杭州创新创业新天地概念设计方案.ppt

创,新,创,业,新,天,地,创 新 创 业 新 天 地 杭州 hangzhou,introduction the brand site understanding masterplan architecture bridge design landscape and public realm brand application conclusion,简介 品牌 基地理解 总体规划 建筑设计 桥梁设计 景观与公共空间设计 品牌应用 总结,创 新 创 业 新 天 地 contents 目录,introduction,chapter 1,简介,the opportunity the hangzhou context,project positioning,项目机遇 杭州文脉背景,项目定位,introduction,简介,6 | prime xintiandi | introduction,hangzhou was once described as the noblest and the most beautiful city in the world by marco polo. it is so charming just like a cup of fragrant dragon well tea, introducing the natural landscape, history and culture into peoples life for thousands of years until nowadays. today, as a predominant city in yangtze river delta, urban centers development of hangzhou has been gradually saturated and the emerging city sub-centers will be functioned comprehensively to become the driving force for the development of urban area in the future.,杭州，曾被马可波罗描述为世界上最高贵、最美丽的城市。杭州的魅力就像一杯醇香的 龙井，将自然的山水、历史与文化冲引进人们的生活，跨越千年的历史，延续至今。今 天，杭州作为长三角主力城市之一，其城中心的发展逐渐饱和，而新兴城市次中心将承 担城市发展的综合性功能需要，成为主导未来城市区域发展的核心动力。,prime xintiandi | introduction | 7,项目机遇,the opportunity,prime xintiandi hanghzou is located in the north side of hanghou with shi xiang road, chang da wu road dong xin dong road and fei jia tang road around and is 25 minutes drive from the city center. the location has a great value for its existing high end residential area and planned urban park. the development of prime xintiandi hanghzou is not only for the city itself but it is the city fathers vision to “make the people rich by establishing businesses and make the province powerful by innovation”. it is a vision for protecting both the industrial civilization and sustainable development; it is a vision for the integration of a dynamic city fabric, innovation and protection; it is a vi- sion for preservation-reuse-recreation; it is a vision for creating a landmark for hangzhou new town of international standard.,位于杭州市下城区的杭州创新创业新天地，坐拥石祥路、长大屋路、东新东路和费家塘 路等多条城市主次干道，距城市中心只15分钟车程，周边已有大型高档居住社区和未来 规划城市公园，地段价值巨大。创新创业新天地的发展不仅仅是出于城市发展的需要， 更是出于领导者们 “创业富民、创新强省” 的宏大愿景。这是一个工业文明保护与经 济可持续发展同时进行的愿景；这是一个丰富城市内涵，创新与保护完美结合的愿景； 这是一个保留再利用再创造的愿景；这是一个打造国际化品质，创立杭州新城市地 标的愿景。,卫星航拍图 google earth map,8 | prime xintiandi | introduction,杭州文脉背景,the hangzhou context,hangzhou, the capital city of zhejiang province, is renowned for its excellent natural environments. it is also one of the major tourist destinations in china due to its long history. for long, hangzhou is known as a “city of gardens”. many beautiful gardens can be seen in the xihu lake park. located in the south of hangzhou, the xihu lake is one most the most popular attractions in hangzhou. through the xihu lake has brought about the fame of urban cul- ture and beautiful sceneries to hangzhou, the city is feeling pressures under overall development. how to maintain balance between the natural envi- ronment and human life and between this history and modernity is a great challenge to the city.,hangzhou creation xintiandi is located at the lower part in the north of hangzhou. the site neighbors shiyang road on the north, dongxin east road on the west, changdawu road on the south, and hang-xuan railway and hang-ning express railway on the east. on the one hand, it site covers a land of 50 hectares, as a rare site which is suitable for comprehensive devel- opment in hangzhou. on the other hand, the site is comparatively far from arterial roads and subway stations, so the reacheability is poor. consider- ing the coexistence of challenges and opportunities, the design is primarily intended to make use of advantages, avoid shortcomings, and maximize the attractiveness and effects of creation xintiandi as a “regional center of commerce and business” through appropriate planning.,杭州，浙江省的省会城市，以其卓越的自然環境聞名，其歷史也使杭州成為中国重要的 旅游中心之一。