西安交通大学MBA选修课程电子商务相关资料.doc

西安交通大学MBA选修课程电子商务相关资料授课教师：王刊良目录电子商务教科书哈佛商业评论近年来有关电子商务的文章目录课程在线材料链接重要的链接电子商务教科书(/isworld/ecourse/books.html, Text Books on business and economic aspects of E-Business)Adam, N.R., Dogramaci, O., Gangopadhyay, A., Yesha, Y. and Gangopadhyay, Y. (1998) Electronic Commerce: Technical, Business, and Legal Issues, Prentice Hall. Amor, D. (1999) E-Business Revolution, Prentice Hall. 中译Barnes, S. and Hunt, B. (2000) E-Commerce and V-Business: An International Money Making Machine, Butterworth Heinemann. 中译Brynjolfsson, E. and Kahin, B. (2000) Understanding the Digital Economy, Cambridge: MIT Press. Castells, M. (1999) The Information Age: Economy, Society and Culture, Blackwell Publishers. Fingar, P., Kumar, H. and Sharma, T. (2000) Enterprise E-Commerce, Megan-Kiffer Press. Greenstein, M. (1999) Electronic Commerce: Security, Risk Management and Control, McGraw Hill College Div. 中译影印Kalakota, R. and Whinston, A.B. (1995) Frontiers of Electronic Commerce, Addison Wesley. 中译Kalakota, R. and Whinston, A.B. (1996) Frontiers of Electronic Commerce, New York: Addison-Wesley. 中译Kalakota, R. and Robinson, M. (1999) E-Business: Roadmap for Success, Addison Wesley. Keen, P.G. and Ballance, C. (1997) On-Line Profits: A Managers Guide to Electronic Commerce, Boston: Harvard Business School Press. Keen, P.G., Ballance, C., Chan, S. and Schrump, S. (1999) Electronic Commerce Relationships: Trust By Design, Prentice Hall. Kilov, H. (1998) Business Specifications: The Key to Successful Software Engineering, Prentice Hall Korper, S. and Ellis, J. (1999) The E-Commerce Book: Building the E-Empire, San Diego: Academic Press. Maddox, K. and Blankenhorn, D. (1998) Web Commerce: Building a Digital Business, John Wiley & Sons. McKnight, L.W. and Bailey, J.P. (1997) Internet Economics, Cambridge: MIT Press. Rahman, S. and Raisinghani, M. (2000) Electronic Commerce: Opportunities and Challenges, Idea Group. Schwartz, E.I. (1998) Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web, Paperback ed. New York: Broadway Books. 中译Tapscott, D., Lowy, A. and Ticoll, D. (1998) Blueprint to the Digital Economy: Wealth Creation in the Era of E-Business, McGraw-Hill. 中译Timmers, P. (1999) Electronic Commerce: Strategies and Models for Business to Business Trading, John Wiley & Sons. 中译Treese, G.W. and Stewart, L.C. (1998) Designing Systems for Internet Commerce, Addison Wesley. Turban, E., Lee, J., King, D. and Chung, M. (1999) Electronic Commerce: A Managerial Perspective, Prentice Hall. /bookbind/pubbooks/turban/ 中译Ware, J.P., Gebauer, J., Hartman, A. and Roldan, M. (1997) Search for Digital Excellence, McGraw Hill. Watson, R.T., Berthon, P., Pitt, L.F. and Zinkhan, G.M. (2000) Electronic Commerce: The Strategic Perspective, 2nd edn. Dryden Press. /rwatson/estrategy/ Westland, J.C. and Clark, T.H.K. (1999) Global Electronic Commerce: Theory and Case Studies, Boston: MIT Press. Whinston, A.B., Stahl, D.O. and Choi, S.-Y. (1997) The Economics of Electronic Commerce, Macmillian. 中译Strategy & Business: E-Business Lessons from PLanet Earth (Booz-Allen & Hamilton)Amir Hartman and John Sifonis, NetReady: Strategies for Success in the E-conomy, McGraw Hill, 2000.Allan Afuah and Christopher Tucci, Internet Business Models and Strategies, McGraw Hill, 2001.Stephen Bradley and Richard Nolan, Sense and Respond: Capturing Value in the Network Era, Harvard Business School Press, 1998.Philip Evans and Thomas Wurster, Blown to Bits: How the New Economics of Information Transforms Strategy, Harvard Business School Press, 2000. (notes)Christina Haylock and Len Muscarella, Net Success, Adams Media, 1999Carl Shapiro and Hal Varian, Information Rules: A Strategic Guide to the Network Economy, Harvard Business School Press, 1999Laurie Windham, Dead Ahead: the Web Dilemma and the New Rules of Business, Allworth Press, 1999.Evan Schwartz, Digital Darwinism, Broadway Books, 1999. 