2022高考英语统考一轮复习核心考点课堂突破案分册一模块四Unit1Advertising课件牛津译林版

1、必 备 知 识夯 基 固 本 案unit 1advertising英英 语语2022内 容 索 引.课标单词.常用短语.主题词汇积累广告.重点句型.主题语篇演练.课标单词课标单词必背写作词汇必背写作词汇1.n.做广告;广告活动;广告业 2. n.光亮,光泽3. n.(informal ad)广告,广告宣传4. vt.说服,劝说;使信服5. vt.&vi.做广告,宣传6. vt.&vi.欺骗;作弊n.骗子;欺诈行为7. adj.有技巧的;熟练的8. n.气息;呼吸advertisingshineadvertisementpersuadeadvertisecheatskilfulbreath9.

2、vt.欺骗,愚弄n.傻瓜10. vt.治愈;解决n.药物,疗法;对策11. adj.高兴,满意;乐于(做某事)12. n.评论,评价vi.评论,议论13. adj.心理的;思想的,精神的;智力的14. vt.&vi. 以为目标;瞄准n.目的,目标foolcurepleasedcommentmentalaim15. vt.&vi.使受益;得益于n.益处;救济金;奖金16. vt.推广,宣传;促销;促进,推动17. vt.咨询;请教18. n.理解力,领悟能力;理解练习19. adj.大为惊奇20. vt.推荐;建议,劝告;介绍21. adj.(高中或大学)毕业年级的;级别(或地位)高的n.高年级

3、学生,毕业班学生;上司;年纪较长的人benefitpromoteconsultcomprehensionamazedrecommendsenior22. vt.购买,采购n.采购;购买的东西23. n.设计者,设计师24. n.建议,提示;顶端,末梢;小费vt.&vi.(使)倾斜,倾覆;给小费25. adj.引人注目的26. vt.& n. 设计27. vt.& n.更新;提供最新信息;使现代化28. n.年轻人,青年;青年时期;青春,朝气29. n.方面;层面purchasedesignertipeye-catchingdesignupdateyouthaspect30. n.便宜货;协议v

4、i.讨价还价31. n.目标;靶子vt.瞄准;以为目标32. vt.确定,查明;决定;裁决33. n.分析,分析结果34. vi.有吸引力;呼吁,恳请n.吸引力;呼吁,恳求35. vi.做出反应,回应36. adv.个别地;就本人而言;本人,亲自bargaintargetdetermineanalysisappealreactpersonally37. adj.有毒的38. n.吸烟者39. vt.敦促,力劝;竭力主张n.强烈的欲望,冲动40. vt.使震惊,使惊愕n.震惊,惊愕poisonoussmokerurgeshock识记阅读词汇识记阅读词汇1.airline n. 2.drug n.

5、 3.welfare n. 4.innocent adj. 5.bad breath n. 6.grocery n. 7.trick n. vt. 8.nationwide adj.&adv. 9.campaign n. 航空公司毒品;药,药物(个体或群体的)幸福、安全和健康;福利清白的,无罪的;无恶意的;纯真的口臭杂货店骗局;玩笑,恶作剧;戏法,把戏;诀窍欺骗,欺诈 全国范围的(地),全国性的(地)运动10.motto n. 11.cigarette n. 12.intelligence n. 13.slave n. 14.publisher n. 15.software n. 16.cor

6、poration n. 17.bar n. 18.multiply vi.& vt. 座右铭;格言,箴言香烟,卷烟 智力,才智;情报完全受控制的人;奴隶出版社,出版机构;出版人,发行人软件 (大)公司条,棒;酒吧 成倍增加,迅速增加;乘,乘以19.cd n. 20.recipe n. 21.yummy adj. 22.bonus n. 23.fancy adj. n. vt. 24.media n. 25.poster n. 光盘,激光唱片(compact disc的缩写)烹饪法;食谱味道好的,好吃的意外收获;奖金,额外津贴精致的;绚丽的;奢华的空想,幻想;爱好,迷恋想象;猜想大众传播媒介,大

