上海世博会特许经营计划

1、演讲人：朱政平演讲人：朱政平 董事长、总裁董事长、总裁 speaker: johnson zhu president world expo 2010, shanghai, world expo 2010, shanghai, chinachina 特许经营计划宗旨特许经营计划宗旨 purpose and plan of franchise businesspurpose and plan of franchise business 特许经营计划宗旨特许经营计划宗旨 purpose on franchise business projectpurpose on franchise busines

2、s project 构建公开、公平、规范的竞争原则，建立运行规范、竞争有序、产品优构建公开、公平、规范的竞争原则，建立运行规范、竞争有序、产品优 质、服务可靠的特许产品经营管理体系，保证质、服务可靠的特许产品经营管理体系，保证20102010上海世博会的成功举上海世博会的成功举 办；办； to ensure the success of world expo 2010 shanghai by the open, fair and normative competition, and by establishing a licensed product operation system of n

3、ormative implement, orderly competition, high quality product and creditable service； world expo 2010, shanghai, world expo 2010, shanghai, chinachina 特许经营计划宗旨特许经营计划宗旨 purpose and plan of franchise businesspurpose and plan of franchise business 筹集资金，为上海世博会的平衡收支起到其应有的作用。筹集资金，为上海世博会的平衡收支起到其应有的作用。 rais

4、e capital act to balance the state revenue and expenditure of expo 2010 world expo 2010, shanghai, world expo 2010, shanghai, chinachina 新世傲与世博会的关系新世傲与世博会的关系 relationship between sinnsa and exporelationship between sinnsa and expo 新世傲与世博会的关系新世傲与世博会的关系relationship between sinnsa and exporelationship

5、between sinnsa and expo 上海新世傲股份有限公司是上海新世傲股份有限公司是20102010上海世博会特许产品生产上海世博会特许产品生产高高 级赞助商级赞助商； shanghai sinnsa co., ltd. is one of the senior sponsors of licensed product manufacturing of world expo 2010 shanghai china； 新世傲与世博会的关系新世傲与世博会的关系relationship between sinnsa and exporelationship between sinnsa

6、and expo 上海世博局授权新世傲作为分许可人在规定的期限内分授权和管理特上海世博局授权新世傲作为分许可人在规定的期限内分授权和管理特 许产品生产商开发和生产特许产品；许产品生产商开发和生产特许产品； sinnsa,as the sub-licenser authorized by shanghai expo bureau, shall sub-distribute and manage the licensed product in regulated period; 新世傲与世博会的关系新世傲与世博会的关系relationship between sinnsa and exporela

7、tionship between sinnsa and expo 新世傲负责上海世博会特许产品生产分许可工作，主要行使授权、审批、新世傲负责上海世博会特许产品生产分许可工作，主要行使授权、审批、 管理职能。负责授权企业生产特许产品，对企业资质、产品方案进行初审，管理职能。负责授权企业生产特许产品，对企业资质、产品方案进行初审， 对特许产品开发生产过程进行管理，收取特许权费及相关费用。对特许产品开发生产过程进行管理，收取特许权费及相关费用。 sinnsa is in charge of sub-distribution of manufacturing of expo-licensed prod

8、ucts, mainly performs functions of authorization, approval and management, it is responsible for the first trial of enterprise qualification and product project, supervises the process of development and manufacturing of licensed products and charges the franchise fees. 新世傲与世博会的关系新世傲与世博会的关系relations

9、hip between sinnsa and exporelationship between sinnsa and expo 特许生产商 licensed manufacturers 审批 trial 2. 2. 活动周期长，热点频发；活动周期长，热点频发； long activity cycle 3. 3. 遍布全国的零售渠道支持；遍布全国的零售渠道支持； countrywide retail channel support; 六大商机六大商机 six business opportunitiessix business opportunities 4. 4. 世博园内世博园内9 9千平米

10、特许产品零售点；千平米特许产品零售点； 9,000 m2 of retail stores of the licensed products in the expo garden; 5. vik5. vik及及vipvip； vik 二二. . 活动周期长、热点频发活动周期长、热点频发long activity cycle and the retail sellers shall take the charge of sales of relevant products. 世博园内特许产品零世博园内特许产品零 售点售点retail stores of retail stores of lice

11、nsed product in licensed product in expo gardenexpo garden vik及及vip vik 五五. .特许生产商资质要求特许生产商资质要求 qualification of the licensed product manufacturerqualification of the licensed product manufacturer 必须具备较强的综合实力，在行业内居于领先地位，财务状况良必须具备较强的综合实力，在行业内居于领先地位，财务状况良 好，有充足的资金用于特许产品的开发及生产，并有能力支付特好，有充足的资金用于特许产品的开发及

12、生产，并有能力支付特 许权费；许权费； it must have strong comprehensive strength and be in advance of its industry, with well financial status and have engough capital to develop and manufacgufe the licensed products and also be capable of paying franchise fees; 五五. .特许生产商资质要求特许生产商资质要求 qualification of the licensed p

13、roduct manufacturerqualification of the licensed product manufacturer 能够为能够为20102010上海世博会的成功举办提供充足、优质、可靠的上海世博会的成功举办提供充足、优质、可靠的 产品及服务；产品及服务； it is able to offer enough products and service of good quality in order to take a successful expo 2010； 五五. .特许生产商资质要求特许生产商资质要求 qualification of the licensed p

14、roduct manufacturerqualification of the licensed product manufacturer 必须具备良好的声誉和企业形象，产品符合绿色、环保标准；必须具备良好的声誉和企业形象，产品符合绿色、环保标准； 在质量管理体系、环境保护管理体系、职业安全卫生管理体系、在质量管理体系、环境保护管理体系、职业安全卫生管理体系、 职工福利、人权保护等方面符合国家有关规定。职工福利、人权保护等方面符合国家有关规定。 it must be of good reputation and corporate image, and its products must ac

15、cord with environmental protection standards. its quality control system, environmental protection system, occupational safety and health management system, staff welfare, human right protection shall be in accordnce with the relevant state regulation. 六六. .特许生产商管理特许生产商管理 management to licensed manu

16、facturermanagement to licensed manufacturer 设计、样品管理设计、样品管理 design & sample design & sample managementmanagement 质量管理质量管理 quality controlquality control 定价管理定价管理 price controlprice control防伪标签管理防伪标签管理 security lable security lable managementmanagement 特许产品特许产品 licensedlicensed productsproducts 特许生产商应

17、征流程特许生产商应征流程 p procedurerocedure of recruiting licensed manufacturer of recruiting licensed manufacturer 特许生产商应征流程特许生产商应征流程p procedurerocedure of recruiting licensed manufacturer of recruiting licensed manufacturer 特许生产商意向征集特许生产商意向征集 will collecting of licensed manufacturers 企业提交意向应征文件企业提交意向应征文件 ent

18、erprise offering recruiting document 意向应征企业资质意向应征企业资质 初审初审frist trial of qualification 特许生产商方案征集特许生产商方案征集 project collecting of licensed manufacturers 企业提交应征方案企业提交应征方案 enterprise offering recruiting project 专家评审专家评审 examined by experts 实地考察实地考察 on-pot survey 竞争性谈判竞争性谈判 competitive negotiation 合约送世博局审批合约送世博局审批 agreement sending to expo bureau for approval 签约签约 signing of contract 联系方式联系方式： 地址：中国上海市徐汇区桂平路地址：中国上海市徐汇区桂平路250250弄弄2727号号 电话：电话：868621215418811454188114 传真：传真：868621216540309965403099 邮编：邮编：200233200233 contact