初稿论文封面

1、精品文档你我共享商务英语专业毕业论文A Study on International CommercialEtiquette and Its Sign i ficance国际商务礼仪及其意义研究学 号: 身份证号：姓 名：院系：吉林大学珠海学院XX系专 业：XXXXX 年 级：2010级 联系电话: 注意事项：通常标题不用句子；第一个单词无论是什么都大写；文章标题的实词首字母要大写；实词，即名词、形容词、副词等首字母 要大写。虚词，即介词、冠词、连词等要小写。长的介词、连词首字母要大写；目录页不加页号。各章、节标题应简明 扼要,并标注文章始页号（标注到二级标题I， 字体为 TIMES NEW

2、ROMAN四号。（章为一级标 题，节为二级标题。）目录标题和正文标题 要严格一致。CONTENTSINTRODUCTION 1CHAPTER ONE ABCCCCCCCC .71.1 Abc .71.2 Abe .81.3 Abc .9CHAPTER TWO ABCCCCCCCC 112.1Abe .112.2Abe 122.3Abe .13CHAPTER THREE CHAPTER FOUR CONCLUSION REFERENCES Acknowledgements摘要(Abstract )英文摘要和中文摘要论文摘要它是对论文内容不加注释和评论 的简短陈述。其作用是使读者不用阅读论文 全文

3、即能获得必要的信息。在中、英文摘要 最后隔一行注明论文的关键词(要求3 5个，不得超出)。中英文摘要的一致性主要是指内容方面的一致性摘要应包含以下内容： 从事这一研究的目的和重要性； 研究的主要内容，指明完成了哪些工 作； 获得的基本结论和研究成果，突出论文的新见解； 结论或结果的意义。当今世界，各国之间交流频繁，礼仪之论不再局限在国内，而成 了国际交往需要重视的问题。同时，不可否认的是因为各国价值观念， 文化，历史背景的不同，在礼仪实践中也存在差异。没有一个统一的 标准，这些差异，只有一些约定俗成的东西，大家都基本认同，在交 往中共同遵守。所以从事国际交流，国际商务的人，不论是政治，经 济，

4、文化，军事哪个领域，对这些礼仪都要熟悉。国际商务和涉外工作也已经不再是少数人的专利，而是成为越来 越多人的职业选择。在这个“以人为本”的时代，如何在跨文化的交 流中，尽可能地尊重他人，又充分维护自己的尊严，是一项非常重要 而具有挑战意义的事情，而国际商务礼仪就是市场竞争和国际商务大 环境中人们必备的一门知识。本文对商务礼仪进行了明确的界定，对商务礼仪的内容与归属、 特征与原则、功能与操作进行了系统的阐述，较为详细地论述了商务 介绍与问候，迎送礼仪，宴请规则，谈判礼仪以及柬书礼仪，同时阐明了 国际商务礼仪对于商务人员的重要意义。关键词：国际商务，商务礼仪，意义Abstract（Times New

5、 Roman小三号加黑加粗）Nowadays differe nt n ati ons com muni cate freque ntly. Etiquette is becoming an important issue, which is not confined only in the domestic affairs. At the same time, the values vary from nations to nations, so does the practice of etiquette. There is n ot an ack no wledged sta ndard

6、 and it is only a set of established rules which are obeyed by all the people. Therefore, a bus in ess man should be familiar with all the protocols in all fields, such as politics, economics, and culture and military.Intern ati onal bus in ess is no Ion ger the privilege of the mi nority of people.

7、 More and more people prefer to go in to bus in ess. In the era of huma n-orie nted society, how to respect others and maintain on dig nity becomes a challe nge. Intern ati onal bus in ess etiquette is the basic knowledge which should be applied in the competition in the intern ati onal bus in ess e

8、n vir onmen t.This thesis gives a clear definition of commercial etiquette and systematically explains its contents, categorizations, features, principles, fun cti ons and practices. It illustrates the bus in ess in troducti on, greet in gs, welcomi ng guests, en terta ining visitors, in ter nati on

9、al bus in ess n egotiatio n, practical bus in ess En glish writ ing in detail. It also shows the sig ni fica nce of the commercial etiquette.（英文摘要200字左右，和中文摘要要对 应）Key words： intern ati onal bus in ess commercial etiquette, sig ni fica nee引言(Introduction )引言又称前言，属于整篇论文的引论部分。其写 作内容包括：研究的理由、目的、背景、前人的工作

10、和知 识空白，理论依据和实验基础，预期的结果及其在相关领域里的地位、作用和意义。正文(Main body)正文是一篇论文的本论，属于论文的主体，它占据论文的最大篇幅。论文所体现的创造性成果或新的研究结 果，都将在这一部分得到充分的反映。因此，要求这一部 分内容充实，论据充分、可靠，论证有力，主题明确。为 了满足这一系列要求，同时也为了做到层次分明、脉络清晰，常常将正文部分分成几个大的段落。这些段落即所谓逻辑段，一个逻辑段可包含几个自然段。每一逻辑段落可冠以适当标题(分标题或小标题)。段落和划分，应视论 文性质与内容而定。INTRODUCTIONBusiness communication an

11、d business etiquetteIn an era of globalizati on, un dersta nding the basics of etiquette and protocol that is, the type of behavior that others expect of you in both in formal and formal sett ingsis an importa nt skill. It can in still an in dividual with con fide nce to han dle almost any situati o

12、n in any culture and allow a bus in esspers on t concen trate on the deal at hand rather tha n worrying about such distractions as which fork to use or which hand to use for pass ing food. Without an un dersta nding of the basics of etiquette and protocol, you risk coming off as a boorish Neandertha

13、l. You may even put your company image at risk or risk potential failure in the formatio n of key bus in essrelati on ships that are vital to global success. Fin ally, a well-h oned senseand appreciati on of local customs etiquette and protocol can make you sta nd out in a competitive global market.

