SSCI期刊投稿与研究方法.ppt

1、1,SSCI期刊投稿與研究方法,政大企管系 蔡維奇 彰化師大人管所2006 年 12 月 29 日,2,Agenda,The conceptual model and methodology for two of my published papers Reviewers comments to each paper and my reply to reviewer concerns - sample, research design, procedure, etc. Lessons learned Final thoughts,3,The role of Methodology,Qualit

2、y of Methods and Analysis has been viewed by journal editors as one of the most important characteristics for publishable journal articles (17 of 60 items). See Desrositers et al. (2002). Writing research articles: Update on the article review checklist. In S. G. Rogelberg (Ed.), Handbook of researc

3、h methods in industrial and organizational psychology (p. 460). Malden, MA: Blackwell.,4,Paper Reviewed #1,Tsai, W. C. (2001). Determinants and consequences of employee displayed positive emotions. Journal of Management, 27, 497-512. JOB JOB(1st revision) JAP JOM(1st revision) JOM(2nd revision) JOM(

4、accepted),5,Theoretical Model,Psychological climate for service friendliness,Employee displayed positive emotions,Purchase decision Willingness to return Willingness to recommend,+,+,Control variables Sex variables clerk experienced emotions,Control variables: Sex 5-point scale) to the value found i

5、n this study (SD=6.4; 4-point scale). Thusits effect should not be too serious.,20,Comments and Reply - 7,Measures (JOB initial version) - low alpha alpha for the displayed emotions measure was .51, suggesting that the six criteria were not sufficiently homogeneous. However, the creation of this var

6、iable was still deemed meaningful since each of these six criteria reflected part of the displayed emotions construct andAs argued by Nunnally and Bernstein (1994), the “heterogeneity would be a legitimate part of the test if it were part of the domain of content implied by the construct” (p. 312).,

7、21,Comments and Reply - 7,Measures (Reviewer comments) I dont think your discussion surrounding the issue of low alpha for displayed emotions provide an adequate justificationI think much more needs to be done to try and clean up that variable. I understand your point that the construct is heterogen

8、eousI see two solutions: (1) select a subset of the items(2) treat the six items as separate indicators of displayed emotions.,22,Comments and Reply - 7,Measures (JOM initial version) I added a paragraph to the method section as follows: “An alternative way to deal with the low alpha is to treat the

9、 six criteria as separate indicators of displayed positive emotions rather than to create a composite. I have run the regressions in this way” I added a paragraph to the discussion. Consequently, NO concerns on this issue have been raised by JOM reviewers.,23,Comments and Reply - 8,Statistical analy

10、sis It seems it would be better to test all the relationships at one time using structural equation modeling rather than testing the relationships separately. I agree with the reviewers that hierarchical regression is more appropriateEven better would be causal modeling(Editor opinion),24,Comments a

11、nd Reply - 9,Cross-cultural methodology - generalization Given that your sample was Taiwanese, and that the journal is a US based journal, you need to convince your audience of generalizability of your findings? I would argue that sales clerks expressions of every indicator chosen in this study woul

12、d make customers feel they are warmly welcomed in both Taiwan and US, although it is likely that emotional indicatorsmay not be identical,25,Comments and Reply - 9,Cross-cultural methodology - foreign scales You used American scales in a foreign country. That is a huge problem. Without accounting fo

13、r the specific cultural differences your findings are close to meaningless Concerns about using scales originally written in English in a foreign countrymay be partially mitigated for the following reasons Similar factor structures of the scales Some congruent research findings,26,Paper Reviewed #2,

14、Tsai, W. C., Chen, C. C., 33 interviewers of 24 firms in Taiwan (3 industries). Only one interviewer involved in each interview.,Survey completed by interviewer,Survey completed by both interviewer and applicant,29,Methods,Measures,30,Methods,Measures (continued),31,Methods,9 Control variables,Appli

15、cant Physical Attractiveness, Sex, Age, and Conscientiousness Interviewer Experience, Training, Sex, Age, and Pre-interview Impression (=.61),32,Comments and Reply - 1,Sample The applicants participated in an average of 6.09 interviews in past years. Does this mean that they interviewed 6 times annu

16、ally? Or does this mean?,33,Comments and Reply - 2,Research Design - control variable Including nine control variables certainly helps eliminate alternative explanations. At the same time, it cuts into the ability of your analyses to detect effects with small sample sizes. You may want to consider c

17、ollecting additional data. To your credit, you used a lot of control variables here. However, in some sense, I think you used too many.Please drop. (Editor opinion),34,Comments and Reply - 2,Research Design Would you expect industry related differences to influence your results? If so, then you shou

18、ld control for industry. Similar differences may be found across organizations, although controlling for such differences becomes more troublesome.,35,Comments and Reply - 2,Research Design In this study we created two dummy variables, with service industry as the referent category. Note that we DID NOT include “firm” as a control variable. Given the small sample size in our study, adding 24 firm variables to the regression would greatly reduce the statistical power of our statistical analyses (see Cohen 找專精研究方法的同事當共同作者亦可。 Rogelberg, S. G. (2002). Handbook of research methods in industrial