BEC中级词组总结.docx

BEC词组总结U1Awork towards a common objective 朝同一个目标share information 共享信息different points of view 不同的观点(be) under pressure 有压力toiletries 化妆品厂，清洁、化妆品公司major brand 主导品牌sales department 销售部门sales staff 销售人员company culture 公司文化expatriate 旅居海外的(a.); 侨民（n.）management consultant管理顾问managerial skills 管理技能 创新技能creative thinking 团队建设team building 有效的管理方式effective management style 生存技巧培训课程a survival course 食宿food and accommodation 简介，小传，概况profile董事会（管理层）竞赛游戏board game 模拟训练simulation营销激情marketing mania 追求利润go for profit 进度落后计划behind schedule 严格按照计划进行stick to the schedule 齐心协力的co-operative交流有困难have communication problems重视团队建设attach importance to team building开拓团队协作develop team work精锐的团队an effective team高效的团队a high-performance unit交流看法exchange of views强调团队精神emphasize team spirit具有相同的价值观share the same value共同的努力 collective effortsBinternational communication 国际交流 official language 官方、正式语言 language skills 语言技能 over-estimate vt超越、胜过 manageable adj便于管理的 understate vt打着折扣说、轻描淡写地说 culture-specific 某一文化所特有的 work environment 工作环境 the business world商界 seminar semn:(r) n研讨会、讨论会 management n 管理人员、经理部follow-up evaluation 后续评估供应商 nsupplier部门培训预算department training budget最终期限 ndeadline语音信息voice mail录音电话answering machine半年度销售报告half-year sales report免费赠送的票complimentary ticket时间安排表time schedulesnail-mail 传统的信件（因其投递速度慢而以“蜗牛”snail喻之）time-consuming 费时save time/trouble 省时间，不麻烦raise the efficiency in your work 提高工作效率in written form 以书面的形式refer to it time you like 你随时可拿来参考U2Acustomer satisfaction form 顾客满意调查问卷complete the form 填表格questionnaire 调查问卷criteria kratr 标准atmosphere情调，气氛attentiveness 周到value for money物有所值objective 目标 enhance 提高 mezzanine 中层楼（指介于一层和二层之间）reasonable prices合理的价格室内装修interior design团体用餐group dining团体用餐菜单group menu 用餐要求catering requirement 公司社交活动corporate events品酒会wine tasting 公司业务报告会company presentation 商务旅行business tripBcorporate hospitality 商务接待，企业社交tip 技巧，窍门，忠告to be in need of 需要business objectives 商务目标social setting 社交场合training consultants 培训咨询corporate events 商务活动a social event 社交活动accommodation 住处poor timing时间不当销售数字sales figure成功秘诀the recipe for success 建立良好的商务关系establish/build a good business relationship 贸易会trade fair 运动时装fashion sportswear 少年teenage 生产方式production methods 总部head office 设计小组design team 营销和销售部门的主管marketing and sales directors 经过一段时间，到适当的时候in due timebuild a good business relationship 建立良好的商务关系establish rapport with clients 与客户建立联系enhance mutual understanding 增进相互理解a more colorful life 更为丰富多彩的生活work and play are one 工作与休息融为一体difficulty of swapping roles 角色交换的困难forget your role 忘记自己的角色too preoccupied with your work 对工作过于专心from tour groups with only an hour to spare before going on to the theatre, when speed of service along with the quality of food is of the greatest importance, to more informal and relaxed birthday parties, or even corporate events, wine tastings and company presentations. 包括一个小时后就要赶往剧院看戏，在此匆匆逗留吃饭的旅游团，对他们来说，保证服务速度和饭菜质量尤其重要此外; 还包括轻松随意的生日聚会，以及公司社交活动、品酒会和公司业务报告会等。U3Aplace an order 发出订单cancel an order 取消订单confirm an order 确认订单supplier 供应商mail order company 邮购公司headquarters （公司）总部catalogue 商品目录单summer collection 夏季时装采购summer catalogue 夏季时装商品目录recommendation 推荐信item 产品in standard length标准长度article商品measurements charts尺寸图knitted skirts针织裙子vendor销售商人quantity数量standardise使符合标准Asap尽快可靠的供应商reliable supplier具有诚实，正直，责任心以及可靠等基本品德possess basic qualities of honesty, integrity, accountability, and dependability 提供品质优良的商品provide good quality merchandise质量稳定的商品goods of consistent quality对新的/额外的需求有灵活性have flexibility toward new/additional requirements礼貌和合作也很重要courtesy and co-operation are also important 能够提供高质量的产品或服务。