妮当家专卖店运营管理手册

1、Benton, the local butcher, had lost his wallet while taking his savings to the post-office. Sam was sure that the wallet must have been found by one of the villagers, but it was not returned to him. Three months passed, and then one morning, Sam found his wallet outside his front door. It had been w

2、rapped up in newspaper and it contained half the money he had lost, together with a note which said: A thief, yes, but only 5o per cent a thief! Two months later, some more money was sent to Sam with another note: Only 25 per cent a thief now! In time, all Sams money was paid back in this way. The l

3、ast note said: I am 100 per cent honest now!lesson46 Expensive and uncomfortable 既昂贵又受罪When a plane from London arrived at Sydney airport, workers began to unload a number of wooden boxes which contained clothing. No one could account for the fact that one of the boxes was extremely heavy. It sudden

4、ly occurred to one of the workers to open up the box. He was astonished at what he found. A man was lying in the box on top of a pile of woollen goods. He was so surprised at being discovered that he did not even try to run away. After he was arrested, the man admitted hiding in the box before the p

5、lane left London. He had had a long and uncomfortable trip, for he had been confined to the wooden box for over ten hours. The man was ordered to pay &345 for the cost of the trip. The normal price of a ticket is &230 !Lesson47 A thirsty ghost 嗜酒的鬼魂A public house which was recently bought by Mr Ian

6、Thompson is up for sale. Mr Thompson is going to sell it because it is haunted. He told me that he could not go to sleep one night because he heard a strange noise coming from the bar. The next morning, he found that the doors had been blocked by chairs and the furniture had been moved. Though Mr Th

7、ompson had turned the lights off before he went to bed, they were on in the morning. He also said that he had found five empty whisky bottles which the ghost must have drunk the night before. When I suggested that some villagers must have come in for a free drink, Mr Thompson shook his head. The vil

8、lagers have told him that they will not accept the inn even if he gives it away. Lesson48 Did you want to tell me something? 你想对我说什么吗？Dentists always ask questions when it is impossible for you to answer. My dentist had just pulled out one of my teeth and had told me to rest for a while. I tried to

9、say something, but my mouth was full of cotton-wool. He knew I collected birds eggs and asked me whether my collection was growing. He then asked me how my brother was and whether I liked my new job in London. In answer to these questions I either nodded or made strange noises. Meanwhile, my tongue

10、was busy searching out the hole where the tooth had been. I suddenly felt very worried, but could not say anything. When the dentist at last removed the cotton-wool from my mouth, I was able to tell him that he had pulled out the wrong tooth. Lesson49 The end of a dream 美梦告终Tired of sleeping on the

11、floor, a young man in Teheran saved up for years to buy a real bed. For the first time in his life, he became the proud owner of a bed which had springs and a mattress. Because the weather was very hot, he carried the bed on to the roof of his house. He slept very well for the first two nights, but

12、on the third night, a storm blew up. A gust of wind swept the bed off the roof and sent it crashing into the courtyard below. The young man did not wake up until the bed had struck the ground. Although the bed was smashed to pieces, the man was miraculously unhurt. When he woke up, he was still on t

13、he mattress. Glancing at the bits of wood and metal that lay around him, the man sadly picked up the mattress and carried it into his house. After he had put it on the floor, he promptly went to sleep again.Lesson50 Taken for a ride 乘车兜风I love travelling in the country, but I dont like losing my way

14、. I went on an excursion recently, but my trip took me longer than I expected. Im going to Woodford Green, I said to the conductor as I got on the bus, but I dont know where it is. Ill tell you where to get off, answered the conductor. I sat in the front of the bus to get a good view of the countrys

15、ide. After some time, the bus stopped. Looking round, I realized with a shock that I was the only passenger left on the bus. Youll have to get off here, the conductor said. This is as far as we go. Is this Woodford Green ? I asked. Oh dear, said the conductor suddenly. I forgot to put you off. It do

16、esnt matter, I said. Ill get off here. We are going back now, said the conductor. Well, in that case, I prefer to stay on the bus, I answered.Lesson51 Reward for virtue 对美德的奖赏My friend, Herbert, has always been fat, but things got so bad recently that he decided to go on a diet. He began his diet a

