M4-Unit 1-Word power后缀ed,ing,y,ly,ic,al,ous,ful

1、Word power 1.Why do people want to buy Samsung phones? 2.How does the Samsung company get information about what people need and want? They look . Their prices are . By doing market research. q sales/marketing department q consumers q market share q sales targets q sales figures q market research 消费

2、者消费者 市场份额市场份额 销售目标销售目标 销售量销售量 市场调查市场调查 销售销售/市场部门市场部门 True or false 1. All of us are consumers. 2. Sales&marketing department is in charge of collecting information about what people want and need. 3. Sales figures refers to the amount which the company think it will sell in the future. T T F Sales t

3、argets What was the market share of Samsung in 2013? The market share of Samsung in 2013 was 17.3%. Pair work: Complete the dialogue between Mr. Carter and Ms Jones on page 7 in your textbook. How do we form adjectives from nouns and verbs? Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSA

4、s use some of the same methods as commercial ads, like persuasive language and exciting images, but they are not meant to trick us. commerce N. commercial persuade V. persuasive excite V. exciting Using suffixes noun + y adjective health wealth dirt luck healthy wealthy dirty lucky noun +ly adjectiv

5、e week month day year friend love weekly monthly daily yearly friendly lovely noun + ic adjective hero class fantasy energy heroic classic fantastic energetic noun + al adjective origin center commerce office race culture function nation central commercial functional national official racial cultura

6、l original noun + ous adjective danger poison fame adventure dangerous poisonous famous adventurous noun + ful adjective help use success hope beauty peace pain care helpful useful successful hopeful beautiful peaceful painful careful verb + ed/ ing adjective amaze interest surprise excite encourage

7、 bore disappoint please amazing/amazed interesting/interested surprising/surprised exciting/excited encouraging/encouraged boring/bored disappointing/disappointed pleasing/pleased verb + ive adjective attract act talk compete create produce effect(n.) attractive active talkative competitive creative

8、 productive effective Common prefixes un- im- in- dis- re- rewrite, retell, rebuild en- enable, enrich, enlarge mis- misunderstand, misuse unhappy, unusual, unfair impossible, impatient incorrect, invisible, incurable dislike, disagree, disappear Other suffixes: +able: +ish +less comfortable, believ

9、able, terrible, horrible, valuable, fashionable, childish, foolish, helpless, hopeless, useless, careless, exercise: This book is of great help, that is to say, it is very _. I dont think it has any use, that is to say, I think it is _. He doesnt like that guy-He _that guy. The message is very valua

10、ble. That is to say, it is of great _. The old man is in good health.-He is _. Drunk drivers are a great danger to people on the road. That means they are _ drivers. 1.He likes talking very much. -He is very _. helpful useless dislikes value healthy dangerous talkative SuffixMeaningExamples(adj.) -i

11、calhaving the quality of -ablehaving the quality of -ouslike,full of -fulcharacterized by -lesswithout medical, electrical enjoyable, reasonable dangerous, adventurous joyful, cloudless, hopeless Exercise: Best Clothing Shop Possible answers: (1) lovely (2) attractive (3) boring (4) creative (5) fan

12、tastic (6) exciting (7) friendly (8) competitive (9) famous (10) lucky Lets learn more about suffixes. 376 Blank-filling _ (advertise) are an important part of life. They use lots of _ (persuade) and _ (excite) images to sell products or services. _(general) speaking, there are two main types:_ (com

13、merce) ads and PSAs. They do not always tell you the _ (true). We should be _(care). Advertisements persuasive exciting Generally commercial truth careful Homework: To complete the part D on page 4To do parts A1 and A2 on page 90 in workbook. Mr. Carter: Our new _ has been on the market for two week

14、s. What is its _ now? Ms Jones: We have about 15 per cent share of the market at the moment. The _ rose by 2 per cent yesterday across the whole country. Mr Carter: Thats quite encouraging. I think it might be because_ really like the design and _ of the product. I would like you to do some further

15、_ about young peoples views on the product. The _ should also finish the product market share sales figures consumers high quality market research sales/marketing department report on the _ by next week. Ms Jones: Were doing it right now. Ill present it to you tomorrow morning. Mr. Carter: Thats great. If we want to be the _ in our field, we need to get as much information about _ as we can. sales target market leader sales and marketing product sales quality figure consumer discount I want to buy some milk _ from the shop. _of milk usually go up during t