LTW4 Unit1ppt课件

精选,1,ListenThisWayBook4Unit1DifferentWaysofShoppingPartIGettingreadyPartIINetshoppingunderfirePartIIIFingerprintshoppingPartIVMoreaboutthetopic:ShoppingandEntertainmentPartVMemorytest:BusInformationPartVIIWatchandenjoy,精选,2,PartIGettingreadyInternethaschangedourlife.Formanypeople,shoppingonlinehasbecomeapartoftheirlife.Whataboutyou?,精选,3,A.Thefollowingwordswillappearinthisunit.Listencarefullyandstudythedefinitions.,1.e-tailing电子零售（业），网络零售（业）2.register登记，注册3.refund退款4.specialty特长，专长5.cyberspace网络空间6.dispatch派遣7.biometrics计量生物学，生物统计学8.algorithm算法9.ride供乘骑的游乐设施（如旋转木马等）10.lure引诱，吸引,精选,4,B.Spotdictation.Fillintheblankswiththewordsyouhear.,Wehavejusttwomoredaysto“shoptillyou_”tillChristmasandthattypicallymeansalotoflastminute_.Online_ismorepopularthanever.Christmasshoppinginthe_isgreatsometimes.Butwhenyouvejustgotto_abunchofshopping_andyouwanttohavesomethingtosendtoa_location,itsmuchbetter_.IntheU.S.,onlineshoppingispredictedtobe_aheadoflastDecember,while_canexpectlessthana6%increaseinsales.In_,Europesbiggeste-tailingmarket,online_isexpectedtogrowby_,with$8billionworthofgoodssoldthroughthe_intheNovembertoJanuary_.,drop,online,thirdparty,done,get,street,retailing,shopping,period,net,50%,gift-buying,Britain,mails,30%,*abunchof一堆，一群,*retailing零售,精选,5,C.Nowlistentosometipsforforeignersonhowtodoonline-shoppinginChina.Listencarefullyandsupplythemissinginformationtocompletethesummary.,Chinahasanumberofitsownmature_.IfexpatswanttoshoponlineinChina,theycanget_first,findthegoodstheywant,andtellthewebsitestheir_and_.Youcanpaywith_,through_oron_.Youcanalsoaskforarefundifyoufindtheproductshave_problems,although_differfromonewebsitetoanother.Andpleasenotedifferentwebsiteshavedifferent_.Itisbettertoaskfriendsabouttheirshoppingexperiencebeforebuyingsomethingfromaspecificwebsite.,shoppingwebsites,specialties,refundpolicies,quality,delivery,thepostoffice,creditcard,paymentmethod,deliveryaddress,registered,*侨民，旅居国外者，外籍雇员,Audioscript,Homepage,精选,6,PartIINetshoppingunderfireTrustisanessentialpartofe-commerce,butitisalsoaqualitywhichtheNetisfindinghardtocomeby.Ise-shoppingsafe?,精选,7,A.Listentothereport.Supplythemissinginformationaboutthemainproblemsofonlineshoppingfoundbythesurvey.,*boostconfidence增强信心*Visa维萨信用卡，1959年美洲银行开始在美国加利福尼亚州发行美洲银行卡，1977年正式以VISA为该组织的标志，称为维萨国际组织。VISA卡是维萨国际组织于1982年末开始发行的信用卡。*dispute争议，纠纷*fraudcase诈骗案，假货案*itislittlewonder.一点儿也不奇怪,精选,8,MainproblemsofonlineshoppingLongtimewaitingfor_orevenno_(about8%)afterorderingNoclearinformationabout_Adangerthatcustomers_wouldbesoldtoathirdparty(asmanyas_ofthesites)Nopolicyon_(about_ofthecompanies)Noconfirmationofthe_(about_ofthesites)andthe_(asmanyas_ofthesites)No_morethanfourmonthsafterreturninggoods(in_cases),personalinformation,deliverycharges,delivery,delivery,47%,returninggoods,87%,two,moneyback,87%,dispatch,35%,order,*送货信息，派送信息,*运输费用，