跨境电子商务英语教学讲义（全）

教学单元讲稿

一、复习提问与上次课作业典型问题答疑

第一单元，无此部分内容。

二、教学单元名称

第一单元《跨境电商概述》

三、课程导入

以跨境电商活动中常见的词汇及表达作为导入点，教授学生相关知识点和基

本概念；熟悉相关平台，并启发学生思考跨境电商与传统外贸区别何在？从而开

展本章知识点和语言点的教学。

四、分析思路

本章节主要涉及到跨境电商总览性的三个方面：一，跨境电商的概念认知；

二，跨境电商与传统外贸的对比；三，跨境电商行业在中国当前的发展情况。围

绕这三方面的知识点，对跨境电商相关概念进行梳理的同时，贯穿对相关英语语

言从词汇、短语到句法应用等听、说、读、译的各类练习，以提高同学们的英语

英语基本功。

五、讲授内容

Part1TheConceptofCross-BorderE-Commerce

•Warming-up

Learnthefollowingabbreviations,andwritedowntheirfullexpressionsand

Chinesemeanings.

(1)Cross-BorderE-Commerce跨境电商

(2)BusinesstoBusiness企业对企业

(3)BusinessloCustomer企业对客户

(4)CustomertoCustomer客户对客户

(5)OnlinetoOffline线上到线下

(6)ManufacturertoConsumer生产厂家对消费者

(7)ProductiontoConsumer商品到顾客(即产品从生产企业直接送到消费者

手中，中间没有任何交易环节，也称生活服务平台。)

(8)PeertoPeer个人对个人

•Listening

Listentothefollovzingsentencesandfillintheblanks.

(1)Inthischapter,weexploreCBEC(shortforcross-bordere-ccmmerce)asa

newdriverofinternationaltrade.

(2)Inrecentyears,therapidgrowthofcross-bordere-commercehasaccelerated

onlineconsumptionallovertheworld.

(3)Accordingtothetypeofinteraction,themainmodesofcross-border

e-commercecanbedividedinloB2B,B2C,C2Candsoon.

(4)Internationalcooperationincross-bordere-commercehastobecontinuously

strengthened.

(5)WiththegrowthoftheInternetandthedevelopmentofinternationallogistics,

aswellasonlinepayment,consumersaremoreopentothechancestopurchase

Droductsandservicesfrominternetplatforms,whichiscalledcross-border

e-commerce.

•Speaking

AandBareclassmates.TheyarediscussingabouttheirunderstandingofCBEC.

Pleasetrytoroleplaythefollowingdialogue,especiallypayattentiontothe

underlinedparts.A和B是同学。他们在讨论各自对跨境电商的理解。请尝试以角

色扮演的方式练习下面的对话，尤其注意划线的部分。

教学提示：教师可先给出对话中下划线部分的释义，再组织学生进行对话练

习。

Whatdoyouliketodo?你想做什么(职业)?

promisingcareerdirection有前景的职业方向

Whatacoincidence,真是巧。

Itissaidthat***据说...

talentgap人才缺口

launchbusinessinthisfield在这个领域开展业务

plentyofopportunities充足的机会

closelyrelatedwith***与...密切相关

realaccountsfromdifferentCBECplatforms来自不同跨境电商平台的真实账

号

•Reading

KeySentences:

(1)WiththedevelopmentoftechnologyandthegrowthoftheInternet,ithas

providedcustomersfromallovertheworldtheabilitytopurchaseproductsand/or

servicesthatmaybeunavailableorexpensiveinthehomecountriesorregionsfrom

Internetbasedplatforms.

随着技术的发展和互联网应用的增长，它为来自世界各地的客户提供了购买

产品和/或服务的能力，这些商品可能无法从本国获得，亦或是很难在本国或地

区的网络平台上获得，要不就是很昂贵。

(2)Asforbondedareaimportmodel,theproductsareshippedinbulkandstored

inwarehousesbeforebeingshippedtocustomersthathaveplacedtheirordersonline

aftercompletingcustomsclearanceandinspectionsprocedures.