长久以来,杭州一直享有“花园城市”盛名，大多美丽的花园都可以在西 湖景区看到。西湖位于杭州的南面，也是杭州城最受欢迎的旅游胜地之一。随着时间的 推移，尽管西湖造就了城市文化与自然之美的盛名，但是杭州也感受到了整体发展带来 的压力，怎样在周围自然环境，历史与现代的生活方式之间取得平衡仍是这个城市的一 大挑战 。,the hangzhou context 杭州文脉背景 our site is located in a unique green and water context of hangzhou city. it is our objective to integerate the green and blue fabric into our develop- ment to create a unique culture that belongs to this project. 创新创业新天地项目位于杭州市独特的山水环境当中。处于对城市文脉和大背景的尊 重，整体项目的目标是整合绿色和蓝色肌理，从而创造一个只属于本案的城市文化。,绿化城市背景 green context,水系城市背景 water context,道路城市背景 road context prime xintiandi | introduction | 9,10 | prime xintiandi | introduction,杭州文脉背景,the hangzhou context,successful development has to integrate the surrounding resources, urban center and other sub-centers, shanghai-hangzhou inter-city high speed rail new business district new community,项目的发展需要依托基地周边重要资源, 杭州城市中心与其他副中心 沪杭城际高铁 新兴商务区 新兴社区,基地与周边联系,major linkages,prime xintiandi | introduction | 11,a brand bus system need to be established to connect the mtr line.,由于基地距离最近的地铁站点较远超出了步行距离,因此需要建立项目到地铁站的快速接 驳巴士以弥补距离轨交站点太远的缺点。,杭州文脉背景,the hangzhou context,基地与地铁线路联系,connections to the metro,12 | prime xintiandi | introduction,prime xintiandi | introduction | 13,项目定位,project positioning,hangzhou xintiandi is a unique opportunity. the face and structure of hang- zhou will change. the urban focus will evolve to a poly centric structure of unique district subcenters which cater to a quality, market and destination. already hangzhou is accelerating and developing. because of the limitation of accessibility, the project must reach the gaol of uniqueness, high quality and high attraction to become the district destination.,hang zhou xintiandi must be visionary to the future growth of the city. it has to be a leading role in the district and city level. it will serve as an engine to the local urban development and quality improvement. thus, with totally over 1 million square meters gfa, hangzhou xintiandi is positioned as “district commercial and business center” and “sub-center of hangzhou city”,杭州创新创业新天地拥有独一无二的开发机遇。杭州的市容市貌和城市结构将会 发生巨大的变化。独特的城市综合体将满足人们对于品质、市场和精神的要求。 杭州的各个区域都在以自身为中心，快速发展，由于基地本身的交通与可达性等 限制条件，要达到定位的目标和高度，必须创造高独特性、高品质、高吸引力的 城市综合体，成为吸引不同人群的目的地。,杭州创新创业新天地必须着眼于未来城市的成长和周边新兴社区的兴起，承担起 城市对它的更高要求。因此，拥有百万平米的杭州创新创业新天地的总体功能定 位是“区域型商业商务混合功能核心”与“杭州市新兴城市次中心”。,基地与交通枢纽的联系,connections to transit hubs,14 | prime xintiandi | the brand,prime xintiandi | the brand | 15,the brand,chapter 2,品牌,branding concept,品牌概念,branding concept 品牌概念,background hangzhou, the capital of the zhejiang province, is known for its exceptional natural surroundings, and history making it one of the most important tourism centers of china. long recognized as the “garden city”, hangzhous beautiful gardens are mostly found in west lake. located in southern hangzhou, west lake is the most popular attraction in the city. over time, although west lake contributes to the citys reputation of cultural and physical beauty, as a city experiencing rapid growth, hangzhou has felt the pressures of over development. striking a balance between the surrounding natural environment and history with a modern day lifestyle continues to be a challenge for the city. 16 | prime xintiandi | the brand,杭州背景 杭州，浙江省的省会城市，以其卓越的自然環境聞名，其歷史也使杭州成為中国重要的 旅游中心之一。