PaymenttoAuthors,PermissionsCostsandSubsidiaryRights支付给作者许可费用和附属权利.ppt

1、The Promotion and Sale of Subsidiary Rights,Lynette Owen, Copyright Director, Pearson Education Ltd, United Kingdom,Subsidiary rights : what are they? (1),Could include right to licence in original language to other territories, including low-price reprints to developing countries Book club rights F

2、irst sources of information include publishing directories, catalogues, websites, trade press and attendance at international book fairs Need to promote titles with rights potential to named contacts (editors); mail catalogues, information sheets and use e-mail alerts with link to website,How are ri

3、ghts sold? (2),Maintain regular contact with potential licensees; publishing editors, book club buyers, newspaper and magazine editors for purchase of serial (extract) rights; scouts for film and TV companies. Face to face meetings at book fairs or on home territory Use appropriate sales material: s

4、ample visual material for illustrated books, sample chapters, proofs, finished copies, electronic files For book rights, decide whether it is appropriate to offer on exclusive option basis, multiple submission or full-scale auction (a technique best reserved for major titles),Subsidiary rights: paym

5、ent models (1),Same language, book club and translation rights are normally licensed on an advance and royalty basis, unless licensed edition is printed as coedition by original publisher who may then quote royalty inclusive price per copy Serial rights are usually paid for as lump sum in 2 instalme

6、nts Reprographic rights will often be handled by a national licensing agency on basis of agreed rates per page or per user (e.g. CLA in UK, CCC in USA and other IFRRO members),Subsidiary rights : Payment models (2),Stage rights are usually paid as percentage of box office receipts Film only very pro

7、minent authors receive a percentage of box office receipts Merchandising rights are sold as a percentage of net receipts, but may be bundled in with film publisher receives pro-rata share of subscription and pays author a share Many such arrangements are treated as sales rather than as licences, e.g

8、. viewed as alternative platform for supply to print version,What skills do you need to sell rights? (1),Detailed knowledge of your list Ability to identify rights potential (may vary from title to title) Knowledge of economic and political situation in key markets Knowledge of customers Ability to negotiate appropriate deals and tie them up in suitable licence contracts,What skills do you need to sell rights? (2),Ability to administer deals follow up for decisions, signed contracts, payment, publication and royalty payments Stamina and