概论电子商务经济学，（美）崔，张大力等，电子工业出版社，2000-9-1面向经理的在线企业和电子商务，H.M.Deitel P.J.Deitel K.Steinbuhler，清华大学出版社，2001-9-1 企业竞争策略或战略管理信息规则：网络经济的策略指导，(美)卡尔夏皮罗(Carl Shapiro), (美)哈尔瓦里安(Hal Varian)著；张帆译，中国人民大学出版社， 2000.6网络经济的禅：e时代的成功方略，鲍勇剑、陈百助著，复旦大学出版社2001年8月版发现利润区(Profit Zone)，A.J.Slywotzky等编著，凌晓东等译，北京：中信出版社，200077种网络经济创新模式，IT经理世界，2000第5期，网络经济的十种策略，凯文凯利(Kevin Kelly)，萧华敬 任平译，广州出版社，2000年6月 系统分析与设计电子商务系统的规划与设计，刘军编著，人民邮电出版社，2001年04月出版电子商务网站建设，陈信祥等编，清华大学出版社，2000-9-1 企业运作管理采购与供应链管理，Michiel R. Leenders & Harod E Fearon著，张杰 张群译，机械工业出版社，2001.9 北京大规模定制：企业竞争的新前沿，（美）派恩 著，操云甫 等译，中国人民大学出版社，2000年07月出版网络营销原理，沃德汉森(Ward Manson)，华夏出版社，2001-5-1哈佛商业评论近年来有关电子商务的文章目录(Chronological Order1997-2001, 搜集整理/王刊良)1 Price smarter on the Net. Harvard Business Review; Boston; Feb 2001; Walter Baker; Mike Marn; Craig Zawada; 2 Innovation at the speed of information. Harvard Business Review; Boston; Jan 2001; Steven D Eppinger3 Contextual marketing: The real business of the Internet. Harvard Business Review; Boston; Nov/Dec 2000; David Kenny; John F Marshall; 4 The Napsterization of B2B; Harvard Business Review, Boston; Nov/Dec 2000; Vol. 78, Iss. 6; pg. 18; Andrew McAfee;5 How we went digital without a strategy. Harvard Business Review; Boston; Sep/Oct 2000; Ricardo Semler; 6 Knowing a winning business idea when you see one. Harvard Business Review; Boston; Sep/Oct 2000; W Chan Kim; Renee Mauborgne; 7 Networked incubators: Hothouses of the New Economy. Harvard Business Review; Boston; Sep/Oct 2000; Morten T Hansen; Henry W Chesbrough; Nitin Nohria; Donald N Sull; 8 E-loyalty: Your secret weapon on the Web. Harvard Business Review; Boston; Jul/Aug 2000; Frederick F Reichheld; Phil Schefter; 9 Can you patent your business model?. Harvard Business Review; Boston; Jul/Aug 2000; Andrea Ovans; 10 A better way to crack China. Harvard Business Review; Boston; Jul/Aug 2000; Wilfried R Vanhonacker; 11 E-Brands: Building an Internet Business at Breakneck Speed. Harvard Business Review;Boston; Jul/Aug 2000; John T Landry; 12 Building an innovation factory. Harvard Business Review; Boston; May/Jun 2000; Andrew Hargadon; Robert I Sutton; 13 E-hubs: The new B2B marketplaces. Harvard Business Review; Boston; May/Jun 2000; Steven Kaplan; Mohanbir Sawhney; 14 E-procurement at Schlumberger. Harvard Business Review; Boston; May/Jun 2000; Andrea Ovans; 15 Engines of Tomorrow: How the Worlds Best Companies Are Using Their Research Labs to Win the Future. Harvard Business Review; Boston; May/Jun 2000; John T Landry16 Transforming life, transforming business: The life-science revolution. Harvard Business Review; Boston; Mar/Apr 2000; Juan Enriquez; Ray A Goldberg; 17 Cost transparency: The Nets real threat to prices and brands. Harvard Business Review; Boston; Mar/Apr 2000; Indrajit Sinha; 18 Trusted Partners: How Companies Build Mutual Trust and Win Together. Harvard Business Review; Boston; Mar/Apr 2000; John T Landry; 19 Hypermediation: Commerce as clickstream. Harvard Business Review; Boston; Jan/Feb 2000; Nicholas G Carr; 20 The electronic negotiator. Harvard Business Review; Boston; Jan/Feb 2000; Regina Fazio Maruca; 21 The future of commerce. Harvard Business Review; Boston; Jan/Feb 2000; Anonymous; 22 Redesigning business. Harvard Business Review; Boston; Nov/Dec 1999; Regina Fazio Maruca; 23 Getting real about virtual commerce. Harvard Business Review; Boston; Nov/Dec 1999; Philip Evans; Thomas S Wurster; 24 Creating breakthroughs at 3M. Harvard Business Review; Boston; Sep/Oct 1999; Eric von Hippel; Stefan Thomke; Mary Sonnack; 25 Digital Darwinism: Seven Break-through Business Strategies for Surviving in the Cutthroat Web Economy. Harvard Business Review; Boston; Jul/Aug 1999; John T Landry; 26 E-commerce: Taxing the Web. Harvard Business Review; Boston; Jul/Aug 1999; Andrea Ovans; 27 How e-commerce will trump brand management. Harvard Business Review; Boston; Jul/Aug 1999; Peter Sealey; 28 Marketing: The economics of piracy. Harvard Business Review; Boston; Jul/Aug 1999; Nicholas G Carr; 29 Being virtual: Character and the new economy. Harvard Business Review; Boston; May/Jun 1999; Nicholas G Carr; 30 Marketing: The economics of customer satisfaction. Harvard Business Review; Boston; Mar/Apr 1999; Nicholas G Carr; 31 Judo strategy: The competitive dynamics of Internet time. Harvard Business Review; Boston; Jan/Feb 1999; David B Yoffie; Michael