剑桥商务英语教程unit3-Companies分解.ppt

Unit3Companies,Outline,3.1Describingacompany3.2Talkingaboutthetypesofbusiness3.3Findingtheperfectpartner,3.1Describingacompany,Companyprofile简况Acompanyprofileisessentiallyaresumeforacompanythatyouusetoestablishyourcredibility可信性withthemarketyouserve.,Howtodescribeyourcompany?,Thecompanydescriptionoutlines概述vital至关重要的detailsaboutyourcompany,suchaswhereyouarelocated,howlargethecompanyis,whatyoudoandwhatyouhopetoaccomplish.,Thebasicinformation,Whatinformationshouldbeincludedinyourcompanyprofile?,CompanynameTheofficialnameofyourbusinessasregistered注册inthestatewhereyoudobusiness.TypeofbusinessstructureSoleproprietorshipprprait,ip独资,LLC（LimitedLiabilitylablt责任Company）有限责任企业,partnership合伙企业corporation法人.,Ownership/managementteamNamesofthekeypeoplebehindthecompany.LocationWhereisthecompanyheadquartered?Whereisyourcompanylocated?,CompanyhistoryWhenwasthebusinessstarted,whatinspired鼓舞youtostartthebusiness,whatneeddoesyourcompanyfulfill满足?,Missionstatement宗旨Aclearstatementthatrepresentsthepurposeofyourcompany.Products/servicesandtargetmarketAbriefoverviewofwhatyouplantosellandtowhom.,Objectives-Anoutlineofwhatyouwanttoaccomplishintheimmediatefuture.Visionstatement远景声明Astatementabouthowyouenvision预想thefutureofthecompany.,Volvo(瑞典)沃尔沃公司SouthAfricanAirways(南非)南非航空公司Sony(日)索尼公司BancoGaliciabkolii(阿根廷)加里西亚银行BHP（澳大利亚）不罗肯希尔土地兴业公司,Gothenburgnb:哥德堡(Swedish)Tokyotokjo(Japan)BuenosAiresbwensairiz布宜诺斯艾利斯(Argentinean)Johannesburgduhnisb:约翰尼斯堡(SouthAfrican)Melbournemlbn墨尔本(Australian),Readthecompanydescriptionandlookatthemap.Whichcompanyisit?,Wehave70,330employeesworld-wideandsalesof$19,806m.Wemanufacturecars,trucks,busesandmaritimeandindustrialengines.Wealsoworkintheaerospaceindustry.Ourpositionasamajorinternationalgroupwithlargeoperations运营inEuropeandNorthAmericaisaresultofquality,safetyandcaringforpeopleandtheenvironment.,Talkaboutcompanieslikethis,SonyisaJapanesecompanyTheheadquartersareinTokyoIthas/hasntgotbranchesinmycountry.,Daimler-Benz(德)daimlbenz戴姆勒奔驰汽车公司Siemens(德)西门子股份公simnzBrother(韩国)兄弟公司Toyota(日)丰田汽车公司Fiat(意大利)fit菲亚特汽车公司Gucci(意大利)古奇公司guttiLeviStrauss(美)利瓦伊斯特劳斯公司livastrsMicrosoft(美)微软公司,Seattlesitl西雅图SanFrancisco旧金山Turintjurin都灵(Italy)Milanmln(Italy)Stuttgartstt:t斯图加特(Germany)Nagoyan:j:名古屋Munichmju:nik慕尼黑（FederalGermany）联邦德国,NationNationalityGermany德国GermanItaly意大利ItalianJapan日本JapaneseAmerica美国AmericanSwitzerland瑞士SwissSweden瑞典Swedish,Argentina阿根廷ArgentineanAustralia澳大利亚AustralianKoreaKoreanSouthAfricaSouthAfrican,Listening1.A:Whodoyouworkfor?B:GoldstarElectric.ItsaKoreancompany.ItspartoftheLucky-GoldstarGroup.A:Oh,andwheredoyouwork?B:Attheheadquarters.ThatsinSeoul.ButItravelalot.Wehavebranchesinover120countries,solmnotactuallyinmyofficethatoften.Seoul汉城，首尔;,2.A:Canyoutellmesomethingaboutyourcompany?B:Wereinthefinancialservicesbusiness.Travelerscheques,bankingandthatkindofthing.lmsureyouveheardofus-AmericanExpress（美国运通（财富500强公司之一，总部所在地美国）.TheheadquartersisinNewYorkbutwehaveofficesallovertheworld.,3.A:Whodoyouworkfor?B:Alcatel.