编外经贸英语函电与谈判课件U.ppt

1、a,1,Unit Eleven,Telegrams and Telexes,a,2,I. Introduction,Telegrams and telexes can send messages and data directly between two parties, and make transaction in international business efficient and convenient. Since time element means a great deal to the buyers and sellers. Telegrams and telexes are

2、 used to transmit urgent messages of all kinds. Nowadays, with the development of communication, telegrams are rarely used, but the language used is still having effects on business documents,a,3,1. Telegrams,Once, transactions in international business are discussed in detail through airmails. When

3、 telegram was introduced, it quickly took over the job of airmails. Actually, telegrams are letters in a highly compressed form, so the abbreviations and the compounding are used to serve the purpose. Here is a brief introduction of telegrams,a,4,1.1Characteristics of Telegrams,1) Combinations, abbr

4、eviations and transformations are often used to reduce words in message of telegrams. Combinations: ASSOONAS: as soon as BANKRATE: bank rate Abbreviations A/C account ACPT accept S/C sales confirmation TKS thanks Transformations HURRY UPRUSH, EXPEDITE AS SOON ASSOONEST,a,5,1.1Characteristics of Tele

5、grams,2) No punctuation marks or symbols are used in the message of telegrams, we usually use natural words to replace or explain them. For example: , COMMA ABC ABC UNDERLINED . STOP CN is the name of the country where receiver resides,a,12,2. Telexes,Telex is the short form of “Teletypewriter” and

6、“Exchange”, compared with telegram, which is more effective and economical. The telex equipment is installed in the subscribers office. Through teleprinter set, messages can be sent to or received from foreign countries. Due to the quick and convenient service, telex has been widely used in the inte

7、rnational business in recent years,a,13,2.1 Characteristics of Telexes,1) Telex can make the calling and the called parties practically “talk on paper”. Moreover, since the telex equipment works automatically, it can receive messages with the machine left unattended, and the messages received at nig

8、ht may be first dealt with the next morning. (2) Abbreviation, ellipsis and transformation are used to simplify words and phrases in the message of telexes, but combinations are generally not used, each word is separated by a space,a,14,2.1 Characteristics of Telexes,3) In the message of telexes, ei

9、ther punctuation marks (except ; ) or symbols (except $, %, , ) or words COMMA, STOP, ETC. can be used, but using punctuation marks is more common. (4) In the message of telexes, several matters can be stated either one after another preceded by AAA (or 111 or A, or 1), BBB (or 222 or B, or 2) etc.,

10、 or passage without any preceding signals,a,15,2.2 Kinds of Telexes,Telexes can be divided into two kinds, one is written in natural words as a short letter, and the other is rather brief somewhat like a telegram in simplified words,a,16,2.3 Charge of Telexes,Telex is charged by the time engaged in

11、transmission. The minimum charge for a telex is fixed on the basis of one minute. About 400 letters can be transmitted every minute,a,17,2.4 Structure of a Telex,The structure of a telex is different from that of a telegram; it generally includes the following parts. Telex No. _ Urgent or Top Urgent

12、 _ Date _ (To) Receivers Company and Country _ (From) Senders Company and Country _ Our Ref. No. _ Attention Line (ATIN) _ Subject of the Telex (RE or SUB) _ Body of the Telex _ The Complimentary Clause _ The Closing Clauses _ Name, Title it is a method of composing, sending, storing, and receiving

13、messages over electronic communication systems. With the wide use of the Internet and the development of the electronic business, most people like to do business on the net and e-mail is widely used in modern business circles,a,38,2.1. Characteristics of E-mails,1) E-mail is the most effective means

14、 of transmitting messages through the computer net work, and it makes you get the message in a few seconds and reply at once as if you are having a conversation on the phone. (2)If you want to use the e-mail, you must have an e-mail address. This address must have letters and dots and a “” (meaning

15、“at”). This is what an address looks like: email . You can write a message, type in the receivers e-mail address, and then sendthe messageacross the Internet. People dont need to use stamps, envelopes or go to the post office since the invention of the Internet,a,39,2.1. Characteristics of E-mails,3

16、) E-mail messages can be stored in the computer system, if the users do not cancel them. (4) An e-mail is to be brief, clear and to the point and it should fit into one screen. If you want to send long or complex documents, you should attach them to the message. (5) An e -mail is much less formal th

17、an a written letter. Emails are usually short and concise, abbreviated verb forms (Hes, Were, Hed, etc.) can be used here. A simple “Hello” is adequate if you are writing to someone you dont know. When writing to someone you know well, feel free to write as if you are speaking to the person,a,40,2.2

18、. Charge of an E-mail,E-mail is much quicker and cheaper than sending an ordinary letter. The receiver only need a computer equipment to accept ones message, once the equipment is in place, there are usually savings in copying, long-distant delivery, and other traditional costs,a,41,2.3. Layout of a

19、n E-mail,E-mail messages do not have an all-agreed-upon format yet; most E-mail messages contain the following parts: To: the receivers E-mail Box （收件人） From: the senders E-mail Box （寄件人） Cc: Courtesy or Carbon Copy （被抄送人） Bcc: Blind Carbon Copy （被暗抄人） Subject （事由） Body （主体部分） Signature （签名） Attachm

20、ents (添加附件处,a,42,II. Specimens of Faxes,Fax 1 To: Peter Wang From: Sally Liu ABC Co. Ltd. XYZ Co. Ltd Fax: 12345678 Fax: 87654321 Telephone: 12345678 Telephone: 87654321 Pages: 1 Date: September19, 2007 Subject: About L/C cc: Jerry Huang Dear Mr. Wang, Thanks for your order by fax today. As mentione

21、d in our catalog, shipment is to be made within 5 days after receipt of the L/C. We can maintain the price for each item until the end of this month, which is also mentioned in the catalog. Therefore, unless the L/C is opened in time, we will have to quote you a new price. We await the L/C. Yours si

22、ncerely, Sally Liu,a,43,II. Specimens of Faxes,Fax 2 To: Ms. Fiona Green From: Mr. S Martin Fax: 8776 5431 Fax: 6543 9876 Tel: 8776 5431 Tel: 6543 9876Pages: 1 Date: April 22, 2007 Subject: About Phone Payment Service (PPS) cc: Sherry Zhao Dear Ms. Green I refer to your telephone inquiry yesterday.

23、I would like to tell you the details. We sent you the Phone Payment Service (PPS) details and application form on 20 April. If you complete and return the form to us, we can process your application immediately. I look forward to hearing from you. Yours sincerely, S Martin Personal Relationship Mana

24、ger,a,44,VIII. Specimens of Emails,E-mail 1 From: L To: David Date: Tue, 25 Sept.2007 Subject: Request for an Appointment Dear Mr. Smith, I am scheduled to visit the U. S. on business at the end of this month, and wish to call on you at your office on that occasion. I will be arriving in Washington on or around August 20 and staying there for about a week. It would be very much appreciated if you would kindly arrange to meet with me either on August 22 or 23. If neither is convenient, could you please suggest an alternativ