A Cusumano; 32 Are networks driving the new economy? Harvard Business Review; Boston; Nov/Dec 1998; Peter L Bernstein; 33 Versioning: The smart way to sell information. Harvard Business Review; Boston; Nov/Dec 1998; Carl Shapiro; Hal R Varian; 34 The discipline of innovation. Harvard Business Review; Boston; Nov/Dec 1998; Peter F Drucker; 35 The old-new economy. Harvard Business Review; Boston; Nov/Dec 1998; Nan Stone; 36 Supply chain management: The case for alliances. Harvard Business Review; Boston; Nov/Dec 1998; John T Landry; 37 How venture capital works. Harvard Business Review; Boston; Nov/Dec 1998; Bob Zider; 38 Electronic commerce: A new take on Web shopping. Harvard Business Review; Boston; Jul/Aug 1998; John T Landry;39 Estimating and updating the activity costs for handling customer orders. Harvard Business Review; Boston; Jul/Aug 1998; Anonymous; 40 Welcome to the experience economy. Harvard Business Review; Boston; Jul/Aug 1998; B Joseph Pine II; James H Gilmore; 41 Building a story that works. Harvard Business Review; Boston; May/Jun 1998; Anonymous;42 Strategic stories: How 3M is rewriting business planning. Harvard Business Review; Boston; May/Jun 1998; Gordon Shaw; Robert Brown; Philip Bromiley; 43 The power of virtual integration: An interview with Dell Computers Michael Dell. Harvard Business Review; Boston; Mar/Apr 1998; Joan Magretta; 44 The politics of E-mail. Harvard Business Review; Boston; Mar/Apr 1998; Nicholas Carr; 45 The competitive dynamics of network-based businesses. Harvard Business Review; Boston; Jan/Feb 1998; Kevin P Coyne; Renee Dye; 46 Make a bundle bundling. Harvard Business Review; Boston; Nov/Dec 1997; Andrea Ovans; 47 Making strategy: Learning by doing. Harvard Business Review; Boston; Nov/Dec 1997; Clayton M Christensen; 48 Strategy under uncertainty. Harvard Business Review; Boston; Nov/Dec 1997; Hugh Courtney; Jane Kirkland; Patrick Viguerie; 49 Strategy and the new economics of information. Harvard Business Review; Boston; Sep/Oct 1997; Philip B Evans; Thomas S Wurster; 50 The real problem with computers. Harvard Business Review; Boston; Sep/Oct 1997; Michael Schrage; 51 Where the new businesses will emerge. Harvard Business Review; Boston; Sep/Oct 1997; Anonymous; 课程在线材料 (On-line materials)The changes in technology and business over the past 20 years have been dramatic and far-reaching. Navigating the even more astonishing changes in the future requires some perspective on the developments of the recent past. How did we get to where we are? What technological, economic and political forces have generated the current state of e-commerce? How are these forces likely to change into the future? What are the basic features of e-commerce as it exists today? Answering these and other questions requires some history, some technological background, and some analysis.1 Origins of High Technology and the InternetThe Computer Industry - A Brief HistoryHistory of the ComputerHistory of the TransistorOrigins of the InternetA Brief History of the InternetMore background on the Internet and WWWBasic Internet GlossaryInternet Primer (pdf)Behind the Net: The Untold History of the ARPANET and Computer Science, by Michael HaubenThe Birth and Development of the ARPANET, by Ronda HaubenHow the Internet WorksHobbes Internet TimelineSearching the Web2 The Emergence of E-CommerceWhat is E-Commerce?Measuring the Internet Economy, Q&A; Indicators; Executive Summary; The Big PictureCase Studies; Global InternetMore measures of the New EconomyGeorge Anders, Companies are spending loads of money in hopes of mastering the Internets promiseThe Economist, Survey of E-Business, June 1999Here are several background readings that may serve as refreshers or as new points of departure for understanding the Internet.USA Today, The Networked EconomyBusiness Week, What Every CEO Needs to Know about Electronic Business: A SURVIVAL GUIDEMetacapitalismBusiness Week, The 21st Century EconomyGary Hamel and Jeff Sampler, The E-Corporation3 The Nature of E-BusinessThe section presents a set of meaningful categories of e-commerce firms. What are the main