牛津版高中英语必修4课件：Unit 1《Advertising》Project（第2课时）.ppt

module4unit1advertising project ourwish questions whatisanadcampaign 2 whoareyourtargetaudience 3 whatdoyouwantyouradcampaigntosay 4 howdoyoureachyouraudience 1 whatisanadcampaign itisanorganizedprogrammeofadvertisementsusingvariouskindsadstoreachaparticularaudience 2 whoareyourtargetaudience thepeopleyouwanttoreach 3 whatdoyouwantyouradcampaigntosay itisimportanttoalwaystrytoappealtothewaytheaudiencewillreact youcangetthisinformationfromyourresearch 4 howdoyoureachyouraudience youmustdecidewhatapproachyouwanttouse thewayyouchoosetoadvertiseshoulddependmainlyonyourtargetaudienceandwhichkindsofadsreachthatparticulargroupbest usefulexpressions 1 buildanadcampaign2 anorganizedprogramme3 haveacleargoal4 differentkindsofmedia5 dosomeresearch6 appealtosb 7 beconcernedwith8 getone smessageacross9 havethechancetodosth 10 behindtheissue completethefollowingsentences 1 iwonder 他们对我们建议的反应 2 goodworks 无人不爱 appealstoeveryone 3 let sgoslowly 便于他们赶上来 sothattheycancatchupwithus gethistroopsacrosstheriver howtheywillreacttooursuggestions thegeneralhadto 使其部队渡过河去 5 当你接近那座城镇时 thefirstbuildingyouseeisthechurch 6 thistext 与太空飞行有关 asyouapproachthetown isconnectedwithspaceflight multiplechoice 1 ilikefruitandapples a inparticularb particularc particularlyd aorc2 moreandmorepeoplechoosetoshopinasupermarketasitoffersagreat ofgoods a varietyb mixturec extensiond combination d a 3 does matterifhecan tfinishthejobontime a thisb thatc hed it4 hechanced thebookwhenshecametoborrowit a buyingb tobuyc boughtd tohavebought5 oilpriceshaverisenby32percentsincethestartoftheyear arecordus 57 65abarrelonapril4 a havereachedb reachingc toreachd tobereaching d d b 6 inawhiteuniform helooksmorelikeacookthanadoctor a dressedb todressc dressingd havingdressed7 shehas thatnothingshallpreventher abroadtomarrythatfrenchman a determined goingb decided togoc determined togod decided go a a 8 canyouall i vegotsomethingtotellyou a gatherroundb gathertogetherc gatherupd aorb9 ittookmeaboutanhourto myintention her a get acrossb put acrossc get acrosstod put acrossto d c 10 themeetingwasconcerned reformsandeveryonepresentwasconcerned theirowninterests 利益 a with forb with withc for aboutd about with b startingtheproject developinganadcampaign planning preparing producing presenting planning workinsmallgroups discussanddecidewhatthesubjectofanadcampaignwillbe chooseoneofthetopicslistedbeloworcomeupwithonesthegroupmemberswouldliketoresearch animalprotection anti smoking anti drugsetc dividetheworkeachgroupmemberwilldo collecttheinformationneeded preparing lookforinformationasmanysourcesasyoucanfind tips 1 whoisthetargetaudienceforourcampaign 2 whatdowewantouradcampaign 3 howwillwereachouraudience discussthetasksanddecidewhichgroupmemberswillberesponsibleforeachtask 1 reseachthetopicandtheaudience 2 designalogoforthecampaign 3 choosetheformsofmedia 4 writeanadcampaignproposal 5 presentthenewadcampaigntotheclass producing 1 memberresponsibleforresearchingthetopicandthetargetaudienceneedtofindinformationfromvarioussourcesontheissueandinterviewthetargetaudience thegroupshoulddiscusstheinformation 2 proofreadthedrafttocorrectmistakesifthereareany 3 newideascanbeadded 4 nowtheadcampaignproposalisfinished presenting 1 presenttheadcampaigntothewholeclassbytakingturnstoexplainyourgroupchosethetopicyoudid whatthecampaigngoalis whichformofmediayouwillchoseandtalkaboutthelogoandtheslogan 2 answeranyquestionsyourclassmatesmayhaveabout