XX建材市场可行性报告

1、in newspaper and it contained half the money he had lost, together with a note which said: a thief, yes, but only 5o per cent a thief! two months later, some more money was sent to sam with another note: only 25 per cent a thief now! in time, all sams money was paid back in this way. the last note s

2、aid: i am 100 per cent honest now!lesson46 expensive and uncomfortable 既昂贵又受罪when a plane from london arrived at sydney airport, workers began to unload a number of wooden boxes which contained clothing. no one could account for the fact that one of the boxes was extremely heavy. it suddenly occurre

3、d to one of the workers to open up the box. he was astonished at what he found. a man was lying in the box on top of a pile of woollen goods. he was so surprised at being discovered that he did not even try to run away. after he was arrested, the man admitted hiding in the box before the plane left

4、london. he had had a long and uncomfortable trip, for he had been confined to the wooden box for over ten hours. the man was ordered to pay &345 for the cost of the trip. the normal price of a ticket is &230 !lesson47 a thirsty ghost 嗜酒的鬼魂a public house which was recently bought by mr ian thompson i

5、s up for sale. mr thompson is going to sell it because it is haunted. he told me that he could not go to sleep one night because he heard a strange noise coming from the bar. the next morning, he found that the doors had been blocked by chairs and the furniture had been moved. though mr thompson had

6、 turned the lights off before he went to bed, they were on in the morning. he also said that he had found five empty whisky bottles which the ghost must have drunk the night before. when i suggested that some villagers must have come in for a free drink, mr thompson shook his head. the villagers hav

7、e told him that they will not accept the inn even if he gives it away. lesson48 did you want to tell me something? 你想对我说什么吗？dentists always ask questions when it is impossible for you to answer. my dentist had just pulled out one of my teeth and had told me to rest for a while. i tried to say someth

8、ing, but my mouth was full of cotton-wool. he knew i collected birds eggs and asked me whether my collection was growing. he then asked me how my brother was and whether i liked my new job in london. in answer to these questions i either nodded or made strange noises. meanwhile, my tongue was busy s

9、earching out the hole where the tooth had been. i suddenly felt very worried, but could not say anything. when the dentist at last removed the cotton-wool from my mouth, i was able to tell him that he had pulled out the wrong tooth. lesson49 the end of a dream 美梦告终tired of sleeping on the floor, a y

10、oung man in teheran saved up for years to buy a real bed. for the first time in his life, he became the proud owner of a bed which had springs and a mattress. because the weather was very hot, he carried the bed on to the roof of his house. he slept very well for the first two nights, but on the thi

11、rd night, a storm blew up. a gust of wind swept the bed off the roof and sent it crashing into the courtyard below. the young man did not wake up until the bed had struck the ground. although the bed was smashed to pieces, the man was miraculously unhurt. when he woke up, he was still on the mattres

12、s. glancing at the bits of wood and metal that lay around him, the man sadly picked up the mattress and carried it into his house. after he had put it on the floor, he promptly went to sleep again.lesson50 taken for a ride 乘车兜风i love travelling in the country, but i dont like losing my way. i went o

13、n an excursion recently, but my trip took me longer than i expected. im going to woodford green, i said to the conductor as i got on the bus, but i dont know where it is. ill tell you where to get off, answered the conductor. i sat in the front of the bus to get a good view of the countryside. after

14、 some time, the bus stopped. looking round, i realized with a shock that i was the only passenger left on the bus. youll have to get off here, the conductor said. this is as far as we go. is this woodford green ? i asked. oh dear, said the conductor suddenly. i forgot to put you off. it doesnt matte

15、r, i said. ill get off here. we are going back now, said the conductor. well, in that case, i prefer to stay on the bus, i answered.lesson51 reward for virtue 对美德的奖赏my friend, herbert, has always been fat, but things got so bad recently that he decided to go on a diet. he began his diet a week ago.

