小米介绍英文版

1、Product Place Promotion 1 3 4 2 Price 4P Project 企划企划 Product-Millet phone 产品：小米手机 consumer groups :Jiaxing college students 手机更新换代 mobile phone upgrade -product Price The rabbit with earcuff hat desighed by xiaomi is called mi rabbit 【earcuff hat 雷锋帽】 Applied to the xiaomi phone system, very cute E

2、stablished in April 2010. Rpresident of Kingsoft Lin Bin，the former engineering of Google,vice President of the China academy Li Wanqiang,the former design director of Kingsoft Zhou Guangping,the former senior director of MOTOROLA Beijing r&d center Liu De,the former director of the university of Be

3、ijing science and technology Huang Jiangji,the former director of engineering development of Microsoft China academy Hong Feng,the former senior product manager of Google China I have a dream Lei Jun have said,we all think that 40-year-old is old enough to retire from the Internet,but I have make a

4、research for that,Liu Chuanzhi is 40-year-old when he started his business.In my point of view,restarting in 40- year-old just means nothing.I believe that we are great because of our dream ,I will not be regretful in my life as long as I have such a dream. Promotion Cost effectiveness 性价比啊，亲 价格RMB

5、5288RMB 1999 分辨率+PPI1136X640像素1280X720像素 电池容量+可否更换电池1440mAh,不可拆卸式电池2000mAh，可拆卸式电池 RAM1GB2GB 处理器，核心双核四核 是否支持内存卡容量扩展不支持 SIM卡类型Nano SIM卡 The development of Millet On July 12,2011, Lei Jun revealed the goal of millet company to the media for the first time : to do the top smart phone. On August 16,2011，

6、millet company released the first millet phone,which price is at RMB1999. On May 15,2012， millet company release millet phone- the version of the youth, through the micro blogging On May 18,2012，millet company sold millet phones through the official website ,only in10 minutes and 52 seconds,150,000p

7、hones sold out . On Augst16,2012,millet company released the second generation of millet phone at RMB 1999. history The marketing of millet phone High-sounding conference.高调的发布会 Network promotions.网络促销 Word-of-mouth marketing口碑营销 The marketing of millet phone Place Promotion The marketing of millet

8、phone The marketing of millet phone The marketing of millet phone The market environment analysis There is a ready market in China. Seeking cheap price and high quality products is Chinese consumer characteristics . The smart phone of more than 1,000 yuan will keep a large share of the market Millet

9、 phone is a high -end smart phone, whose price is lower than those similar configuration(配置） Lei Jun has highly publicized the millet phone.It is a a good way to attract peoples attention.Its the first time that Chinese mobile phone has an innovation,which causes wide public concern. Promotion Throu

10、gh micro blogging and forum,they inform consumes of lots of information about millet phones. Promoti on Definition:Oral or written recommendation by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form of promotion Promotion The marketing c

11、hannel limitations and problems brought The drawbacks of phone Lack of credit Selling service Product 小米手机陷掉漆门：米粉称未摔碰仍掉漆 Product 由于小米公司起步晚， 刚刚成立一年多，在 HTC、三星、iphone 等智能机占领大部分 市场份额的时候，小 米横空出世，在市场 份额、占有率上明显 不足，在大众心中的 口碑还没能建立。加 上小米手机频频爆出 漏光、掉漆、频繁死 机、通话破音以及售 后服务并不完善的问 题，对小米的信誉更 是一个挑战。 Product 小米手机目前提供给顾客

12、的售后途径有在线客服、微博客服、 电话客服三种途径。但是却引起了消费的强烈不满如电话 客服经常打不通，在线客服、微博客服无人回应等问题。 Although millet phone has some disadvantages,and it is a challenge ,I believe that millet company will seize the opportunity and redouble their efforts to meet the challenges . Pro moti on Born for you,Burn for MI. Promotion You an

13、d MI，born for burn! Thank you ! I have a dream Lei Jun have said,we all think that 40-year-old is old enough to retire from the Internet,but I have make a research for that,Liu Chuanzhi is 40-year-old when he started his business.In my point of view,restarting in 40- year-old just means nothing.I be

14、lieve that we are great because of our dream ,I will not be regretful in my life as long as I have such a dream. The marketing of millet phone The marketing of millet phone The marketing of millet phone The market environment analysis There is a ready market in China. Seeking cheap price and high quality products is Chinese consumer characteristics . The smart phone of more than 1,000 yuan will keep a large share of the market Millet phone is a high -end smart phone, whose p