至于保税区进口模式，产品将批量运输并存储在仓库中，然后在完成清关和

检查程序后，再运送给在线下单的客户手中。

(3)Itisimportanttolookatthebondedimportchannel,asretailershavetobear

inventoryriskwhentheimportedproductsaresenttobondedwarehousesbefore

beingdeliveredtocustomers.

重要的是要注意保税进口渠道，因为当进口产品在交付给客户之前先送到保

税仓库时，零售商必须承担库存风险。

(4)Itisvitalthatretailersforecasttheirdemandbeforetheshipmentbeginsin

ordertoavoidanypossibleinventoryrisk.

为了避免任何可能的存货风险，零售商必须在发货前预测其需求，这一点至

关重要。

Exercises

(1)Usethewordsiniheboxiocompletethesentencesbelow.

①Therewillbea/anlarge-scaleordersontheDateofDouble11.

②Tosavethemoneyusedontransporlalion,usuallytheproductsareshippedin

bulk.

③AlibabaisaverybigCBECplatformfromChina.

④Nowadays,customerscanpurchasewhatevertheylikeonline.

⑤Thisbigbuildingisusedasthewarehouseofthiscompany.

(2)Filiintheblankstocompletethetranslationofthefollowingsentences.

①如果卖家能提供好的售后服务的话，他/她的买家就会更满意。

Ifasellercanprovidegoodafter-salesservices,he/shecanmakemorebuyers

satisfied.

②供应链是使这家公司如此成功的诸多优势之一。

Thesupplychainofthiscompanyisoneoftheiradvantagesforbeingsosuccessful.

③零售商不想在做跨境电子商务买卖时承担库存风险。

Retailersdon'lwishtotaketheinvenloryriskwhiletheydoCBECbusinesses.

④跨境电子商务是有别于传统外贸的一种新型运营模式。

CBEC,asanewmodeofoperation,isdifferentfromthetraditionaltrading.

⑤清关速度很大程度上取决于你选择哪家物流公司。

Thespeedofcustomsclearancedependsalotonwhichlogisticscompanyyou

choose.

(3)Answerthefollowingquestions.

①WhatcancustomerspurchasenowfromInternet-basedplatforms?

Consumerscanpurchaseproductsand/orservices(thatmaybeunavailableor

expensiveinthehomecountries)frominternet-basedplatforms.

②HowmanymodesofoperationsareconductedontheCBECplatformsindoing

importbusiness?Andwhatarethey?

Therearetwomodesofoperations.Theyaredirectmailmodelandbondedarea

importmodel.

③Whatareincludedasthesupplychainpartners?

Thesupplychainpartnersincludeproductsourcing,logistics,payments,and

after-salesservices.

④Whyisitimportanttoforecastthedemandbeforetheshipmentbegins?

Becausetoforecastthedemandbeforetheshipmentbeginscanhelptoavoidany

possibleinventoryrisk.

Part2TheDifferencesbetweenTraditionalForeignTradeandCross-Border

E-Commerce

•Warming-up

WritedowntheChinesenamesofthefollowingplatforms,andusetheexamplebelow

togiveashortintroductiontoeachofthem.

(1)Amazon:Itisanonlineretailerandcloudcompuungcompanyfoundedin1994.It

isoneofthelargestinternetretailersintheworld,whichbeganasanonline

bookstore.

亚马逊：它是一家成立于1994年的在线零售商和云计算公司。它是全球最大的

互联网零售商之一，最初是一家在线书店。

(2)eBay:Foundedin1995,eBayisanonlineplatformwheretheworldgoestoshop,

sellandgive.Whetheryou'rebuyingneworused,commonorluxurious,trendyor

rare-ifitexistsintheworld,it'sprobablyfbrsaleoneBay.

易贝：eBay成立于1995年，是全世界购物，出售和赠送礼物的一个网络平台。

无论您是要购买新的还是二手的，普通的还是豪华的，时尚的还是稀有的(如果

存在于世界范围内)，都可以在eBay上买到。

(3)JD:JD.comisthelargestonlineretailerandthebiggestoverallretailerinChina.It

offerscustomersthebestonlineshoppingexperience.Thecompanyisamemberof

theFortuneGlobal500.

京东：京东是中国最大的在线零售商，也是最大的整体零售商。它为客户提供最

佳的在线购物体验。该公司是《财富》全球500强的成员。

(4)Aliexpress:AisAlibaba'scross-borderB2Ce-commerceplatform

withusersfromover220countries,with60millionactivebuyersin2018.