17、week ago. First of all, he wrote out a long list of all the foods which were forbidden. The list included most of the things Herbert loves: butter, potatoes, rice, beer, milk, chocolate, and sweets. Yesterday I paid him a visit. I rang the bell and was not surprised to see that Herbert was still as

18、fat as ever. He led me into his room and hurriedly hid a large parcel under his desk. It was obvious that he was very embarrassed. When I asked him what he was doing, he smiled guiltily and then put the parcel on the desk. He explained that his diet was so strict that he had to reward himself occasi

19、onally. Then he showed me the contents of the parcel. It contained five large bars of chocolate and three bags of sweets! Lesson52 A pretty carpet 漂亮的地毯We have just moved into a new house and I have been working hard all morning. I have been trying to get my new room in order. This has not been easy

20、 because I own over a thousand books. To make matters worse, the room is rather small, so I have temporarily put my books on the floor. At the moment, they cover every inch of floor space and I actually have to walk on them to get in or out of the room. A short while ago, my sister helped me to carr

21、y one of my old bookcases up the stairs. She went into my room and got a big surprise when she saw all those books on the floor. This is the prettiest carpet I have ever seen, she said. She gazed at it for some time then added, You dont need bookcases at all. You can sit here in your spare time and

22、read the carpet! Lesson53 Hot snake 触电的蛇At last firemen have put out a big forest fire in California. Since then, they have been trying to find out how the fire began. Forest fire are often caused by broken glass or by cigarette ends which people carelessly throw away. Yesterday the firemen examined

23、 the ground carefully, but were not able to find any broken glass. They were also quite sure that a cigarette end did not start the fire. This morning, however, a fireman accidentally discovered the cause. He noticed the remains of a snake which was wound round the electric wires of a 16,000-volt po

24、wer line. In this way, he was able to solve the mystery. The explanation was simple but very unusual. A bird had snatched up the snake from the ground and then dropped it on to the wires. The snake then wound itself round the wires. When it did so, it sent sparks down to the ground and these immedia

25、tely started a fire.Lesson54 Sticky fingers 粘糊的手指After breakfast, I sent the children to school and then I went to market. It was still early when I returned home. The children were at school, my husband was at work and the house was quiet. So I decided to make some tarts for tea. In a short time I

26、was busy mixing butter and flour and my hands were soon covered with sticky pastry. At exactly that moment, the telephone rang. Nothing could have been more annoying. I picked up the receiver between two sticky fingers and was dismayed when I recognized the voice of Mrs Bates. It took me ten minutes

27、 to persuade her to ring back later. At last I hung up the receiver. What a mess! There was pastry on my fingers, on the telephone, and on the door-knobs. I had no sooner got back to the kitchen than the door-bell rang loud enough to wake the dead. This time it was the postman and he wanted me to si

28、gn for a registered letter !Lesson55 Not a gold mine 并非金矿Dreams of finding lost treasure almost came true recently. A new machine called The Revealer has been invented and it has been used to detect gold which has been buried in the ground. The machine was used in a cave near the seashore where-it i

29、s said-pirates used to hide gold. The pirates would often bury gold in the cave and then fail to collect it. Armed with the new machine, a search party went he did not like it. She enjoyed herself making the assistant bring almost everything in the window before finally buying the dress she had firs

30、t asked for.Lesson58 A blessing in disguise? 是因祸得福吗？The tiny village of Frinley is said to possess a cursed tree. Because the tree was mentioned in a newspaper, the number of visitors to Frinley has now increased. The tree was planted near a church fifty years ago, but it is only in recent years tha

31、t it has gained an evil reputation. It is said that if anyone touches the tree, he will have bad luck; if he picks a leaf, he will die. Many villagers believe that the tree has already claimed a number of victims. The vicar has been asked to have the tree cut down, but so far he has refused. He has

32、pointed out that the tree is a useful source of income as tourists have been coming from all parts of the country to see it. In spite of all that has been said, the tourists-have been picking leaves and cutting their names on the tree-trunk. So far, not one of them has been struck down by sudden dea

33、th!Lesson59 In or out ？ 进来还是出去？Our dog, Rex, used to sit outside our front gate and bark. Every time he wanted to come into the garden he would bark until someone opened the gate. As the neighbours complained of the noise, my husband spent weeks training him to press his paw on the latch to let hims

