BEC Module 5 Starting a business

1、 :TranslationSupplementary expressionsClass ProbingAn article about becoming a franchiseeA mini-presentation& Of3 types of business Here are 3 different ways to start your own business. Sole trader you are self-employed and set up the business on your own.Partnership you are self-employed and start

2、the business with another person. You are both equally liable.Franchise you buy a license to trade under the name of the franchisor and you benefit from the franchisors expertise.Types of business独立经销店独立经销店( (独立法人独立法人/ /专营商专营商) )合伙经营合伙经营特许经营、特许经销权（连锁店）特许经营、特许经销权（连锁店）FranchiseCf.特许经销权特许经销权/ /连锁店连锁店/

3、/特许加盟特许加盟/ /专卖权专卖权The franchisor and the franchisee have signed the contract.特许经营授权商和加盟者已经签订合同。特许经营授权商和加盟者已经签订合同。FranchisorFranchiseeHe has bought a hot dog franchise.特许经营授权商特许经营授权商/ /特许经营商特许经营商/ /特许授予人特许授予人 ( (特许权授予者特许权授予者) )( (公司的分店、零售店或联号商店的公司的分店、零售店或联号商店的) )特许经营者特许经营者/ /加盟者加盟者( (有代销权的人或团体有代销权的人或

4、团体) )他购买了一家热狗特许经营店。他购买了一家热狗特许经营店。Setting up your own businessSetting up your own business Becoming a franchiseeBecoming a franchiseegood if you have plenty of good if you have plenty of business experiencebusiness experiencevery high-riskvery high-riskmany new businesses fail many new businesses fai

5、l (nine out of ten)(nine out of ten)suits people who dont like suits people who dont like to follow rulesto follow rulesfor very independent for very independent peoplepeoplehas the potential to become has the potential to become a franchise a franchise We wanna hold your hand Take a big piece of bu

6、siness sense, add some entrepreneurial spirit and voila! You have a franchise. Starting up a fanchise could be a very clever move for those who want to run their own show but dont have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader. But its vit

7、al to know what youre getting into. Franchising is the granting of a licence by one person (the franchior) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package. So is the main concept behind a fran

8、chise that of a compromise between setting up on your own and working for a company? Absolutely not, says Dan Archer, head of marketing at the British Franchise Association. Thats a ludicrous over-simplification. It is running your own business, but its taking away some of the risk and bringing in t

9、he support of other people. He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses. But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesnt suit people who dont want to follow the system. William Ewbank, the head of fran

10、chise sales at Dominos Pizza, says, If youre massively entrepreneurial this isnt for you. Its a discipline, a club with rules. There is some independence - our franchisees can charge their own prices although were strict on menu content. Its running a business with help. Astrid Patil, a new Dominos

11、franchisee, abandoned a career as a solicitor to set up a franchise with her husband. The way she reasons it is this: Rather than putting all your time and effort into working for someone else, put it into your own business. Leaving a well-paid, well-respected profession to run a pizza shop at the a

12、ge of 31 has worked for Patil. Theres a good profit margin and the business has seen growth. Of course if you do decide to go it alone and start a business from nothing, you could always branch out into franchising. Archer says there is now a growth in the number of younger companies that are trying

13、 to launch new franchises. An incredible number of individuals are coming in at a younger age with lower capital, getting a return and investing in bigger ventures. If the initial fee can be raised its an ideal opportunity to stretch those entrepreneurial wings.1 entrepreneurial 2 massively entrepre

14、neurial3 a clever move 4 granting of a licence 5 ludicrous6 profit margin n. 7 branch out into franchising8 launch new franchises 9 stretch entrepreneurial wings 企业家的；创业者的企业家的；创业者的极具企业家精神的；极具企业家精神的；极具开拓进取精神的极具开拓进取精神的明智的举动明智的举动同意发给许可证同意发给许可证可笑的可笑的利润率，利润幅度，利差利润率，利润幅度，利差从总店分离出去；另立门从总店分离出去；另立门户；发展加盟店户；发