can provide a quality product or service及时送货和售后服务timely delivery and after-sale service依照准时送货的方针运营operate in just-in-time delivery policy有吸引力的/竞争力的价格have attractive / competitive priceBcash flow 现金流向，现金流量，现金流动cash flow gap 现金流量差额case study 案例分析final payment 最后付款bar chart 柱形图total sales prices 总售价down payment 订金bill 要求支付的费用（动词）remainder剩余物computer network 电脑网络系统early settlement discount 提前付款折扣labor cost劳动力成本信用期限，信用条件credit terms剩余的；未完成的 outstanding剩余金额outstanding balance订货本order books现金短缺a shortage of cash平均月营业额average monthly turnover融资成本financing cost货到付款cash on delivery利润margin处罚penalty 库存inventory激烈的竞争sharp/ intense competition没有能力树立自己的品牌inability to brand themselves资金缺乏lack of capital不成熟的商业计划unsound business plan没有能力做市场调查unable to do market research不当的管理技能poor management skills家族继承的企业，而目前的管理人缺乏必要的专业技能inherited company where the present owner doesnt have the necessary expertise没有能力获得足够的资金来扩展业务 inability to get sufficient capital to expandover trading 贸易透支，指超过公司贸易能力的贸易to figure out a quicker way of turning those sales into cash 找到把销售变现（把销售额转换为现金）的快捷方法。our margins are small enough already 我们的利差已经很小了I dont see how we can afford to offer discounts. 我不明白我们怎么还能够提供折扣。Financing your cash flow gap means 筹集资金填补缺口意味着I get the point. 我明白了 （口语）句子通过资金流量来改善公司业绩improve business performance through cash flow planning工作完成后或按订单发货后马上要求对方付款bill as soon as work has been done or order fulfilled及时要求对方付款您就有资金来支付自己需要的支出 bill promptly so that you can have the cash available to cover the payments对拖欠付款的增收罚款促使客户及时付款adding penalty charges for late payment urges clients to pay promptly减少向客户提供的赊帐数量/缩短信用周期reduce the amount/time of credit given to customers提高销售量（特别是含有现金支付的销售量）有利于解决资金问题increase sales (particularly those involving cash payments) helps to solve the capital problem监控顾客的付款表现 monitor the payment performance of customers淘汰那些拖欠付款或不付款的顾客weed out these slow pays/no pays提供赊帐时对客户进行更严格的筛选对公司的现金流量也有好处become more selective when granting credit is good for the businesss cash flow, too减少存货也是避免现金流量问题的好办法。Trimming your inventory is also a good way to avoid cash-flow problemsU4Aselling point卖点（吸引顾客的）environmental-friendliness 对环境无害的user-friendliness用户使用方便的a computer superstore电脑超市kitchen appliances厨房用具competitive advantage竞争优势diversify多元化own-label clothing自己品牌的服装shopping habits 购物习惯basic requirements（生活的）基本需求industry analyst 行业分析家cut-price降价销售的retail food market食品零售市场saturate streit 使饱和personal loan个人贷款mortgage m:gid 住房按揭savings account储蓄帐户margin利差，赚头boost profits提高利润publicity 招引公众注意、名声、宣传brand consultants品牌顾问公司estate isteit agent房地产商bonus buns points积分loyalty scheme忠实（顾客）奖励计划brand loyalty品牌忠诚air miles里程奖voucher vaut 优惠奖券banking sector银行业target customer销售对象interest rate利率direct mail直接邮寄广告推销法public relations公共关系retailer销售商retail group零售集团customer-focused以顾客为中心的incentive insentiv刺激代表一种文化represents a certain culture 具有很高的可信度carries high credibility提供良好的售后服务provides good after-sales service采用方便用户的使用设计makes user-friendly design被优质的品牌形象所吸引is attracted by the quality brand image喜欢畅销品牌/良好的(稳定的)质量favors brand leader / good (consistent ) quality具有强烈的品牌信任感has