阿尔卡特（公司名，财富500强公司之一，总部所在地法国，主要经营电讯）A:ThatsaDutchcompany,isntit?B:Yes,thatsright.TheheadquartersareinAmsterdam,butldontworkthere.IworkinRotterdam.Weoperatein120countriesandmanufacturein22.Amsterdam阿姆斯特丹Rotterdam鹿特丹operate-run经营,AskingyourpartnerscompanyWhodoyouworkfor?IsthatanAmericancompany?Wherearetheheadquarters?DoyouhavethebranchesinEurope?TellaboutyourcompanyIworkforGoldstarElectric.ItsaJapanesecompany.ItsheadquartersareinBritish.IthasbranchesinFranceandGermany.,Practice1,A:WhichcountrydoesSonybelongto?B:SonyisaJapanesecompany.A:WhereisSonyheadquartered?B:SonyisheadquarteredinTokyo.HasSonygotbranchesinmycountry?Yes,ithas./No,ithasnt.,Practice2,Whodoyouworkfor?IworkforSony.Wherearetheheadquarters?TheheadquartersareinTokyo.DoyouhavebranchesinEurope?Yes,wehave.No,wehavent.,Practice3,A:Wheredoesheworkfor?B:HeworksforSony.A:Whichcountrydoesitbelongto?B:ItisaJapanesecountryA:Whereareitsheadquarters?B:ItsheadquartersareinTokyo.A:DoesithavebranchesinFrance?B:Yesithas./No,ithasnt.,Findoutaboutyourpartnerscompany,Company:IKEANationality:SwedishHeadquarters:Stockholmstkhum斯德哥尔摩瑞典首都Branches:inEurope,NorthAmerica,AustraliaandAsia,Findoutaboutyourpartnerscompany,Company:AppleNationality:AmericaHeadquarters:Cupertino库比蒂诺（苹果电脑的全球总公司所在地，位于美国旧金山）,CaliforniaPlants:intheUnitedStates,EuropeandAsia,3.2talkingaboutthetypesofbusiness,LOB(line-of-business)经营范围(范畴)AnLOB(line-of-business)isageneraltermthatdescribestheproductsorservicesofferedbyabusinessormanufacturer.Acompanythatmanufacturessolidstatediskdrives固态存储驱动器,forexample,mightclaimtheirLOBisdatastorage数据存储.,-electronics电子业-banking银行业-motorvehicles汽车业-insurance保险业-financialservice金融服务-advertising广告业-chemicals化工业-catering餐饮-telecommunications通讯-airline航空业-aerospace航空业-retailing零售业-energy能源-softdrinks软饮料-engineering工程-travelandtourism旅游-officeequipment办公设备,Dentsu日本电通CreditLyonnaisli:ne里昂信贷银行LloydldsofLondon伦敦劳埃德保险公司McDonaldsClubMed地中海俱乐部Lufthansaluft,hns德国汉莎航空公司,Sentencepattern,A:WhatservicesdoesXXoffer?B:XXisin./inthebusiness.Dentsuisinadvertising.Dentsuisintheadvertisingbusiness,Describethebusinessinthisway:,WhatdoesCoca-colamake/manufacture/sell?It(Coca-cola)makes/manufactures/sellssoft-drinks.Microsoftmakessoftware.,Coca-ColaRankXeroxzrks兰克施乐办公设备有限公司Ciba-Geigy汽巴-嘉基瑞士汽巴化学Nestlenes()l雀巢AppleCitroenstr()n雪铁龙,Coca-Colamakesandsellssoftdrink.RankXeroxmanufacturesofficeequipments.CibaGeigysellschemicals.Nestleproducesfoodandsoftdrink.Applemakescomputer.Citroenmakescar.,3.3Findingtheperfectpartner,Bebasedin总部设在Export出口Distribute分散，分配，分发Suitable适当的，合适的,Hello,itsGeorginahere.Ineedyourhelp.IvejusthadameetingwiththeMarketingdepartment.Theythinkthatweneedtofindnewmarketsforourproducts.Asyouknow,wealreadyexporttoEurope,buttheyareinterestedinexportingtotheUnitedStates.TheyarealsointerestedinAsia.Weneedtofindacompanytohelpusdistributeourproductsthere.Couldyoutrytofindasuitablepartner?,Companyadvertisement,Advertising（Ad.forshort）标题（catch/headline）引言（lead-inintroduction）正文（bodycopy）联系方式（signature）口号（slogan）商标（logo）插图（illustration）,lstren,1annualsales：年销售额；annual意思同yearly。比如：annualconference年会；annualprofit年利润3awiderangeof：系列广泛；range一般用来形容产品的系列（范围），前面的修饰词为wide,narrow,bigetc.用来形容产品种类的多少，后面常用fromto结构来说明具体的产品。E.g.ThissupermarketoffersawiderangeofproductsfromTVsetstoapieceofsoap.此超市供应各种产品，大到电视机，小到肥皂。,4.fibre：fab纤维制品5.textile：tkstal纺织品6.magnetic：mgntk磁性的7subsidiary：sbsdri子公司8turnover：营业额，周转额9Seoul：首尔，韩国首都,IntheEast,itsoneofthebestknowncompaniesIntheWest,itsoneofthebestkeptsecrets(SKGrouptheperfectpartnerforyourbusiness)SKGroupisoneofKoreasleadingbusinesseswithannualsalesofmorethan$12billion.Weproduceawiderangeofproductsfromoil,chemicalsandplasticstofiber,textilesandmagneticmedia.Wesellover2,000productsin36countriesandhavesubsidiariesin20countries.IntheUnitedStatesalone,wehaveaturnoverofover$1billionannually.Ifyouarelookingforaperfectpartnerforbusiness,pleasecontact:SKGroup36-12-GaUlchiro,Chung-GuSeoul100-192,KoreaTel+8227582114Fax+8227549414Visitourwebsiteat:.kr,Answers,1F(Korean)2T(oil)3F4T,Computerandcommunicationsmaker,Fujitsuisoneoftheworldstopcomputerandtelecommunicationsmakers,with167,000employees,annualsalesof$18billionandprojectscompletedinahundredcountries.Ahigh-techgiantdant巨人thatsamajorforceintheglobalinformationrevolution.Lineofbusiness:Sales:Numberofemployees:,FormosanUnionChemical,FormosanUnionChemicalisanimportantproducerofchemicalproductsinTaiwan.ItexportsmainlytoChina,andrecentlyopenedanewplantinVietnam越南.Itemploys156peopleandhadaturnoverlastyearofN$1,990million.Lineofbusiness:Sales:Numberofemployees:,businesscorrespondences商务函电,1.letterhead抬头信头addressofaddresser发信人2.insideaddressaddressofaddressee收信人3.salutation称呼sir/plimentaryclose结尾敬语7.signature,D.WriteanenquirytoSKaftertheformofD.,1.Briefreviewontheformat格式ofabusinessletter:Headings(writersaddress,dateline,readersaddress/insideaddress)Salutation(DearSir/Madam),Body(Paragraphsareseparated)Ending,Signature