7、众传播工具海报26.packet n. 27.lung n. 28.cancer n. 29.fingernail n. 30.tobacco n. 31.essay n. 小包,小盒肺癌症 手指甲烟草,烟叶论说文,小品文;(学生为某门课程写的)文章,短文构织连脉词汇构织连脉词汇1. n.做广告;广告活动;广告业 vi.& vt.做广告,宣传 n.广告;广告宣传 n.广告者,广告客户,广告商 2. vt.说服,劝说;使信服 adj.劝导性的,劝诱的,有说服力的,令人信服的 n.说服 3. adj.有技巧的;熟练的 n.技能,技巧 4. adj.清白的,无罪的;无恶意的;纯真的 n.清白;无辜

8、advertisingadvertiseadvertisementadvertiserpersuadepersuasivepersuasionskilfulskillinnocentinnocence5. n.气息,呼吸 vt.呼吸 adj.气喘吁吁的 6. adj.高兴,满意;乐于(做某事) vt.使开心 adj.令人满意的,令人开心的 adj.舒适的,宜人的 n.快乐 7. vt.& vi.使受益;得益于 n.益处;救济金;奖金 adj.有益的 8. vt.推广,宣传;促销;促进,推动 n.宣传,促销 9. n.智力,才智;情报 adj.聪明的 breathbreathebreathles

9、spleasedpleasepleasingpleasantpleasurebenefitbeneficialpromotepromotionintelligenceintelligent10. n.完全受控制的人;奴隶 n.奴隶制度 11. n.理解力;领悟能力;理解练习 vt.理解 adj.理解的 12. vt.推荐;建议,劝告;介绍 n.推荐 13. n.出版社,出版机构;出版人,发行人 vt.出版,发行 slaveslaverycomprehensioncomprehendcomprehensiverecommendrecommendationpublisherpublish14. n

10、.设计者;设计师 n.设计,图案,花样 vt.设计 15. vt.& n.更新;提供最新信息;使现代化 adj.最新的 16. vt.确定,查明;决定;裁决 adj.决定了的 n.确定,决定 17. vi.做出反应,回应 n.回应 18. adv.个别地;就本人而言;本人,亲自 n.个人 adj.个人的 designerdesignupdateupdateddeterminedetermineddeterminationreactreactionpersonallypersonpersonal19. vt.使震惊,使惊愕 n.震惊,惊愕 adj.令人震惊的 adj.感到震惊的 shocksho

11、ckingshocked 语境活用语境活用1.汉娜开始大谈全国无家可归的问题。她创立了瓢虫基金会一个旨在摆脱无家可归的组织。她开始举办“大老板”午餐会,试图说服当地的商业领袖为这项事业做出贡献。最近,她开始了另一项名为“全国红领巾日”的活动。在这一天,人们会捐出20美元并戴上红领巾,来支持加拿大的饥民和无家可归者。hannah began to speak out about the homelessness .she started the ladybug foundation,an organization at getting rid of homelessness.she began

12、to host “big bosses” lunches,where she would try to local business leaders to contribute to the cause.more recently,she began another called national red scarf day a day when people donate $20 and wear red scarves in support of the hungry and homeless of canada.nationwideaimingpersuadecampaign2.ads

13、always employ language to people into buying their products.(persuade)3.the cut of a diamond depends on the of its craftsman,and craftsmen are always in high demand.(skill)4.she was a woman of unique talent and.after finishing one task,her aim was first of all to what to do next.(determine)5.,you ne

14、ver allow problems to affect your performance,for you possess such a kind and friendly .(person)persuasivepersuadeskillskilfuldeterminationdeterminepersonallypersonalpersonality.常用短语常用短语1.be aware of 2.share.with. 3.encourage sb to do sth 4.believe in 5.get something across 6.protect.from. 7.fool sb