a strong sense of brand loyalty不介意价格有点高doesnt mind that the price is a bit higher信赖产品的可靠has confidence in the reliability of the productBpublic image公众形象advertising campaign广告宣传活动company values公司价值观dealership商品经销特许权，特许经销商point-of-sale销售网点showroom展示厅manufacturing plant制造厂image形象company image公司形象up-to-date现代的survey 调查product launch产品发布press coverage报界对的报道customer satisfaction survey顾客满意程度调查motoring magazine汽车杂志display陈列品venue venju: 地点invitation邀请函freelance journalist自由撰稿人information packs资料袋advance preparation预先准备senior executive高级主管itinerary 路线，旅程brief简介management staff管理人员communication with the press与报界沟通research into the publics needs研究公众的需求development of the companys reputation拓展公司名声brand development品牌开发decisions about product pricing决定产品价public awareness of company values公众对公司价值观的了解 meet the promotional requirements符合促销要求 publicise product launch information宣传产品发布信息 place advertising in newspapers在报纸上做广告 ensure that you hit the market target you are aiming for确保取得瞄准的目标市场 create market success取得市场成功 in the most timely and cost effective way以最为及时，取得最大成本效益的方式 provide guidelines for the timing of all aspects of the launch为安排发布会各方面的具体时间提供指导 present your product and company with the very best image possible尽可能展示出你的产品和公司的最好形象 ensure that no delays occur that could adversely affect your product in the market确保不出现可能严重影响产品销售的延误 keep your launch on track随时跟踪发布会的情况句子So, the vast majority of marketing is either in-store or through direct mail. 绝大部分营销是商店里边进行的。或者通过向顾客直接寄邮件的方式来完成。Weve bought very little advertising space, but we do also use public relations as a marketing tool.我们购买的广告版面很少，但是我们也把公共关系作为营销的手段。And how does a new bank like Sainsburys succeed in attracting people away from the High Street Banks? 塞恩斯伯里开办的银行是怎样把人们从传统的银行中吸引过来的？ 这里的High Street是英国英语，指市镇商业区的大街。Quite simple by offering value for money and excellent customer service standards. 很简单，通过提高资金效益以及提供优质的客户服务方法。这里的value for money 是指物有所值的程度。Our key operation advantage is that, as a telephone-only operation, Sainsburys bank doesnt have the high over-heads that a branch network does. 我们的运作优势是：作为只通过电话运作的业务，塞恩斯伯里银行没有一般银行网点所要支付的管理费用。 overheads指企业的日常开支，包括工资，租金，设备，内部装饰以及缴税等的花销，费用。Sainsburys experience in retailing means that its bank can apply a retailers customer-focused mentality to the financial services sector. 塞恩斯伯里在零售业的经验意味着它所属的银行能把零售商的以顾客为中心的理念引入金融服务这一行业。We firmly believe that our commitment to our customer will prevent brand damage. 我们坚信我们对顾客的承诺会防止对品牌的损害。Who could have imagined, back in 1869, that a small family dairy would grow into a major retail group operating over 800 stores?谁可以想象，早在1869年的一个小小的销售奶制品的家庭店铺，会发展成一个拥有800多家连锁店的大型集团。 My job is to plan and manage the public relations strategy for the Skoda brand in the UK. 我的工作是为在英国的斯柯达品牌制定计划和公关策略。This means Im responsible for dealing with the press, television and radio, as well as communications with the public and personnel in our UK dealerships. 这就是说，我的职责是负责应对报界，电视和电台，也负责与公众以及与英国的特许经销商的沟通。The primary role of PR is to create understanding with the public. 公关的首要作用是与公众达成互相理解。the heart of the organization组织的核心 Our objective is to give an accurate picture of the company, its brands and what it believes in.我们的目标是准确树立公司的形象，公司品牌以及与公司理念有关的形象。 We have to make sure that the public has a positive image of the company 我们必须确保公众对公司有一个良好的形象。