[语言类考试复习资料大全]剑桥商务英语中级分类模拟55

1、书山有路勤为径，学海无涯苦作舟。祝愿天下莘莘学子：学业有成，金榜题名！语言类考试复习资料大全剑桥商务英语中级分类模拟55剑桥商务英语中级分类模拟55READINGPARE ONE Questions 1-7 Look at the statements below and the text about four businessmen who were nominated for a business award on the opposite page. Which businessman (A, B, C or D) does each statement (1-7) refer to?

2、For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of these letters more than once. Businessman of the Year Award A. James King: Chief Executive of Fentons Finance King was nominated for the quality of his leadership, with the judges claiming tha

3、t the Fentons Finance boss is almost revered by his team. He is credited with reinventing Fentons Financerevitalizing its culture of inflexibility, removing outdated pre-merger barriers and playing a brilliant tactical game. He led everyone to believe he was opposed to large mergers and then jumped

4、on the Westcombe Bank opportunity at just the right moment. History will be the judge, but for now the markets consider King to be a star. B. Keith Nash: Chief Executive of Hamleys Supermarkets Nash took over as CEO when Hamleys systems and distribution were out of date and the brand badly needed fr

5、eshening up. He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious. As a result, the share price has gone up nearly 80 per cent. This should be extremely satisfying for Nash, who had left the retailer in 1986, d

6、isappointed after failing to secure the top job. C. Jorge Marquez: Chairman of the Kenwick Group Marquez was a popular choice for his achievements at Kenwick. The judges say he has been courageous in pushing through the appointment of controversial or inexperienced chief executives to companies with

7、in the group, and then sponsoring them as they transformed their businesses. He operates as a virtual chairman, without a permanent office in any one company. He phones his CEOs regularly, and several of them have acknowledged the vital contribution he makes to their effectiveness. Everyone is impre

8、ssed at how he also finds the time to be chairman of two other large companies. D. Richard Jenkins: Finance Director of Centron Advertising Labouring in the shadow of a high-profile boss can sometimes draw attention away from the finance director, and the judges considered it was high time Jenkins g

9、ot that attention. The CEO may be the public face of Centron, but Jenkins is the one who makes it run smoothly. Behind the scenes, he is constantly demonstrating that budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by r

10、ecession, it is largely thanks to him that Centron is in much better shape than its rivals. 1. This businessman has successfully targeted a different group of consumers.答案:B解析 参考译文 A段大意 King被提名为年度杰出企业家是由于他的领导才能，评审们声称Fentons金融公司的老板都敬佩他所领导的团队。他的功绩彻底改变了Fentons金融公司，激活了一成不变的企业文化，消除了并购前陈旧制度障碍，并运用杰出的营销战术。他

11、让所有人都相信他反对大规模并购，然而与此同时他却抓住机会收购了Westcombe银行。历史是最好的评判者，但是对于当今的市场来说King是个明星级人物。 B段大意 当Hamleys超市的运营和分销系统过于陈旧、品牌即刻需要重新振作之时，Nash接管了首席执行官的职位。他开始将公司的品牌重新定位在高品质的食品市场，并推出几个以关注健康为卖点的自有品牌商品。结果，公司股价上升了近80%，这让Nash感到很高兴，他曾在1986年由于没有获得职位晋升而失望地离开了零售业。 C段大意 选择Marquez成为年度杰出企业家是由于他在Kenwick所获得的成就。评审们认为他够排除众议聘任一些有争议性或经验不

12、足的管理人士就职于集团中的各公司，并在他们变革时提供帮助，这是相当具有勇气和谋略的。他像是一个隐形的董事长，在集团的各公司内都没有固定不变的办公室。他定期和他的执行官们通电话，他们其中的一些人都了解Marquez对于他们能够获得成功起着至关重要的作用。让人们印象深刻的是，他是如何分出精力同时担任另外两家大公司的董事长的。 D段大意 工作在引人注目的董事长的阴影下有时可能会让人忽略财政经理的重要性。评审们认为是时候让Jenkins引起公众的关注了。首席执行官可能是Centron公司的代言人，但是Jenkins是真正让公司运作自如的人。在幕后，他不断地证明财政预算和商业预测是企业成功的必要条件，特

13、别是当广告市场因经济衰退而受到打击时。Centron公司之所以经营状况好于其竞争对手们，大半归功于Jenkins。 题干意为“该企业家成功地定位了不同的消费群体”也就是说该企业家对其公司的品牌定位做了改变，与原文B段He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious所表达的含义相近。 2. With careful forward planning, this b

14、usinessman is helping the company survive a difficult period.答案:D解析 题干意为“该企业家通过制定远期计划帮助公司顺利渡过难关。”对应原文D段中“he is constantly demonstrating that budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by recession, it is largely th