送货费,精选,9,B.Nowlistenagain.Completethesummary.Summary:,Thesurveyshowsinspiteofthe_and_offeredbyNetshopping,therearestillmany_thatpreventconsumersfromshoppingwith_.Oneofthebiggestproblemsisto_inbuyingonline.IttakestimefortheInternettobecome_asaretailchannelwhenitgivessupporttotrustrelationshipswithguaranteesof_and_.,service,payment,mature,buildconsumerstrust,completetrust,obstacles,choice,convenience,Audioscript,Homepage,精选,10,PartIIIFingerprintshoppingHaveyoueverheardofthePaybyTouchsystem?Hereshowitworks:Customerssignuponce,byregisteringacheckingaccountoracreditcard,andshowinggovernmentidentificationsuchasadriverslicense.ThePaybyTouchtechnologyrecordsthelinesandridgesoftheirfingerprints,andtranslatesthedataintoanumericalalgorithmthatisstoredinasecuredatabase.Thecustomersthereafterneverhavetocarryawalletorpursebacktothestore,andcanusetheirfingertopayforgoodsacrossthePaybyTouchnetwork.Isntthatamazing?*registeringacheckingaccount注册一个支票账户，注册一个活期存款账户*recordsthelinesandridgesoftheirfingerprints采集指纹信息*algorithm算法*database数据库,精选,11,A.Thefollowingpassageisaboutanewwayofpayment.Whilelisteningforthefirsttime,dontforgettotakedownsomekeywordsinthenotescolumn.Afterthesecondlistening,answerthefollowingquestionswithkeywords.,*affiliate会员，附属机构，附属电台/电视台*novel新奇的，新鲜的*nothingshortofahassle简直就是一件麻烦事儿*fingerimagingtechnology指纹成像技术*apersonalsecuritycode个人安全代码*verify验证，查证*abighit巨大的成功，大受欢迎*scan扫描*screeningdevice扫描仪器*downtheline完全地，全部地*embarkon开始做某事，着手*outweigh比.更重要，胜过*Orwelliantheories奥威尔理论，指代某些奥威尔所描述过的社会现象,精选,12,1.Howcanonepayforhisgroceries?_2.Whatotherfunctionsdoesthefingerhave?_3.HowmuchofafingerdoesthestoreThriftwayuseforpayment?_4.Whyisitgoodtotrythisnewwayofpayment?_5.Whyaresomepeoplenotinfavorofthisnewwayofpayment?_,Bycreditcard/debitcard/check/cash/finger.,Safetymeasure/airports/home/businesssecuritysystems.,Onethird.,Noneedtocarrycards/cash,nofearsofstolenidentities.,Mayturnnon-optional/seriousprivacyissues.,*借记卡，储蓄卡,*必选的，非可选的,Audioscript,精选,13,B.Listentoapassageaboutdigitaldining.Fillintheblankswithmissingwords.,精选,14,Anchor:Parentswholettheirkidsbuy_intheschoolcafeteriahavesomenew_attheirservice.Itcouldmeananendtoearlymorning_forlunchmoney.Weallremembertheschoolcafeteria:_,noisyandtheresstillthat_.ButatTollandpublicschools,thesearenotyourordinarycafeteria_.Afterstudentsfilltheirtrays,theyscantheir_.Theirnameandaccountinformationappearsona_,andthecostoftheirlunchisautomatically_fromapreexistingaccount.Fordeep_likeAlexBabey,thenewschoolsystemisa_comestrue.AlexBabey(Fifthgrader):Itwasprettyhard,becauseIkept_mymoney,causeIgotupsolateinthemorning.Anchor:Tollandsparentscansendinany_ofmoneytotheirchildscafeteriaaccount,at_.Butalthoughfingerscanningismakinglunchlifemuchmore_,itsmuchmorecomplicatedto_.,simple,deducted,screen,forefingers,lines,pizza,crowded,scrambles,technology,lunch,anytime,amount,forgetting