PR, on the other hand, it is more concerned with establishing and maintaining goodwill and understanding between the company and its public.从另外一方面说，公关更关注公司与公众之间建立并维系一种友好的理解。 In PR you have to build long-term relationships with journalist as because you work with them on a regular basis and trust is absolutely essential. 记者们建立一种长期的关系，因为你需要经常与他们合作，而相互信任上必不可少的。But that was because of peoples misconceptions about the quality of central European engineering. 但那是因为人们对中欧制造工艺的质量有误解。So how did you go about communicating this reality to the public?那么你是怎样着手把实际情况告诉公众的。 When we re-entered the UK with the new model, the Felicia, in 1995, we put a huge emphasis on advertising, everything from national advertising to point-of-sale material in the showrooms.1995年，当我们以弗雷西亚车型重新打入英国市场时候，我们高度重视广告宣传，包括国内广告到各展示厅销售点的广告材料。 So, our job was to communicate the quality of Skoda to the motoring press.所以，我们的责任是向汽车报界宣传斯柯达的产品质量。You certainly won over the press. 你们当然赢得了报界。Skoda recently came top of a major consumer magazines annual survey of car owners. Its the biggest customer satisfaction survey of this kind in the UK-based on over 40 000 car owners.在最近的一家消费者杂志举办的对汽车拥有者的调查中，斯柯达获得了第一的名次。这是在英国举行的对四万名汽车拥有者进行的同类调查中规模最大的顾客满意度调查 。The results of the survey made the evening news on the National TV.调查结果上了国内电视台的晚间新闻。And that is the real enjoyment for me， seeing my ideas having a clear effect on the forward direction of the brand.真正使我感到快乐的,是看到自己的观点对品牌的发展起着明显的作用。 It is down to me to sort out any problems, so when things go well, I really feel Im making an important contribution to the success of the company.安排由我负责处理各种问题，所以如果一切顺利，我就感到自己的对公司的成功作出了很重要的贡献。竭尽全力来宣传公司的形象 do whatever is appropriate to promote its image. 树立能够吸引并保住客户的形象 create the image that attracts and retains clients. 公司整体形象各组成要素包括广告，营销系统，宣传活动，公司所处地段，产品价格，产品定位，等等。 Components of an overall image include advertising, marketing communications, publicity, company locations, prices and product positioning, etc. 散发小广告传单，分发宣传手册或者发布新闻稿件都有助于建立公司形象。 Distributing flies, passing out brochures or issuing press releases will also help to create a company image. 营销策略有助于树立公司形象。 Its marketing strategy helps to shape company images. 顾客服务政策也影响到公司形象。 Customer service policies also impact company images. 改变他们目前的形象 enhance their current image 容易合作做生意 easy to do business with 适应顾客的需要 adjust to the needs of the customers U5Arelocate搬迁running cost管理费用pro-business environment对商务有利的环境 state-of-art telecommunications发达的电讯服务sophisticated a. 发达的，精密的logistics 物流distribution network 物流网络inflation 通货膨胀employment cost雇佣成本set-up cost创办成本telecommunication tariff 电讯费用 overheads n.企业一般管理费用,日常开支capital investment 资本投资R(Research) & D(Development) investment研发费用successive继承的，连续的infrastructure 基础设施regulatory authority管理机构telephone networks 电话网络cosmopolitan 世界性的，全球性的spectacular壮观的unspoiled未损坏的scheduled flights定期航班leisure activities休闲活动work permit 工作许可integration programme整合方案paperwork文书工作orientation介绍性指导，介绍情况使对方熟悉工作得到政府资助get government grant 搬迁到劳动力成本比较便宜的地点relocate to a place where cheap labor is available 更好的交通网络有利于公司的发展better transport network facilitates company development 节省成本save costs得到技术更好的工人have access to more skilled workers 实行追求人才的政策adopt follow-the-talent policy 更廉价的劳动力成本cheaper labor costs 较低的企业税low rates of corporate tax 更接近市场to get closer to the market 被有利于商务的环境所吸引attracted by the pro-business environmentHe balanced the pros and cons of the situation.