速卖通：速卖通是阿里巴巴的跨境B2c电子商务平台，拥有来自220多个国家/

地区的用户，2018年活跃买家数达到6000万。

(5)Tmall:TmallisanewB2CcommercialretailplatformcreatedbyJackMa,

T.Itintegratesthousandsofbrands,manufacturers,andprovidesa

one-stopsolutionbetweenbusinessesandconsumers.

天猫：天猫是马云淘宝网全新打造的B2C商业零售平台。其整合数千家品牌商、

生产商，为商家和消费者之间提供一站式解决方案。

(6)Mia:Miaisthefirsttime-limitedsalemallforimportedmotherandbabybrands

inChina.Foundedbyfull-timemomLiuNanin2011,Miaaimstocreateasimple,

assuredandfunshoppingexperienceformotherandbabyproducts.

蜜芽：蜜芽是中国首家进口母婴品牌限时特卖商城。蜜芽由全职妈妈刘楠于2011

年创立，希望创造简单、放心、有趣的母婴用品购物体验。

•Listening

Listentothefollowingsentencesandfillintheblanks.

(1)CBEChasgraduallybecomeanimportantdrivingforcefbrChina'sforeign

tradegrowth.

(2)ThevolumeofChina'sforeigntradecontinuedtofallinDecember,butata

muchslowerpacethanexpected.

(3)Comparedthetraditionalforeigntrademodelwithcross-bordere-commerce,

wecanfindsomeadvantagenofdevelopingtheCRECplatformsasanewdriverof

internationalirade.

(4)Internationalexpansionthroughcross-bordere-commercecanonlybe

realizedafteronlinemerchantshaveovercomeanumberofchallenges.

(5)Culturaldifferences,customertrust,logistics,payment,andlegaland

regulatorybarriersareamongthebiggeslchallengesfacingCBEC.

•Speaking

SamandJimarefriends.Theycameacrosseachotherinarestaurantandtalked

abouttheirjobdevelopment.Completethefollowingdialoguewiththesentencesor

expressionsinthebox.山姆和吉姆是朋友。他们在一家餐馆相遇，并谈论了他们

的工作发展。用方框中的句子或词组完成下列对话。

Sam:Hi,Jim!(1)Longlimenosee!Howareyoudoing?

Jim:Hello,Sam.Tmdoinggreat.Gladtoseeyouhereandhow'syourjob?

Sam:Well,notthatgood.

Jim:Whyareyousayingso?Whathappened?

Sam:Youknow,nowadays,theinternationaltradingenvironment(2)isnotasgoodas

before.

Jim:Yeah.I'vereallyheardthatthereare(3)quitemanyplatformsforoversea

customerstobuyproductsonline.

Sam:Yes!(4)Juslbecausethosecross-bordere-commerceplatformsaremore

convenientforcustomers,andcheaper,(5)ihcvolumeourtraditionalforeigntrade

businesswentdown.

Jim:(6)Idounderstandyoursituation.Butplease(7)don'tbeupset.1believeyou

canalsogainalotbytransferringtotheCBECfield.

Sam:You'reright.MycolleaguesandI(8)aretakingstepstodoso.Thisafternoon,

we'Hhaveatrainingcourseonthistheme.

Jim:Yes,becheerful.You'realwayshardworking.Jdothinkyoucangetanewand

betterdevelopmentbydoingCBECbusinesses.

•Reading

KeySentences:

(1)Ifyouknowacountrywhereyourproductsarceitheruniqueorcompetitive,

youcanstartsellingonthatmarket.Thealternativeistostarttestinginmultiple

marketsatoncebylistingyouritemsinternationallyonmarketplaces.

如果你知道你的产品在哪个国家具有独特性或竞争力，就可以在该市场上开

始销售。(另一种)替代方法是通过在国际市场上列出你的商品来即刻开始在多

个市场中进行测款。

(2)Thismeansyoudon'thavetoinvesthugeamountsinmarketinginmultiple

countriesorregionsbutcanstillseewhatsellswellandusethatasabasisfor

decidingwhichmarketstoreallyfocuson.