,dream,sleepers,explain,精选,15,JachieSchipke(Tollandpublicschools):Itlooksatthedifferent_andpoints,ittakes12pointsonthe_,andconvertsittoanumericalalgorithm.Andweonlydothese_fingers.Anchor:Fortodays_children,lunchtimefingerscanningmakesperfect_.MattGavin(Seventhgrader):Peoplecangiveyoulikethewrong_backandstuff,thatswhyIlikeit.Ifyouforgetyourlunch,youalreadyhaveit_for.,paid,change,sense,high-tech,two,fingertip,swirls,Homepage,精选,16,PartIVMoreaboutthetopic:ShoppingandEntertainmentShoppingisanimportantpartofpeopleslife.Nowadays,thecompetitionamongdifferentstoresisfierce.Inordertoattractmorecustomers,somestoresofferfunactivities,fascinatingdisplays,andpromotionalevents.Thiskindofpracticeisthenknownas“shoppertainment”.,精选,17,A.Youaregoingtohearashortpassageabouttherelationshipbetweenshoppingandentertainment.Whilelistening,focusonthemajorpointsanddonotforgettotakenotes.Afterthat,supplythemissinginformationinthesummaryof“shoppingmalland“outletmall”.,精选,18,ShoppingMallAshoppingmallisahugebuildinginsidewherethereare_,_and_thatsellallkindsofthings.Inthemiddleofamallareusually_and_.Somenewshoppingmallshaveotherunusualadditions,suchas_,_and_.Shoppingmallsaremorethanjustaplaceto_.Theyprovideaplaceto_,_orjust_.Mallshavechangedtheway_andhavebecome_inmanypartsoftheUnitedStates.,thecenterofpubliclife,rides,amusementpark,games,placesforpeopletosit,containersofgreenplants,stores,movietheaters,eatingplaces,mostpeopleshopped,walkaround,seeamovie,meetfriends,buythings,wildanimals,*amusementpark游乐园，游乐场*rides供乘骑的游乐设施（如旋转木马等）,精选,19,OutletMallOutletmallsare_malls.Allthestoresatoutletmallssellgoodsat_thanotherstoresdobecausethey_.Therearemorethan_outletmallsintheUnitedStates.,*outletmalls奥特莱斯，首创于美国，已有上百年历史，最初为工厂直销店，后慢慢形成购物中心，继而发展成独立的零售业态。奥特莱斯进入二十世纪七十年代呈现出快速发展的势头，二十一世纪初美国境内已建立了300多家奥特莱斯购物中心，欧洲、东南亚也开始盛行。奥特莱斯是通过诸多品牌经营，极大满足消费者的需求，并采取与百货业、大卖场、超市等错位经营的方针，以自己独特的经营个性而存在，百分百地迎合了消费者的需求及心态，所以发展尤为迅速。,300,buygoodsdirectlyfromfactories,lowerprices,lowprice,精选,20,B.Nowlistenagain.Thensupplythemissinginformationinthefollowingchartbyfillinginkeywords.,*recordalbum唱片（专辑）*enclosedshoppingmall封闭式的大型购物中心*neonart霓虹灯艺术,精选,21,outdoor/differentbuildings/southernCalifornia/palmtrees/sandybeach/fountains/musicians,singers/neonmuseum/universityclassrooms/25,000perday,first:Aug.11,1992/largest:4.2millionsquarefeet/over525stores/over100places:eat,dance,movies/funcenter:20rides,shows/40millionperyear,*棕榈树,精选,22,over200stores,30movies,computergames,rides/AmericanWildernessExperience/zoo,theater,eatingplace,store/70wildanimals/fiveenvironments/threehours/$160/18millionlastyear,largestoutletmall/230stores/20%to80%less/17millionperyear,Audioscript,Homepage,精选,23,PartVDoyouknow.?BlackFridayisapublicholidayintheUSA.ItfallsontheFridayafterthefourthThursdayinNovember.BlackFridayisoneofthebusiestshoppingdaysintheUSA.Manystoreshavespecialoffersandlowertheirpricesonsomeoftheirgoods.,精选,24,Listencarefullyandsupplythemissinginformation.,*lure吸引，诱惑*opentheirdoorsanywherefrommidnighttofourinthemorning从零点一直开门营业至凌晨四点*flatscreenTV平板电视,BlackFridayisthe_ofthetraditional_shoppingseasonintheUnitedStates.Everyyearitsthedayafterthe_holiday.Storesopenbefore_andtherearedeep_everywhereyoulook.Thisisahugetimeforthe_stores.Thisiswheretheybegintostartmakingtheir_fortheyear.Thanksgivingisagood_ofhowconsumersfeelaboutthefuture.,indication,profits,retail,discounts,sunrise,Thanksgiving,Christmas,start,*折扣,Audioscript,Homepage,精选,25,PartVIIWatchandenjoy,*hatemail恐吓信，（通常为匿名的）攻击性的信件*trample踩踏，践踏*inneatlystackedpiles整整齐齐地堆着*de-clutteryourlife放弃你生活中的一些东西*boxitupandtossit全部装箱，然后扔出去*sirencallofthestorewindow来自商店橱窗魅惑的呼唤*mantra口头禅，咒语,*giggling咯咯地笑，傻笑*vintage经典款*alustfor对.的欲望*yardandtoolexpo园艺及工具博览会*goonaninsanespendingspree开启疯狂购物模式*tequila龙舌兰酒*Band-Aid邦迪创口贴*underwear内衣裤*lavenderhoney薰衣草蜂蜜,精选,26,1.（）LittleRebeccaenviedgrown-upgirlswhocouldgetwhattheywantedwithmagiccards.2.（）WhenRebeccagrewintoabiggirl,sheowned9bankcards.3.（）SomeonehadstolenRebeccascreditcardandboughtsomethinginOutdoorWorld.4.（）Rebeccaowedbankssixteenthousandtwelvehundredandsixty-twodollarsandseventycents.5.（）SuzethoughtitironicforRebeccatotakeajobatasavingsmagazine.6.（）Finally,Rebeccasuccessfullycontrolledtheurgetoshop.,*2.WhenRebeccagrewintoabiggirl,sheowned12bankcards.*3.ItwasRebeccaherselfwhomadeallthepurchaseinOutdoorWorld.,T,F,F,T,T,T,Audioscript,Homepage,精选,27,Anchor:Manyexpatshaveboughtgoodsonline.ButwhentheymovetoChina,theymaynotbeabletousethewebsitestheyareusedtobackintheirhomecountries.Andiftheycanusethewebsites,itcouldtakealotmoretimeandmoneyduetocomplicatedimportissues.ButChinahasanumberofitsownmatureshoppingwebsites.Andusingthemisnotasdifficultasitlooks.OurMoneyTalkshostDavidSymingtonisanonlineshopperhere.HewillfirstgiveyousomegeneralguidelinesonhowtouseChineseshoppingwebsites.David:Chinahasmorethan150bigandsmallshoppingwebsites.NearlyallofthemareinChinese.Butusingthemisntallthatdifferentfromthesitesyouareprobablyfamiliarwith.Yougetregisteredfirst,findthegoodsyouwant,andtellthewebsitesyourdeliveryaddressandpaymentmethod.Youcanpaywithcreditcard,throughthepostofficeorondelivery.Youcanalsoaskforarefundifyoufindtheproductshavequalityproblems,althoughrefundpoliciesdifferfromonewebsitetoanother.Differentwebsiteshavedifferentspecialties.Forexample,ifyouareabooklover,youcangotoAmazonsChineseversionorDangdangtobuyimportedbooks.Andifyouwanttobuyhomeappliancesandelectronics,.IfyoucannotreadtheproductdescriptioninChinese,youcangetfirstsomeknowledgeofthegoodsyouwantfromotherwebsitesinyourmothertonguesandthengobacktotheshoppingwebsitestocheckiftheyareavailable.Ofcourse,youcanalsobuymanyotherthingsonline,rangingfromfoodtogamingsoftware.Consideringthelanguagebarrier,itwouldbebetterforyoutoaskyourfriendsabouttheirshoppingexperiencewhenyouwanttobuysomethingfromaspecificwebsite.,Audioscript,精选,28,Thereisanurgentneedfore-commercerulestoboostconfidenceinbuyingonline.ConsumersInternational,afederationof245consumerorganizationsincludingtheUKsConsumersAssociationsaiditssurveyshowedthattherewerestillobstaclestoshoppingonlinewithcompletetrust.Thestudy,fundedbytheEuropeanUnion,involvedbuyingmorethan150itemsfrom17countries.Eachconsumerorganizationtakingparttriedtofindonesiteinitsowncountryandoneabroadtobuyaselectionofitems.Theseincludedadictionary,adoll,jeans,ahairdryer,computersoftwareandhardware,chocolatesandchampagne.Thekeyfindingswere:Eightoftheitemsorderedtookmorethanamonthtoreachtheirdestinationandatleast11(8%)neverarrived.Manysitesdidnotgiveclearinformationaboutdeliverycharges.Only13%ofthesitespromisedthattheywouldnotsellcustomerspersonalinformationontoathirdparty.Only53%ofthecompanieshadapolicyonreturninggoods.Only65%ofthesitesprovidedconfirmationoftheorderandonly13%toldcustomerswhentheirgoodshadbeendispatched.Intwocases,customersarestillwaitingfortheirmoneybackmorethanfourmonthsafterreturningtheirgoods.,精选,29,LouisSylvan,vice-presidentofConsumersInternational,said,“Thisstudyshowsthat,althoughbuyingitemsovertheInternetcanbenefittheconsumerbyofferingconvenienceandchoice,therearestillmanyobstaclesthatneedtobeovercomebeforeconsumerscanshopincyberspacewithcompletetrust.”ChrisPhilips,MarketingManagerataLondonbasede-commercesecuritycompany,commented,“ThisstudyconfirmsthedifficultiesofestablishingconsumerstrustintheInternetasashoppingexperience.WithstatisticsliketheseandVisaclaiming47%ofdisputesandfraudcaseswereInternet-related,itislittlewonderthatInternetcommerceisnotproducingtheprofitspredictedtwoorthreeyearsago.Trusttakestimetobuild,andtheInternetwillnotmatureasaretailchanneluntiltrustedbrands,likethebanksforexample,starttoofferwaysofsupportingtrustrelationshipswithguaranteesofpaymentandservice.”InSeptember,theOrganizationforEconomicCo-operationandDevelopmentwillholdameetingtodiscussasetofinternationalguidelinesforelectroniccommerce.,Audioscript,精选,30,Hattori:Whatifyoucouldbuyaweeksworthofgrocerieswithouteverhandingoveracreditcard,debitcard,checkoranycash?Itmaysoundimpossible,butaSeattlestorehasthetechnologytomakeithappen.DeborahFeldmanfromouraffiliateKINGTVhasthestory.DeborahFeldman,CNNcorrespondent:Forsomepeople,payingforgrocerieswithadebitcardisnovelenough,butforothers,carryingawalletfullofcashandcreditcardsisnothingshortofahassle.ThatswhyonWednesday,thisThriftwaywillstartgivingcustomerstheoptionofusingfingerimagingtechnologyasawaytopayfortheireverydayproduce.PaulKapioski,storeowner:Youdontneedtobringyourcardintothestore.Youjustneedtobringyourfinger.Feldman:ThriftwaysownersaysthisisthefirsttimebiometricswillbeusedinaSeattlestore.Upuntilthispoint,itsonlybeendiscussedasasafetymeasureinairportsorhomeandbusinesssecuritysystems.Dependingonthesystem,peoplecanusetheirfingersortheireyesasapersonalsecuritycode.Inthiscase,Thriftwayssystemusesjustathirdofapersonsfingerprinttoverifythecustomeriswhosheclaimstobe,andthenautomaticallylinkstotheiraccounts,sonofearsofstolenidentities.Kapioski:IntheSeattlearea,wereusedtonewtechnicalthings.Ithinkitwillbeabighit.Feldman:Butitsnotabighitwitheveryone.Someworryofvoluntaryfingerprintscaninthisstorecouldleadtonon-optionalscreeningdevicesdowntheline.,精选,31,Unidentifiedfemale:ItdoesnotsoundlikesomethingIwouldwanttodo.Feldman:Whynot?Unidentifiedfemale:BecauseIthinkthatwereembarkingonsomeprettyseriousprivacyissues.Feldman:Butforothers,efficiencyoutweighsanyOrwelliantheories.Unidentifiedfemale:Youknow,ifIdonthavetocarrymycreditcardsandallmybankcardsandallofthat,thatwouldbesoundingprettygood.Unidentifiedmale:Ivebeenfingerprintedbeforesoitdoesntmatter.Feldman:Soyouwouldprobablydoit?Unidentifiedmale:Probably.,Audioscript,精选,32,StudiessaythatAmericansspendmoretimeinshoppingmallsthananywhereexcepthome,schoolandwork.ShoppingmallshavebecomethecenterofpubliclifeinmanypartsoftheUnitedStates.Ashoppingmallisahugebuilding.Insidearestoresthatsellallkindsofthings:clothing,books,recordalbums,athleticequipmentandobjectsforthehome.Therealsoareeatingplacesandmovietheaters.Inthemiddleofamallarecontainersofgreenplantsandplacesforpeopletosit.Somenewshoppingmallshaveotherunusualadditions.Theseincludegames,amusementparkridesandevenwildanimals.Today,thereareabout2,000bigenclosedshoppingmallsintheUnitedStates.Mallschangedthewaymostpeopleshopped.Peoplemightgotoanindividualstoretobuyonething,butatamall,theymightstayforhours,gointoseveralstoresandbuylotsofthings.Mallsalsobecamemorethanjustaplacetobuythings.Theyprovidedaplacetomeetfriends.seeamovieorjustwalkaround.ExpertssaymorethanhalftheadultsinAmericavisitabigshoppingmallatleastonceamonth.Manyyoungpeoplespendagreatdealoftimeatmallswiththeirfriends.Andinsomemalls,groupsofolderpeoplewalkaroundearlyinthemorningtogetsomeexercise.CityWalkisanunusualshoppingmallnearLosAngeles,California.CityWalkisnotlikemostmodernmallsthatareinabigbuilding.Itisanoutdoorshoppingmall.CityWalksmanystoresandeatingplacesareinthebuildingsofdifferentkindsofdesignsthatrepresentsouthernCalifornia.Palmtreesgrowonthesandybeach.Fountainsshootwaterfromthesidewalks.MusiciansandsingersperformonthestreetsofCityWalk.Thereisamuseumthatshowshistoric,colorfullightedsigns.Itisthemuseumofneonart.Andthereareclassroomsforpeopletakinguniversityclassesatnight.Anaverageof25,000peoplevisitCityWalkeachday.,精选,33,Anothernewideaisthehugeshoppingmallwithhundredsofstores,eatingplacesandentertainment.ThefirstoneofthesemallsintheUnitedStatesopenedonAugust11,1992inMinnesotanearMinneapolis.ItiscalledtheMallofAmerica.TheMallofAmericaisthelargestmallintheUnitedStates.Itcoversanareaof4.2