34、elf in. Rex soon became an expert at opening the gate. However, when I was going out shopping last week, I noticed him in the garden near the gate. This time he was barking so that someone would let him out ! Since then, he has developed another bad habit. As soon as he opens the gate from the outsi

35、de, he comes into the garden and waits until the gate shuts. Then he sits and barks until someone lets him out. After this he immediately lets himself in and begins barking again. Yesterday my husband removed the gate and Rex got so annoyed we have not seen him since. Lesson60 The future 卜算未来At a vi

36、llage fair, I decided to visit a fortune-teller called Madam Bellinsky. I went into her tent and she told me to sit down. After I had given her some money, she looked into a crystal ball and said: A relation of yours is coming to see you. She will be arriving this evening and intends to stay for a f

37、ew days. The moment you leave this tent, you will get a big surprise. A woman you know well will rush towards you. She will speak to you and then she will lead you away from this place. That is all. As soon as I went outside, I forgot all about Madam Bellinsky because my wife hurried towards me. Whe

38、re have you been hiding ? she asked impatiently. Your sister will be here in less than an hour and we must be at the station to meet her. We are late already. As she walked away, I followed her out of the fair. Lesson61 Trouble with the Hubble 哈勃望远镜的困境In future, astronauts will be required to descen

39、d from a spaceship while it is still in space and to return to it. The ability to do this will be necessary in future flights to distant planets. Scientists are now trying to discover if this is possible. The spaceship Astra which left the earth a short time ago, will be travelling three hundred mil

40、es into space. At a certain point, the Astra will stop for a short time and an astronaut will attempt to leave the stationary spaceship and then return to it. We shall not know whether the experiment has been successful until we have received a radio message. The first message is expected to arrive

41、at 7 oclock this evening. By that time, the Astra will have been flying through space for seventeen hours and will have circled the earth a great many times. When the first radio messages have been received, the results of the trip will be announced immediately.Lesson62 After the fire 大火之后Firemen ha

42、d been fighting the forest fire for nearly three weeks before they could get it under control. A short time before, great trees had covered the countryside for miles around. Now, smoke still rose up from the warm ground over the desolate hills. Winter was coming on and the hills threatened the surro

43、unding villages with destruction, for heavy rain would not only wash away the soil but would cause serious floods as well. When the fire had at last been put out, the forest authorities ordered several tons of a special type of grass-seed which would grow quickly. The seed was sprayed over the groun

44、d in huge quantities by aeroplanes. The planes had been planting seed for nearly a month when it began to rain. By then, however, in many places the grass had already taken root. In place of the great trees which had been growing there for centuries, patches of green had begun to appear in the black

45、ened soil. Lesson63 She was not amused 她并不觉得好笑Geoffrey Hampden has a large circle of friends and is very popular at parties. Everybody admires him for his fine sense of humor-everybody, that is, except his six-year-old daughter, Jenny. Recently, one of Geoffreys closest friends asked him to make a s

46、peech at a wedding reception. This is the sort of thing that大陆第一家“家文化”快乐食品专卖店大陆第一家“经营台港澳与大陆最畅销休闲食品的专卖店”大陆第一家休闲食品业“网路通路”与“实体通路”的连锁加盟体系中国第一家由海峡两岸知名营销专家组成的连锁经营管理教学团队营运的品牌妮当家特色休闲食品专卖店 妮当家休闲食品专卖 营运手册妮当家特色休闲食品专卖连锁总部运营商：上海迪亿投资管理有限公司前 言：这本营运手册向您简明扼要地介绍了妮当家休闲食品连锁店品牌的成长史、管理文化及其营运方式。手册语言简洁，采取深入浅出的演绎方式方法和形象生动的传

47、授技巧，不仅对妮当家休闲食品连锁店真实客观的描绘和总结，能够使您真正切实地了解并掌握以及开设妮当家休闲食品专卖店的成功之道，这也是我们编写这本手册的宗旨和目的。这本手册我们推介给您，祈盼她成为您工作和事业的得力助手，希望您珍惜爱护她，如果您在阅读参考或实践应用中有什么意见及建议，欢迎不吝指点。 妮当家特色休闲食品专卖连锁总部市场营运部目 录 第一章 妮当家休闲食品连锁品牌介绍 3 第二章 专卖店开业前工作 7第三章 店面营业流程 8第四章 专卖店人事管理10第五章 专卖店员工岗位职责15第六章 店铺货品管理20第七章 店铺形象管理22第八章 员工服务观念及原则25第九章 营业员销售培训29店铺