长久以来,杭州一直享有 “花园城市”盛名，大多美丽的花园都可以在 西湖景区看到。西湖位于杭州的南面，也是杭州城最受欢迎的旅游胜地之一。随着时间 的推移，尽管西湖造就了城市文化与自然之美的盛名，但是杭州也感受到了整体发展带 来的压力，怎样在周围自然环境，历史与现代的生活方式之间取得平衡仍是这个城市的 一大挑战 。,branding concept 品牌概念,existing site located in the north of hangzhou, a city that has been saturated with multiple developments along with retail and tourist destination, our site has the opportunity of being unlike any other place in the region. the site is located on a previous industrial district with a total gfa of 1,150,000,sqm. the project combines a creative mix of uses all specifically positioned to create a new and unique sub-urban center. prime xintiandi | the brand | 17,基地背景 杭州的北面，我们的基地有着区别于这一地区其他区域的机遇，一个渗透着商业和旅游 业多元化开发的城市。基地坐落于早期为工业地区的一个拥有总楼面面积1,150,000平方 米的区域之上。该项目形成了一个创造性混合功能开发-用所有这些特定的位置去创建一 个崭新独特的城市中心。,18 | prime xintiandi | the brand,branding concept 品牌概念,the vision taking our inspiration from the natural context and the history of hangzhou we will utilize nature and culture to create a new sub-urban center that provides the opportunity for a balanced modern lifestyle. the main goal a unique blend of office, residential, creative workspace and retail will create a dynamic synergy from early morning to late at night. these uses will be in turn organized around a series of public amenities that will provide an inviting environment. outdoor landscaped plazas linked by waterways will create opportunities for people to connect back to nature. workspace,项目景愿 我们的灵感源自杭州本身的自然环境和历史文化，我们将利用自然和文化来创建一个新 的城市中心，提供一个平衡的现代生活方式机会。 主要目标 独特的融合写字楼，住宅，创造性的工作和零售 ，将使得这城市从清晨到深夜都能充满 着生意与朝气。这些建筑将依次有组织的形成一系列的公共设施，提供了一个诱人的环 境。通过水道相连的户外园林广场 ，能使人们有回归大自然的感觉。对外开放的工作和 生活空间将提供一个更好的生活/工作体验。 适当重新利用现有的工业楼宇 不但增添了 一种独特的感觉 ，并创造一个与过去相结合的意境。,历史 history,发展 growth,and living space that open up to the outdoors will provide a better live/ work experience. adaptive re-use of existing industrial buildings create a link to the past while adding a unique sense of character to the site. 自然 nature 平衡的生活方式 balanced lifestyle,nature自然,history历史,growth发展,past,play,play,live,prime xintiandi | the brand | 19,城市生活与自然景观 环境分开 city living that is disconnected from the natural surroundings 为了给未来开路 而拆掉或隔离过去 past is torn down or isolated to make way for the future 混合使用的模式， 是混乱且缺乏重点的 a mixed use model that is chaotic and lacking in focus,将自然与城市完美結合的 一个崭新社区 以形成更好的平衡 a new community that will integrate nature along with city living to form a better balance 重新定位被保护的历史 建筑，成为现代文化设施 historical preservation of buildings repositioned to become modern cultural facilities 一个規划周詳的社区， 提供相互协调及平衡的 生活方式 a well-planned community that provides a synergy of uses and a balanced lifestyle,现存的 existing,新景愿 new vision,city 城市 自然 nature past 过去 present 现 在 past past 过去 过去 play 娱乐 work 工作 live 生活,city 城市 nature 自然 past 过去 过去 present 现在 过去 past live 生活 娱乐 娱乐 work工作 work 工作 生活,branding concept 品牌概念,20 | prime xintiandi | the brand,how will the vision be accomplished?,品牌概念,branding concept,prime xintiandi | the brand | 21,这些项目景愿如何能够完成?,品牌概念,branding concept,nature inspired by hangzhous natural beauty a series of modern landscaped spaces and waterways provide an opportunity for office workers to take a break and decompress, residents to read a book under the sun or walk the dog and a reason, inviting landscaped “outdoor rooms” canals and waterways provide a link throughout the site indoor/outdoor design for living and work spaces 22 | prime xintiandi | the brand,自然 灵感来自于杭州的自然之美，将以一连串现代化的景观及水路设计，提供上班族一个可 暂时休息与减压的机会，居民可享受在阳光下阅读或蹓狗的乐趣，给外地人来此购物停 留较长时间的理由 ， 或在空闲中享受餐后散步的快活。