NetworkEconomyandNetworkMarketingrelationship

1、Network Economy and Network Marketing relationship Abstracts Network Economy and Network Marketing relationship Are extensively discussed the current global new economy, knowledge-based economy, digital economy, the information economy and network economy and other topics. What is the Network Econom

2、y Network Economy can be divided into two broad and narrow. And network marketing are the network economy of the time a new marketing concept and marketing models; are numerous in recent years the progress of the marketing idea, concise and sublimation. network of economic development, promoted the

3、development of the concept of network marketing. so many new marketing idea. network of economic development and the birth of a large number of marketing Web site, calling the development of the concept of network marketing and improved. networks are the future of network marketing will be the most

4、potential for economic development. Abstract or no change, should not be the first paragraph of the paper, but a summary of papers that should be made clear his views, and then to explain their conduct on a number of ways, and finally come to the conclusion that what. Key words Network Economy Netwo

5、rk Marketing Marketing idea marketing mode Publications First, the network economy is the representative of the new productivity * (1), 1, Second, the network economy are representative of advanced productive forces, or the main * Q (1), 1, Three, network marketing is the network economy of the time

6、 a new marketing idea and models * 7 (1), 1, marketing relationship Fourth, the network economy and network * (1), 1, Friday, the network economy era, network marketing has opened a new heaven and earth * C (1), 1, VI time the network economy, network marketing will change the traditional understand

7、ing of the customer model * 10 (1), 1, Seven, the network economy era, the development of network marketing * 11 (1), 1, Directory heading to level 1,2,3, Insert the page number and the number of pages Network Economy and Network Marketing relationship The world the Internet has become a true sense

8、of the global village. Anywhere in the world network of businesses and individuals, is through the network resource sharing, information exchange, e-mail each other all kinds of hair, such as never before activities. Network has profoundly changed our way of life and way of thinking, and will contin

9、ue to change indefinitely. has never happened, as it is today with such a big change, the network time has arrived. First, the network economy is the representative of the new productive forces Network economy is that the new representative of the productive forces, this is not just a purely theoret

10、ical question, but also has a strong current economic reality. The new economy is emerging as the new representative of the productive forces, and the network economy is the main force of the new economy. Currently being widely discussed global the new economy, knowledge-based economy, digital econo

11、my, the information economy and network economy and other topics. What is the Network Economy Network Economy can be divided into two broad and narrow, narrow network economy is based on the Internet, to e-commerce as the mainstay of the economy; generalized because of the network economy is informa

12、tion technology, particularly network technology are caused by technical, economic and social change and the formation of new economic patterns, which are the main new economy. then what are the new economy is knowledge-based economy and new economy, network economy In the 20th century have occurred

13、 since the 90s the mutual integration of the resonance caused by a new, efficient economy. At its heart is a market network, and thus the traditional economy a profound impact on many aspects. the knowledge economy and network have a common feature of the economy is efficient. merchandise knowledge

14、improve production efficiency, the market will improve network efficiency of the transaction. knowledge element characteristics of the main decisions of the efficiency of production, whether it is information technology products and biotechnology products, its core are knowledge of high-tech product

15、s, and through access to high-tech and high value-added knowledge and reuse possible; because networks across geographical and rapid spread of the characteristics of the transaction to achieve low-cost and efficient. Knowledge-based Economy and the network economy mutual integration , resonance is r

16、eflected in - the development of knowledge economy, information industry and networks to promote the formation of the market, because an important feature of a knowledge-based economy is innovation; and economic development network for the knowledge-based economy provides an innovative trading platf

17、orm and tools, anti - come to promote the development of knowledge-based economy. Therefore the network economy has increasingly become a platform for the new economy and the core. development of the network economy has become the top priority of the new productive forces. Second, the network econom

18、y are representative of advanced productive forces, or the main Network Economy are the representatives of the advanced productive forces, or the main, the key is to watch its development potential and on the extent of the transformation of production relations. Can now be relatively clear to see th

19、e network economy as a carrier of the Internet three roles: to increase productivity tools, and other new productivity platform, a means of transforming the market structure. network unlimited potential for economic development, mainly in the aspect of circulation and production process of transform

