金牌店长三级蜕变必修班（The gold medal manager three compulsory class transformation）

1、金牌店长三级蜕变必修班（The gold medal manager three compulsory class transformation）The gold medal manager three compulsory class transformation- a sale to management to business manager of the three level jumpTo face the challenges:Do you know what the different characteristics between the best manager and ge

2、neral manager? Have you ever heard of a store to replace the manager after three months the performance reached 3 times the original. The product, price, clerk, what are the same, just change a manager. Why? Because their thinking is not the same, not the same management method, incentive mode is no

3、t the same, other are the same. We know that the store is the stores soul, directly affect the image of the store, operation management, sales, store atmosphere, team morale. Have a qualified excellent manager, is the first condition of stores have good sales performance! This course is made accordi

4、ng to the practice of the worlds top 500 brand chain stores experience in R & D, is a compulsory course for senior managers in the retail sector.The 27 problems in the daily management of the manager 19 focus, practical management tools, can use the effective action on the back, is the biggest selli

5、ng point of this growing camp manager system. The actual course two days of the three stage of 14 hours, the system manager management skills you upgrade to provide a comprehensive solution.The goal of training:1, remember to shop: profit is the hard truth!2, clear the role of manager, management sy

6、stem and service consciousness.3, master the method of leadership and management efficiency of stores, rapidly enhance the efficiency of staff.4, set up brand stores in the air plant faith, to store brand shaping propaganda.5, master stores daily operation and management of the seven core weapon, to

7、 ensure the continued growth of the performance of stores.6, learning effective incentive and management staff and new employee counselling skills, rapid promotion manager leadership.7, strengthen the VIP customer management, with innovative services to boost sales; win customer loyalty, to ensure t

8、he continuous operation of stores.8, learn sales data management and analysis; understand the inventory backlog harm to business; grasp the goods in the store fast transfer of sales strategy.9, by the sales manager to management manager to business manager three jump. The system master stores profit

9、 model, to improve the store management and performance of the master.The training content:The first stage: the gold medal Manager - Sales Manager requiredThe first section: sell characteristicsA self, mental training1, warm boiled frog stress free hypnosisWhat are the seven characteristics of the 2

10、 super stores, selling hand?Two, fast and win customers trust strategy1, lead into the VAT - 15/5/1 close to the law2, strategy of care - quickly let customers love you and trust you 55%: 38%: the operation effect of 7% goldUnit second: 3 times to the customer strategyThe characteristics and Counter

11、measures of a store, four types of customers:1, the deterministic characteristics and deal with the customer to discount, shop and other stores with the same brand parity, parity, three strategies to fix the guests2, semi deterministic characteristics and deal with the customer, let guests: clever a

12、gainst opponents no longer than three goods of the reinforcements around point operation3, uncertain characteristics and coping type customers: 531 strategies catch lay guests4, random customer characteristics and coping: let shopping into a brand spokesperson, to store into advertising communicatio

13、n centerTwo, see that person, damn that ghost FABE in the B strategyThree, how to skillfully use FABE strategy to improve the joint sales rate and customer price quickly?The second stage: the gold medal Manager - core management managerUnit 1: the monkey is not dressingA manager, distressed:The dres

14、s is not how can I?Two, as the leader of the store four good role:1, good wife - do their tree example 2, good wife - Deputy boss3, sister - a good performance of the 4 departments, mother - people with heartThree, by the super guide to four team coach conversion:1, the primary task of 2, 3, 4 worki

15、ng relationship, the changing role of the scope of workFour, clear the four goals of the store operating1, the sales target of 2, 3 profit target, employee satisfaction, customer satisfaction goals goal 4Five, you know 7 things every day to open the door to the manager?1, happy cow: manager of the s

16、elf emotion and stress management method2, you belong to which one: 18 common manager portraitUnit second: people with heart, with a heart with leadershipOne, why I can not call the staff?Two, take the prestige of the manager:1, establish the authority of the project manager 123:As a professional in

17、 three hands of public body modelThe five power source 2, take the manager fromThe interests of the right of the right title personnel professional right the right modelThree, job skills and training methods1, the work assigned three principles2, OJT taught four steps: I said you listen to me - do y

18、ou see - I see you do I check youThe training method of 3 stores to the most effective role and case sharing operation4, shopping guide mobility, many people quit left coup: three wash five training method (brainwashing / wash / feet)Four, effective leadership incentive methodFour communication meth

19、od 1, people-oriented2, the details of praise of art and the first after anesthesia surgery criticism3, the store personnel dealing with PSP method4, encourage the enthusiasm of the staff 10 engineThe art of management 5, ten thorn clerkManagement method of 6, IQ high EQ low 90 clerkFive, the rapid

