CIMA_2011年_总决赛_项目报告

1、FASHION , ,Fast Fashion,Chic and stylish with a reasonable price,Issues Facing CeeCee,by 5Wings,Background,Issue Prioritization,Analysis & Recommendation,Conclusion,AGENDA,Part Background,Market overviewFast Fashion,Background,Short product life cycle,Mimic the newest design,Fast Supply chain,Effici

2、ent IT system,Market overviewFast Fashion,Background,Fast Fashion,SPA Model,Continuous growth,Successful strategy,CeeCee overview,Background,AIM,Focusing on up to the minute fashion styles for women at affordable prices,Leading edge of current trend and style of its own,Reliant on a good outsourced

3、distributor,Reliant on its sophisticated IT system,Limited numbers of each design in order to create an air of exclusivity,Performance,CeeCee overview,Background,Great Growth Potential,Some operation issues,International expansion,Part Issues Prioritization,1. Distributors strike,2. IT failure,3. Ex

4、pansion into jewellery range,4. Celebrity marketing,5. Ethical issues,Issues prioritization,Part Analysis & Recommendation,Issue 1,Distributors Strike,Supply chain,Distributors strike,Distributors strike,Design,10 to 15 days,Marketing & Sales,Distribution & Storage,Production,Current status,Distribu

5、tors strike,Shops,Distribution Center,EIT,Lost profit 189,228,553.7,Lost customer loyalty,Distributors strike,How to minimize the losses,Maintain current distributor,Set up own distribution team,Employ other distributors,Continue enjoying high efficiency Maintain long term cooperation,Quick recovery

6、 Diversified risk,Easy to control High utilization,Large expenses Time-consuming,Difficulty to cooperate High cost,Risk of similar collapse Difficult to recover immediately,Distributors strike,How to improve distribution,Help current distributor recover Outsource to other distributors,Resolve curren

7、t collapse,Diversify distribution channels Cooperate with more distributors Set up its own distribution team,Optimize logistics structure,Issue 2,IT Failure,IT failure,Current status,Significant Discrepancy,Website sales,Cash received,Receipt problem,How to collect ,IT failure,20,000 difference,Whic

8、h way to collect payments,CeeCees overstretched staffs,Greater losses,IT failure,What causes this IT failure,Programing error,3 months before detection,Stricter error detection,More frequent internal audit,Timely internal control,IT failure,How to improve internal control,IT failure,Current outsourc

9、ing policy,IT system,CeeCees IT staff,Outsourced IT company,High Risk,Low Cost,IT failure,How much work to be outsourced,Core design work,Some update work,In-house,Outsource,Clear segregation of duties,Issue 3,Expansion into Jewellery Range,Current status,Recession resistant,Low threshold,Synergy,Ex

10、pansion of jewellery range,Whether to expand into jewellery range,Expansion of jewellery range,NPV: 239,266,Expansion of jewellery range,Whether to expand into jewellery range,Jewellery,Current products,Reject,Expansion of jewellery range,Whether to expand into jewellery range,Unsatisfied profit,Exp

11、ansion of jewellery range,Comparison of key statistics,Expansion of jewellery range,Comparison of key statistics,Shop Expansion,Shop expansion,Issue 4,Celebrity Marketing,Celebrity marketing,Whether to use the celebrity ,Celebrity marketing,Diversify marketing methods,Shop advertising,Celebrity,Dire

12、ct media,Designer,On-line,Issue 5,Ethical Issues,Ethic issues,Current status,REPUTATION,CONFIDENCE,MORALE,Supplier Management,What to do,Ethic issues,What to do,Ethic issues,Recruitment Training Sound working condition,Energy saving Environment friendly material recycle,Laundry test Chemical test R&D healthy fabrics,Environment,Employee,Product,Part Conclusion,Conclusion,Short term Minimize losses distributor strike IT failure Reject proposals jewellery expansion celebrity marketing,Long term Improve outsourcing policies distribution IT system Ex