20、ation, especially e-commerce on a variety of commodity circulation of the reform process. In addition, the Internet will affect human production and all aspects of life, accordingly, based on the Internet on the same network economy will affect all corners of the human economy, human development unl

21、imited, the network decided to unlimited economic potential. someone think so: the Internet economy is like the universe, like an explosion , tremendous energy, direction uncertain, opportunities unlimited. the network economy is not some irresponsible people or the media to promote the big bubble o

22、r big hoax, the reason is very clear, from a technical and economic point of view, the network economy can completely transform or optimize various aspects of the economic sphere or aspect. Its bubble in from the capital market, the reasons are still required substantial input required to absorb and

23、 consume a large amount of capital and human resources, but the actual output time relatively long-term. At present, the network economy is like the same baby, now want it for their own benefit, may not be realistic, but we all know its possible potential. Three, network marketing is the network eco

24、nomy of the time a new marketing concept and marketing models (1) Network Marketing: is the network economy of the time a new marketing idea and marketing model; are numerous in recent years the progress of the marketing idea, concise and sublimation; are prompted to open up a vast market of various

25、 enterprises, access to value-added benefits of the motor; are connected traditional marketing, but also to lead and transform the traditional form of marketing a desirable and effective methods; are using information technology to carry out all marketing activities; is to enhance the capacity of ea

26、ch enterprises core competitiveness of a golden key! 1. When the overall environment of e-commerce is not yet very mature, network marketing will be a large number of enterprises, marketing organizations, especially small and medium enterprises to enter the entry point for e-commerce. 2. Some people

27、 think that network access to a very low threshold. Therefore, the network marketing easy. Every enterprise can easily conduct online marketing. Yes, set up a business web site marketing is not difficult, on the site deal with a number of commercial transactions is also very common. But , want to ne

28、twork marketing in the actual combat to carry out effective and successful to do business transported, on the far less easy to imagine. In particular, a large number of online information resources for the development of deep-seated values, but also is a difficult and creative work, do not make stre

29、nuous efforts are not enough. Delta Air Lines of the United States, Chief Information Officer Charles Rumsfeld likened to a tip site. He said: you can see that part is very simple, very humble. 水面下 part but 工程浩大 . So, you most Do not act with a good imagination. In fact, network marketing is a syste

30、matic project, because it not only in the marketing process, will use a new technology and means to conduct business. More enterprises are to affect future survival of a selection, a modern business capabilities and competitive performance and reflect. Fourth, the network economy and network marketi

31、ng relationship (A) development of the network economy, and promoted the development of the concept of network marketing. In particular, because of the tremendous role of the Internet, and modern marketing concept of the successful practice of so many new marketing idea. (B) network economic environ

32、ment, customers are no longer like the traditional way of marketing a passive acceptance of a strong advertisement information, for those who do not follow the netiquette of unsolicited information to the very objectionable. With a strong marketing is different from a soft marketing The initiative i

33、s the customer, personalized consumer demand so that customers return to the psychological demands on themselves to become proactive side, and the Internets interactive, real-time and non-brokered initiative of another party the status of its implementation possible. customers will be in a personali

34、zed needs of species driven by its own online search-related information. From this standpoint, it should be and customers to establish long-term partnership, the so-called partnership marketing approach. attention to long-term value of customers in order to adapt to soft marketing approach for the

35、request. (C) of the network economy will not only give guidelines for the marketing idea and marketing brought unprecedented impact, but also changed the traditional marketing channels and means. These networks of economic time new channels and new means of marketing activities so that the status in

36、 the enterprise is more important for marketing activities to provide a guarantee. Friday, the network economy era, network marketing has opened a new heaven and earth (A) time and space in the network, users suddenly received a large number of never before available information, research to examine

37、 and deal with these information, the need for new capacity, the need for new knowledge. We are facing lot of problems may be beyond the conventional thinking imagine. In the online marketing process, commercial basic flow has changed. with customers and distributors the relationship changed, the av

38、ailability of data channels and methods have changed, pricing principles and strategies have changed . . the network marketing personnel Noodles of the novel and are completely unfamiliar topic. Here, new technologies and innovative thinking brought about by collision and stirring are enormous. (B)

39、the main marketing network marketing may be unknown, but more are known. Unknown or customer information, yet can be integrated into network resources known. Not only are known, are more interactive , you can exchange. customers the status of the marketing process has obvious and significant change,