16、first of all, he wrote out a long list of all the foods which were forbidden. the list included most of the things herbert loves: butter, potatoes, rice, beer, milk, chocolate, and sweets. yesterday i paid him a visit. i rang the bell and was not surprised to see that herbert was still as fat as eve

17、r. he led me into his room and hurriedly hid a large parcel under his desk. it was obvious that he was very embarrassed. when i asked him what he was doing, he smiled guiltily and then put the parcel on the desk. he explained that his diet was so strict that he had to reward himself occasionally. th

18、en he showed me the contents of the parcel. it contained five large bars of chocolate and three bags of sweets! lesson52 a pretty carpet 漂亮的地毯we have just moved into a new house and i have been working hard all morning. i have been trying to get my new room in order. this has not been easy because i

19、 own over a thousand books. to make matters worse, the room is rather small, so i have temporarily put my books on the floor. at the moment, they cover every inch of floor space and i actually have to walk on them to get in or out of the room. a short while ago, my sister helped me to carry one of m

20、y old bookcases up the stairs. she went into my room and got a big surprise when she saw all those books on the floor. this is the prettiest carpet i have ever seen, she said. she gazed at it for some time then added, you dont need bookcases at all. you can sit here in your spare time and read the c

21、arpet! lesson53 hot snake 触电的蛇at last firemen have put out a big forest fire in california. since then, they have been trying to find out how the fire began. forest fire are often caused by broken glass or by cigarette ends which people carelessly throw away. yesterday the firemen examined the groun

22、d carefully, but were not able to find any broken glass. they were also quite sure that a cigarette end did not start the fire. this morning, however, a fireman accidentally discovered the cause. he noticed the remains of a snake which was wound round the electric wires of a 16,000-volt power line.

23、in this way, he was able to solve the mystery. the explanation was simple but very unusual. a bird had snatched up the snake from the ground and then dropped it on to the wires. the snake then wound itself round the wires. when it did so, it sent sparks down to the ground and these immediately start

24、ed a fire.lesson54 sticky fingers 粘糊的手指after breakfast, i sent the children to school and then i went to market. it was still early when i returned home. the children were at school, my husband was at work and the house was quiet. so i decided to make some tarts for tea. in a short time i was busy m

25、ixing butter and flour and my hands were soon covered with sticky pastry. at exactly that moment, the telephone rang. nothing could have been more annoying. i picked up the receiver between two sticky fingers and was dismayed when i recognized the voice of mrs bates. it took me ten minutes to persua

26、de her to ring back later. at last i hung up the receiver. what a mess! there was pastry on my fingers, on the telephone, and on the door-knobs. i had no sooner got back to the kitchen than the door-bell rang loud enough to wake the dead. this time it was the postman and he wanted me to sign for a r

27、egistered letter !lesson55 not a gold mine 并非金矿dreams of finding lost treasure almost came true recently. a new machine called the revealer has been invented and it has been used to detect gold which has been buried in the ground. the machine was used in a cave near the seashore where-it is said-pir

28、ates used to hide gold. the pirates would often bury gold in the cave and then fail to collect it. armed with the new machine, a search party went he did not like it. she enjoyed herself making the assistant bring almost everything in the window before finally buying the dress she had first asked fo

29、r.lesson58 a blessing in disguise? 是因祸得福吗？the tiny village of frinley is said to possess a cursed tree. because the tree was mentioned in a newspaper, the number of visitors to frinley has now increased. the tree was planted near a church fifty years ago, but it is only in recent years that it has g

30、ained an evil reputation. it is said that if anyone touches the tree, he will have bad luck; if he picks a leaf, he will die. many villagers believe that the tree has already claimed a number of victims. the vicar has been asked to have the tree cut down, but so far he has refused. he has pointed ou

31、t that the tree is a useful source of income as tourists have been coming from all parts of the country to see it. in spite of all that has been said, the tourists-have been picking leaves and cutting their names on the tree-trunk. so far, not one of them has been struck down by sudden death!lesson5

32、9 in or out ？ 进来还是出去？our dog, rex, used to sit outside our front gate and bark. every time he wanted to come into the garden he would bark until someone opened the gate. as the neighbours complained of the noise, my husband spent weeks training him to press his paw on the latch to let himself in. re