这意味着你不必在多个国家或地区的市场上发入大量资金，但仍可以看到销

售良好的产品并将其用作确定真正关注哪些市场的基础。

Exercises

(1)Tellwhethereachofthefollowingstatementsistrue(T)orfalse(F).

①FWiththeshippingfee,itisusuallymoreexpensivetopurchaseonthose

CBECplatforms.

②TCBECbusinessmodeisdifferentfromthetraditionalinternational

trading.

③FEvenwhenyouknowyourproductsareuniqueorcompetitive,youstill

needtotestthemarkettillyoustartsellingthem.

④TItisnotalwaysnecessaryforAmazonsellerstoinvesthugeamountsin

marketing.

⑤TFullylocalizingyourproductswithlocallanguageswouldbereally

helpful.

(2)Fillineachblankwi:hthecorrectformofthegivenword.

①Becauseofcapitalcontrol,investorsmustpayahighpricetoinvestoverseas,

whichmakesthemtoinvestdomestically,(domestic)

②ThisApphelpstheretailerskeeptheirsellingsystemsupallthetime,(retail)

(3)Ifacompanyisnotcompetitive,itcanhardlydevelop,(competition)

④He'salwaysearlytobeinhisoffice.Heobviouslyenjoyshisjobverymuch.

(obvious)

⑤Manypeoplewanttogetjobslocally,becausetheydon'twanttobefaraway

fromtheirfamilies,(local)

(3)Translatethefollowingsentencesbyusingtheprovidedexpressions.

①Ittakeshalfayearforhiscompanytoaccommodatetothemarket.

②Whoareyourpotentialcustomers?

③High-incomepeopleoftenhavemultiplechoices.

(4)TheCBECmodeallowsretailerstolowerdownthepricesandstillmakeaprofit.

⑤Thiscompanyhasalwaysfocusedoncustomerservice.

Part3TheCurrentSituationofCross-BorderE-CommerceinChina

•Warming-up

LearnthefollowingwordsandexpressionsandwritedowntheirChinese

meanings.

(1)import进口

(2)export出口

(3)globaltrend全球趋势

(4)economicgrowth经济增长

(5)freetradezone自贸区

(6)bondedarea保税区

(7)developmentcountermeasure发展对策

•Listening

Listentothefollowingsentencesandfillintheblanks.

(1)Chinaisakeymarkelforcross-bordere-commerce,especiallywithinits

growingmiddleclass.

(2)China'scross-bordere-commercemarketsaw818trillionyuantransactionsin

2018,over20%ofwhicharcimportc-commcrcesales.

(3)Withtherapiddevelopmentofglobale-commerceandpushofthe

government,cross-bordere-commercehasdevelopedintoanewformofimperland

exporttradeinChina.

(4)Weoutlinedseveralrecommendationsfbrforeigncompanieswhoarc

planningonenteringintoChina'smarketbymeansCBEC.

(5)Chkia'scross-bordere-commerceindustryhasdemonstratedstableandraDid

developmentthankstotheimplementationofappropriatepolicysupportandthe

progressiveestablishmentofe-commerceplatforms.

•Speaking

JasonisfromAmericaandLeeisaChinese.Theymeteachotherona

conference,andtheyweretalkingaboutChina'scross-bordere-commercedeveloping

situation.Workinpairstoaskandanswerquestionswiththeunderlinedmaterials.

(1)Q:What'sJason'sideaaboutChina'sdevelopmentincross-bordere-commcrcc?

A:Hethinksithasbeenreallyoutstanding.

(2)Q:WhatdoesJasonchinkisamazing?

A:HethinksthecasesharedbytherepresentativefromAlibabaisamazing.

(3)Q:WhyLeeispositivetoChina'sfuturedevelopment?

A:BecausetheinternationalpaymentandlogisticsprovidedbyAliGroupisina

leadingplace.

(4)Q:WhatarethemainmodesofoperationofChina'sCBEC?

A:IntheCBECfieldinChina,therearcB2B,B2C,C2C,020modesandsoon.

•Reading

KeySentences:

(1)Thankstocross-borderc-commcrce,smallandmedium-sizedChinese

enterprisesnowreceiveconsultingservicesforenterprisedevelopmentstrategyand

operatingmodels,aswellastailor-madesolutionsforbusinessexpansionat

differentstages.

