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密云区2014高考英语阅读理解系列训练(1)及答案社会生活类-2012广东卷 sports account for a growing amount of income made on the sales of commercial time by television companies. many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers. an attraction of sport programs for the major u. s. media companies is that events are often held on saturday and sunday afternoonsthe slowest time periods of the week for general television viewing. sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. this means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming. media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. the people in the advertising departments of major corporations realize that sports attract male viewers. they also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance. golf and tennis are special cases for television programming. these sports attract few viewers, and the ratings (收视率) are unusually low. however, the audience for these sports is attractive to certain advertisers. it is made up of people from the highest income groups in the united states, including many lawyers and business managers. this is why television reporting of golf and tennis is sponsored by companies selling highpriced cars, business and personal computers, and holiday trips. this is also why the networks continue to carry these programs regardless of low ratings. advertisers are willing to pay high fees to reach highincome consumers and those managers who make decisions to buy thousands of “company cars” and computers. with such viewers, these programs dont need high ratings to stay on the air.41. television sport programs on weekend afternoons _. aresult in more sport events bget more viewers to play sports cmake more people interested in television dbring more money to the television networks42. why would weekend afternoons become dead time without sport programs? abecause there would be few viewers. bbecause the advertisers would be off work. cbecause television programs would go slowly. dbecause viewers would pay less for watching television.43. in many families, men make decisions on _. aholiday trips bsports viewing ctelevision shopping dexpensive purchases44. the ratings are not important for golf and tennis programs because _. atheir advertisers are carmakers btheir viewers are attracted by sports ctheir advertisers target at rich people dtheir viewers can afford expensive cars45. what is the passage mainly about? atelevision ratings are determined by male viewers. brich viewers contribute most to television companies. csports are gaining importance in advertising on television. dcommercial advertisers are the major sponsors of sport events.【要点综述】本文讲述的是通过在星期六和星期日的下午播放一些电视节目来吸引那些高收入的人来看,给广告带来了极大的效益。说明体育在电视广告中起着很重要的作用。41. d细节理解题。由文章的“sports account for a growing amount of income made on the sales of commercial time by television companies.”看出在这个时段做体育广告会给电视台赚很多的钱。故选d。42. a细节理解题。从第二段看出在这个时段看电视人很少,所以是dead time。故选a。43. d细节理解题。从第三段many men make family decisions on the purchases of computers, cars and life insurance.看出在美国家庭男士在购买贵重物品上做决定。故选d。44. c细节理解题。根据第四段的内容“however, the audience for these sports is attractive to certain advertisers. it is made up of people from the highest income groups”可推知不是为了让他们看高尔夫这些运动的,而是为了吸引这些高收入的人。也就是说“他们面对的都是一些富人”。故选c。45. c主旨大意题。文章开篇点题,讲的是通过在星期六和星期日的下午播放一些电视节目来吸引那些高收入的人来看,给广告带来了极大的效益。说明体育在电视广告中起着很重要的作用。故选c。*结束the board meeting had come to an end. bob started to stand up and knocked into the table, spilling his coffee over his notes. “how embarrassing! i am getting so clumsy in my old age.”everyone had a good laugh, and soon we were all telling stories of our most embarrassing moments. it came around to frank who sat quietly listening to the others. someone said, “come on, frank. tell us your most embarrassing moment.”frank laughed and began to tell us of his childhood. “i grew up in san pedro. my dad was a fisherman, and he loved the sea. he had his own boat, but it was hard making a living on the sea. he worked hard and would stay out until he caught enough to feed the family. not just enough for our family, but also for his mom and dad and the other kids that were still at home.”he looked at us and said, “i wish you could have met my dad. he was a big man, and he was strong from pulling the nets and fighting the seas for his catch. when you got close to him, he smelled like the ocean. he would wear his old canvas, foul-weather coat and his bibbed overalls. his rain hat would be pulled down over his brow. no matter how much my mother washed them, they would still smell of the sea and of fish.”franks voice dropped a bit. “when the weather was bad he would drive me to school. he had this old truck that he used in his fishing business. that truck was older than he was. it would wheeze and rattle down the road. you could hear it coming for blocks. as he would drive toward the school, i would shrink (畏缩) down into the seat hoping to disappear. half the time, he would slam to a stop and the old truck would belch (喷出) a cloud of smoke. he would pull right up in front, and it seemed like everybody would be standing around and watching. then he would lean over and give me a big kiss on the cheek and tell me to be a good boy. it was so embarrassing for me. here, i was twelve years old, and my dad would lean over and kiss me goodbye!”he paused and then went on, “i remember the day i decided i was too old for a goodbye kiss. when we got to the school and came to a stop, he had his usual big smile. he started to lean toward me, but i put my hand up and said, “no, dad.” it was the first time i had ever talked to him that way, and he had this surprised look on his face. i said, “dad, im too old for a goodbye kiss. im too old for any kind of kiss.” my dad looked at me for the longest time, and his eyes started to tear up. then he turned and looked out the windshield. “ youre right,” he said. “ you are a big boy.a man. i wont kiss you anymore.”frank got a funny look on his face, and the tears began to well up in his eyes, as he spoke. “it wasnt long after that when my dad went to sea and never came back. it was a day when most of the fleet (船队) stayed in, but not dad. he had a big family to feed. they found his boat adrift with its nets half in and half out. he must have gotten into a strong wind and was trying to save the nets and the floats.”i looked at frank and saw that tears were running down his cheeks. frank spoke