新世纪-4-scripts-and-keys-Unit-5听力原文答案.doc

Unit 5 Big BusinessLesson A1.vocabulary linkB. 1. produces, purchase, employs2. develops, ship, manage3. advertise, competeAudio Track 4-5-1Talk 1Our company employs 100 people from the local area. It develops and produces wooden artware which it sells in one of its five city stores. Even without advertisement, the products are very popular and the stores are always busy. Customers often come directly to the stores to make purchases.*Talk 2Im the Product Marketing Manager of our company. We are working on a marketing plan at the moment. Before any contracts are signed, there are a lot of things we have to take into careful consideration. We should know, for instance, the needs and preferences of consumers, the best distribution channel, the governing rules and regulations concerning the distribution of products, and the price at which products can be sold.*Talk 3My employer is a world-leading information and communications technology (ICT) solutions provider. The company supplies networking and telecommunications equipment to 45 of the worlds 50 largest telecom operators. In such a competitive market, the company has to innovate to stay ahead. Thats why it invests heavily in research and development, the department I work in. Im a senior analyst in the R&D division.Audio Track 4-5-2/Audio Track 4-5-3He may have been your typical teenager in most ways. But he was different in one particular way: he started his own magazine. At the age of 15 he managed the magazine called Student. It was written for and about young people in school. He was very busy, but it was a satisfying job.His next business venture was completely different. He and some friends started a mail order record company. It was also the same year, 1970, when his music discount store was opened in England. It made a lot of money.In the early 1990s, he sold his successful music business and used the money for another business idea: an airline company. And so, Virgin Airways Ltd. was born. To compete with other airlines, his company offered good prices to customers. Today Virgin is known for its excellent service.Richard Branson now runs the Virgin Group, Ltd. He employs 50,000 people and in many different fields, such as book publishing, financial services, modeling, and even bridal services! Not bad for a teenager from the UK who dreamed of editing his own magazine!A Name: Richard BransonCompany: Virgin Group, Ltd. B1, 3, 4, 5, 7, 8 are mentioned. Audio Track 4-5-4/Audio Track 4-5-5Host: Welcome back to “You Snooze, You Lose!” the best game show on television! This is our final round. Let me remind you of the rules. We will show an object for a couple of seconds. Its your job to guess what it is. Michael? Linda? Are you ready to play?Michael & Linda: Yes!Host: OK, then, lets play ”You Snooze, You Lose!” Show us item number one.Host: Yes, Michael?Michael: I know what they are. Theyre called “cams” and theyre used in mountain climbing.Host: Thats right for one point! Theyre used to hold climbing ropes. All right then, heres our second object. Yes, Linda?Linda: Is it some kind of tool?Host: Can you be more specific?Linda: I dont know . a tool used to fix some kind of machine?Host: No, Im sorry. Its a nose and ear hair trimmer. Next item number three. Do you have any idea? Time is up. Since no one guessed, Ill tell you the answer. Those are called Hopi ear candles.Linda: You stick them in your ears?Host: Thats right. They are used to clean out your ears. They also help to relax you. Lets move on to item number four. Here it is.Michael: Thats obvious. Its a corkscrew. You use it to open bottles.Host: Yes, thats correct! Its a mini-travel corkscrew. You can pack it in your suitcase. Oh, no! You know what that means! Were out of time. Michael, with two correct answers, you are todays winner! Congratulations! And before we leave, let me show the remaining objects. Item number five is an egg slicer. Item number six is a tongue scraper make sure to use it so that you dont have bad breath! Thats all the time we have for today. See you next time on “You Snooze, YouLose!” Goodbye everybody!B1. Objects are shown for a couple of seconds and contestants must guess what they are to win points. 2. The cams and the corkscrew.Audio Track 4-5-6/Audio Track 4-5-7Microsoft CorporationMicrosoft Corporation is a multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of software products for computing devices. Headquartered in Redmond, Washington, USA, its best selling flagship products are the Microsoft Windows operating system and the Microsoft Office suite. Microsoft ships products to Europe, Asia, and Latin America.Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975. In the mid-1980s, it rose to dominate the home computer operating system market with MS-DOS. Since 1985, Microsoft has released an upgrading line of Windows operating systems featuring a friendly user interface. The latest one, Windows 7, was released in October 2009 and has sold 600 million copies to date. A more powerful one, Windows 8, is to be released in late 2012. It is reported that this product can deliver a fast and fluid experience, along with a new user interface that responds equally well to touch as it does to keyboard and mouse.As one commentator notes, Microsofts original mission was “a computer on every desk and in every home, running Microsoft software,” and now it is a goal near fulfillment. Microsoft also makes profits in other markets such as computer hardware products and home entertainment products.B1. April 4, 19752. Bill Gates and Paul Allen3. Redmond, Washington, United States4. Worldwide5. Microsoft Windows, Microsoft Office, Computer hardware products, home entertainment productsAudio