公共关系与礼仪英文

1、Undergraduate course out I ine of Ocean Uni versi ty of ChinaCourse NamePublic Relation and EtiquetteCourse Code112904201235Course Attributeworking skillClass Hour/ CreditHour32/2Curriculum NatureelectivePractical HoursResponsibility TeacherLiu HongmeiExtracurricular Class HourCourse attribute : Pub

2、lic Basic Courses / General education courses / Subject basis /Professional knowledge / Work skill Curriculum Nature : compulsory; elective.一、Course IntroductionL Course DescriptionPublic Relation and Etiquette is a comprehensive subject of application featured with highly humane connotation. For on

3、e thing, this course aims to effectively help enterprises or institutions from all walks of life to gain the understanding, cooperation and support from the public, and the improvement of themselves and the living environment, still the shape of the good organization image and the enhancement of the

4、 potential competitiveness by theoretical guidance and practical training. For another, it also helps the students not only in regulating their behaviors, learning to communicate, arousing their creative thinking and setting up the public awareness in modern time, but also in improving their qualiti

5、es and capabilities, molding a good image of individuals and improving their sociability in effective way.2. Design ThinkingMarket competition results in talent competition at last. The key to build and promote the image of the countries and the enterprises and improve their market competition is de

6、veloping excellent talent in public relations. Starting from this requirement, the theoretical and practical teaching system of the course is mainly constructed by emphasizing the comprehensive capability training and professional accomplishment improvement.Based on mastering the basic theory of pub

7、lic relations, guild by the principle of combining theory with practice, this course focuses on developing studentssense of public relations and communicative competence. It emphasizes not only on teaching the knowledge of system theory but also on training the ability of practice, and strives for (

8、the requirement of) theories sufficiency with laying the emphasis on cultivating the practical competence At the same time, according to the actual demand of the college student employment, the course especially strengthens the etiquette knowledge and practical training in class, and highlights the

9、professional capacity training The teacher will pay close attention to triggering students5 earning motivation and arousing their learning interest, and helps them forming the habit of standing on etiquette consciously in life during the process of teaching and learning. Various teaching methods suc

10、h as teaching method, role playing method, scene simulation, and case teaching can be used to give full play to students1 participation enthusiasm In this way, students9 competence to actual strain and apply knowledge of etiquette can get all-round improvement as well as their self-cultivation, pers

11、onal image and comprehensive quality. It can also promote their communication and interpersonal relationship and establish good organization image after they enter the enterprises3. Relationship with other coursesAs one of the basic courses of tourism management, Public Relation and Etiquette will b

12、e with the preparation course such as , for which it sets the necessary basement, and with the successive courses such as , for which it supplies needful professional accomplishment and practical skills.二、Course ObjectPublic Relation and Etiquette is a elective course of with the teaching object to

13、improve students5 qualities and capabilities in public relations and create good images of the individual and the social organizations. After finish the course, the students will:(1) master the basic theoretical knowledge of public relations, including the concepts, principles, features, basic const

14、itution and activity types; and familiarize the communication processes and the basic procedure of the public relations so as to establish a strong sense of public relations and put it into practice capably.(2) gain a good etiquette attainment. For example, students should not just master the basic

15、theory and the basic concept of the public relation and etiquette and other important knowledge, but more importantly should form good etiquette habit in social life consciously through scene simulation training in class They are able to turn the learned knowledgeu public relations etiquetteM into c

16、onscious behaviors and hope to develop the attitude to people of understand, tolerance, modesty and sincerity, the character of knowing right from wrong, being kind and helpful, and the behaviors to be polite, gentle, elegant in speech and graceful bearing, which will lay a solid foundation for step

17、ping society in the future三 learning task/ study requirementIn order to finish all the course tasks, students shall:(1) attend class on time, listening intently and participate in class discussion and training actively. The course includes many activities such as discussion and training, thus the pe

18、rformance in class and the attendance will be taken as the constituent parts of performance evaluation.(2) prepare the assignment from the teacher before class seriously, including bring some necessary props, such as necktie etc., and students should cooperate with the teacher and other classmates t

19、o finish the routine assignment and training in class, for most training in class needs teamwork to complete group by group 四、teaching processOrder numberthemeleaching scheduleMain content outline1Overview of PR81、curriculumlearning aim、functionteaching contents teaching arrangement learning method

20、and requirement2、connotation of PR3、PR and the related social phenomenon4、formation conditions of PR5、basic attributes of PR6 Function of PR7、types and basic principles of PR8、development of PR2Subjectandobject of PR41、Subjectsocial organizations.institutionsand personnel2、the public3PRcommunication

21、41、concept2、elements3、model4、media4、principle of communication4working program41、investigation2、scheme3、implementation of planning4、effect evaluation5Introduction to etiquetteandMeeting etiquette41、definition, development, function and principle2、Meeting etiquette2.1 Appellation etiquette2.2 telepho

22、ne etiquette2.3 Introduction etiquette2.4 Hand-shaking etiquette2.5 greetings2.6 embrace2.7 kiss hand2.8 bow2.9 name card6personal etiquette& image creation41、appearance modification1.1 face1.2 hair1 3 hand and arm1.4 leg1.5 make-up2、dressing appropriateness2.1 basic principles2.2 classification of

23、clothes2.3 dressing etiquette of men and women/3、behavior3.1 standing posture3.2 setting3.3 walking3.4 squatting3.5 gesture3.6 expression7Visitandreception21、visiting etiquette1 1 make a appointment1.2 keep a appointment1.3 on visiting1.4 farewell2、reception etiquette2.1 preparation2.2 reception2.3

24、seeing a visitor out8Banquetetiquette&21、Banquet etiquette1 1 types and formspresent/gifting1.2 preparation1.3 procedures1.4 dinner etiquette2、gifting etiquette2.1 gifts selection2.2 time, place and manner2.3 receive and reject a gift2.4 flowers sending etiquette五. textbook and main references books

25、1、选 textbook selectionZhou Xiao、Song Changtong: Public Relations and Modem Etiquette (third, edition),Tsinghua Universiy Press, 2011 references books(1 )Zhou Anhua: Public Relations: Theory, Practice and Techniques (forth edition),China Renmin University Press, 2013(2)Yao Huizhong： Public Relations: Theory, and Practice. Peking University Press, 2011.(3) Jin Zhengkun： New Guide to the Public Relations Etiquette, Peking University Press, 2005.(4) Zeng Xiangyi： Modern Public Relations Etiquette, Beijing Industrial University press, 2006六. Grade Evaluation(一)examination