newgom3-productdesignandprocess(update)

1、GOM 3,Product Design and Process,Selection,The Product Design Process,Major Business Functions Involved in the Product Development Process,Marketing, a product concept in digital form can be worked on,from anywhere by anyone.,New Global Process of NPD,?,The Evolution of NPD,?,1960s to 1970s:,?,The p

2、rocess sequential and long,?,Relatively straight-forward,?,All aspects have changed:,?,An increasing number of “design for” initiatives,?,Design for manufacturability,?,Design for reliability (quality assurance engineers,entered the design process,?,Design for serviceability,?,Design for usability:

3、anthropologists entered the process,along with artists and designers,?,New: design for recyclability,New Global Process of NPD,?,Each new player wants to enter as early as possible to,influence original process,?,From sequential to simultaneous,?,External Players:,?,Early supplier involvement,?,Cust

4、omer,?,Time-to-Volume shortened,?,Pressures for Global Products,?,The capture of economies of scale,?,Rising R&D costs,?,Reduction of product life cycle,?,The reduction in fixed costs associated with reducing,the number of products, packages, and ads.,New Global Process of NPD,?,Black & Decker,?,Pro

5、cter & Gamble, a leader in simplifying its product lines.,?,Convergence of preferences and tastes around the,world,?,Global Development Process,?,Platforms,?,Computer: hardware nearly the same, software to,accommodate local languages,?,Hondas flexible frame,?,Postponement,?,Delay in the differentiat

6、ion of a product for a particular,country or customer to the last possible step in the supply,chain,?,Delay in freezing the product design or concept until the,last moment,New Global Process of NPD,Two Models of Effective Product Development with Delay in Freezing,a. Traditional Model,Project,Start,

7、Concept,Freeze,Market,Introduction,Works fine when implementation,time is short and when there are,few changes to the technology,the market, and the internal,priorities,Concept,Development,Concept Lead Time,b. Flexible Model,Project,Start,Concept Development,Product,Development,Development Lead Time

8、,Concept,Freeze,Market,Introduction,Postponing decisions about,the most volatile and costly,product components. It also,Involves frequent, early test,of the concept itself. The,customer is brought in from,the beginning and exposed,to prototype.,Implementation,Concept Lead Time,Development Lead Time,

9、New Global Process of NPD,?,Computer-aided Design (CAD),?,Frequent testing possible,?,Three-dimensional representation,?,Simulation,?,Rapid prototyping,?,Modular Product Architecture,?,The rate of innovation increases because each unit,can independently experiment the design,concurrently,?,Once the architecture is decided on, each unit can,implement the desi