成为一个优秀演讲者的21种方法(微软研究院).ppt

21SecretstoBecomingAGoodSpeaker Kai FuLeeManagingDirectorMicrosoftResearch China WePresentEveryDay Notjustconferencetalks ProductgroupmeetingsBillG TABmeetingsPreambletoademoConvinceaproductgrouptobeinterestedPresentpatenttoalawyerPresentagroupresultatoffsite Elevator talks ButI mnotgoodatit Presentationskillscanbeacquired Examples BillGatesKai FuLee WhatYou llLearnToday CommunicationskillsPreparingtheTalkDeliveringtheTalkHandlingQ A21secretstobecomingagoodspeaker WhatisCommunicationSkills Verbal wordsspoken Vocal tone range appeal credibilityofvoice Visual physicalappearance clothing gestures eyecontact 7 38 55 Withouteffectivedelivery aspeechofthehighestmentalcapacitycanbeheldinnoesteem Witheffectivedelivery evenonewithmoderateabilitiesmaysurpassthoseofthehighesttalent Cicero Themanwhocanthinkanddoesnotknowhowtoexpresswhathethinksisatthelevelofhimwhocannotthink Pericles TheImportanceofCommunicationSkills CommunicationSkills Fake MostimportantfactorisPASSION Ifyou repassionate yourvocal visualskillswillcomenaturally Passioncouldcomefromsubject experience orenvironment Thereisjustonesurecureforbadspeeches Gettrulyexcitedonthesubject and99percentofthefaultsofyourspeakingwilldisappear RobertMontgomery Butthereareskillstobelearned Likereading writing typing Mustlearnthis ifyouwantyourworktobeunderstood VerbalSkills Besimpleandclear Don tramble Stoptothinkifyouneedto Exampleone DanQuaylecelebratesdemocracy Exampletwo DanQuayletryingtosay Amindisaterriblethingtowaste VerbalSkills Speakingisnotlikewriting Usesimplewords Don tusecomplexsentences Canyouunderstandthis Don tuseambiguouswordsinspeech VocalSkills Project resonateyourvoice No UM sand ER s Pauseinstead Silenceisatool Todrawattention VocalSkills Playyourvoicewithpitchandtempo Toamplifyapoint slowdown speakloudly exaggerateinotation pauseintherightplaces Youareright Iamwrong StalintoTrotsky Asknotwhatyourcountrycandoforyou askwhatyoucandoforyourcountry JohnF KennedyBADEXAMPLE Iwelcomethiskindofexamination becausepeoplehavetoknowwhethertheirpresidentisacrook Well I mnotacrook RichardM NixonDon tuseiteverywhere VocalSkills Samemessage manywaystodeiver JohnKennedy Youneedtocontributetoyourcountry Asknotwhatyourcountrycandoforyou askwhatyoucandoforyourcountry Quaylevs BensonDebate Quayle IhaveasmuchexperienceintheCongressasJackKennedydidwhenhesoughtthepresidency Answer1 JackKennedyisbetterthanyou Answer2 Senator IservedwithJackKennedy IknewJackKennedy JackKennedywasafriendofmine Senator you renoJackKennedy VocalSkills Enthusiasm Passion Enthusiasm Ifyou renotpassionate whyshouldwecare Example MartinLutherKingIhaveadream ThatonedayThisnationwillriseupLiveuptothetruemeaningtoitscreed Weholdthesetruthstobeself evidentThatallmenarecreatedequal VisualSkills VisualSkills THEmostimportantAppeartrustworthy respectful USElection1960waswononvisualskills ComponentsofVisualSkillsEyesBodyHandsFace VisualSkills Eyes Lookforwardataudience trust Don tshifteyeballs don tlookincorner Don tlooktoomuchatcomputerscreenoryournotes Lookatpeople sfaces noteyes 3 6secondsperperson Shiftrandomly Nod smile usefacialexpression VisualSkills Body Standupwhentalking Walkaround informal Don t Rock shake leantoomuch VisualSkills Hands Gesturecomplementstalk Shouldcomenaturally withoutthinking Makesuretheymatch NeedtoexaggeratealittleEspeciallywithlargeaudience Don tfidgetorputinpocket Videotapewholetalk watch VisualSkills Face Showemotion Mostofthetime Icarealotaboutthis Ireallybelieveinthis Ilovemywork Sometimes inresponsetoquestions ThisisthemostoutrageousthingI veeverheard Iwillhavenothingtodowiththis WhatYou llLearnToday CommunicationskillsPreparingtheTalkDeliveringtheTalkHandlingQ A21secretstobecomingagoodspeaker PreparingtheTalk AlwaysOVERPREPARE Preparationincludes Researchingthebackground Organizingthetalk Writingtheslides Rehearsingthetalk Lastminutethings ResearchingtheBackground Whenyou reinvited findout Howlongisthetalk What sthetopic Saynoifyoudon tcareaboutthetopic Who stheaudience Onceyousayyes youareCOMMITTEDtodoagreatjob