Track 4-5-8/Audio Track 4-5-9A different kind of holiday: Shop less, live more!Advertising is everywhere. Its on race cars and subway trains, on T-shirts and billboards. Every day, you see hundreds of ads, and each advertiser wants you to buy their product. But do we really need all these products? A group in Canada says “No.” In 1991, they started an event called Buy Nothing Day, to protest against consumerism and waste. Every year, on the last Friday in November, no one should spend any money for 24 hours. The event has spread to over 15 countries around the world, including Japan, Australia, and the United Kingdom.In the United States, Buy Nothing Day takes place on the Friday after the Thanksgiving holiday. This is usually the busiest day of the year in department stores and shopping malls. Traditionally, its the first day of the Christmas shopping season, when Americans buy gifts for family and close friends.However, this “season” has grown longer every year. Now some stores put up their Christmas window displays in the middle of October, and Americans are pressured to buy gifts for every one of their relatives, for all of their coworkers, and for everyone they do business with. Many people feel that they are forgetting the real significance of the holidays, because companies just want them to spend more money.Of course, Buy Nothing Day supporters dont want to change just one day. They want the change to continue all year. But if we take a break from shopping on one day, we can start thinking about what we really need in life. Michael Smith, British organizer of Buy Nothing Day, says: “Our message is clear: Shop less, live more!”A1. department stores, shopping malls2. put up their Christmas window, displays3. companies just want them to spend more money4. we can start thinking about what we really need in lifeB1. By Nothing Day2. They shouldnt spend any money for 24 hours.3. In over 15 countries.4. Canada.5. The Christmas shopping season starts.6. People are forgetting the real meaning of the holidays.7. Peoples ideas about shopping. Audio Track 4-5-10/Audio Track 4-5-11Ad or no ad?Is advertising really necessary? Billions of dollars are spent on it every year, so it must be important. After all, its a busy world. You have to advertise, sell products, and make money!Not every company thinks that way. The NO-AD company (“no-ad” stands for “not advertised”) avoids big advertising campaigns. The company was started in 1960 and is successful today. Their products are still affordable because the company saves money on advertising. They also use their savings to support a drug and alcohol awareness program to educate high school students.NO-AD sells by word of mouth. “Word-of-mouth advertising” happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member, or colleague. And so a chain of information is created.Typically, advertisers talk about how good their product is. Although they say things like, “Studies show that our product is the best,” or “Everyone loves this product,” it can sound insincere or unconvincing. Its much more believable to hear about a product from someone who did not make it. Our friends opinions are very important to us, so we often listen to their advice about a product.Word-of-mouth advertising has other advantages, too. Its cost-effective (after all, its free) and a company doesnt have to create a complex business plan to do it. Here is some advice for small business about word-of-mouth advertising: Be prepared to talk about your company at any time. You never know who you will meet. Always carry business cards. Only say positive things about your company. Dont say negative things about your company. Help other companies by referring people to them. The more you help others, the more good fortune will come back to you.B1. too much2. 1960, affordable, advertising, educate high school students3. necessary4. 1) talk about the company at any time2) say positive things about the company3) referring people to themCa) Its cost-effective. Its much more believable. The company doesnt have to create a complex business plan to advertise products.b) It can sound insincere or unconvincing.Speaking & CommunicationAudio Track 4-5-12Noun: He gave me a beautiful present.Verb: Tomorrow I will present my ideas to the board of directors.Audio Track 4-5-131. a. I buy my produce at the market.b. We produce stereos and CD players.2. a. No one buys records anymore.b. I like to record my voice and listen to it.3. a. I cant deliver it without an address.b. You need to address the envelope.Audio Track 4-5-14Host: So, welcome to our show. Why dont you tell our listeners who you are and what you do.Woman: My name is Beverly Smith. Im the CEO for TalkBack Communications.Host: Can you tell us about your company?Woman: Certainly. Our company was founded in 1995. Were based in New York City. We have about 10,000 employees worldwide.Host: What does your company do?Woman: We do business in a large number of fields, such as telecommunications and computers. Our main area of business is new cell phone technology.Host: I hear your company is doing quite well.Woman: Well, we made over five million dollars profit last year. Experts say our company will grow by up to 10% next year.Audio Track 4-5-15Conversation 1A: Whats the name of your company?B: Its called Moonlights.A: Can you tell us about your company?B: Certainly. Our company was founded in 1999. Were based in Seattle. We have over 5,000 employees.A: What does your company do?B: Moonlights produces and sells bottled coffee drinks. We also purchase coffee from farmers and sell it in our stores. Moonlights has over 3,000 stores worldwide.A: I hear your company is growing.B: Well, we made approximately 100 