借助跨境电子商务，中国的中小型企业现在可以获得有关企业发展战略和运

营模式的咨询服务，以及针对不同阶段业务扩展方面量身定制的解决方案。

(2)ByleveragingAmazon'sglobalnetworkandresources,wccouldprovide

customizedsolutionstomeeltheneedsofChinesesellersandcultivatecross-border

e-commercelalenlsinChina.

通过利用亚马逊的全球网络和资源，我们可以提供定制的解决方案，以满足

中国卖家的需求，并在中国培养跨境电商人才。

(3)ItisnotjustthatoverseasconsumersaresmittenbyChinesegoods.

不仅只有海外消费者被中国商品迷住了。

Exercises

Choosethebestanswerforeachofthefollowingquestions.

⑴B(2)D(3)C(4)A(5)C

SupplementarvMaterials

Exercises

Skimihepassageandfindthekeysentenceofeachpartofthepassage.

Part1:ThechangeinChiniseconsumerneedsandChinesegovemmontalsuDDorthas

nrcr)elledthencrnilaritycfcrcwhcrdere-ccmmerceinChina.

Part2:ChangeinconsumerneedshasdrivenChinesecustomerstoindulgemorein

cross-bordere-commerce.

Part3:Cou—ledwiththechangeinconsumerneedsandtaxcut,cross-border

e-commercehasbeenenjoyingimmenseDopularityinChina.

教学单元讲稿

五、复习提问与上次课作业典型问题答疑

回顾第1单元跨境电商概述：跨境电商的概念、传统外贸和跨境电商的区别

以及跨境电商在中国当前的发展现状。讲解每个小节的课后习题，特别是讨论题。

六、教学单元名称

第二单元《主要的跨境电商平台》

七、课程导入

以跨境电商活动中常见的节假日促销和词汇句法表达等为导入点，教授学生

相关知识点和基本概念；熟悉相关平台，了解主要跨境电商平台的优势，进而开

展本章知识点和语言点的教学。

八、分析思路

本章节主要涉及到跨境电商平台的三大重难点知识：一，主要跨境电商平台

的介绍；二，跨境电商平台的优缺点；三，跨境电商平台的异同。围绕这三方面

的知识点，设计了听说读译等各类练习，在帮助学生掌握跟主要的跨境电商平台

相关的信息和知识，提高学生的英语水平。

五、讲授内容

Part1AmazonandeBay

•Warming-up

Circlethephrasesthatarcnewtoyouandlookthemupinthedictionary.Read

themaloudandwritetheChinesemeaning.

(1)belocatedin位于..

(2)awiderangeof范围广泛的..

(3)suchas比如；诸如

(4)setup建立;创建

(5)marketshare市场份额

(6)becommittedto致力于...

(7)befoundedby由...仓U建

(8)beheadquarteredin在...设立总部

(9)abroadvarietyof各种各样的

(10)inadditionto除...之外(还有，也)

•Listening

Listentothefollowingsentencesandfillintheblanks.

(1)Amazonhasawiderangeofproductssuchaselectronics,furnitureand

jewelry.

(2)eBayhasfacilitatedonlineconsumer-to-consumerandbusiness-to-consumer

sales.

(3)Tosetupone'spaymentsaccount,avalidU.S.bankaccountshouldbe

provided.

(4)Itiscommittedtobecomingtheworld'smostcustomer-centriccompany.

(5)ThecompanymanageseB,anonlineauctionandshoppingwebsitein

whichpeopleaedbusinessesbuyandsellabroadvarietyofgoodsandservices

worldwide.

•Speaking

AandBareclassmates.TheyarediscussingabouttheirshoppingonBlack

Friday.Pleasetrytoroleplaythefollowingdialogue,especiallypayattentiontothe

underlinedparts.A和B是同学。他们在讨论黑色星期五的购物计划。请尝试以角

色扮演的方式练习下面的对话，尤其注意划线的部分。

*教学提示：教师可先给出对话中下划线部分的释义，再组织学生进行对话练习。

Itissotiringtoshopinthecrowd.