,for customers coming to shop to stay longer and take a leisurely stroll after diner. 诱人的户外景观空间, 运河及水道将整体联系在一起 融合室内/户外的设计為工作及生活的空间,branding concept 品牌概念,history taking advantage of the history of the site, existing industrial buildings will be adaptively re-used to create a unique focal point to the project. these buildings will house a combination of entertainment and cultural uses that will act as the heart of the project. adaptive re-use of existing buildings creates signature element for the project, creates a link between the past and the present promotes eco-friendly vision prime xintiandi | the brand | 23,历史 以現有基地中歷史性工业楼宇的优势，适当的重新利用而创造出独特的项目焦点。这些 建筑物将以娱乐及文化的结合体为功用，成为项目的中心重点。 适当重新利用原有建筑 ，创造出项目之特征元素 以此作为过去及未来的桥梁 宣传不损坏生态环境的远景,branding concept 品牌概念,growth opportunities for professional and personal growth will be created through a balance of business, leisure and civic uses. a state of the art infrastructure will create an efficient business environment while a variety of adjacent amenities will, synergies with adjacent mixed uses provide a balanced work environment modern amenities and business infrastructure blending of indoor/outdoor spaces promote healthy work environment 24 | prime xintiandi | the brand,发展 通过商业，休闲娱乐及公共设施，创造职业发展及个人成长的机会。最先进的基础建设 创造高效率的工作环境 ， 而邻近的各种公共设施将提供上班族可随时逃离办公场所， 再充电的机会。,provide an opportunity to momentarily escape from the office to recharge. 协同毗连的复合性使用功能 ，提供平衡的工作环境, 现代化设施及商业基础设施 室內/戶外空間混合將促进健康的工作环境,branding concept 品牌概念,growth/ green technology a vision of smart growth will guide the project to promote the use of green technologies and sustainable development. instead of hiding these technologies they can become part of the design vocabulary and celebrated in the architecture, landscape and public plazas creating an attractive point of difference for the project. green technologies incorporated into the design, a responsibly green development attracts the next wave of the market segment less commuter driven live, work, play synergies promote a sustainable lifestyle prime xintiandi | the brand | 25,发展/綠色技術 远景定位在敏捷的成长将促使绿色环保技术提升及永续性的发展。与其将这些科技隐藏不 显，环保技术将成为设计言语的一部分，表现在建筑，景观及公共广场中，为项目独创的 吸引点。 设计结合绿色环保技术 有鉴别力地开发绿色环保，将成为下一波市场吸引点 较少地乘公交车辆往返者促使生活，工作及娱乐的相互协调将促进永续性的生活形态,branding concept 品牌概念,city living, preserving and utilizing historical elements of the site to promote cultural activities and developing a vision of smart growth a balanced and sustainable lifestyle will be created. 概念分析图 将焦点着重於: 以自然为基础而成的独特设施，缓和城市生活的紧张。 以维持及利用当地原有的历史建筑物，促进文化活动。 将创造平衡及永续性的生活形式，成为发展景愿。,& national brand 26 | prime xintiandi | the brand,公寓 apartment/soho 生活与工作 live & work 文化休闲娱乐 culture entertainment 历史与现代 historic & modern,零售餐饮 commercial retail/f&b 当地商业与 全国性品牌 local merchant,商务酒店 business hotel 商务与休闲 business & leisure 商务办公楼 office buildings 国际与本地 local & international,自然 nature 开放空间公园河道 open space, park/canal 都会与公园 city & park 杭州新天地 hangzhou xintiandi,历史 history,发展 growth,branding concept 品牌概念 concept diagram by focusing on creating unique natural based amenities that provide relief form,放纵嬉戏,riverwalk,滨水漫步,indulgeplay,moonwalk,link,bel,ure t,een联系,自然 带,flower street 花 街,junction,water pod 水景小品,eateries,酒店a,hotel a,pooldeck; spa; gym 泳池 健身 spa,nat gr,hotel b 酒店b,“stretch” pod 伸展区 “think” pod 思考区 lab 实验 learn 学习 “break” pod 休息区,hub中转站 cafe terrace book cafe 咖啡店 书店 prime xintiandi | the brand | 27,event stage 表演舞台 餐厅 fusion+local融合本土 galleries 画廊 skyline apt 全景公寓 light pylons vip patio/ terrace 贵宾天台,citylofts 城市loft h20 mile 滨水漫步 bike/run pat