版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
1、Proposal,商务建议书,Introduction to Proposal Writing,Basically, proposals are persuasive presentations. Purpose: to solve a problem, alter a procedure, find answers to questions, or conduct research on a topic of mutual interest,Introduction to Proposal Writing,120-140 words no significant difference bet
2、ween the format required for proposals and reports (see some samples: ) Proposals can use various delivery media, such as letter, fax, email, etc. Where the delivery medium specified for a Part Two answer is a letter, candidates should include opening and closing formulae, but need not include posta
3、l addresses in their answer. Similarly, where the delivery medium specified is a fax, candidates need not include fax header details, and where the delivery medium specified is a memo or an email, candidates need not include to/from/date/subject details,Sample 1,Sample 2,Sample 3,Dear Mr. Rice Thank
4、 you for your order by fax. Further to your request for office space for twelve months. Id like to mention that I can also offer you a 10% discount for bookings of an eighteen-month period. You enquired about availability at the Virginia Walk Centre and offices are still vacant. However, please note
5、 that there is limited parking and some offices are on different floors. As an interesting alternative, you might wish to consider a new premises called Dockside (about one mile down the riverside from Virginia Walk). It has the following features: a first-floor open-plan office space (75m2) with wo
6、nderful views of the old harbour. a convenient three-minute walk from the station and ideal for cyclists with a path along the riverside suitable parking facilities for over twenty staff. Please consider this possibility and note the discount would still apply. A visit to this premises can be arrang
7、ed, although I would suggest a prompt decision on this second option. I look forward to hearing from you in the very near future. Yours sincerely Hugo Jones,FAX,A Typical Structure for Proposals,Introducing the proposal Providing reasons / Comparing pros and cons Balancing and concluding,Lead-in: Re
8、ading exercise on p.72,In response to your enquiry about/ Further to At present the company seems to be performing (wellbadly,On the one handbut on the other One advantage / disadvantage is that One other thing to consider is,DespiteI would still suggest that. Overall, I would strongly recommend tha
9、t. The fact thatmakes this a good | poor investment opportunity,Go to the Writing Task on p. 73,Reading: A proposal,A salesperson who works for a company renting office space has faxed the proposal below to a client. Read it and answer question 1-3. 1. What are the needs of the client? 2. Is the sal
10、esperson able to meet those needs? 3. What are the benefits of the second location,Dear Mr. Rice Thank you for your order by fax. Further to your request for office space for twelve months. Id like to mention that I can also offer you a 10% discount for bookings of an eighteen-month period. You enqu
11、ired about availability at the Virginia Walk Centre and offices are still vacant. However, please note that there is limited parking and some offices are on different floors. As an interesting alternative, you might wish to consider a new premises called Dockside (about one mile down the riverside f
12、rom Virginia Walk). It has the following features: a first-floor open-plan office space (75m2) with wonderful views of the old harbour. a convenient three-minute walk from the station and ideal for cyclists with a path along the riverside suitable parking facilities for over twenty staff,FAX,Please
13、consider this possibility and note the discount would still apply. A visit to this premises can be arranged, although I would suggest a prompt decision on this second option. I look forward to hearing from you in the very near future. Yours sincerely Hugo Jones,1. What are the needs of the client? 2
14、. Is the salesperson able to meet those needs? 3. What are the benefits of the second location,The client needs office space for 12 months,The salesperson can meet those needs and also wants to try and sell a little more in addition,The second location offered has these benefits: offices on the same
15、 floor wonderful views more convenient than the other location for transport suitable parking facilities,可能用于提建议的表达法: Thank you for your order Further to your request Id like to mention that I can also Please note As an interesting alternative, you might wish to consider It has the following feature
16、s Please consider this possibility and note I would suggest a prompt decision I look forward to hearing from you,Writing: A fax,Spacesaver, company which rents warehouse space to businesses, has been sent this fax. Look at the fax and the other information below and answer the following questions,To
17、: Spacesaver From: Randy Burr Subject: Renting warehouse space Further to our discussion last week in which I outlined our need for warehousing over the next eighteen months, I would like to enquire if the warehouse space is still available at the W1 site. We would have the following requirements: w
18、arehouse of 100m2 24-hour access must have security adequate parking for twenty and easy access,BROWN - ; -,Step 3: Reasoning / Comparing pros and cons,a little further from the centre of the city than W1,the following features,easy access for lorries and adequate parking for twenty,security with CC
19、TV,space availability of 100 square meters,Possible Answer,Please also note that it would be the price Of W1 and the discount for a two-year booking would still apply. A visit to these premises can be arranged, although I would like to suggest a prompt decision on this second option. I look forward
20、to hearing from you in the very near future. Yours sincerely,Step 4: Balancing and concluding,two thirds,10,Tips for this writing task,referred to the customers needs Include information from the handwritten notes Used fixed expressions and a semi-formal business tone Stressed the benefits of the se
21、cond location,In your proposal, you should have done the following,Suggestions,建议书目标要明确且合乎实际 实事求是地摆明实力或优势条件 具体明确地提出达到计划目标的办法和解决问题的措施 规定完成计划的时间。表明哪些做到,哪些做不到,把握分寸 确信解决问题的方法和实施项目的目的一致 总之,商务建议书可以不拘一格,但是它应当简洁清晰、立意完整、目标明确、论点鲜明、论据确凿,行文生动并富有感染力,An introduction to management Programme includes: - Planning an
22、d setting objectives - Communication skills - Delegating work Three-day course Maximum 20 participants Includes work in small groups July 6-8 or September 14-16 Price includes notes on key topics for future use 5% reduction if you book before the end of May,Very useful in my job explain why,Good way
23、 of working,Sept better-say why,Colleagues can use them,Good! Lets book now,You company is willing to pay for you to attend a management training course. You have received a leaflet about a suitable course. Read the leaflet below, on which you have already made some handwritten notes Then using all your handwritten notes, write a proposal for your TRAINING MANAGER, explaining why you would like to attend the course. Write 120-140 words,Dear Training Manager,
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 人力资源公司总经理聘用协议
- 城市道路绿化带砂石路施工合同
- 绿色建筑板房施工合同
- 能源设备焊接施工合同
- 医疗保健中心改造施工合同模板
- 植物园温室建设施工合同
- 建筑工程监理聘任合同证书
- 会议室照明系统安装合同范本
- 高铁电力系统安装合同
- 2024年专业记账代理协议规范版B版
- 教育心理学-形考作业4(第十至十一章)-国开-参考资料
- 银行零星装饰维修投标方案(技术方案)
- 厂区快餐配送方案
- 2025届高三地理二轮复习课件土壤中的循环与收支平衡
- 2024二十届三中全会知识竞赛题库及答案
- 湘科版小学二年级上册科学全册教案
- 消化系统常见疾病课件(完美版)
- 成人重症患者人工气道湿化护理专家共识 解读
- ISO13485质量手册+全套程序文件
- 人教版数学八年级上册15.2.2.1《分式的加减》说课稿1
- 宴会厅租赁合同
评论
0/150
提交评论