商务英语话题总结

广告Advertising：设计，费用，设计者，形式形式：magazine,newspaper,TV,internet,poster,billboard广告牌,leaflet费用：最贵的是TV，需要Spokesman, Internet can reach to a wide range作用：Attract consumers attentionIntroduce product informationEstablish public brand awarenessStrengthen corporate imageHelp consumer make their buying decisionDesigner:为公司请Designer需要考虑： -Track record过去的成就 -strong point -Good reputation -Face-to-Face communication -simple design -costDesign：优秀的广告牌设计 -layout -typeface，color，3D -Amount of information信息量 -Words should be attractive -including Key point -costRecruitment/Interview:面试官的选择，面试求职者，形式形式form： -one-to-one interview -panel interview -face-to-face interview -internet interview -phone interview面试官的选择：-personal quality Think objectively Quick in making decision -Interviewing skills Raise questions, -Experience in relevant field面试求职者：招聘某一部门的人 -form -first impression -personal quality -working experience -work achievementEmploy training:过程，衡量结果，公司培训内容 Customer relation：How to keep good relationship with customer:-customer satisfaction survey Advance，expectation。-offering discount voucher-customer monitoring system Performance in our website-establish internet forum Sharing their ideas-newsletter Provide them with product-related information Product promotion:planning-market research Select target consumer,way to promote-sales person Recruit,outgoing,persuasive,dynamic, Training,introduction of the product,company history and culture,how to perform better in the process-advertiseWayleaflet,poster,internet.Control expenditureAdvertisement design进行时：-high-techhigh-definition display,DVD,overhead projector,microphone-monitoring the whole process Staff performance,consumer reaction,accidentAfter promotion：-summarizeAdvantages and disadvantages,proceed using the good aspect,avoid bad aspectCareer planning:Importance:-clear developing directionAvoid frequent jo-hopping,easy to make decision when changing another job,never feel lost,guide you to the right way-better acknowledge yourselfSWOT-strength,weakens,opportunity,threatWhen changing job:-personal SWOT analysis-job analysis Whether relative to your previous work Career prospect:social network,your possibility of promotion,your potential exploitWork environment,atmospherebenefit system Basic salary,year-end bonus,heath care,child care,parents careappraisal systemAbout salary and promotionInternational affair：-know the difference between domestic and foreign marketculture,costume,way of doing business-market research-language skill-select experts who have a wealth of experience-pilot projectrunning for 3 months,avoid misstep in the longtermMarketing：(是否投放新产品）-market researchExpectationDemand Purchasing habitMarket situation-pay heed to competitorstheir new product,program,activity-waysquestionnaire surveyPricing:-costFixed cost-insurance,rent and equipmentVariable cost-raw material,labor-demandStrong-high price,weak-low price-competitorConsidering a merger with another company:-their product line产品范围 Whether they have the similar product or can help eath other but not in a completely different direction-laws and regulation restriction-competition situation-budget-culture differencesSelecting company location:-demand for product and services-transportation-cost Rent rate,taxBusiness travel:-transportation Comfort,cost-effective,convenient,destination-accommodationHotel location,facilities provided,size,cost-selecting agencyReputation,speed of service,discount-preparationArrange unfinished task,things need to take with,arrive timeAppraisal system:-basic salary According to their ability,work efficiency,work performance-extra benefitBonus,shopping card,voucher.-promotion chanceCommunication within company:Channel-regular meetingexchange views and opinions,set common objectives-using state-of -the-art technologiesForum,video conference-incentive systemAwards for the most active person and the best advices supplier-activitiesBasketball,badminton,table tennis match,camping,hiking,travel,partyDecide weather float the company to stock market:-policy and requirementTotal capital should meet a certain levelAfter-tax profit meet a certain level-take responsibilityFor board and society,bear taxes.Exhibition:-exhibit your product Fine demonstration and explanation-acknowledge market quotation/condition Competitors product quality and priceSelecting exhibitor:-represent corporate imageWell quality,personality-ability of obtain market information-experience indemonstrating product,communicating,marketing skill,answering any question would be asked,securing contract skillfullyMeeting:Planning a meeting-agendaEasy to know the topic and keep the conversation focusedListing all items to be discussed and purpose of each item-sizeDepends on the number of people and the form of the meeting-facilitiesOverhead projector,microphone,muti-media,-informEmail,phone,invitation cardInternal meeting:-Keep track of work progress-summarizing the past performance-make decision for the future-improve communicationMeeting with others(合作伙伴）-better understanding each other-benefit for long-term relationship-broaden or strengthen cooperationEnsure optimum rate of corporate development:-control expansion-careful planingConsidering the budget in detailOpen more market Right directionCareful when merging other firm and listingManage heavy work load:-timetable-keep communicating and get advice from others-keep heathy,energeticMaintain magnet of produc