在人群中购物实在太累了。

Whydon'tyoushoponline?

你为何不在线购物呢？

Whichplatformdoyouprefer?

你更喜欢哪个平台？

I'musedto…我习惯了...

abroadvarietyof…各种各样的...

relativelycheaper相对便宜

Thatsoundsgood.那听起来不错

Ican'thelphavingatryrightnow.

•Reading

Exercises

1.Usethewordsintheboxtocompletethesentencesbelow.Changewordforms

wherenecessary.

(1)founded

(2)relatively

⑶via

(4)range

(5)operates

2.Fillintheblankstocompletethetranslationofthefollowingsentences.

(1)multinationale-commerce

(2)goodsandservices

(3)onlinemoneytransfers

(4)committedto

(5)marketshareandsales

3.Answerthefollowingquestions.

(1)AmazonislocatedinSeattle,WashingtonState.

(2)Amazoniscommittedtobecomingtheworld'smostcustomer-centriccompany.

(3)cBisanonlineauctionandshoppingwebsiteinwhichpeopleand

businessesbuyandsellabroadvarietyofgoodsandservicesworldwide.

(4)eBay'sbusinesscoversabout30countries.

Part2AlibabaandAliExpress

•Warming-up

LearnthefollowingwordsandexpressionsandwritedowntheirChinese

meanings.

(1)launch发起

(2)co-founder联合创始人

(3)expressdelivery快递

(4)wholesale批发(的)

(5)manufacturer制造商

(6)fulltracing完整的跟踪

•Listening

Listentothefollowingsentencesandfillintheblanks.

(1)Ithelpsbuyersfindproductsandsuppliersquicklyandefficiently.

(2)Supplierscansellproductsatwholesalepricestosmallormedium-sized

businessesworldwide.

(3)AliExpressenablesconsumersfromaroundtheworldtobuydirectlyfrom

manufactuiersanddistributorsinChina.

(4)Merchantscanpayforarangeofbenefitssuchasgreaterexposureonthesite

andunlimitedproducMislings.

(5)ConsumerscanpaysafelywithAliExpressBuyerProtectionalongwith

expressdeliverywithfulltracing.

•Speaking

JessicaandMonicaarecousins.AstheNewYeariscoming,theyarebothinvited

bytheirgrandmothertojointhefamilyparty.Attheparty,thecousinsaretalking

aboutMonica'snewjob.Completethefollowingdialoguewiththesentencesor

expressionsinthebox.

⑴D

(2)G

(3)A

(4)E

(5)B

(6)C

(7)H

(8)F

•Reading

Exercises

1.Tellwhethereachofthefollowingstatementsistrueorfalse.

(1)T

(2)F

(3)T

(4)T

(5)F

2.Fillineachblankwiththecorrectformofthegivenword.

(1)leading

(2)suppliers

(3)efficiently

(4)manufacturers

(5)currently

3.Translate(hefollowingsentencesbyusingtheprovidedexpressions.

(1)Cross-bordere-commerceplatformsenableconsumersfromalloverthe

worldtofinddifferentcategoriesofproductsquickly.

⑵Onlineproductsaresenttobuyersbyexpressdelivery.

(3)Merchantsneedtopayforgreaterexposureonthewebsite.

(4)Thecompanyprovidestheserviceoffulltracing.

Part3ShopeeandLazada

•Warming-up

MatcheachwordorphraseintheleftcolumnwithitsChinesemeaninginthe

right.

⑴G

(2)A

(3)J

(4)B

(5)F

(6)C

⑺D

⑻E

(9)H

(10)1

•Listening

Listentothefollowingsentencesandfillintheblanks.

(1)Thegiantonlinestorescanprovidecustomersexcellentserviceand

fulfillmenl.

(2)Thecompanyhasexpandeditsreachtomanycountries.

(3)Thevastanddiverseregionwouldbeconnectedbythewebsitethroughits

technology,logisticsandpaymentscapabilities.

(4)ThesemarketplaceshavecreatedanameandIruslinpeople.

(5)LazadaandShopeehavestrongandpowerfullogisticsandshippingtermsso

peoplecangetthebenefitoffastandreliableshipping.

