电子商务英语1构词法.ppt

1、,Office memos,Inter-office Memo (between two or more places/offices in the same company）,To: Akira Kobe, General Manager, Sales Planning From: Kathy Yeh, Sales Promotion Assistant Re: Helena Santos visit Date: April 21, 2001 Ms. Helena Santos, manager from Alfa Micro, S.A. in Brazil, is coming on Th

2、ursday, April 25 at 10:00a.m. Please come to the Conference Room and meet her.,Questions for Unit one,1.Who makes inquires and what is necessary in making it? 2.What should be included in a “ first inquiry”? 3.How to make inquires? 4. How to send an inquiry? 5.What should a reply to an inquiry be ?,

3、Commonly used terms,Inquiry n. 询价 Engagement n. 约定，保证 Catalogue n. 产品目录表 Quotation n. 报价，报价单 Specification n. (usu.) 规格，说明书 Terms of payment 付款条件 Price terms 价格条款 Time of shipment 装运时间 Considerable order 大宗订单 Customer designed products 客户制定产品 Custom-made goods 定做商品,Actual sample 实物样品 In compliance w

4、ith 依从,按照 Parcel post 邮包 To carry a large stock of the goods 备有大量存货 Superior quality 优等质量 To execute command promptly 快速执行订单 Rock bottom price 最低价格 To favor sb. with orders 惠赐订单 The given design 来样 Designed goods 客户设计好的商品 Production cost 生产成本,Lesson One Skills of Making Inquiries,Three samples,Lesso

5、n Two Making Replies to the Inquires,1. How to answer an inquiry? The reply to an inquiry should be prompt and courteous and cover all the information asked for. In detail, 1, if there is no stock available for the time being, the seller should acknowledge the inquiry at once, explaining the situati

6、on and assuring that the seller would revert to it once supply becomes available. 2, if the inquiry is from an old customer, say how much the sellers appreciate it. 3, if it is from a new customer, say the sellers are glad to receive it and express the hope of a long and friendly business relationsh

7、ip so as to create good impression on the buyer. Three samples,Lesson Two,Three samples,Key point: word-formation in the computer and e-commerce fields Difficult points: derivation Requirements By the end of this lesson, you should be able to have a good command of three methods of word-formation in

8、 the computer fields e-commerce terms given in the lesson,Skill Training,Word-formation in the E-commerce Fields 1派生法：英语单词最基本的部分叫做词根。它是单词中不变化的部分。表达那个词的最基本的意义。它的前面和后面都可以接上词头和词尾，也叫做前缀和后缀。 （1）前缀通常用来引伸或转变那个词的意义。 例：,（2） 后缀通常用来改变一个词的属性。例：,2.合成法：由两个或两个以上的词组成一个复合词，其组成的部分之间有时用连词符号“-”连接，有时连在一起写，中间不用连词符号。他们可能是

9、由形容词+名词，形容词+形容词，名词+ 形容词，介词+名词等等构成。 例：,3.缩合法：两个或两个以上的词通过各自裁减之后拼接成一个新词，它可能是两个词的前部拼接，可能是一个词的前部和另一个词的后部拼接，也可以将一个词的前部与另一个词拼接，以及其他部分的拼接。这样产生的新词往往兼有所参与组合的各个词的涵义。在计算机领域很多新词是通过这种方法诞生的。 例：,4.缩写法：将较长的英文单词取其个别几个字母构成一个缩写词。缩写的规则不尽相同，可能取部首几个字母，可能取首尾两个字母，也可能按音节缩略等等。缩略词的形成是约定俗成的，有的时候同一个词有若干个缩写词，也有时候一个缩写词可能有好几个不同的解释。这要靠上下文来确定意义。 例：,还有一种情况是将一组词缩写，取每个词的第一个字母或部首几个字母重新组合，成为一个新词。如：,在电子商务活动中缩写词是常见的，如： DSA=digital signature algorithm计算程序; DSS digital signature standard; DES=data encryption密码输人standard; EDI=electronic data interchange; EDIFACT=electronic data interchange for a