48、字号：妮当家特色休闲食品专卖中国大陆市场运营商：上海迪亿投资管理有限公司产品研发、专卖管理：上海挺佳食品科技有限公司中国大陆事业部地址：上海市阐北区江场西路160号美邦大厦五楼全国统一客服热线：4000789099全国统一加盟热线：02151087899（12门）网址：第一章 妮当家休闲食品连锁品牌介绍一、企业简介“GOODWIFE妮当家”是WD国际众多品牌中的一员。W D（伟鼎）国际贸易集团是一个全球性的集团,拥有超过20年的对外贸易实务经验，为全世界各地的知名零售卖场提供商品。目前集团已发展为一个涵盖零售、贸易、营造、电子商务、工业设计等领域的大型事业体，在全球设有28个分支机构，15个关

49、系企业。“GOODWIFE妮当家”于2009年踏足上海，2010年得到中国政府许可注册登记，由W D国际子公司上海挺佳食品科技有限公司负责中国大陆地区的事业发展及业务管理。走在上海的社区商业街道，随处可见“GOODWIFE妮当家”店内客来客往，排队结账。吃休闲食品、台港澳食品不再仅仅局限于白领阶层和年轻女性，也不再是一种闲时的生活方式，而是逐渐成为大众一种新的生活时尚，引领着全新的美食享受文化，文化的魅力就是市场的魅力。而具有“食尚”文化的“GOODWIFE妮当家”也从众多的品牌休闲食品市场竞争中脱颖而出。现在“GOODWIFE妮当家”正以一种不疾不徐的优雅格调，向中国大陆各地飘香。“GOOD

50、WIFE妮当家”致力于打造“国际级休闲食品专营”品牌，作为休闲食品专营的趋势领导者，拥有着一支专业的创意食品研发团队和强大的采购团队，用趋势带动流行风潮，使休闲食品也走在流行前端。妮当家总部推出的全新概念店，提供消费者更优质的购物生活环境，实现美丽的梦想家园，获得了来店消费者九成的满意度，也得到食品流通界专家的惊叹！GOODWIFE妮当家新享乐主义美味、享受、幸福安心、放心、欢心GOODWIFE妮当家新自我主义高尚、特殊、准则乐观、乐意、乐趣GOODWIFE妮当家新健康主义营养、自然、可口关爱、关怀、关注快 乐 生 活 从 妮 当 家 开 始 ！二、品牌释义 品牌释义：GOODWIFE的中文译

51、音意为“女主人”。延伸到品牌GOODWIFE的内涵是：不委屈自己、不压抑自己、不受别人控制、做自己喜欢的事、吃自己喜爱的食品，懂得爱自己、爱家人、爱朋友，有美味、快乐、幸福与大家共同分享。中文习惯称这样的优秀女人为当家的女人，即我们的品牌妮当家。品牌特性： GOODWIFE妮当家，汉字及字母切角整齐、刚直，给视觉一种强大的力量感，同时也充分表现了标志的刚硬、大度的气势；标志的由来是太阳、旗帜、表情（享受美味的女人）的组合图腾，由图腾转化为蕴含丰富含义的标识，进而由抽象转化为具象，更为时尚地融入国际化潮流。 “太阳”代表温馨、永恒、起源、幸福、高尚、自然、放心、乐观、关爱“旗帜”代表精神、主义、

52、信仰、气势、模范、力量、拼搏、进取、宏大、感召力“享受美味的女人表情”代表享乐、自我、健康、美味、特殊、可口、欢心、乐趣、善良、活力与激情LOGO释义：1.标志主体是一圆形黄色色块，如日当空，象征着GOODWIFE妮当家品牌源源不断的开创动力和强劲的发展势头，太阳照耀着的彩旗生动呈现出品牌名称“妮当家”的字面形象，寓示品牌具有光芒璀璨的前景，同时传达出“妮当家”希望在人们生活中注入力量、健康、活力的美好愿景。2.旗帜右上部旋转的线条极为流畅柔和，有正飘扬的意象，象征着“妮当家”持续超越、继往开来的气势和开拓进取、坚持奋斗的精神。3.卡通造型、夸张表情的旗帜下“享受美味的女人”，暗合“妮当家”的

