浙江7月高等教育自学考试外刊经贸知识选读试题及答案解析

1、精品自学考试资料推荐浙江省 2018年 7月高等教育自学考试外刊经贸知识选读试题课程代码： 00096I .常用词语的英译汉（每个词组1分，共10分）Put the following phrases into Chinese.1. trade fairs and exhibitions 2.intellectual property right3. trade procedure4. export quota5. （government）procurement6. European integration7. Export Commodity Fair8. countervailing du

2、ty9. fledgling industries10. deinflationary policies n 常用词语的汉译英（每个词组1分，共10分） Put the following phrases into English.1. 外商独资2.自然资源3.国内生产总值4.供需5. 市场导向6. 商业周期7. 质量证书8. 贸易逆差9. 市场力量10.经常项目 川.正误判断题（每题2分，共10分）Read the following passage and decide whether the satements are ture or false.What Is MarketThe wo

3、rld market is used in a number of ways.There is a stock market and an automobile market,a retail market for furniture and a wholesale market for furniture.One person may be going to the market;another may plan to market a product.What,then is market?A market may be defined as a place where buyers an

4、d sellers meet,goods or services are offered for sale,and transfers of ownership occur.A market may also be defined as the demand made by a certain group of potential buyers for a good or service.For instance,there is a farm marker for petroleum（石 油）p roducts.The terms market and dema nd are ofte n

5、used in tercha ngeably;they may also be used jointly as market demand.These definitions are not sufficiently precise to be useful to us here.For business purposes we define a market as people or organizations with wants（needs） to satisfy,money to spend, and the willingness to spend it.Thus in the ma

6、rket demand for any given product or service,there are three factors to considerpeople or organizations with wants（needs）,their purchasing power,and theirbuying behavior.We shall employ the dictionary definitionof needs:the lack of anything that isrequired,desired,or useful.We do not limit needs to

7、the narrow physiological( 生理的)requirements of food,cloth ing and shelter esse ntial for survival.I n our discussi on the words n eeds and wants are used synonym ously and in tercha ngeably .In strict interp retati on however, needs would refer to such basic p hysiological requireme nts as food,cloth

8、 in g,a nd shelter,while wants would be non basic preferen ces.However,i n our afflue nt society,little is to be gained by trying to differe ntiate betwee n the two.Ma ny of us would see as n eeds some items that are far bey ond food,cloth in g,a nd sheltter.1. According to the passage,the word “ ma

9、rket” can be used in different occasions and thereforeacquire differe ntmeanin gs.()2. The sentence there is a farm market for petroleum products. ” indicates that “ market” and“ dema nd” are sometimes synony ms.()3.ln the commercial field,the concept of market in volves only people with wan ts.()4.

10、 The words “needs and “wants” can be used synonymously and interchangeably because theyboth suggest the lack of somethi ng.()5. The p assage is mainly about why people are con fused with n eeds and wan ts.()W .单项选择题(每题2分，共20分)Choose one an swer that best explains the un derl ined part or what is req

11、uired in the follow ing stateme nts.1.ln April,the EC imposed a ban on livestock,meat,and dairy products from 18 eastern countries follow ing an outbreak of hoof and mouth disease in Croatia.( )A. l evied a high tariffB.ado pted quota systemC.limited the import volumeD.shut out imp orts2. Hire a com

12、missi on buying age nt who finds sources abroad on behalf of the princip al.(A. head of an educati onal in stituti onB.person who commits a crimeC.ma in actor or p erformerD.one who employs ano ther to act as his age nt3. An in-o use service gives man agers direct con tact with foreig n supp liers,

13、an adva ntage to a firmthat has a large volume of overseas pu rchas in g.()A.a bus in ess carried on in shelter, not in openB. a deal con cluded in on es own countryC. an en terta inments give n to supp liersD. a n egotiati on with the supp lier in on es own company4. But it ofte n allows the pu rch

14、aser a soyJn p roduct sp ecificati on s.(A.revisi on to his requireme nts B.room for barga iningC.right to decide D.p rese ntatio n of complaint 5.lt is also the only way to en sure product exclusivity.(A. right of only sale of a p roduct ,not shared by othersB. a comp etitive edge in sale of a p ro

15、ductC. an adva ntage over other firms in sale of a p roductD. a small nu mber of a p roduct onlyenables companies to do a better job of product development with key)B.sellers6. Direct buying vendors.(A.p roducersD.buyersC.c on sumerscomponents into a space one quarter the size they occupy in a )7.0f

16、icials on both sides were op timistic that a deal on farmin g,which would uni ock the rest of the roun d,was with in reach.( A.solve B.open C.tighte nD.close8.Sony had to shrink 2,000(conven ti onal camcorder.(A.c ondense B.add up toC.leave off D.make lighter9. With a target to aim at,the coverers k

17、now that the innovation is at least technicallyfeasible.()A.str ongB.stableC.adva need D.po ssible10. Tourists enterprises and any other service industry outside the zone are not entitled to anysp ecial status.()A.have no po wer toB.are not in terested inC.have no right to D.are not obliged toV .英译汉

18、(每题4分，共40分)Tran slate the followi ng sentences into Chin ese.1. We will also imp leme nt the “ going out” strategy,e ncouragi ng viable enterp rises to in vest abroad.This will en able us to take adva ntage of both the domestic and intern atio nal markets.2. After China joins the WTO,c on sumers on

19、the mainland will start to find more choices in their shop s,i ncludi ng many new items from overseas.3.lntern ati onal marketi ng is important because the world has become globalized .Intern atio nal marketi ng takes place all around us every day, and has a major effect on our lives.4. Tech no logy

20、 tran sfer is the tran sfer of systematic kno wledge for the manu facture of a p roduct,for the application of a process,or for the rendering of a service.The elements of the transfer are“human ware” , “soft ware” and “hard ware” .5. Foreign direct investment tends to transfer assets from the develo

21、ped world to the developing world.But the p attern is not en tirely sim pie.6. We are not safely bey ond a backlash aga inst the new world of comp etiti on.7. H ong Kong and Korea did nt invent new or more efficie nt manu facturi ng tech niq ues.They simply bought market share with low wages.8. Glob

22、alisation has aroused worries in many rich countries that free trade with much poorer coun tries threate ns jobs and prosp erity.This was plain in last years debate in the Un ited States over expanding the North America n Free Trade Agreeme nt.9. The world economy has sn eezed,the mainlan ds export sector has caught a cold,a nd Hong Kong is sufferi ng from in flue nza.There is no quick cure medicati on.10. The companys new formula was designed partly to keep Cokes sales gr