•Speaking

JoeyisaretailerfromSoutheastAsia.BobworksinShopee.Theyareattending

thesamecross-bordere-commcrccforum.JoeyisintroducedtoBobbyhisfriend.

Theyarecarryingoutaconversationaboutcross-bordere-commerce.Workinpairsto

askandanswerquestionswiththeunderlinedmaterials.

(1)Q:WhatdoesJoey'sfriendtellBob?

A:Joey'sfriendtellRohthatJoeywantstotransfertoonlinebusinessfromoffline

business.

(2)Q:WhydoesJoeywanttojoinine-commerceplatforms?

A:Becauseitisdifficulttorunanofflinestore.

(3)Q:What'sthecurrentsituationofcross-bordere-commerce?

A:Thecross-bordere-commerceisdevelopingrapidly.

(4)Q:Whataretheprosofcross-bordere-commerceplatforms?

A:Theseplatformsenableretailerstopromotesalesandattractnewcustomers.

(5)Q:WhydoesJoeychooseShopee?

A:BecauseShopeeisoneofthetopmarketplaces.

•Reading

Exercises

Choosethebestanswerforeachofthefollowingquestions.

⑴D

⑵D

⑶B

⑷A

⑸C

SiiDplementaryMaterials

Exercises

(DT

⑵F

⑶F

(4)T

⑸T

教学单元讲稿

九、复习提问与上次课作业典型问题答疑

回顾第2单元跨境电商平台简介，帮助学生了解目前全球范围内最大的几个

电商平台的基本情况。讲解每个小节的课后习题，以点名提问的方式考查学生对

重点的把握情况。

十、教学单元名称

第三单元《电商平台开店》

十一、课程导入

询问学生是否有开过任何形式的网店，是否有过海淘经验？以此导入点，引

导学生积极参与、思考，开店前如何去选择平台？选好平台后开店需要准备些什

么资料、有哪些具体步骤等逐步展开本章节的教学内容。

十二、分析思路

本章节主要涉及到跨境电商开店的三大重难点知识：一，如何选择电商平台;

二，网上开店的注册程序；三，不同电商平台的优缺点。围绕这三个知识点，层

层递进，重点突破，了解几大电商平台的基本信息和开店的基本步躲。

五、讲授内容

Part1PromotionandMarketing

•Warming-up

Learnthefollowingexpressions,andwritedowntheirChinesemeanings.

(1)freeshipping免运费

(2)nocommission无佣金，不收手续费

(3)grossmerchandisevalue营业额，商品交易总值

(4)Instagram一个照片分享软件

(5)hashtag标签

(6)pickupaddress发件人地址

(7)variation选项

(8)vocationmode休假模式

•Listening

ListentothesentencesofmarketingandpromotionofCBEC,trytofillinthe

blanks.Payattentionto:hckeywordsandexpressions.

(1)Afteruploadingphotosofyourproduct,provideinformationsuchasthename,

category,price,description,variations,andshippingfee.

(2)Auto-repliesdon'lcountinchatresponserate.Plus,chatresponsegetsupdated

twiceaday.

(3)Checkyourcompetitors'pricingtohaveabenchmarkofhowyouritemsshouldbe

priced.

(4)Onceyouenablevacationmode,allyourlistedproductswillbedisabled.

(5)Overall,Amazon'sgrossmerchandisevaluetotaledabout$239billionoverthe

last12months.

•Speaking

AandBareclassmates.Theyarediscussingabouttheadvantagesand

disadvantagesofShopee.Pleasetrytoroleplaythefollowingdialogue,especiallypay

attentiontotheunderlinedparts.A和B是同学。他们在讨论虾皮电商平台的优缺

点。请尝试以角色扮演的方式练习下面的对话，尤其注意划线的部分。

教学提示：教师可先给出对话中下划线部分的释义，再组织学生进行对话练

习。

ItisveryeasytouploaditemsofsaleviaphoneonShopee.

通过电话在Shopee上传销售商品非常容易。

nocommissionfornewsellersduringthefirstthreemonths

前三个月无新卖家佣金

Itofferssimpleguidesregardingsellers'questions.

它提供有关卖家问题的简单指南。

Itexperiencesatremendousgrowth.

它经历了巨大的增长。

Shopeehasn'tputaneffectivemechanismtoweedoutbadsellers.