53、名称，也隐现了妮当家具有在全球食品行业中作成霸业的雄心壮志。同时携有的和谐、享乐、特殊、可口、乐趣、才智、贤良、活力与激情的属性也象征着“妮当家”腾飞的无限前景。卡通形象，人们喜闻乐见，在视觉形态上有相当的民众基础，也是妮当家对消费者、合作者和谐美满、吉祥如意的生活的美好祝愿。4.太阳、旗帜、表情密切的组合，象征企业的领导团队（太阳）视品牌形象（旗帜）如生命，阳光、热情、模范地为合作伙伴、顾客（卡通表情）提供优质的服务；同时，三元素的有机组合也象征总部、区域代理、加盟商团结一致、同心协力共创“妮当家”辉煌的坚強信念，又象征企业正直、合作、创新的核心理念。5.标志中将太阳、旗帜、享受美味的女人三

54、元素有机融合，在自然、品牌、趣味的意境中，带出了现代人极其推崇的健康的、高尚的、彰显个性的生活方式，阐明了妮当家创建享乐家文化的精神核心立场。品牌内涵： 品牌核心价值：享乐家文化 品牌个性：美食家、生活家 、时尚家、快乐家、亲善家品牌文化：享乐，幸福一群人 品牌价值观：享乐家文化的倡导者三、企业文化基本信仰：妮当家快乐食品专卖连锁店是在妮当家品牌倡导的“享乐，幸福一群人”的原则上建立起来的。 这些原则已体现在同事每天的辛勤工作及待客服务中, 成为妮当家独特的企业文化, 使妮当家更具竞争力。妮当家快乐食品专卖连锁系统是由以下的基本信仰所指导尊重个人：尊重每位同事每位合作伙伴提出的意见。 经理们被

55、看作“公仆领导”, 通过培训、表扬及建设性的反馈意见帮助新的同事、新的合作伙伴认识、发掘自己的潜能。 使用“开放式”的管理哲学在开放的气氛中鼓励同事、合作伙伴多提问题、 多关心妮当家公司。 服务顾客：“顾客就是老板”。 妮当家总部尽其所能使顾客感到在妮当家连锁店购物是一种亲切、愉快的经历。 “三米微笑原则”是指同事要问候所见到的每一位顾客；“保证满意”的质量保证政策使顾客能在妮当家连锁店放心购物。追求卓越：妮当家连锁店的同事共同分享使顾客满意的承诺。 在每天营业前, 同事会聚集在一起高呼妮当家口号, 查看前一天的销售情况, 讨论当天的目标。“日落原则”要求同事有一种急切意识, 对当天提出的问题

56、必须在当天予以答复。 妮当家公司愿景和使命：公司愿景：使杰出的人更加杰出，快乐的人更加快乐公司使命：创造快乐生活新空间妮当家公司精神：自强不息 开拓创新 凝聚众力 追求卓越尊重员工个人的兴趣和成就，协同合作，共同向着更高的目标拼搏、奋斗。意识超前，以不停顿的进取态度，不断突破自我、发展自我。不懈追求，做就做最好的，挑战自我中不断进步、发展。公司核心价值观：成就客户，成就伙伴，创新、诚信，为大众提供全新的“享乐家”的文化公司经营理念：本着“家的服务、服务到家”的服务理念，服务每一位客房，以家出发，为家服务。坚持“绿色天然、真材实料”的诚信理念，让每一位客户享受真正的美食，并保留传统，永续传承。保证“专业生产、卫生安全”的品质理念，让每一位客户感觉物美价廉，安全放心。分享“利润共享、永续发展”的多赢理念，让客户、员工、加盟商、伙伴、公司、厂商就象一家人一样的幸福。四、企业目标立足“休闲”，打造基地型、综合性、名牌化、多元化、现代化大型食品连锁企业集团。做强零食，做大特产，做精进口，加快发展连锁专卖平台。通过加快连锁专卖店建设步伐，着力打造华东休闲食品航母，跻身全国休闲食品研发、生产、销售综合实力前十强，确保专卖店连锁全国前三强，确立特产专营在上海第一名，保持产品特色化、经营差异化、销售规模化程度国内领先地位。五年内项目综合实力进入全国知名特色食品连锁专卖企