电子商务专业术语中英对照.doc

1、电子商务专业术语（中英对照）序号术语中文术语英文缩写1客户争取成本Acquisiti on Cost2广告屏蔽软件Ad-block ing software3可定地址媒体Addressable media4广告-收费混合模式Advertis in g-subscripti onmixed revenuemodel5竞价广告Ad-Words6关联营销Affiliate market ing7匿名电子现金Anonym ous electric cash8应用服务提供商Applicati on Service ProviderASP9互联网应用服务提供商Applicati on Service Pr

2、oviderASP10授权承诺Authority to bind11自动清算所Automated cleari ng houseACH12横幅广告Banner ad13行为细分Behavioral segme ntati on14账单显示Bill prese ntme nt15电子公告牌Board SystemBBS16品牌延伸Brand leveragi ng17浏览器/服务器模式，即B/S结构Browser/ServerB/S18商业智能Busin ess In tellige neeBI19业务流程专业Busin ess process pate nt20企业对企业的电子商务Busin

3、ess to Busin essB2B21企业对消费者的电子商务Bus in ess to CustomerB2C22企业对政府的电子商务Busin ess to Gover nmentB2G23商业机构对行政机构Busin ess-to-adm ini strati onsB2A24呼叫中心Call cen ter25商品目录模式Catalog model26平类管理公司Category man ager27公益营销Cause market ing28认证机构Certification AuthorityCA29分销渠道管理Channel distribution manager30中国金融

4、认证中心China Financial Certificate AuthorityCFCA31客户过滤机Clie nt/server architecture32客户机端电子钱包Client-side electronic wallet33协同商务Collaborative CommerceC-Commerce34协同处理Collaborative Process ing35交易服务Commerce Service36局部外包Comp onent outsourc ing37消费者对行政机构Con sumer-to-admi nistratio nsC2A38内容管理Content Man a

5、geme nt39转化率Conversion RateCR40每次动作成本Cost Per Actio nCPA41每点击成本Cost Per ClickCPC42销售分成Cost Per SalesCPS43每千人成本Cost Per Thousa ndCPT44客户生命周期Customer life cycle45客户关系管理Customer Relati on ship Man ageme ntCRM46客户关系管理Customer Relati on ship Man ageme ntCRM47赛佰空间Cyberspace48决策支持系统Decisi on Support System

6、DSS49分布式数据网Distributed Data NetworkDDN50重复消费Double-spe nding51电子商务随需应变E-Bus in ess on Dema ndEBOD52电子数据装配线Electr onic Assembly Line of DataEALD53电子业务Electro nic Busin essEB54电子商务Electro nic CommerceEC55电子数据交换Electr onic Data In tercha ngeEDI56电子数据交换Electr onic Data In tercha ngeEDT57电子数据处理Electr oni

7、c Data Process ingEDP58电子邮件营销Electro nic Direct Market ingEDM59电子邮件营销Electro nic Direct Market ingEDM60电子资金转账Electr onic Funds Tran sferEFT61电子贸易Electro nic TradeET62电子集市E-Marketplace63企业资源计划En terprise Resource PlanningERP64企业资源规划En terprise Resource PlanningERP65电子米购软件E-procureme nt software66扩展标记

8、语言Exte nded Markup Lan guageEML67外部网（外联网）Extra net68快速风险投资Fast ven turi ng69服务费用模式Fee-for-service revenue model70文件传输协议File Tran sfer ProtocolFTP71防火墙firewall72固定费率访问Flat-rate access73帧中继Frame RelayFR74经常问到的问题Freque ntly Asked Questi onsFAQ75订单履行公司Fulfillme nt man ager76全球信息基础设施Global Information In

9、frastructureGII77全球定位系统Global Position SystemGPS78医院信息系统Hospital Information SystemHIS79第二方交易中心Independent exchange80第三方行业电子集市In depe ndent in dustry marketplace81仃业共冋电子集市In dustry con sortia-sp on sored marketplace82信息技术In formatio n Tech no logyIT83综合业务数字网In tegrated Services Digital NetworkISDN84

10、国家标准化组织Intern ati onal Stan dard Orga ni zati on85互联网内容服务提供商Internet Content ProviderICP86互联网内容服务提供商Internet Content ProviderICP87互联网平台服务提供商Internet Platform ProviderIPP88互联网服务提供商Internet Service ProviderISP89互联网服务提供商Internet Service ProviderISP90清算经纪公司Liquidati on broker91局域网Local Area NetworkLAN92

11、城域网M Area NetworkMAN93管理服务商Man aged service providerMSP94管理信息系统Man ageme nt In formatio n SystemsMIS95制造资源计划Manu facturi ng Resource PlanMRP II96多对多的沟通模式Many-to-ma ny com muni cati ons model97营销组合Marketi ng mix98电子伪装Masqueradi ng/spoofi ng99物料需求计划Material Request Pla nMRP100微观营销Micromarketi ng101移动电

12、子商务Mobile Commerce ( M-Commerce102国家信息基础结构National Information InfrastructureNII103国家信息基础设施Natio nalIn formatio n In frastructureNII104下一代 InternetNext Gen erati on InternetNGI105个人数字助理Pers onal Digital Assista ntPDA106钓鱼攻击Phish ing expediti on107零售终端系统Poi nt of SalePOS108专属电子集市Private compa ny mark

13、etplace109公开密钥体系Public Key In frastructurePKI110客户维系成本Reta ined costs111投资报酬率Retur n On In vestme ntROI112简单访问协议Sample Object Access ProtocolSOAP113搜索引擎优化Search Engine Optimizatio nSEO114安全代理协议Secure Age nt ProtocolSAP115女全电子交勿Secure Electr onic Tran sact ionsSET116安全电子交勿协议Security Electro nic Tran

14、sact ionSET117安全套接层协议Security Socket LayerSSL118一次性卡Sin gle-use card119擎天柱广告Skyscraper ad120小额支付Small payme nt121智能卡Smart card122社会网络Social n etwork123现货采购Spot purchas ing124利益相关体Stakeholders125静态商品目录Static catalog126供应链管理Supply Chain Man ageme ntSCM127服务条款Terms of serviceToS128第三方物流Third Party LogisticsTPL129第二方担保者Third-party assura nee provider130一级供应商Tier- one suppliers131商标淡化Trademark diluti on132取终消费者导向Ultimate con sumer orie ntati on