15、anks to him that Centron is in much better shape than its rivals.”题干中的forward planning对应原文中的budgets and forecasts；题干中的survive a difficult period对应原文中make a company successful, hit by recession。3. The company is now more open to change because of this businessmans way of thinking.答案:A解析 题干意为“由于该企业家的经

16、营思维方式，公司现在变得更加开放，并接受变革。”与原文A段中“He is credited with reinventing Fentons Financerevitalising its culture of inflexibility, removing outdated pre-merger barriers and playing a brilliant tactical game.”表述基本一致。题干中的more open to change对应原文中的reinventing Fentons Finance, revitalising its culture of inflexibi

17、lity；题干中的this businessmans way of thinking与原文中的playing a brilliant tactical game意义相近。4. This businessman has made and implemented certain decisions despite opposition to them.答案:C解析 题干意为“即使在有人反对的情况下，该企业家还是做出这些决定并将其贯彻执行。”与原文C段中“The judges say he has been courageous in pushing through the appointment

18、of controversial or inexperienced chief executives to companies within the group, and then sponsoring them as they transformed their businesses.”所表达的意思相近。题干中的made and implemented certain decisions对应原文中的pushing through the appointment；题干中的opposition对应原文中的controversial。5. This businessman has achieved

19、 some success by misleading people about his intentions.答案:A解析 题干意为“该企业家由于误导了人们对于他意图的理解获得了成功”与原文中A段中“He led everyone to believe he was opposed to large mergers and then jumped on the Westcombe Bank opportunity at just the right moment.”表达的内容一致。题干中misleading people about his intentions对应原文中的led every

20、one to believe；题干中achieved some success对应原文中的jumped on the Westcombe Bank opportunity。6. The abilities of this businessman were previously doubted by the company that employs him.答案:B解析 题干意为“该企业家的能力曾受到先前所就职公司的质疑”与原文B段中“This should be extremely satisfying for Nash, who had left the retailer in 1986,

21、disappointed after failing to secure the top job.”的意思相近。题干中的previously doubted by the company that employs him对应原文中的failing to secure the top job。7. This businessman is admired for his ability to manage a number of business interests.答案:C解析 题干意为“该企业家因能够同时掌管多个企业而受人敬佩”对应原文C段中“Everyone is impressed at

22、how he also finds the time to be chairman of two other large companies.”。题干中admired对应原文中的impressed；题干中的manage a number of business interests对应原文中的be chairman of two other large companies。PARE TWOQuestions 8-12 Read the article below about a catering company. Choose the best sentence from the opposit

23、e page to fill each of the gaps. For each gap (8-12), mark one letter (A-G) on your Answer Sheet. Do not use any letter more than once. Buffet Zone Lucy Robertson started working at a take-away food business to supplement her income during her student days at Edinburgh University. Several years late

24、r she had bought the business and now, 17 years on, she owns Grapevine Caterers, probably Scotlands leading independent caterers, with a turnover of almost 6m. She had never planned to own a business, and had certainly never considered a career in catering. Instead, she studied accountancy after lea

25、ving university, and a steady if unspectacular professional path seemed set. However, her unplanned career began in 1985, when she returned to Edinburgh and discovered that the takeaway she had worked in was up for sale. On impulse, she bought it, but admits that at the time she knew nothing about c

26、atering. 1 It was a difficult time, but essential in terms of gaining the experience she needed. The late 1980s boom was good for business, with large numbers of office workers wanting takeaway food for their lunches. 2 At one point there were 26 food outlets within a 5-kil0metre radius, Robertson r

27、ecalls, as the economy changed and the once packed office blocks started to become vacant, it became clear that Robertson would need to diversify. 3 It changed the direction of the company for good. As Robertson began to win catering contracts, she decided that the company would have to move to larg

28、er premises. In 1994, the move was made when she bought another catering business that already had a number of profitable contracts for boardroom lunches. Meanwhile, Robertsons main competitor, the oldest catering company in Edinburgh, was causing her some anxiety. Customer loyally is not to be unde

29、restimated, she warns. But Robertson is not someone who is easily put off. 4 Partly as a result of this, turnover doubled, and having outgrown another site, Robertson bought a city-centre location for the groups headquarters. By now, Grapevines main competitor was a new catering company called Towng

30、ates. Although Robertson tried to raise enough money to buy Towngates, she did not succeed. Then luck intervened and Towngates went bankrupt. 5 Many accepted and the companys turnover went from 700,000 to 1.5 million almost overnight. However, the companys growth was not as smooth as it sounds in re

31、trospect. Robertson admits, We were close to the edge during the growth period. Like many under-capitalized companies trying to grow, it might easily have collapsed. But that, she feels, is the challenge of developing your own business. A. But there are plenty of similar contracts to be won in the e