20、increase store execution1, I say you do game of Enlightenment2, why my execution force is not in place? The analysis of the five reasons3, effectively solve the five major strategies and tools for execution force4, the store execution case analysisUnit third: build 136 army wolf team A store of team

21、 cognitionThe star team and the champion team, who do you choose?Two, team difficulty analysis1, three monks carrying water bridge Revelation2, Water Leakage cask Revelation136 troops, three wolf team cohesion and the shape of the store1, a point 2, three stage 3, six indicatorsFour, build wolf stor

22、es unit 136 six communication and cooperation principleThe team game: off and Enlightenment of an honest officialUnit fourth: Seven efficient operation of the core weapons storesFirst, seven kinds of weapons: one of the early management table of passionKey 1, the morning meetings - decide sales targ

23、et2, the morning will process -5 minutes morning sales promotion skills3, the morning meeting presided over the bulldozer: a morale, two brands, three do serviceTwo, seven kinds of weapons: two store customer satisfaction evaluation scale operation1, how to measure customer satisfaction?2, let the t

24、wo conditions of customer satisfactionThree, seven kinds of weapons: three job specification Checklist operationFour, seven kinds of weapons: Four AIDCA principles of goods display operation:1, display requirements: goods movement, the vivid and the location of the festival2, the fifteen principles

25、of the church you displayFive, seven kinds of weapons: Five single work to do operation1, the job is busy, how to do?2, the most effective time management tool: to-do listSix or seven kinds of weapons: six week Checklist target corrective operation1, why do the target management?2, the store target

26、management methodThe implementation of goal decompositionLearn how to use the standard target incentive subordinatesSeveral problems should be paid attention to 3 stores in target management123 methods 4, Motivating Performance target:The case analysis: Baiyun International Airport XX leather goods

27、store AB two target PK, create a sales miracle.Seven, seven kinds of weapons: Seven VIP customer information package to boost sales of the operation1, VIP customer development plan2, customer information package the contents of the file set3, use the ten strategies of VIP customer relationship manag

28、ement, continuing to pull the stores salesA case study: VIP customer relationship management method * * famous coffee chain to make the business Everfount.Unit fifth: set up the service quality of the business philosophyFirst, the concept of service1, who are our customers?2, customer classification

29、Two, customer value1, the cost of losing a customer2, not satisfied customers how to do?3, the value of customer satisfactionThree, what customers buy?1, the fundamental reason for the price of the customer questioned where?2, what behavior in the brand? What is the brand behavior in the minus point

30、s?Four star class four, and four in store service:Five, telephone, on-site customer complaints handling five step getter method.The third stage: the gold medal manager of high order - Business ManagerUnit 1: understand: the boss wants to sales, gross profitFirst, dont discount to attract guests from

31、 the store gross profit as the starting pointTwo, remember to: Profit = income expenditure1, learn the awareness of cost control: dry towel and then twist at2, master 10 sword cut off store unnecessary expensesUnit second: the guests into the store, how to improve the traffic?First, understand sales

32、 of three indicators: Sales of passenger turnover rate = * * customer priceTwo, the manager to enhance the five passenger flow methodUnit third: the training of landing tools and ApplicationA: message review method operationTwo: 531 form training follow up actionTool three: improvement proposal appl

33、ication storesThe lecturer introduction:Wei Chengcheng teacherStore sales trainingStore sales service counseling expertsPTT international occupation Trainer CertificationDistinguished lecturer retail International Business School of HongkongHas served as TOYOTA automobile 4S shop sales consultant fo

34、r 2 years, the famous sports brand Nike dealer store manager, retail shopping guide, training in 6 years of work experience. Is a hundred percent from the frontline sales staff grew up Zhanpai female lecturer, to the store shopping guide and contributed to the phone contributed to a unique tool for

35、landing. Professional shoes / clothing / Home Furnishing building materials retail terminal brand enterprise training and coaching. Wei teacher training expertise for retail stores sales psychology especially with the further research and application of FABE sales ; is the earliest PK game to the su

36、ccessful introduction of store sales training system actual combat instructor of interactive classroom atmosphere, morale. The courses are: double seven sales performance of stores to arms, telephone sales skills, to store business etiquette, quality, customer service skills to create gold manager t

37、raining camp and other practical courses. Wei teacher curriculum characteristics - class content lively, vivid and interesting, pay attention to exercise, from the point of mastery, easy to digest. From the case to the theory, from theory to practice, simple. According to the curriculum and students with rich teac