ways firms operate using the Internet? What are examples of success and failure of these kinds of firms?Internet Commerce: How It Works (From Business 2.0) graphicA Better Mousetrap Catalogue (graphic)Need Options? Go Configure (graphic)Trading Spaces (graphic)Supply Traffic Control (graphic)Theyre Watching You (graphic)The Ultimate Enablers: Business PartnersE-TailThe state of e-tailThe Amazon QuestionOnline Commerce Creates Strange CompetitionOnline Retailers Applaud Increase in Women ShoppersCar Dealers Learn to Tame the WebTraditional Chains Making Inroads in the Online MarketE-tail readingsFor a detailed assessment of the e-tail space, see: Kenneth T Rosen and Amanda L Howard, “E-retail: Gold rush or fools gold?” California Management Review, Spring 2000, 42.3, 72-100Content ProvidersLaRoy Brantley, L.J. Gage, Orsen Karnburisudthi, Sherry Zhu, “Selling Content on the Internet: Is There a Market?” (pdf)Table (pdf)The economics of digital mediaB2BLouis Uchitelle, Its Just the BeginningSmall B2BB2B Exchanges: The container caseOnline auctionsOnline auctions (pdf)4 E-StrategyE. B. Baatz, “Will Your Business Model Float?”Making Changes in Midair, from Business 2.0Case Study: Dell ComputerDell Direct (pdf) Dell Looks for Ways to Rekindle The Fire It Had as an UpstartCase Study: clicks and bricksRanjay Gulanti and Jason Garino, “Getting the Right Mix of Bricks and Clicks” (pdf) Bricks or ClicksE-Business StrategySyndication and AffiliationSyndication: The emerging model for business in the Internet era The Next Generation of AffiliationsSwapping E-Commerce PartnersB2B AlliancesMarketingDonna L Hoffman and Thomas P Novak, “How to acquire customers on the Web”5 Technology Nuts and Bolts: Enterprise Logisticsarchitecture: application integrationNoel Greis and John Kasarda, “Enterprise Logistics in the Information Era,” California Management Review, 39.4, Summer 1997, 55-78.EDIQRS Corporation (pdf)Enterprise Resource PlanningBasics of ERP (pdf)Customer Relationship ManagementSiebel Systems, Inc. (pdf) (emphasize pages 1-15)supply chain managementInformation Sharing in a Supply Chain (pdf)Knowledge management and the Internet data miningIntroduction to Data Mining (pdf) (required)The Information Gold MineBattle to the Bitter End (-to-End) - Commerce One and Ariba6 Doing E-BusinessTough at the top: Why the Internet makes it hard to run a businessInside the machine: A survey of e-management IInside the machine: A survey of e-management IIB (pdf) Charles Schwab (pdf) Virtual FinanceJon Burke, “GE: The Last Internet Company” Red Herring, December 19, 20007 Global e-business The case for Globalization, Business 2.0Which Net Business Models will go global first? Business 2.0Get started: Practice global arbitrage, Business 2.0Douglas McGray, “The silicon archipelago,” Daedalus, Spring 1999, 128.2, 147-176. A New map of the WorldSample from one of the following:Europe and the InternetAsia and the InternetChina and the InternetJapan and the InternetBangalore or Hyderabad?The Economist: TaiwanInnovation and TechnologyCommon Ground Elusive as Technology Have-Nots Meet HavesHigh-Tech HopesBrazil: The Foreign InvasionSymbol Over Substance8 Networks and innovationThe extraordinarily rapid rate of change is a consequence of technological innovation and organizational innovation. Indeed, the defining characteristic of e-commerce is innovation. What do we know about the process of innovation? How is innovation related to the form of business organization? Are there successful ways of managing to generate innovation? Can we compare traditional hierarchical and network forms of organization for their capacity to generate innovation?The nature of InnovationThe Economist, Innovation in IndustryIndustry gets religionCatch the waveNetworks, not pipelinesLeaps of faithAdopting orphansEasy way outSilicon envySomething in the airNetworks, Organizations and the Extended EnterpriseCase Study in Organizational Innovation: Cisco SystemsCisco Systems: A Novel Approach to Structuring Entrepreneurial Ventures (pdf) (required)Many Companies Cut Their Risk By Working With Their Enemies(suggested)