国开04011-商务英语3-任务4-辅导资料【整理版】.docx

国开04011-商务英语3-任务4参考答案说明：如果课程题目是随机的，请按CTRL+F在题库中逐一搜索每一道题的答案特殊说明请仔细：课程的题目每学期都可能更换，所以请仔细核对是不是您需要的题目再下载！题目1：We will have flown for 13 hours by the time we _to New York.: will get; get; have got参考答案：will get题目2：_ your price be competitive and date of shipment acceptable, we intend to place a large order with you.: If; Should; If should参考答案：Should题目3：An example of soft sell is to distribute free samples _customers often respond favorably.: to which; in which; which参考答案：to which题目4：She is the CEO of Roston Sport Accessories_I told you.: who; whom; about whom参考答案：about whom题目5：Our new type of treadmill _ release next month.: is due to; is due for; is due参考答案：is due for题目6：阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。The marketing mix consists of the four Ps: providing the customer with the right product at the right price, presented in the most attractive promotion and available in the easiest place. The product is not just an assembled set of components: it is something customers buy to satisfy a need they feel they have. The image and the design of the product are as important as its specifications. Then the product must be priced so that it competes effectively with rival products in the same market. In addition, the product should be presented to customers through advertising (e.g. TV commercials, newspaper advertisements or posters), packing (e.g. design, labels, materials), publicity, public relation and personal selling. Finally, the product must be available to customers through the most cost effective channels of distribution. A consumer product must be offered to end-users in suitable retail outlets, or available on hire purchase or by mail order.1. The author of the article intends to explain to us what the marketing mix is.T; F2. Customers satisfaction matters greatly to a product.T; F3. The price of a product must be exactly the same as rival products in the same market.T; F4. To make your product known to the public, advertising is the only consideration you need to take into account.T; F5. A product can reach customers, according to the text, through retail outlets, hire purchase, mail order and online sales.T; F参考答案：子问题 1：T; 子问题 2：T; 子问题 3：F; 子问题 4：F; 子问题 5：F题目7：We sell insurance cover, the _ you pay will depend on the cover you require.: fee; fare; charge参考答案：charge题目8：Businesses can use free samples to build rapport and _ customers _ products orservices.: engageto; engagein; engagefor参考答案：engageto题目9：阅读下面的文章，根据文章内容给题目选择正确的答案。Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products.A hard sell is a kind of more direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increase if the consumer walks off.A soft sell is a different approach. The sales person tries to build trust with consumers. He doesnt put pressure on them to buy things, just recommending a product and letting the consumers make their own decisions.An example of soft sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. Recommending products between friends is a little bit like doing soft selling. People dont really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful.Humor in advertising is also used to attract the consumers attention and get them interested in the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success.1. Whats the topic and main idea of the passage? A; B; CA. Selling Strategy Sales StaffB. Sales Staff What Sales Staff Should KnowC. Selling Strategy Hard Sell and Soft Sell Strategies2. Customers often _ hard sales tactics, thus making soft-selling more effective for success.A; B; CA. resistB. opposeC. object3. Examples of soft sell mentioned in the passage include _. A; B; CA. telling customers how good a product isB. recommending products among friendsC. putting pressure on customers to buy products4. Making humorous advertisements is one of the approaches companies use to _. A; B; CA. reduce selling costsB. arouse peoples interestsC. avoid the shortage of sales staff5. According to the passage, _. A; B; CA. soft sell is expensiveB. hard sell is rarely resisted by customersC. soft sell is preferred by business companies参考答案：子问题 1：C; 子问题 2：A; 子问题 3：B; 子问题 4：B; 子问题 5：C题目10：Moreover, reservations by credit card four weeks _ guarantee availability of the room size required.: in advance; in addition; i