大赛第三届Team4华硕市场推广策划

ASUSPROBU400inspiringinnovationpersistentperfectionASUSPROBU400AnUltrabookforYourBusinessIstheimagestrongenough?Dowehaveenoughmobility?Istheservicecomfortable?AssumptionSWOTAnalasisStrategyPromotionPlanOutlookStructureStrengths

Rockquality:DurabilitySecurity

ComfortableUsingExperienceWindows8Well-designedKeyboardFashionableAppearanceMobility

MeetingCustomers’NeedsProductivityQuickResponse

NationalBrandR&DDepartmentWeaknesses

LackofPromotionTraditionalSellingChannelDelayedLaunchOpportunitiesandThreatsCorporationimageBrandVauleTargetedcustomersCustomers'interestMarketenvironmentUsers'experiencesPechnologycontainingPerformaceLaptopMarketOpportunities?Ultrabookisarisingstarmeetpeople'sprefrenceonconfigurationIncreasinginterestinportablecomputersPolicyencouragingtechindustriesHighpriceandshort

warrantyperiodofThinkpadX1.ThechangingenvironmentandrefreshmentofthemarketTheratsTheprevalenceofothermobiledevicesTherelativelysmallmarketshare;Thepricerangebetween4000and5000ismoreattractive;Relativelysmallnumberofproductsinmarket;CopycatsandfakesOK,weknowthefacts

whattodo?StrategiesEmphasizethemobilityandmaintainahighinvestmentinR&Ddepartment;Getatighterboundwiththegovernment;Startdevelopingdirectsellingchannelsandperfectcurrentchannelstospeedupreactingtomarket’sfeedback.StrategiesMakelargeinvestmentinpromotion.Expandbrandinfluenceonmakespecificcustomergroupconcentrated.UpdatedthesoftwareandhardwareregularlyAndasaresultofallthat....ASUSBU400Sohowdowesellitanyway?Company'sdevelopmentssituationsCompanycultureInternal---externalconditionsSOWTSTWOYesYesAndYesTheyarethepotentialfutureneededtobeexploredwhyASUSneedapromotionofmarketingReinforcetheimageEmphasizethemobilityCompleteaftersalesserviceDifferentkindofdiscounttoretailersandwholesalersPointsWhatdoASUSwanttosaytoourcustomer?ComfortableusingexperienceReliableworkingcompanyAdvertisingEnhancetheuserexperienceWinnewuser'sattentionSponsoractivitiesFullsetofcomputeraccessory

equipmentSecond-andthird-RangedcitiesWuhanFoshanSuzhouDongguanZhenghouLiuzhouChengdu。。。。。。。Whatisoutthere?

ASUSProBU400ThinkpadX1Dell6430UPotentialMarket

Whichbrandcomestoyourmindwhenpurchasingalaptop?Lenovo29.1%ASUS14.6%HP11.5%Whoarewetargeting?

1.Businesspeople2.Youngpeople3.PeoplefromsecondorthirdtiercitiesWhattoimprove?

Lackofpromotion;TraditionalsellingchannelHowtoimprove?

1.Designedforbusinessmen;2.Portability;3.Aftersaleservice;4.Discounttoretailersandwholesalers5.Investmoretoless-developedareasCurrentenvironment

1.EconomicboominginChina2.MorebussinessgrowthbothathomeandabroadLookintothefuture

OriginofthenameThenameAsusoriginatesfromPegasus,thewingedhorseofGreekmythology.Thanks!9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。4月-254月-25Tuesday,April15,202510、人的志向通常和他们的能力成正比例。00:49:5600:49:5600:494/15/202512:49:56AM11、夫学须志也，才须学也，非学无以广才，非志无以成学。4月-2500:49:5600:49Apr-2515-Apr-2512、越是无能的人，越喜欢挑剔别人的错儿。00:49:5600:49:5600:49Tuesday,April15,202513、志不立，天下无可成之事。4月-254月-2500:49:5600:49:56April15,202514、ThankyouverymuchfortakingmewithyouonthatsplendidoutingtoLondon.ItwasthefirsttimethatIhadseentheToweroranyoftheotherfamoussights.IfI'dgonealone,Icouldn'thaveseennearlyasmuch,becauseIwouldn'thaveknownmywayabout.。15四月202512:49:56上午00:49:564月-2515、会当凌绝顶，一览众山小。四