麦当劳的全球广告文案策划创意集锦脑洞大开

1、麦当劳的全球广告文案策划创意集锦，脑洞大开 虽然麦当劳是junkfood，但不得不承认，麦当劳的广告idea是非常棒的。看看这些来自世界各地的极富创意和智慧的麦当劳广告设计案例。 McDonalds Sundial Billboard麦当劳日晷广告牌 This cool billboard features a real sundial whose shadow falls on a different breakfast item each hour until noon, when the shadow of theMcDonalds arches are dead center.这个很酷

2、的广告牌有个特征：一个真正的日晷！它的影子会落在不同的时刻供应食物上。 McDonalds Newspaper Sandwich麦当劳报纸三明治 Clever newspaper ad for new McDonalds sandwich in Sweden.聪明的瑞典麦当劳新款三明治报纸广告。 McDonalds Puzzles麦当劳的谜题 Outdoor posters were turned into large interactive push puzzles thatconsumers could solve in order to “sort your head”. This wa

3、s done topromote McDonalds Large Coffee for only 1 Euro in Sweden.户外海报被变成大型的互动推推拼图，可供消费者娱乐，来“整理你的头”。这样做是为了在瑞典促销麦当劳那只需1欧元的大咖啡。 McDonalds Free Coffee Hourglass麦当劳免费咖啡沙漏 Transit shelter in Vancouver was turned into an hourglass filled with coffee beans, reminding customers of the promotions short-term

4、nature. 温哥华的公交候车亭被变成一个充满咖啡豆的“沙漏”，提醒客户促销的短期性质。 McDonalds Freshness Box Salad麦当劳沙拉保鲜盒 Clever poster, with what appears to be fresh salad vegetables, changed a bus shelter into a section in the refrigerator.精巧的海报，外表看起来像是新鲜蔬菜沙拉，实质上把公交候车亭变成冰箱中的一部分。 McDonalds Free Coffee Pole麦当劳的免费咖啡灯柱 Lamppost in downtow

5、n Vancouver became part of a clever opticalillusion, appearing to pour coffee into a giant cup on the sidewalk.在温哥华市中心的灯柱形成了一种巧妙地的错觉，它看起来像在往人行道上的巨型杯子中倒入咖啡。 McDonalds Free Wi-Fi麦当劳免费Wi-Fi Free Wi-Fi served at all McDonalds restaurants.麦当劳餐厅提供免费Wi-Fi。 这是瑞士一间TBWA的广告公司为McDonalds设计的广告，厉害就是在于斑马线上的，红色的薯条袋，上面一个大大的黄M，一根根黄色的斑马线就像插在袋子里的薯条一样，如此过马路，你想不看都不行。由于每个餐馆都有自己