33、x soon became an expert at opening the gate. however, when i was going out shopping last week, i noticed him in the garden near the gate. this time he was barking so that someone would let him out ! since then, he has developed another bad habit. as soon as he opens the gate from the outside, he com

34、es into the garden and waits until the gate shuts. then he sits and barks until someone lets him out. after this he immediately lets himself in and begins barking again. yesterday my husband removed the gate and rex got so annoyed we have not seen him since. lesson60 the future 卜算未来at a village fair

35、, i decided to visit a fortune-teller called madam bellinsky. i went into her tent and she told me to sit down. after i had given her some money, she looked into a crystal ball and said: a relation of yours is coming to see you. she will be arriving this evening and intends to stay for a few days. t

36、he moment you leave this tent, you will get a big surprise. a woman you know well will rush towards you. she will speak to you and then she will lead you away from this place. that is all. as soon as i went outside, i forgot all about madam bellinsky because my wife hurried towards me. where have yo

37、u been hiding ? she asked impatiently. your sister will be here in less than an hour and we must be at the station to meet her. we are late already. as she walked away, i followed her out of the fair. lesson61 trouble with the hubble 哈勃望远镜的困境in future, astronauts will be required to descend from a s

38、paceship while it is still in space and to return to it. the ability to do this will be necessary in future flights to distant planets. scientists are now trying to discover if this is possible. the spaceship astra which left the earth a short time ago, will be travelling three hundred miles into sp

39、ace. at a certain point, the astra will stop for a short time and an astronaut will attempt to leave the stationary spaceship and then return to it. we shall not know whether the experiment has been successful until we have received a radio message. the first message is expected to arrive at 7 ocloc

40、k this evening. by that time, the astra will have been flying through space for seventeen hours and will have circled the earth a great many times. when the first radio messages have been received, the results of the trip will be announced immediately.lesson62 after the fire 大火之后firemen had been fig

41、hting the forest fire for nearly three weeks before they could get it under control. a short time before, great trees had covered the countryside for miles around. now, smoke still rose up from the warm ground over the desolate hills. winter was coming on and the hills threatened the surrounding vil

42、lages with destruction, for heavy rain would not only wash away the soil but would cause serious floods as well. when the fire had at last been put out, the forest authorities ordered several tons of a special type of grass-seed which would grow quickly. the seed was sprayed over the ground in huge

43、quantities by aeroplanes. the planes had been planting seed for nearly a month when it began to rain. by then, however, in many places the grass had already taken root. in place of the great trees which had been growing there for centuries, patches of green had begun to appear in the blackened soil.

44、 lesson63 she was not amused 她并不觉得好笑geoffrey hampden has a large circle of friends and is very popular at parties. everybody admires him for his fine sense of humor-everybody, that is, except his six-year-old daughter, jenny. recently, one of geoffreys closest friends asked him to make a speech at a

45、 wedding reception. this is the sort of thing that geoffrey loves. he prepared the speech carefully and went to the wedding with jenny. he had included a large number of funny stories in the speech and, of course, it was a great success. as soon as he had finished, jenny told him she wanted to go ho

46、me. geoffrey was a little disappointed by this but he did as his daughter asked. on the way home, he asked jenny if she had enjoyed the speech. to his surprise, she said she hadnt. geoffrey asked her why this was so and she told him that she did not like to see so many people laughing at him!lesson6

47、4 the channel tunnel 海峡隧道in l858, a french engineer, aime thome de gamond, arrived in england with a plan for a twenty-one mile tunnel across the english channel. he said that it would be possible to build a platform in the centre of the channel. this platform would serve as a port and a railway sta

48、tion. the tunnel would be well-ventilated if tall chimneys were built above sea-level. in 1860, a better plan was put forward by anxx某某项目可行性研究报告第一章 总 论一 项目背景1.1 项目名称 因项目目前尚未正式命名，在合作文件及日常各类交通沟通中，暂以“某某项目”代表该项目。以下简称“本项目”。1.2 项目开发背景 xx某某项目位于xx市xx路与xx路交汇处，属xx矿公司用地。宗地面积约4044平方米，地块平整，地形较为规则，临街面长。项目地块为典型的城市