15、展加盟店发展新的特许经营店发展新的特许经营店让企业家大展身手让企业家大展身手Vocabulary:We wanna hold your handAnswers: good if you dont have much business experience less risky than being a sole trader you have a business relationship with someone else only 0.9% of franchises fail doesnt suit people who dont like to follow other systems

16、 / people offer some independence and you dont work for someone elseReadingTask 1Becoming a franchisee:Tags that can end misery of lost luggage Globalbagtag was (0) set up six years ago by husband-and-wife team Chris and Alison Truelove on their return from a holiday in Australia. The couple decided

17、 to(1)_ G, which sells secure tags which travelers attach to their luggage. They started to (2)_ 9.95 per tag in the first year, followed by a 2.95 subscription (3)_ for the following years. Customers activate the tag online with their home address on an online database. If luggage is lost, the pers

18、on who finds it can log on to the Globalbagtag website and report the missing items. Mr. Truelove said: “We have seen a huge (4)_ in orders as travelers realize they cannot rely on the airlines to look after their bags. It is actually a very simple (5)_, Globalbagtag is now planning to (6)_ into sti

19、ckers for items including mobile phones, MP3 players, key and laptops.” 2. Now read about another small business. Complete the text with the underlined words in bold from the article on franchising on above.Pro/Advantage Con/Disadvantage Sole trader Partnership Franchise Work in pairs/groups/lines a

20、nd think of one pro (advantage) and one con (disadvantage) for each type of bisiness.D Di iscscussionussion ProsCons独立经销店独立经销店利益独享利益独享如果破产则丧失一切如果破产则丧失一切合伙经营店合伙经营店压力有人分担压力有人分担策略可能产生分歧策略可能产生分歧加盟连锁店加盟连锁店给定经营模式，风险较小给定经营模式，风险较小 部分利润要上交授予部分利润要上交授予特许的经营者特许的经营者Pros Pros & & Cons Cons D Di iscscussionussionA

21、dvantage Disadvantage Sole traderYou take all the profits.If you go bankrupt, you lose everything. PartnershipYou share the pressure.You might disagree on strategy.FranchiseThe business model is given to you so there is less risk.Part of your profits goes to the franchisor.l作为独立经销者，你做事独立自主，你是自己的老板。作

22、为独立经销者，你做事独立自主，你是自己的老板。l在合伙经营中你与合伙人风险共担，利益共享。在合伙经营中你与合伙人风险共担，利益共享。l特许经营能够使人们在拥有公司的同时得到如何经营特许经营能够使人们在拥有公司的同时得到如何经营 公司的帮助。公司的帮助。l特许企业可以提供品牌，产品或服务，甚至金融支持。特许企业可以提供品牌，产品或服务，甚至金融支持。As a sole trader, you are independent; you are your own boss.In partnership you share risks and profits with your partner.Fra

23、nchising enables people to both own a business and get help running it.Franchisors can provide a brand name, products or services, even financial sSupplementary Words & Supplementary Words & ExpressionsExpressionsl在决策方面你与合伙人可能会有分歧。在决策方面你与合伙人可能会有分歧。l加盟者必须支付特许证费而且会丧失一定的独立性。加盟者必须支付特许证费而且会

24、丧失一定的独立性。l作为被特许的经营者，你无法完全掌控促销活动，财务记录，作为被特许的经营者，你无法完全掌控促销活动，财务记录，员工雇用，产品服务等环节。员工雇用，产品服务等环节。You may disagree with your partner on strategy.Franchisees have to pay franchise fees and they loose some independence.As a franchisee, your promotional activities, financial records, hiring, service procedure, etc., are not in complete control of your own. l有时特许经营者提供的培训课程收效甚微：太简短，而且选派有时特许经营者提供的培训课程收效甚微：太简短，而且选派的培训者缺乏授课技巧。的培训者缺乏授课技巧。Sometimes the training programs