PPTForBusinessEnglishCorrespondence商务英语信函

1、1.Why to learn the course? ? What is international trade It is the exchange of goods & services produced in one country with those produced in other countries.What are the ways to finalize it?which of them is more daily used? a. fairs and exhibition b. mutual visit c. correspondence2. What to learn?

2、 a. writing ways of business English correspondenceprinciples, structure, style and etc b. the sequence of international trade by letter -the stage of preparation -the stage of negotiation -the stage of fulfillment c. writing in several important trade waysagencies, compensation, economic and techni

3、cal cooperation3. How to learn?Theory SamplesMore practiceUnit 1 Basic Knowledge of Business Letter Writing Focus pointsDefine communicationList Objectives of communicationClassify communicationDiscuss barriers to communication Talk about writing principlesIntroduce structure Show format 1. Communic

4、ation Exchange of information, ideas, attitudes and emotions-either verbal or nonverbal-that produces a response between people. *Communication is basic to business.2. Objectives of communication (1) to be understood as exactly as we intended (2) to secure a desired response to what we communicate (

5、3) to build up goodwill3. Classification of communication (1) downward communication (2) upward communication (3) horizontal communication internal & external ? Which kind is more used in business4. Barriers to communication (1) difference on perception (2) lack of interestboth benefits and taste (3

6、) difference in culture (4) difference in political systems, economic development, export and import policies 5. Principles of communication7 “Cs”completeness concreteness clearness conciseness courtesy consideration correctness(1) completeness - see to it that all the matters are discussed and all

7、the questions are answered. - 5”Ws” & 1”H” Task: check it by “Ws” & “H” With reference to our deal, as per Quotation Sheet , we would offer by fax no later than October 10, 2009. eg. Transport: the goods can be delivered.(2) Concreteness -be specific and definite eg. We have received with thanks you

8、r check, the amount has been placed to your credit. whats the number and amount of the check? whats the use of money? We have received with thanks your check No. 245 for US. $200,000 in payment of our Order 123. eg. These brakes stop a car within a short distance. What is the type of the brake? What

9、 car will be stopped? How long does a short distance mean? These type SMOZ power brakes can stop a 4-ton car traveling 65 miles an hour within 300 feet. (3) clearness - be clear to be misunderstood a. avoid equivocal b. notice the position of the modifier c. notice relations d. pay attention to logi

10、c in sentence e. pay attention to logic in text a. avoid equivocal (?) eg. As to the streamer sailing from Shanghai to Los Angels, we have bimonthly direct services. ? whats matter As to the streamer sailing from Shanghai to Los Angels, we have bimonthly direct services. - We have a direct sailing f

11、rom Shanghai to Los Angeles every two months. -We have a direct sailing from Shanghai to Los Angeles semimonthly. -We have two direct sailings every month from Shanghai to Los Angeles. eg. Fluctuation in the freight after the date of sale will be for the buyers account. -Any increase in freight afte

12、r the date of sale will be for the buyers account. -Any increase or decrease in freight after the date of sale will be for the buyers account. eg. Cotton and silk blouses made in China enjoy a good market in the Europe. Please find out the equivocal word. b. notice the position of the modifierWhats

13、the difference between these sentences?eg. We can supply 50 tons of the item only. We can only supply 50 tons of the item. eg. Please let us know what you wish us to do about this matter as soon as possible. Please let us know as soon as possible what you wish us to do about this matter.c. Pay atten

14、tion to the object of the pronoun and the relations between the relative pronoun and the antecedent. eg.They informed Mrs. Smith & Brown that they would receive a reply in a few days. eg.They informed Mrs. Smith & Brown that the latter would receive the reply in a few days. d. Pay attention to -logi

15、c -variety in sentence structure -compact in plot -logic Choice the correct meaning of the following sentence. Being a registered accountant, Im sure you can help us. A. Being a registered accountant, you can certainly help us. B. As you are a registered accountant, Im sure you can help us. -variety

16、 of sentence structureHow do you rewrite the following sentence? We have received your letter of April 4. We are sorry for the wrong dispatch. We will do something about it. -Thank you for your letter of April 4. We regret that we have dispatched the wrong goods. -compact in plot and coherence in me

17、aningRewrite the following sentence to be compact We wrote a letter. It was addressed to Mr. Henry. He is the sales manager. We wrote a letter to Mr. Henry, the sales manager. e. note the logicality of the full text for example: in the claim letter General rule-a paragraph for each point or topic. O

18、utline-pare1: promise of supplier para2: not keeping ones words p a r a 3 : d a m a g e f o r breaking ones promise para4: claim and adjustment (4) Conciseness - express what you said in a short and pithy way a. Make a long story short and try to avoid wordiness b. Avoid unusual words and expression

19、s c. Avoid unnecessary repeat d. Control the number of words and build effective text a. Make a long story short and try to avoid wordiness wordy concise in accordance with your request- as you request in regard to -regarding in the amount of -for with respect to -on, about endorse on the back of th

20、is check-endorse this check I want to take this opportunity to tell you that we grateful to you(?)b. Avoid unusual words and expressions favor -letter ult. -last month prox. - next month inst. - this month acknowledge receipt of- I received Attached hereto- attached, here, enclosed At your earliest

21、convenience- as soon as you can c. Avoid unnecessary repeat Omit the unnecessary repeat.We have begun to export our machines to the foreign countries. Samples will be sent and offers will be made upon receipt of your specific enquiries Note: The number of words in a sentence should be controlled in

22、20 words and a paragraph consists of no more than 10 lines.(5) courtesy- polite while not humblea. Change the commanding tone into requesting tone eg. Tell us more detailed information on our requirements. - Will/would youb. Use the subjective formshould, would, could, might eg. We should be gratefu

23、l if you advance delivery to the middle of June and ship the goods in one lot. eg. We wish you could effect insurance on the goods with PICC. eg. You might make shipment a little later, that is, by June 10.c. Avoid overemphasizing your own opinionWe cannot deliver the goods all at one time. Im afrai

24、d we cannot deliver the goods all at once.It was unwise of you not to accept this favorable. We would say that it was unwise of you not to accept this favorable offer.Our goods are the very best on the current market. We might say that our goods are the very best goods on the current market.d. Passi

25、ve voice should be used accordingly ? Which of the following two sentences are more acceptable You made a very careless mistake during the course of shipment. A very careless mistake was made during the course of shipment. e. Avoid arousing unpleasantnessWe demand prompt shipment from you. - We requ

26、est prompt shipment from youWe must refuse your offer. - We regret that we are unable to accept your offer. - We are sorry that we are not in a position to accept your offer.f. Use words with meaning of joy, thanks and regretExpressions of joy We are glad / pleased / delighted / happy to do sthB. Ex

27、pressions of thanks Thank you Be appreciative / grateful thankful Be obliged Appreciate sth. Appreciate it if-C. Expressions about regret We regret to say - We regret that - Much to regret We are sorry to do - We are sorry that -g. dont use humble wordsbeg, permit, allow(6) Consideration-you-attitude, put you in the position of others a. take “you att