49、二级综合用地，土地性质属商住综合用地，经原土地使用权属单位挂牌出让后，xx市某某房产开发投资公司成功竞标获得使用权。该地块土地年限达70年，在一般的商住用地年限中使用年限是极高的，作为招商引资项目，该地块开发也获得政府的大力支持，将获得开发政策性优惠。1.3 可行性研究报告编制目的（1） 在对项目开发经营环境进行详细分析的基础上，结合项目所处的区位环境，对该地块价值进行合理的评估。（2） 对项目可行性与开发经营提出初步意见，并对项目的规划设计，功能分区等提出相应的建议。（3） 结合地块目前的状况和特点，探索项目开发方案在经济效益、社会效益、环境效益方面的可行性。（4） 对项目开发进行投资分析和

50、风险分析。（5） 对项目决策及其实施提出优化建议。1.4 可行性研究报告编制依据（1） 国家建设部及湖南省颁布的与房地产相关法律与政策；（2） 中华人民共和国城市规划法（3） 中华人民共和国城市房地产管理法（4） xx、xx房地产相关法律政策与文件； （5） xx市的招商引资政策； （6） 本项目的详细规划控制原则；（7） 现场勘察和xx市房地产市场综合调研所得资料；（8）xx市当前的建安成本、各项配套费用及其他规费收费标准；（9） 某某地产顾问机构所积累的专业市场项目操盘经验价值二 项目概况2.1 地块位置本项目地块位于xx市xx路与xx路交汇处，距xx山市民休闲广场约800米，对面为xx市

51、建材市场，周边主要的建筑物业形态为居民、单位用房；200米半径内目前以“街铺” 商业经营为主，经营范围涉及建材、食杂零售、批发、餐饮、休闲等其他行业。四至范围：东向：xx路西向：xx院南向：xx路北向：xx2.2 地块规模与开发目标本项目宗地面积共4044平方米，按政府要求临xx路处退让红线3.63米，实际用地面积约3898平方米。项目拟建成地上共七层、总建筑面积在1.8万平米左右的商住楼，其中裙楼商业部分为三层，单层建筑面积在3650-3800平米之间，裙楼以上为四层住宅，拟规划面积在7000-7800平米之间。另项目拟建地下一层，规划建筑面积在2500平米左右。2.3 地块周边环境与配套设

52、施项目地块处于xx市“x广场”，距xx市核心商业区域-“xx山”约800-1000米。目前周边主要以临街商业为主，商业经营类别不统一，经营品牌参差不齐，芙蓉路道路状况及街区面貌均有待改善。环境及配套设施：电力、电讯：接入本项目 给排水：管道铺设到位大型汽车站：临xx路公交车站休闲广场：xx市民休闲广场，距本项目约800米购物场所：300米内xxx超市及临街小型商店娱乐场所：300米范围内无大型娱乐休闲休闲运动场所。医疗卫生：项目西侧为xx医院，往北500米为xx中心医院教育文化、体育运动：xxx中心小学，本项目500米半径内无大型体育运动场地。金融、邮政、电信：邮政储蓄所，xx路农业银行，中国

53、移动营业厅、中国电信六亩塘营业厅、中国联通营业厅2.4 项目性质与主要特点本项目为商住综合项目，定位为“主题商业+多层住宅”的发展模式。项目主要特点有：5 项目地块双面临路，临街面较长，适合于商业地产项目的开发，但项目地理位置偏离市中心，还需对区域概念进行强势引导。6 土地年限为70年，使用年限较长，可形成独特卖点。7 地块无明显高低落差，地形较为规则，有利于项目开发。8 项目周边目前的街区环境并不理想，大量中低档次的临街商业影响了项目地块的商业价值，增加了项目开发难度。9 项目为xx广场周边的第一个代表型房地产开发项目，成功开发后对芙蓉广场商圈的形成有极大的推动和促进作用，将大幅度提升周边物

