2025地产项目春季古风花朝节（宋韵花朝主题）活动策划方案-40P

宋韵花朝平波涨绿春堤满。渡口人归晚。短篷轻楫费追寻。始信十年归梦、是如今。故人回望高阳里。遥想车连骑。尊前点检旧年春。应有海棠、犹记插花人。——宋·叶梦得【虞美人·平波涨绿春堤满】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19点击此处添加文本信息。标题数字等都可以通过点击和重新输入进行更改，顶部“开始”面板中可以对字体、字号、颜色、行距等进行修改。建议正文14号字，1.3倍字间距。最近，四处盛开的樱花，吸引了不少人走出门，赴一场春天的约会。说起花，就不得不谈起宋人爱花之切。在《梦梁录》中曾记载：“仲春十五日为花朝节，浙间风俗，以为春序正中，百花争放之时，最堪游赏。”一到花朝节，便是万人齐聚的景象。e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19目录

岁月如梭，不变的是在日常中发现美的乐活态度。买花归去，赏之叹之，其实古今皆同。花期有时，但只要活在当下，今天又何尝不是花样年华？壹贰肆叁伍活动宣传e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19活动概述亮点内容氛围布置活动细节第壹章活动概述只恐夜深花睡去更烧高烛照红妆【花朝节】百花生日是良辰，未到花朝一半春万紫千红披锦绣，尚劳点缀贺花神e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19花朝节，一个被世人遗忘的节日。花朝节由来已久，早在春秋《陶朱公书》中就有记载：“二月十二日为百花生日，无雨百花熟。”中国人爱花，那娇艳脆弱的精灵，代表着生命的孕育和轮回，象征着万物的生老病死。默默无语的娇嫩生命，可相伴朝暮，可结为亲友，自然也应有生辰岁庆。如此纯真的设想，让花朝从一开始就裹着浪漫的气息。宋人时中国古代文化的高峰，被称为“东方的文艺复兴”。在人文艺术的影响下，宋人普遍崇尚雅致生活。“烧香点茶，挂画插花，四般闲事，不宜累家”是为宋人四大雅事。这个春天，我们跟随【宋】人伴着【花朝节】，学生活之雅，一枝花，趁春光，赴一场【花事】之约。CLICKHERETOADDTEXTINFORMATION.THETITLENUMBERANDSOONCANBECHANGEDBYCLICKINGANDREENTERING,THETOP"STARTS"ANDTHEBOARDCANMODIFYTHEFONT,FONTSIZE,COLOR,LINEDISTANCE,ANDSOON.14WORDS,1.3TIMESTHEDISTANCEOFTHETEXT述e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19阐活动主题：宋韵花朝活动时间：3月4-6日活动地点：待定活动人员：邀约客户、报名客户、新老业主等活动人数：80-120人e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19活动概况通过新颖活动，宣传品牌的知名度和美誉度，打造项目独特的文化，提升品牌的内在价值感恩回馈客户，传达品牌的延续性和内涵性，为后续项目的开展积蓄储能CLICKHERETOADDTEXTINFORMATION【活动目的】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19借助春天主题活动，持续在市场发声，吸引目标客群，聚集人气，为项目宣传形成良好的舆论效应第贰章活动宣传只恐夜深花睡去更烧高烛照红妆【第一阶段】【第二阶段】【第三阶段】微信、微博、小红书等媒体平台推送活动话题、活动软文、主题海报、报名H5等线下发布活动亮点，吸引客群后期媒体平台输出活动回顾软文、照片、短视频等e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【宣传排期】CLICKHERETOADDTEXTINFORMATION大V公众号推送（本地大V）H5邀请函项目自媒体平台（微信、微博、抖音、小红书等）e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19传播形式及平台推荐【线下互动】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19十二花神现场派发鲜花，吸引大家互动合影，为活动预热宣传。【主题海报】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19第叁章亮点内容只恐夜深花睡去更烧高烛照红妆e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【花之观赏】【花之观赏】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19邂逅一场春天里的宋代花事宋：限定供花走进了千家万户，插花讲究主花与配花的原则，和香炉、家具等组成雅趣组合现：专业的插花师，根据古画创作插花作品，一同来欣赏充满宋韵的花展吧~e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【花之社交】【花之社交】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19宋：不论男女老少，不分君主大夫，没有贵贱之分，人都以簪花为时尚。自宋真宗开始，簪花已经成为宫廷宴会中十分重要的礼仪，分别为赐花、簪花、、谢花三个环节。现：现场安排了琳琅满目又精致的簪花头饰，大家互为挑选，当一回穿越宋朝的簪花少男少女~（专业的妆发老师会帮助大家哦）e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19[簪衣欲湿杏花雨，慕童遥指云鬓间]春天，哪有少年不戴花e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【花之饮食】【花之饮食】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19宋：花可制成点心蜜饯、煎炸烹煮成多种菜肴，也可做花酒、花菜，丰富多变现：春天来了，玫瑰花都开了，一起动手制作鲜花饼吧~e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19现场安排精致的花式茶歇e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【花之创作】【花之创作】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19宋：伴随着文人雅士作画、吟诗、赏花，又产生了“文人插花”，插花的普及使得花艺广为普及发展，不仅出现诸多美轮美奂的花艺花品，相关的书籍记载也多了起来，可以说是一个鼎盛的时期。现：安排一场宋韵插花创作，将宋代文人的精神内核“意境之美”传承延展~第肆章活动布置只恐夜深花睡去更烧高烛照红妆e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【外场花艺布置参考】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【插花展布置参考】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【插花展布置参考】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【案场桌椅布置参考】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【主题茶歇台布置参考】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【案场花艺布置参考】e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【案场花艺布置参考】第伍章活动细节只恐夜深花睡去更烧高烛照红妆e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518F2D08227486BD5093AA8927D0F1C76D16624A18706D339BF5884D5D5F0EE13905BC1A151E19【活动仪式】来宾入场签到时安排沐手礼e7d195523061f1c03666317325b3a25331a3ff6575ad3de35D20CE66331BF391ABBBA49479D671FC33A993E8B561D9C243CED51B425F3A925E375E702C5724D403CD75A21B6DB2D04DA790B8857345414FB01D43305A3226CFE5EE6F98FFE506F4E6F7DB336093F9AD518