14、In order to comprehe nd the Intern ati onal Commercial Etiquette, we should find out the full contents of its activities.Just as its name implies, the International Commerce indicates that there is only one purpose of commercial activities, that is, to realize, in crease and convert the value. One s

15、ales its goods to the other to realize the market value of this production, at the same time, the value is in creased in this process, therefore, the seller gains some profits, which will be conversed into the value form needed in the next commercial campaign, no matter it is cash, products or servi

16、ce, thus, makes preparation of the following commercial activity.Intern ati onal Commercial is based on the approbatio n and recepti on of each others trade motivations between the bargainers. Especially nowadays, this kind of activity is an action in which both sides are voluntary and almost withou

17、t any force to press on. Besides, this kind of commercial activity goes along un der the con diti on of free trade all over the world. Therefore, in the atmosphereof international commerce, the traders have the same quality, intent and environment, as well as threeCHAPTER ONEABCCONCLUSIONIn creased

18、globalizati on has bee n one of the most importa nt developme nts in the past decade. The Internet has bee n in strume ntal in accelerati ng the growth of bus in ess across borders. The ability to effectively con duct bus in ess with tradi ng part ners around the world is essential in the twenty-fir

19、st century. Savvy companies view the developme nt of i nternatio nal bus in ess etiquette and com muni cati on skills as a strategy to distinguish their company from competing firms. One bus in ess educator has cauti on ed, Bei ng closely att uned to the orientations of diverse trading partners is a

20、n increasingly important adva ntage in the highly competitive global marketplace, where on ly the very best thrive. Colleges and universities have responded to this need by in tegrati ng intern atio nal perspectives in to the curricula. Busin ess schools in particular have worked to internationalize

21、 the curriculum, partially through the expa nsion of intern ati onal bus in ess com muni cati on courses. Even student clubs have recognized the need for enhanced un dersta nding of other cultures, spon sor ing popular bus in ess etiquette dinners and workshops on global bus in ess protocol.Proper e

22、tiquette in todays bus in ess world goes well bey ond basic table mann ers( they are, after all, a give n in most cultures) and com mon courtesies (allowing an esteemedcolleague or superior to precede you through a doorway, for example). Think of all the elements that go into making a first impressi

23、on. The list is lengthy. There is your manner of dress, your professi onal appeara nee, the color of your dress or tie, your body Ian guage, han dshake, posture, amount of eye eon tact on in trodueti on, where you put your han ds, how you accept a bus in ess card and how you prese nt yours as well a

24、s the actual content of the card-a nd you have neve n sat dow n to beg in talks.Regardless of the culture, proper etiquette means maintaining your own values while respect ing those of others. It does not mean slavishly following the rituals and practices of others to please your host. If you make a

25、n effort at the Ian guage, at un dersta nding the basics of com mon courtesy, and avoid any offen sive acts, don be overly con cer ned about the subtleties- at least the first time around. To be honest, not that much is really expected of the first time visitor to another culture, thought a deeper u

26、n dersta nding will be expected each time you visit. The value in un dersta nding etiquette and protocol id in the con fide nce it gives you and the impression it makes on colleagues.Although what is covered is han dled well, there are some areas that could have received greater attention. For examp

27、le, there is little discussi on of the differe nces among the various coun tries and cultures in each continent. Andi clhave liked more on bus in ess etiquette and the use of humor, en tertai nment and letters.We previously discussed the importa nce of bus in ess etiquette in daily bus in ess activi

28、ties in terms of bus in ess in troduce, dining, bus in ess in vitati ons. There are some other importa nt bus in ess etiquettes, such as the proper attitude towards foreign cultures, music and arts, the respect for their dining habits, holidays and religi ons. We will not discuss them in details bec

29、ause of the limited scope of this paper. Shortly put, un dersta nding more about foreig n bus in ess etiquettes put us in a good positi on to deal with all kinds of bus in ess occasi ons and hence facilitate the developme nt of global trade.References:1 Grace Fox. Everyday Etiquette, A Guide to Mode

30、rnMannersM.2 Mary Jane McCaffree, Pauli ne Inn is. The Complete Handbook8R.G Feltham. Diplomatic HandboofM3 Williams-S on oma, I nc. and Wedo n Owen Inc. The Bar GuideBerkley Publishi ng Group with Doubleday Direct, I nc, 1998.of Diplomatc M,. Official and Social Usage.4 杜培.现代礼仪学M.中国工人出版社，1997.5 韩欲和，张彦.涉外礼仪M.译林出版社，1996.6 金正昆.涉外礼仪教程M.中国人民大学出版社,1998.7 李斌.国际礼仪与交际礼节M.世界知识出版社,1985.8 李天民.现代国际礼仪知识M.世界知识出版社,1999.9 宋长美.对外交往中的礼仪礼节M.黑龙江人民出版社,1996.（中文参考文献按拼音顺序排，英文按字母顺序排。英文在上，中文在下。）论文参考文献书写格式一、参考文献著录格式1期刊作者.题名J.刊名，出版年，卷（期）：起止页码2专著作者.书名M0 .版本（第一版不著录）.出版地：出版者, 出版年.起止页码3论文集作者.题名G ./编者.论文集名.出版地：出版者， 出版年.起止页码4