54、业价值。2.5 项目地块价值分析xx市商业核心区域为xx广场和xx山。xx商圈是以xx广场的老商业核心区域为基础，逐渐向广场、政府靠拢的市场发展结果。xx商圈集中了市政府、检查院、法院、银行等大量的政府机关单位、金融机构，也拥有大型的品牌连锁零售新一佳超市、通程电器，12000平米广场使xx成为xx最具商业价值的核心商业区域，且有取代xx广场之势。本项目距xx商圈仅800米左右，xx商圈的发展必然向西蔓延，从而带动周边区域，提升其商业价值。本项目势必首当其冲，受到xx商圈的影响。因此，经济发展趋势、市民投资消费需求、xx商圈发展为本项目发展至少提供了三大市场机会，使项目地块发展前景看好，如能顺

55、利实现开发理念、物业形态、产品定位的市场差异化，将获得可观的效益回报，亦能成功借势“xx”商圈的发展势头，彻底改变目前本项目地块所在区域落后的商业环境，带动该区域的发展，并与“xx广场、xx”形成“三点成线“的xx商圈分布架构，带动区域物业的商业价值，使社会、市场、市民及开发商实现“四赢”。项目地块价值的主要特点有：4 地形地貌、地块规模对项目开发规模有所限制，人流量不足，周边商业环境有待改善。但较为适应xx房地产市场“单个项目总量应有所控制”的特征。5 交通区位价值目前尚不明显，适合于大件消费品的终端零售行业，但需进行一系列的区位概念引导，并在平面建筑规划设计时与xx路、芙蓉路交通条件良好结

56、合，并在建筑外观上创新。6 发展背景为项目开发提供良好的发展环境，但仍需在政府层面，开发过程及团队组织层面进行良好的结合，以争取更为优越的项目发展环境，组合更强势的项目发展团队。7 目前xx市房地产市场短时间内上市供应量较大，但因xx房地产市场属起步阶段，创新点及引导空间较大，选择在本年度底启动本项目，将使本项目在2006、2007年赶上销售的黄金季节。8 本项目土地成本相对适中，整体投资总额在进行良好控制的前提下将偏小，发展空间大，且投资者能在本项目未来升值空间中获利。（6） 项目应努力适应当前xx市商业格局的发展演变，成为“xx广场”、“xx”商圈的有力补充，实现开发、销售、推广、经营方式

57、的差异化。2.6 已进行的调查研究项目及成果某某地产顾问机构于2005年11月受某某房产开发投资公司委托进行了xx市房地产市场调查和有针对性的家居建材市场调查。本次调研工作由某某地产顾问机构项目调研小组全程操作完成。项目调研员在前期进行了系统的调研培训后再进入实际调查执行工作，发放调查问卷共340份，回收有效问卷320份，并就项目所在区域发展前景与部分xx房地产从业人士、规模较大的家居建材经营户进行了专题采访。最后调研结果由专职统计分析人员进行了科学的数据分析统计，项目组多次组织召开数据统计分析会议，为本项目下一步项目定位系统及市场推广、销售策略建立、执行奠定了坚实基础。调查研究项目及成果如下

58、：（1） 目前xx市商品房供应量体量较大，短期内住宅物业发展空间相对较小。 在接受本次调查的市民中，48%的被访者不打算购买住宅，26%的客户打算在2-5年内购房，仅26%的客户打算在1-2年内购房。另根据统计，当前“涟水名城”一期上市的住宅和“水榭花都”所上市的住宅面积总和已超过14万平米，而“涟水名城”总建筑面积为26万平米。因此，未来1-2年内，xx市住宅物业上市体量较大，市场空间相对较小。市民对居住环境已经逐步开始看重，但价格理念还有待进一步转变，价格仍成为购房者考虑的首要因素。大部分购房者在近期内仍偏向于地理位置理想，交通方便、价格更具竞争力的住宅。 （2） 商铺投资消费理念趋于成熟，投资概念引导和精确的市场定位成商业项目操盘的重中之重。 经过“xx购物中心”和“金地带时尚广场”两个商业项目的推广销售，市民对商铺投资概念的理解已逐步成熟，对商铺投资更为谨慎。在本次调查中，40%的被访者表示不会进行商铺投资，仅17.5%的被访者正在考虑购买。其他客户均为视项目情况而定，尚需大力引导。 （3） 家居建材