15、 into doing 8.be proud of/take pride in 9.fall for 10.play tricks on 11.deal with/do with 意识到与分享 鼓励某人做某事信任 把表达清楚 保护免受 哄骗某人做 以自豪上的当;受骗 欺骗;捉弄 涉及,关于;处理,应付12. 打算,有意要 13. 依靠 14. 促使某人做 15. 劝服某人做某事 16. 由于 17. 弄清楚,弄懂;计算 18. 决定做某事 19. 导致 20. 使泄气,使灰心 21. 吸引,迎合;呼吁 22. 与有关/有联系 be meant todepend onurge sb to dop

16、ersuade sb to do/into doing sthdue tofigure outbe determined to do sthresult indiscourage.fromappeal tobe connected with 语境活用语境活用1.serious problems,which (导致) many elderly people suffering hardship,still remain and needed to (处理).they need a leader they can (信任).2.besides,businesses seek to (吸引) cus

17、tomers senses.3.one of the problems of old age is that your memory can start to (捉弄) you.4.i (打算) study on sunday,but i just wandered all day.resulted inbe dealt withbelieve inappeal toplay tricks onwas meant to.主题词汇积累主题词汇积累广告广告单词单词1.application n.申请2.registration n.注册3.summary n.简介,概述4.display n.显示

18、;陈列;炫耀5.delivery n.运送6.label n.标签7.discount n.折扣8.brand n.品牌9.trademark n.商标10.coupon n.(购物)赠券11.brochure n.小册子12.agency n.代理;代理处13.admission n.入会费;许可,入场14.recreation n.消遣;娱乐15.sightseeing n.观光16.consumer n.消费者mercial adj.商业的18.special adj.专门的19.available adj.可利用的20.creative adj.有创意的21.attractive ad

19、j.吸引人的22.unique adj.独特的;独一无二的词块词块1.do market research on做关于的市场调查2.altogether innocent完全无辜的3.feel pleased with对感到满意4.serve the public服务公众mercial advertisements商业广告6.affect public welfare影响公共福利7.go on the market投放市场8.be popular with受欢迎的9.a planned programme经过计划的项目10.put together装配,拟定.重点句型重点句型领悟教材语境领悟教

20、材语境1.nowadays,we can find advertisements almost wherever we go. (page 2)【考点凝练】wherever引导让步状语从句2.even if an ad does not lie,it does not mean it is altogether innocent. (page 2)【考点凝练】even if引导让步状语从句3.not all ads play tricks on us though. (page 3)【考点凝练】not all部分否定4.when it comes to advertisements,we mu

21、st all use our intelligence and not be a slave to them! (page 3)【考点凝练】when it comes to “谈及,提到”5.according to the publisher,readers do seem to be interested in this new novel. (page 9)【考点凝练】“助动词do+动词原形”用来强调谓语高考写作情境高考写作情境1.不论你到哪里,记住你是中国人。2.即使我们负担得起,我们也不会出国度假。3.并非所有的过去都是不好的。4.说到房价,我们都感到很绝望。5.孩子们确实希望上大学

22、。remember you are a chinese wherever you go. even if we can afford it,we wont go abroad for our vacation. not all of the past is bad. when it comes to house prices,we all feel hopeless. the children do hope to go to college.主题语篇演练主题语篇演练语篇填空语篇填空advertisementsthere are two main types of advertisements

23、commercial advertisements and public advertisements(psa).the 1. (form)is one which someone has paid 2. to advertise a product or service.although we have laws 3. (protect)us from ads that cheat people,we still must be aware of the skilful methods 4. (use) in ads to try and sell us things.even if an ad doesnt lie,5. does not mean it is altogether innocent.we must use our intelligence and not fall for this kind of trick.the latter is one that 6.(run)for free and meant to educate people toformerforto protectused