again. “guys, you dont know what i would give to have my dad give me just one more kiss on the cheekto feel his rough old face to smell the ocean on him to feel his arm around my neck. i wish i had been a man then. if i had been a man, i would never have told my dad i was too old for a goodbye kiss.”16. when his father drove him to the school, frank would shrink down into the seat hoping to disappear because _.a. he was ashamed of his fathers old truckb. he thought he was old enough to go to school alonec. he didnt want his schoolmates to see his fatherd. he hated the way his schoolmates stared at his father17. in franks eyes, when his father said “you are a big boy a man.”, he probably felt _.a. disappointedb. hurtc. excitedd. proud18. according to the story we can conclude that franks father _.a. was quite confident in his skills in fishingb. loved his children but hardly expressed itc. seldom gave up faced with challengesd. was full of devotion to his family19. by saying the sentence “i wish i had been a man then”, frank meant _.a. he was fed up with his father kissing him goodbyeb. he deeply regretted what he had done to his fatherc. he was then too young to refuse a goodbye kissd. he hoped that his father would forgive him20. which of the following may be the best title for this passage?a. the smell of the oceanb. we all need lovec. a goodbye kissd. fathers embarrassment参考答案 16-20 abdbc*结束 the rising costs of health care have become a problem for many countries in the world. to deal with this problem, it is recommended that a big part of the governments health budget be used for health education and disease prevention instead of treatment. actually, many kinds of diseases are preventable in many ways and preventing a disease is usually much cheaper than treating it. for example, people could avoid catching a cold if they dressed warmly when the weather starts getting cold. but many people get sick because they fail to do so, and have to spend money seeing a doctor.daily habits like eating more healthy food would have kept millions of families from becoming bankrupt if the patients had taken measures for early prevention. for instance, keeping a balanced diet, such as not consuming too much animal fat and insuring a steady intake of vegetables and fruits, seems to be quite important.one very effective and costless way of prevention is regular exercise, which is necessary for a healthy mind and body. regular exercise, such as running, walking, and playing sports is a good way to make people feel better or reduce stress.in addition, health education plays a key role in improving peoples health. by giving people more information about health, countries could help people understand the importance of disease prevention and ways to achieve it. for example, knowing ones family medical history is an effective way to help keep healthy. information about health problems among close relatives will make them aware of what they should do to prevent certain diseases through lifestyle changes, which will work before it is too late.however, stressing disease prevention does not mean medical treatment is unimportant. after all, prevention and treatment are just two different means toward the same effect. in conclusion, we could save money on health care and treat patients more successfully if our country spends more money on health prevention and education.6which of the following shows the structure of the passage?cp (central point)p (point)sp (sub-point次要点)c (conclusion)7which of the following can replace the underlined word “bankrupt?astronger than ever before bmore successful than ever before cunable to pay ones debts dunable to be cured8we learn from the passage that .athe more health education, the better bdressing warmly can prevent diseasesca balanced diet is cheaper than regular exercisedthe governments health budget should be increased9whats the best title of the passage?aprevention or education? bhealth or illness?cexercise or illness? dprevention or treatment?参考答案 6-9:bcad *结束 阅读下列短文,从每题所给的四个选项(a、b、c和d)中,选出最佳选项。amost of us long for relationships in which we are loved and accepted. our hearts desire is to give and receive love in relationships that make us feel that even if others disagree with what we do or say, they still love us, accept us, and appreciate what we give to the world. while it would be wonderful to have these types of relationships with all people, we know thats hard to do. however, we can have such relationships with some others, but only when we first have them with ourselvesand, strangely, this is often the hardest relationship of all. do you love yourself? you may think you do, but do you really? theres only one way to find out-by taking a close look at what you think, say, and do. you may not like some of what you find, but if you are serious about really loving yourself, you can use this insight to do some positive inner work. herere three ways for gaining greater personal insight for deeper love:listen closely to your thoughts your thoughts will determine your actions. one thing helping you to listen to your thoughts is keeping a journal. it is not necessary for you to write in it every day, but it helps to record various insights you gain as you go about your life. instead of using a big notebook, you might use a small notepad that you can keep in your pocket for easy access to record your thoughts as they occur to you. whichever method you choose, whats most important is that you write your thoughts down. it will help you know whats in your heart.be honest with yourself to do this, you should pay attention to your actions. actions speak louder than words, and they always tell the truth. if you say you love your job, but your actions say otherwise, which do you think is more reliable? on the other hand, if you say youre not good at a certain job, but your actions say otherwise, thats also important. what do you do with this insight? you can use it to make more positive choices in your life. by being honest with yourself, you will act according to truth instead of just what you tell yourself.take quiet time to listen to your inner voice this is similar to the first point, but it takes a step further-beyond the natural mind to the heart that cannot be seen. you may want to use your quiet time to think deeply. however you use this time, the key is to shut out all of the noise

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