国企PPT.ppt

1、ThemeGalleryPowerTemplate,小组成员,冯庆盛,韩任,黄涛,梁林燕,大纲,Part 1 世界100强概述,规模分析,行业分析,利润分析,国际化程度分析,规模分析,世界100强的规模。世界100强企业都是规模巨大的企业。这里主要从营业销售额角度比较1995年以来进入世界100强的企业。世界规模最大的企业的销售额在1600亿到1800亿美元左右，第100名的规模达到250亿到300亿美元左右， 300亿美元以上才可进入100强。这也从一个侧面反应了全球企业间竞争加剧的程度。,行业分析,世界500强企业的行业分布都是变化的，总体上呈现出以下特征：一是曾辉煌一时的钢铁、烟草、建材

2、等行业在500强中已越来越少；二是信息时代所产生的新兴产业越来越多地迅速脐身于世界500强，如计算机软硬件、证券、保险、医药等；三是排名前10位的行业基本没变，主要是汽车、石油、电信、通讯等行业。 它们共同的标志就是其竞争能力的不断提高，说明一个行业的兴衰关键在于是否具有竞争力、能否适应时代的需求。,500强排名的行业分布情况,1,行业分析,世界500强行业的分布及其特征可看出500强组成企业的变迁，反映了全球经济的发展轨迹和结构调整的步伐。过去的基础性工业企业，如钢铁、石油等已逐渐丧失传统领地，而让位干金融、保险等服务型企业。像微软、麦当劳、家庭仓储、耐克、苹果电脑、联邦快递等，在若干年前都

3、是名不见经传的小企业，但现在都已成功地跻身于500强，成为叱咤风云的全球大企业。这一转变对传统生活方式、经济增长方式、股价评估手段、经济理论创新都构成了重大挑战，引起了人们对所谓新经济的普遍关注和深入研究。,500强的排名变动反映了产业结构的变动。,2,行业分析,虽然在世界500强中传统企业仍占据重要地位，但从按世界500强企业利润额的行业排名可看出，新兴行业的排位逐渐上升，新兴企业的效益远好于传统企业（如表三所示）。最近几年按利润额排名，新兴行业每年都占据了前五名中的三到四个席位。而亏损企业的绝大多数都是属于传统行业。另外，在按利润额行业排名中还旦示，近年来随着世界信息产业快速发展，进入世界

4、500家最大企业中与信息产业直接相关的企业的利润总额在世界500强中占有越来越大的比例，这标志世界已进入信息化时代，信息产业已成为世界经济发展的支柱行业。,企业效益的涨落有明显的行业特征。,3,利润分析,-企业的效益主要表现在利润上，世界500强企业的利润是很可观的，并且平均利润有逐年增长的趋势。,衡量一个企业是否强大，不但要看营业额，更要看其资产总 额、技术实力、人才实力、盈利能力等，只有多方面的综合，才是真正的强。,。企业效益的涨落有着明显的行业特征；企业效益的涨落有着明显的国家特征。在这点上，日本。韩国的企业表现得尤其明显。而美国更是靠本国长达十年的经济增长，在世界500强中处于绝对领先

5、地位。,世界500强的经济效益,大并不等于强，在每年的世界500强中大约有10业亏损。,世界500强企业从效益方面表现出来的特征,国际化程度,分布情况,美国与日本的企业占了500强中的60，构成第一方阵英、德、法占了20%，构成“第二方阵”：瑞士、瑞典、韩国等每年约有十几家企业入选，它们构成了“第三方阵”；其它不到10家的国家就属于“第四方阵”了。,地区分布特点,跨国经营分析,一是分布相当集中，发达国家大企业在世界500强中占绝对优势。 二是新兴市场国家（地区）企业正在崛起，中国上榜大企业稳中有增。,纵观世界500强，除极少数企业外，一般企业的国际经济依存度都很高，国际竞争力都很强。这些企业一

6、般都是跨国公司：从事世界性的投资、世界性的生产和世界性的销售，如可口可乐公司。这说明跨国经营已成为世界500强的重要经营战略，对世界经济的影响将越来越大。,Contents,Click to add title in here,Click to add title in here,Click to add title in here,Click to add title in here,4,1,2,3,ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.,Click to

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