million dollars in profit last year. Experts say our company will grow by up to 10 percent next year.Conversation 2A: Whats the name of your company?B: Its called Wasedosoft.A: Can you tell us about your company?B: Certainly. Our company was founded in 2001. Were based in Tokyo. We have over 12,000 employees.A: What does your company do?B: Wasedosoft produces millions of computer games and ships them to many countries. We also purchase computer games from freelancers and sell them in our stores. Wasedosoft has over 4,000 stores worldwide.A: I hear your company is growing.B: Well, we made approximately 1.5 billion dollars in profit last year. Experts say our company will grow by up to 15 percent next year.Audio Track 4-5-16History of Yahoo!This company was originally started as a hobby by two students in 1994. In the beginning it was called “Jerry and Davids Guide to the World Wide Web.” Their product was placed on two computers. The computers were named after two sumo wrestlers. The company grew quickly. Many stories were broadcast about it in the 1990s. Yahoo! TodayThis companys Internet destination is visited by millions of people worldwide. It is used to find information. Free e-mail services are offered, too. Most of its profit is provided by advertising. Its main offices are found in California.History of Yahoo!a hobby, students, Jerry and Davids Guide, computers, grew quicklyYahoo todayInternet, millions of, information, e-mail services, profitLesson B Part I1.A 15 d f b i c 610 j e h a gB flyers, smoothie, brochurespart 2 1 previewc15 f i j c b 610 d a e g h Video CourseVideo Track 4-5-1Catherine: Im a lawyer and the company I work for, we help people in the city um get assistance in a lot of different ways. We help them get housing, food, shelter Gian: My company is a management consulting firm. We do education for executives. I make brochures that I send out to many executives throughout the United States. We invite those people to come to our trainings.Kevin: My friends and I founded a smoothie business back in college. We advertise by word of mouth and we also hand out flyers to students on campus.Malinda: The company that I work for employs about thirty people. We do a lot of things so that other people will know the kinds of work that we do. We talk to reporters to try to get articles in the newspaper, and we take lots of photographs.Calum: For my um classes I had to study a company. And I chose a company that produces advertisements. The adverts are usually quite complex, but they also have to be easy to remember.David: My friends dads business is a janitorial service. And businesses call him and he has people come in and clean the building, after hours. The business is successful because hes a very hard worker.Video Track 4-5-2Gian: My company is a management consulting firm. We do education for executives. I make brochures that I send out to many executives throughout the United States. We invite those people to come to our trainings.Kevin: My friends and I founded a smoothie business back in college. We advertise by word of mouth and we also hand out flyers to students on campus.David: My friends dads business is a janitorial service. And businesses call him and he has people come in and clean the building, after hours. The business is successful because hes a very hard worker.B1. do education for executive2. send out to3. invite those people to come to our trainings4. smoothie business back in college5. word of mouth6. hand out flyers7. janitorial service8. he has people come in and clean the building, after hoursVideo Track 4-5-3Takeshi: By the way Mike, thanks a lot for helping me out with this. I cant believe Tara got sick! And on the day of my first real commercial shoot. Can you believe it?Mike: Dont worry about it. Its going to be great especially since you have a “lovely assistant” like me.Takeshi: Right there, that should do it. Got your signs?Mike: Check!Takeshi: Ready Mr. Howard? (Mr. Howard nods ) And rolling OK “Furniture Showroom” commercial take one.Mr. Howard: Hello there! My name is John Howard, president of Furniture Showroom, and Im here to tell you why were one of the most successful furniture stores around. The keys to our success are excellent quality, great design, and affordable prices. And who are these keys for? Why for you our customers! And thats why Im here today to show you some of our premier pieces. Like this sleek and stylish lounge chair. All our loungers are covered in 100% genuine leather, and built with solid steel-frame construction. Take a look at that talk about well-made. Or take a look at this Super Sleeper Sofa why its one of the most comfortable sofas youll ever lay your head on! Its true! See for yourself! (Mike lies down on sofa ) You know, folks, Furniture Showroom is not one of those flyby- night operations “here today, gone tomorrow.” Our company was founded in 1982 with only three hard-working employees: my wife, my son, and me. Here at Furniture Showroom, we really pride ourselves in giving you the best product at the right price! So come on down to Furniture Showroom and take a look at our (interrupted by Mikes snore)Tara: Hey, what happened to that TV commercial? The one I couldnt do because I was sick?Takeshi: You mean the one where Mike fell asleep on my first paying client? I just sent in the tape last week. Who who knows whatll happen.Mike: Look, I said I was sorry. Plus that couch was really comfortable Takeshi: (phone rings) Hello? This is. Oh, hello, Mr. Howard! Yeah uh-huh OK great! Thank you!Tara: Well?Takeshi: They loved it. They just booked me for another five commercials! Mr. Howard said that the big guy who fell asleep on the couch was the best part!Mike: Well, you know wha