OrganizingtheTalk You rethesalesman Firstlessonforsalesmen Tellthemwhatyou regoingtosay Sayit Tellthemwhatyousaid Verysimilartoyourpaper TheCentralMessage it Peoplewillnotremembereverything HaveONEclearwalk awaymessage Whatdoyouwantpeopletorememberin3months Theanswertothequestion Howwasthetalk Repeatit TheOpening Saysomethingprovoking Givea veryshort outline overview TheSubstance Logical Convincing Helpthemrememberthemessage Anticipatedoubts removethem SmoothtransitionsDon tlosetheaudienceOKtore orderthesub topics Keeprepeatingthemessage TheEnding EndwithaBANG Repeatthemessage Saythankyou WritingtheVisuals PowerPoint Prepation 80 time Firstprepareoutline recommend Word Thenmodifyoutlinefor Logiconvincing flow transitions ActualSlideWriting 20 time Shouldcomealmostdirectlyfromtheoutline UseofVisuals PowerPoint Visualsonlysupportyourtalk Spendmoretimeonyourtalk Simpleandclear1idea 3sub concepts 6lines Readable Big color coordinated Don treadfromtheslides WhatifTalkisComplex Don tlosepeople Usegrayedoutoutline Ifideaiscomplex Tryreallyhardtoavoidcomplexslides but Ifyoumustuseit uselayers preventread ahead lackoffocus Remembertochangeslidesforprinting Example Ifyoumustusecomplexlayers agoodexample ContentServer ProxyServer Clients UseofDemos Multimedia Keepsthetalkinteresting Don toverdoit Shouldbetiedtocontent Ordering 2 N N 1 N 2 3 1 RehearsingYourTalk Record listentoeverytalkatleasttwice Record Best PowerPointfeatures OK Taperecorder Mustdosometime VideoAskexperiencedspeakertocritique Improve Style logic timingperslide GettheTimingRight Runningoutoftimeisadisaster Writehowmuchtimeshouldremainoneachslide Afteryou remoreexperienced Nolongernecessarytorecord Everynewtalkstillmustberehearsed Bringnotesifyouaren tconfident JustBeforetheTalk Preparesomethingmatchingtheoccasion Makesureyou renottootired Getenoughsleepthepreviousnight Drink3cupsofcoffee WhatYou llLearnToday CommunicationskillsPreparingtheTalkDeliveringtheTalkHandlingQ A21secretstobecomingagoodspeaker DeliveringtheTalk Overcominglanguagebarrier Overcomingnervousness ArtofGoodOpening ending HumorAudienceparticipation OvercomingLanguageBarrier PerfectEnglishnotnecessary Knowyourlimitations Don tusefancywords complexsentences Don ttakeanychanceoflookingsilly OKtobringcheatnotes Outline Script Alwaysmakeanoutline PowerPointnotes WordOutline Don thavetouseit ItmaybebesttoREADaspeech Noexcusenottobefluent practice Don tstareatpaper Memorizeitifyou reprefer OvercomingNervousness Dothethingyoufearandthedeathoffeariscertain RalphWaldoEmerson HidingNervousness Itispossibletohidenervousness Don tlettheshakingshow Makeafist holdthelectern Speakloudly Takeadeepbreath Lookatafriendlyface Lookabovepeople sheads ArtofGoodOpening Ending OpeningSaysomethingrelevanttotheoccasion Needtoresearchbackgroundbeforethetalk Ending Ifyourememberonlyonethingfromthistalk thenyoushouldrememberXXX Humor Goodhumor Respectful Relevant betteryet original Short Planyourjokes Rememberwhatworked Useitagain Humor Howtotellajoke Setup peopleshouldknowajokeiscomingup Pauseafterclimax punchline Moveonnaturallyifnoreaction AudienceParticipation Bestwayforpeopletoremember AskaudienceaquestionAnticipatetheiranswer s RespondwithsomethinginterestingANDrelevant BeYourself Learntheskills don tcopythestyles Youmustbeyourselftobecredible Manystylescouldbeeffective BillGates BrillianttechnologistSteveBallmer PowerfulsalesmanSteveJobs Passionateevangelist WhatYou llLearnToday CommunicationskillsPreparingtheTalkDeliveringtheTalkHandlingQ A21secretstobecomingagoodspeaker Q A Q Aisyourchanceto Amplifyyourpoints Increaseyourcredibility DealingwithQuestions EasyQuestionsAmplifyyourpoints HardQuestionsNoneedtoanswerdirectly Butdon thide NarrowQuestionsTakeoffline Q A GivingAGoodAnswer RespectthelistenerRightbodylanguageRepeatthequestionCompleteifpeoplecannothear Paraphrasetohelpamplifyyourpoint Ifpeoplearetooshy youstart Don targueordismissaquestion 21Secrets 1Anybodycanlearntogiveagoodtalk 21Secrets 2Don tgiveatalkunlessyou repassionate 21Secrets 3Usesimpleandclearwords 21Secrets 4Playy