32、ast of Scotland before Robertson turns her attention elsewhere. B. Her way round this particular problem was to recruit the catering manager of the rival company. C. But this demand was short-lived, and before long, increasing competition made it harder to make a profit. D. It was a dramatic learnin

33、g curve and very small amounts of money were earned at first, says Robertson. E. She decided that the solution, since many companies required working lunches for meetings with clients, was to prepare and deliver meals to business premises. F. On hearing this, Robertson immediately contacted all of t

34、heir clients and offered the services of Grapevine Caterers. G. Instead, she studied accountancy after leaving university, and a steady if unspectacular professional path seemed set. 1.答案:D解析 空格前一句为“她一时冲动买下了这家餐馆，然而她那时对餐饮业一无所知。”空格后一句为“餐馆经历了一段困难的时期，但重要的是她获得了所需的经验。”根据前一句中的knew nothing可推断由于对餐饮业一无所知在创业之初

35、餐馆应该是不盈利的，对应选项D中所提到的“这是个戏剧性的学习曲线，在餐馆开业初期，只有微薄的盈利。”进而承接后一句中的difficult time，遭遇了困难时期。2.答案:C解析 空格前一句为“20世纪80年代，外卖食品行业迎来了繁荣发展时期，因为大量的办公室员工有午餐吃外卖食物的需求。”空格后一句为“Robertson回忆在一家公司附近的方圆5公里内就有26家餐馆。”前一句表明外卖行业的需求量大，而空格后一句则表示外卖餐馆数量太多，所以空格处应出现明显转折词汇。根据空格前后一句话可以推断外卖所处的状态时供大于求，也就是竞争激烈。对应选项C中提到的“然而这种需求是短暂的，不断增加的竞争对手使

36、得获得盈利越来越难。”3.答案:E解析 空格前一句为“由于经济状况的改变使曾经公司林立的商务区人去楼空，Robertson很清楚自己必须要以经营多元化来应对这种改变。”空格后一句为“这永久地改变了公司的发展方向。”前一句提出多元化经营这一方法，则空格处应出现多元化的具体措施，进一步承接后一句中这一具体措施对于公司的影响。对应选项E中提到的“考虑到很多公司需要为前来开会的客户提供工作午餐，Robertson决定将工作餐送到公司的办公地点以满足此要求。”所以Robertson采取的多元化经营措施就是由外卖转为外送。4.答案:B解析 空格前一句为“与此同时，Robertson的主要竞争对手是爱丁堡地

37、区成立最久的餐饮公司，这让她感到忧虑；她表明在竞争中顾客的忠诚度是至关重要的，Robertson不是那么轻易可以被打倒的。”空格后一句为“基于这个原因，Robertson公司营业额翻番了，并在市中心成立了集团的总部”。由此可以推测出所缺句子应为Robertson所采取的具体竞争策略来拉拢老顾客。对应选项B中提到的“她通过雇佣竞争对手公司的餐饮部经理来拉拢老顾客。”其中选项句中的this particular problem应该指空格前一句话中的customer loyalty；而空格后一句中的as a result of this中的this指代选项句中的recruit the caterin

38、g manager of the rival company。5.答案:F解析 空格前一句为“现在，Grapevine的主要竞争对手是一家新成立的名为Towngates的餐饮公司，尽管Robertson由于资金缺乏没能如愿收购这家公司，但幸运的是，这家公司后来破产了。”空格后一句为“很多Towngates的老顾客都接受了Grapevine，这使得Robertson的公司营业额几乎在一夜之间从70万英镑上升到150万英镑。”从而推测出所缺句子应是Robertson得知Towngates破产后采取的行动，对应选项F中提到的“在听到Towngates破产的消息后，Robertson立即联系Towng

39、ates的客户，希望为他们提供Grapevine餐饮公司的服务。”选项句中on hearing this指代的是听到Towngates餐饮公司破产的消息，承接上文；选项句中的Robertson immediately contacted all of their clients就是Robertson所采取的具体行动来增加营业额。PART THREEQuestions 13-18 Read the article below about Smithsons, a British department store, and the questions on the opposite page. F

40、or each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet. Department Store Magic For most of the 20th century Smithsons was one of Britains most successful department stores, but by the mid-1990s, it had become dull. Still profitable, thanks largely to a series of successful adv

41、ertising campaigns, but decidedly boring. The famous were careful not to be seen there, and its sales staff didnt seem to have changed since the store opened in 1908. Worst of all, its customers were buying fewer and fewer of its own-brand products, the major part of its business, and showing a pref