40、 has become the main marketing activities. (C) the development of the concept in marketing history has been followed by the production concept, product concepts, marketing concepts, marketing concepts and marketing concepts, such as the concept. On the whole, a greater emphasis on these concepts sup

41、plier initiative, dominant demand and information asymmetry. Fundamentally, these concepts are only a means of marketing, but the focus of the extent and complexity are different. more important is that these concepts are set up in the industrial economy era basis, and has not fully adapted to the n

42、eeds of the network economy of the time. so, we need a new marketing concept - Network Marketing. This marketing concept should be able to effectively respond to the ever-changing market, it should be more concerned about the customer can heart, it should be in the supply and demand interaction betw

43、een the two sides set up a bridge. VI time the network economy, network marketing will change the traditional understanding of the customer model (1) In the traditional model, we use statistical methods to investigate a particular customer group, the obvious weakness of this method are denied indivi

44、duality. The real, in-depth understanding are set up in the full respect for the basis of personality. It was predicted that 21st century are personalized century. (B) Now, enterprises can make full use of network technology has brought us new opportunities, through E-mail, BBS, such as a series of

45、cases of online marketing tools, and customers on all aspects of the problem, to conduct in-depth exchanges. This is a bit like Hotline the telephone, from a variety of perspectives, a deeper level, a more comprehensive understanding of customers, and find market opportunities and enterprises need t

46、o improve the place. Pearl River Brewery, in market research with consumers on the various aspects of conduct in-depth exchanges. They first find out where the group drank beer consumers free gifts, then let this group of consumers express their preferences, tastes and evaluation, and decide whether

47、 or not this product should be put on the market and how to improve. At the same time, also took the opportunity to work closely with the relationship between consumers to obtain free advertising effect. At the same time, enterprises can set up a super-database to manage tens of thousands of custome

48、r information, the use of specialized software and dedicated staff using the Internet to understand, analyze the information, and find opportunities. Seven, the network economy era, the development of Network Marketing (1) In recent years, with the popularity of the Internet, the rapid development o

49、f network economy, the marketing environment has fundamentally changed, thus the concept of marketing strategies and have had enormous impact. Network marketing is the means of the Internet, computer communication technology and digital interactive media to achieve marketing goals of a marketing app

50、roach. 1. Set up the brand. Enterprise Network marketing is the primary factor in the success to predict accurately customer from what you want here. If this is not clear, they think about online shopping and real shopping mall in what the similarities and differences and then compare your competiti

51、on opponent online store, and to determine how to network on your provide customers with more valuable things. 上网 hasty undesirable. always a good idea to develop a detailed development plan, in accordance with the implementation of the scheme and use it as the yardstick to measure the overall objec

52、tive of completion, thus effectively promoted the development of marketing efforts. 2. To attract customers. (1) In the Internet electronic information posted on bulletin board. (2) the establishment of Internet web pages, web page design entertainment, and valuable content, or to exchange places. (

53、3) in the sites you visit frequently arrangements for advertisement, and in the provision of network search Registration Service website. (4) Send multimedia materials to their customers. 3. All kinds of information readily available. (1) on the site to send new products, new features, discounts and

54、 contact information. (2) to provide free products and services. (3) to enable customers to get into the service reliability, technical guidelines and Troubleshooting the electronic sites (many companies opening up to the users network address, the user can enter the serial number of their products)

55、. (4) set up fan clubs. 4. Marketing Management and co-operation. (1) Electronics Suggestions Box set up to collect feedback from customers to the information. (2) set up marketing and design, production, procurement, financial communication network channels (such as online meeting to discuss the Po

56、, etc.) ( 3) to set up e-mail exchanges or corporate intranets and extranets. 5. Use of the media publicity and the establishment of the brand. Investigate, according to the person concerned, online ads, although unable to achieve the effect of TV ads, but online ads for the return on investment is

57、often much larger than expected. If in different media (television, radio , billboards, print, etc.) have advertising investment, we can complement each other.上网 online publicity in the hearts of those who left very deep impression on him. a brand is to produce and promote high-quality products. online has a lot of small sites create online trust in the quality of the brand. 6. Pay attention to the collec