points on r

40、ailroad lines.The use of air freight. Because air freight now uses high-speed, supercargo planes to move bulk goods. Containerization permits more efficient use of aspect in planes, and the speed of air transport allows great efficiency. 5）Why have waterways long served for transportation?Answer: 6）

41、Why are offshore ports being constructed for unloading?Answer: 7）What products can be transported by railroad? Why?Answer: Because cargo ships and barges move bulky goods at low cost and low speed. The loading of truck trailers directly onto ships and barges brings some flexibility to water transpor

42、tation. Barges moved by tugboats have long been used to move railroad cars. With the development of container ships, large quantities of goods can be stored in their holds and also in standardized and easy-to-handle containers on the decks. New super-ships are too big for many harbors, so offshore p

43、orts are being constructed for unloading. The use of air freight. Because air freight now uses high-speed, supercargo planes to move bulk goods. Containerization permits more efficient use of aspect in planes, and the speed of air transport allows great efficiency. In this part you are going to lear

44、n how to write shipping instructions and shipping advice. 9.5 Writing TaskShipping Instructions and Shipping Advice Shipment covers rather a wide range of work, such as booking shipping space, chartering ships, making customs declaration, etc. Before shipment, the buyers generally send their shippin

45、g requirements to the sellers, informing them in writing of the packing and marking, known as Shipping Instruction, and the sellers usually send a notice to the buyers by fax immediately after the goods are loaded on board the ship, advising them of the shipment, known as Shipping Advice. Letters re

46、garding shipment are usually written for the following purposes: to urge an early shipment, to amend shipping terms, to give shipping advice, to dispatch shipping documents and so on. Taking advantage of the letter the seller may also review the course of the transaction and express the desire for f

47、urtherdevelopment of business. ShipmentShipping Instruction Shipping instruction is given by the buyer or his forwarding agent to inform the seller of the packing and the matters concerning the shipment of the goods. Such letters may include packing instruction, special requests concerning the natur

48、e of the goods if any, the name of the vessel, and the time of its arrival and departure, etc. Sample Shipping InstructionShipping Advice The shipping advice is a notice to the importer on summary of the shipment. If a transaction is concluded on a CIF or CFR basis, the exporter should, before or af

49、ter effecting shipment, notify their dispatch to the importer. In case of CFR transaction, a shipping advice is also necessary for the importer to cover insurance of their goods based on the shipping advice. Moreover, the importer may know when to receive the goods and arrange with a customs broker

50、for the cargo clearance. Sometimes, Xeroxed copies of the relevant copies of shipping documents are also sent together with the advice to ensure that in case the original is belated, the importer can take delivery with them. What does a shipping advice usually include?A shipping advice usually inclu

51、des the following information: 1) The name of the ship used to dispatch the goods;2) The name of the goods, the quantity and value；3) The date and number of Bill of Lading;4) The date and number of the Contract;5) The name of the shipping port/loading port;6) The estimated time of departure (ETD);7)

52、 The estimated time of arrival;8) The packing conditions;9) Whether the draft drawn under the relevant L/C has been negotiated10)Together with relevant shipping documents (Xeroxed copies);11) Other information as delay of shipment, transshipment or change of L/C;12) Thanks for patronage.Sample Shipp

53、ing Advice Buyer: Kimpton Brothers Limited 10-14 Hewett Street London EC2A 3HA UKL/C No. KB11280S/C No. HZF11682Commodity: Dehydrated White Onion Slices 1st GradeQuantity: 20M/TTotal amount: US$ 40 000.00Carrying vessel: M.S. DONGFENGETD: May 2ETA: May 28Names of the shipping port and loading port:

54、from Shanghai to Antwerp You have just completed the arrangements for shipping the goods to a British company, Kimpton Brothers Limited. Now write a letter to notify their dispatch based on the following details.9.8 Follow-up Practice Yes, lets do it!We will practice what we have learnt in this unit

55、.9.8.1 Write down what you would say to each of the following questions or answers and then practice the dialogues with your partner.1) A: How are you going to pack these blouses? B: _2) A: What about the outer packing of the blouses? B: _3) A: Do you have any specific request for the packing? B: _4

56、) A: Im afraid the cardboard boxes are not strong enough to stand rough handling. Why not use wooden cases instead as outer packing? B: _5) A: It is imperative that you take special precautions to prevent a recurrence of this damage. B: _6) A: Would you please tell me when and how you ship the goods

57、? B: _ 7) A: How long does it usually take you to make delivery? B: _8) A: Could you do something to advance your time of shipment? B: _9) A: Dont you think its acceptable to have the goods transshipped at Hong Kong? B: _10) A: I should point out that we will ship the goods on time, but your L/C mus

58、t reach us 60 days before shipment. B: _9.8.2 Describe what the seller and buyer do when they deal with payment.SellerBuyer卖方保证使用符合出口标准的箱装材料卖方保证使用符合出口标准的箱装材料买主要求木箱包装，内衬防水材料买主要求木箱包装，内衬防水材料木箱包装成本高，瓦楞纸板箱能承受各种运输木箱包装成本高，瓦楞纸板箱能承受各种运输买主要求每个箱子里垫有泡沫塑料以免货物受压买主要求每个箱子里垫有泡沫塑料以免货物受压询问每件包装的重量与体积询问每件包装的重量与体积外包装上要标明

59、外包装上要标明“易碎品易碎品”和和“小心轻放小心轻放”字样字样123456 ImporterExporter进口商要求海运，尽快装运进口商要求海运，尽快装运10月份舱位已经订完，装船期不迟于月份舱位已经订完，装船期不迟于11月月10日日装运港上海，目的港鹿特丹装运港上海，目的港鹿特丹 用用“玫瑰玫瑰”号定期船运货号定期船运货由于货量大，要求允许分运和转运由于货量大，要求允许分运和转运不允许转运，但可分两批装运不允许转运，但可分两批装运装船后及时将装船通知发给进口商装船后及时将装船通知发给进口商1234567Describe what the importer and exporter do w

60、hen they talk about shipment.-9.8.3 Oral Presentation Give a short presentation on one of the following topics for at least 4 minutes. Be sure to make your ideas clear and logical with sufficient details. 9.8.4 Put the following Chinese in the brackets into English. We are confident that 我们产品的品质优良，特