42、erence for more fashionable brands. But now all this has changed, thanks to Rowena Baker, who became Smithsons first woman Chief Executive three years ago. Since then, while most major retailers in Britain have been losing money, Smithsons profits have been rising steadily. When Baker started, a lot

43、 of improvements had just been made to the building, without having any effect on sales, and she took the bold decision to invite one of Europes most exciting interior designers to develop the fashion area, the heart of the store. This very quickly led to rising sales, even before the goods on displ

44、ay were changed. And as sales grew, so did profits. Baker had ambitious plans for the store from the start. Were playing a big game, to prove were up there with the leaders in our sector, and we have to make sure people get that message. Smithsons had fallen behind the competition. It provided a tra

45、ditional service targeted at middle-aged, middle-income customers, whod been shopping there for years, and the customer base was gradually contracting. Our idea is to sell such an exciting variety of goods that everyone will want to come in, whether they plan to spend a little or a lot. Bakers visio

46、n for the store is clear, but achieving it is far from simple. At first, many employees resisted her improvements because they just wouldnt be persuaded that there was anything wrong with the way theyd always done things, even if they accepted that the store had to overtake its competitors. It took

47、many long meetings, involving the entire workforce, to win their support. It helped when they realised that Baker was a very different kind of manager from the ones they had known. Bakers staff policies contained more surprises. The uniform that had hardly changed since day one has now disappeared.

48、Moreover, teenagers now get young shop assistants, and staff in the sports departments are themselves sports fans in trainers. As Baker explains, How can you sell jeans if youre wearing a black suit? Smithsons has a new identity, and this needs to be made clear to the customers. Shes also given ever

49、y sales assistant responsibility for ensuring customer satisfaction, even if it means occasionally breaking company rules in the hope that this will help company profits. Rowena Baker is proving successful, but the Citys big investors havent been persuaded. According to retail analyst, John Matthews

50、, Money had already been invested in refurbishment of the store and in fact that led to the boost in sales. She took the credit, but hadnt done anything to achieve it. And in my view the companys shareholders are not convinced. The fact is that unless she opens several more stores pretty soon, Smith

51、sons profits will start to fall because turnover of the existing store will inevitably start to decline. 1. According to the writer, in the mid-1990s Smithsons department store _.A.was making a lossB.had a problem keeping staffC.was unhappy with its advertising agencyD.mostly sold goods under the Sm

52、ithsons name答案:D解析 细节题。20世纪90年代中期，Smithsons百货公司的经营状况： 定位段落第一段，定位句为“Worst of all, its customers were buying fewer and fewer of its own-brand products, the major part of its business, and showing a preference for more fashionable brands.”即：最糟糕的是，顾客越来越不愿意购买公司的自有品牌的商品，而自有品牌的商品却是该公司的经营主体，他们逐渐开始对更加时尚的品牌感兴

53、趣。 原文定位句中its own-brand products, the major part of its business选项D中mostly sold goods under the Smithsons name。 选项A中making a loss表示亏损，而原文中陈述的是still profitable；选项B中had a problem keeping staff表示公司不能留住员工，而原文中陈述的是its sales staff didnt seem to have changed；选项C中unhappy with its advertising agency表示对广告部门不满意

54、，而原文中陈述的是thanks largely to a series of successful advertising campaigns。 2. According to the writer, Smithsons profits started rising three years ago because of _.A.an improvement in the retailing sectorB.the previous work done on the storeC.Bowena Bakers choice of designerD.a change in the products

55、 on sale答案:C解析 细节题。Smithsons百货公司三年前利润增长的原因： 定位段落第二段，定位句为“she took the bold decision to invite one of Europes most exciting interior designers to develop the fashion area, the heart of the store. This very quickly led to rising sales, even before the goods on display were changed.”即：她做了一个大胆的决定，聘请了欧洲最

56、著名的一位室内设计师来设计百货公司里最核心的时尚区域。这个举措使营业额迅速地得到了提升，商品的陈列也焕然一新了。 原文定位句中invite one of Europes most exciting interior designers to develop the fashion area对应选项C中Bowena Bakers choice of designer。 选项A中improvement in the retailing sector表示零售行业的改善，而原文中陈述的是major retailers in Britain have been losing money；选项B中the

57、previous work done on the store表示百货店先前所做的努力，而原文陈述的是improvements had just been made to the building, without having any effect on sales；选项D在原文中没有提及。 3. According to Bowena Baker, one problem which Smithsons faced when she joined was that _.A.the number of people using the store was falling slowlyB.its competitors offered a more specialized range of productsC.the stores prices were set at the wrong levelD.customers were unhappy with the service provided答案:A解析 细节题。当Bowena Baker上任时Smithsons百货公司面临的问题是： 定位段落第三段，定位句为“Smithsons had fallen behind the compe