他权衡考虑了一下此种情形的利弊。Bpremises 企业，机构使用的经营/办公场所property consultancy地产咨询公司public transport公共交通设施bus route 公共汽车线路corporate business area 商务区multi-storey office building 多层办公楼underground car parking 地下停车场surface car parking 地面停车场metro station地铁站business development商业区full amenities全套设备leasehold租赁,租赁权lift （Br.E）电梯 elevator （Am.E)tenant租户expressly 明白地，清楚地 homogenize 使雷同，使单样化endorse 背签;签署,赞成,请名人为商品做广告establishment公司，商业机构 underline强调 multinational跨国公司industrial estate工业园区（trading estate / industrial park，Am.E）work ethic eik 职业道德boardroom董事会的会议室lease 租赁office space办公地点floor plan 楼层平面managing director总裁(chief executive 或president Am.E)accounts department会计部门chief accountant首席会计photocopier room复印室shipping manager 运输部经理post room收发室 句子Ireland enjoys some of the lowest employment costs, one of the lowest rates of inflation and one of the lowest telecommunications tariffs in Europe. These all add up to lower overheads and greater savings.爱尔兰不仅工资低，而且还是欧洲通货膨胀率最低，电信费用最低的国家之一。这些都意味着减少日常开支，为公司省下更多的费用。With exports accounting for 80% of national output, it is not surprising that Ireland has a highly efficient distribution network, which brings most of Europe within 24-48 hours by truck.爱尔兰的出口量占国内产量的80%，因此它有高效的物流网络。用货车可以在24-48小时内把货物运到欧洲的大部分地区。In addition, frequent scheduled flights from international airports located throughout the country provide direct access to other European countries and the United States. 此外，国际机场遍布全国各地，频繁起飞的定期航班可以直达其他欧洲国家和美国。 Irelands cities are becoming increasingly cosmopolitan yet unspoiled countryside and some of the most spectacular scenery in Europe are always nearby. 爱尔兰的城市越来越接近国际化大都市的水平，但在它们周围，到处都可以看到自然风光依旧的乡村以及欧洲一些壮观的景致。 Residents enjoy ready access to a range of leisure activities, more varied than ever before, from theatre and restaurants to golf, horse-riding and fishing.居民们随时享受各种休闲活动，这些活动比以往更为多样化。从戏剧，餐饮到高尔夫，骑马，以及垂钓，应有尽有。It is not surprising that over the last two decades, more than 1,100 overseas companies have relocated to Ireland and are now trading successfully worldwide. 难怪在过去的20年里，已经有1100多家海外公司迁址爱尔兰，现在正成功地在世界各地进行贸易 ERS offers a comprehensive house search service including internet pre-viewing. Although it offers no partner employment service, ERS does place children in local schools. “执行安迁公司”提供全面的寻找住房服务，还包括网上浏览，虽然它不提供为安置人员的配偶寻找工作的服务，但它负责安排其孩子在当地入学。ERS also arranges all necessary documentation and offers full packing, storage and shipping services. ERSs costs compare favourably with competitors. “执行安迁服务公司”还办理安迁所需要的一切证件，也提供打包，储存和运输的服务。执行安迁服务公司的价格比其他竞争者更优惠。 However, opinions differ as to what exactly image entails. For some companies it is limited to a recognizable logo and memorable slogan.然而，关于公司形象究竟涵盖那些内容则是意见不一。对有些公司而言，它仅仅是一个可辩的标志和易记的口号。Do you want to be in a old style building in the city center, giving the air of a traditional, long established, but possibly rather conservative, establishment?你是否想选择市中心的一座老式楼房，摆出富有传统，历史悠久但却可能是保守的形象？Or do you underline your optimism, self-belief and modernity by moving in the heart of the new, out of center, business development, alongside successful multinationals and, quiet possibly, some of your competitors?或者你是否因为想突出你的乐观精神，自信和现代特色而搬运到远离市中心，位于专门设计的新商业区里，去与那些成功的跨国公司可能还是你的竞争对手为邻呢？ Even having a modest office attached to a factory on the edge of a rundown industrial estate could be seen to reflect your companys work