Shopee尚未建立有效机制来淘汰不良卖家。

gainingcustomertrusttakessomeeffort

获得客户的信任需要付出一些努力

Thereisafiercecompetitionamongsellers.

卖方之间存在激烈的竞争。

•Reading

Exercises

1.Usethewordsintheboxtocompletethesentencesbelow.

(1)charge

(2)benefits

(3)continue

(4)process

(5)commission

2.Fillintheblankstocompletethetranslationofthefollowingsentences.

(1)inthesense

(2)Forthesakeof

(3)inturn

(4)inaddition

(5)comparedto

3.Answerthefollowingquestions.

(1)ItisavailableinPhilippines,China,Thailand,Singapore,Malaysia,Indonesia,and

Vietnamuptothepresent.

(2)Firstofall,it'suniqueinthesensethatsellersdon'tpayanycommissionstothe

platformduringthefirstthreemonths.Inaddition,sellersandbuyerscanenjoyfree

shipping,wheretheregulationsdifferbycountries.

(3)Youneedtopayacommissionof1%to4%foreachsalemadeonLazada.

(4)Yes,Shopeeearnsmoneyfrompaidadvertisingthat'savailableamongsellerson

thewebsite.Inaddition,they'vestartedtochargeatransactionfeewhichisgenerally

2%.

Part2PreparationofRegistrationMaterials

•Warming-up

LearnthefollowingwordsandexpressionsandwritedowntheirChinesemeanings.

(1)默认地址

(2)制造商直接出货

(3)退货与退款

(4)聊天回应率

(5)搜索引擎优化

(6)货到付款

•Listening

Listentothefollowingsentencesandfillintheblanks.

(1)Storesgenerallyhaveareturnandrefundpolicywhenacompanyhasannounceda

recallofitsproducts.

(2)Ifyoucansyncdatabetweenyoursupplierandyourstore,thenyourdrop

shippingonShopeewillbealmostautomatic.

(3)Pleasefillinyourinformationandensureyouraddressisright.Theaddresswill

bethedefaultaddressforourdelivery,soawrongaddresswillleadtodeliverydelay

foryourorders.

(4)SearchEngineODtimizationisthepracticethathelpsincreaseyourstoreor

productrankinginShopeeasyouridealcustomerssearchforsimilarproductsthat

yousell.

(5)Andsureenough,thesalesskyrocketedaftercashondelivery.Customersare

trustingShopeemoreandmore.

•Speaking

ScarletandJackareclassmates.Theyarediscussingabouthowtobecome

successfulonlinesellers.Completethefollowingdialoguewiththesentencesor

expressionsinthebox.斯嘉丽和杰克是同学。他们正在讨论如何成为成功的在线

卖家。用方框中的句子或词组完成下列对话。

(1)D

(2)G

(3)H

(4)B

(5)A

(6)F

(7)C

(8)E

•Reading

Exercises

1.Tellwhethereachofthefollowingstatementsistrueorfalse.

⑴T(2)F⑶F(4)F(5)T

2.Fillineachblankwiththecorrectformofthegivenword.

(1)prohibition(2)register(3)verified(4)Describe(5)completion

3.Translatethefollowingsentencesbyusingtheprovidedexpressions.

(1)Ifthebuyerpaystoomuchfortheshippingfee,wewillemailthebuyerand

refundthemoney.

(2)Userscanseetheactualcategorypagewithafullproductlisting.

(3)Logintoyouraccountandthengototheaccountdeletionpage.

(4)Theadvantageofthissystemisthatthesalesrepresentativemustselloutthe

productstogetpaid.

(5)Justsigningupforanaccountisfarfromenough.

Part3FAQWhileOpeningaCross-BorderE-CommerceStore

•Warming-up

MatcheachwordorphrasewithitsChinesemeaning.

⑴F(2)D(3)E(4)B

⑸A(6)H(7)C(8)G

•Listening

Listentothefollowingsentencesandfillintheblanks.

(1)Chinahas35existingcross-bordere-commercepilotzones.

(2)Cross-bordere-cominercehasbeenwellprovenasasuccessfulbusinessmodelfor

localgovernmentstospeedUDeconom