商务英语基础

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StartingBusinessEnglishBEC商务英语考试

BusinessEnglishCertificate（BEC）剑桥商务英语证书是剑桥系列考试中专为学习者提供的国际商务英语资格证书考试，考察真实工作环境中英语交流能力，被欧洲乃至全球众多教育机构、企业认可，将其作为入学考试或招聘录用的英语语言水平要求。

Contents

Unit1IntroduceYourselfUnit2UsingtheTelephoneUnit3MakingAppointmentsUnit4ReceivingVisitorsUnit5DescribingYourCompany’sProductsUnit6MakingTravelArrangementsUnit7StayingataHotelUnit8ShowingVisitorsAroundtheCompanyUnit9ExplainingHowSomethingWorksUnit10ReschedulingPlansandArrangementsContents

Unit11AnalyzingYourCompetitorsUnit12BusinessLettersandPresentingInformationUnit13TravellingonBusinessUnit14PresentingaProductUnit15EntertaingingVisitorsUnit16ComplainingaboutProductsandServicesUnit17ComparingProductsandPricesUnit18NegotiatingPricesUnit19NegotiatingDeliveryUnit20ConcludingaDealIntroducingYourself

GivingnameandjobtitleGreetingpeopleTalkaboutyourcompanyThecompanystructure

Theboard董事会Themanagingdirector/ChiefExecutiveOfficer（CEO）总经理SalesandMarketingDirector销售与市场营销总监FinancialDirector

财务总监PersonnelDirector

人事部经理Developmentmanager研发部经理HeadofSales销售部经理/负责人HeadofAdministration行政主管SalesExecutive销售经理MarketingExecutive市场营销经理ResearchAssistant研究助理Receptionist接待员PC:PersonalComputer个人计算机In-tray

收文篮Stationarycupboard

文具柜Photocopier

复印机Faxmachine

传真机Wordcheck

Companystructure公司架构AreporttoBA向B汇报Boardroom董事会会议室Arangeofproducts一系列产品R&Dworkshop研发部车间WordcheckExisting现有的，现存的Productrange产品系列/类别Prototype原型，样品（特指没上市的样品）WordcheckElectronictoy电子玩具Interpretation他现在正在接待处.我来领你参观一下市场营销部。有需要请尽管取用。来杯咖啡？这位是巴拉克•奥巴马，他是我们新来的营销经理。answersHeisatthereception.Iwillshowyouthemarketingdepartment.Helpyourselftowhatyouneed.Wouldyoulikeacupofcoffee?ThisisBarackObama,he’sournewsalesexecutive.HumanResourcesDepartmentGeneralAffairsDepartmentExportDepartmentImportDepartmentAdvertisingDepartmentPlaningDepartmentSecretarialPoolSalesandMarketingDepartmentFinancialDepartmentPersonnelDepartmentResearchandDevelopmentDepartment

(R&D)Question&Answer：

1.Q：WhatcompanydoesUnitonepresent?

A：BiburySystems(aBritishCompany)

2.Q：Whatproductdoesthiscompanymanufacture?

A：Electronictoys.

3.Q：WhowillstarthisnewjobatBiburySystems?

A：EdwardGreen.

4.Q：WhatistheverynewproductatBiburySystems?

A：Avoice-activedelectronictoy---BigBoss.

1.Introducingyourself：1.I'm...2.I'ma...3.Ireportto...

2.Introducingacolleague：1.Thisis...2.Heis...3.Sheis...

3.Talkingaboutyourcompany：1.Iworkfor...2.Ourcompany...3.Wehaveofficesin...

Languagesummary：

她在公司架构中的位置是怎样的？Wheredoesshefitintothecompanystructure?奥巴马是销售与市场营销总监，是董事会成员。希拉里向奥巴马汇报工作。Obamaissalesandmarketingdirectorandisontheboard.HilaryreportstoObama.SpeakingSituations:IntroducingYourself

ConversationPractice1.PracticeintroducingyourselftoyourteacherandclassmatesinEnglish.Usefirstnamesforinformalsituationsandfullnames(firstandlast)forformalsituations.2.Listentoothersintroducethemselves.Say"Nicetomeetyou"andrepeattheirnames.Smile(andshakehandsifappropriate).Notes:1.Itisnotcommontousetitles(Mr.,Mrs.,Dr.,etc.)whenreferringtoyourself.

However,itispolitetousetitleswithothersinformalsituations,unlesstheygiveyoupermissiontodootherwise.

Examples:I'mMr.RobertSmith.(Titleisnotnecessaryhere.)

I'mRobertSmith.(Better)

I'mDr.Sampson.(Okay,ifyouwanttokeeptherelationshipformal)(Afteranintroduction)

Nicetomeetyou,Mr.Smith.

Oh,pleasecallme"Bob."2.Donotusetitleswithfirstnames,anddonotuselastnamesalonewithouttitles.Hello,Mr.Bob(Wrong!)

Hi,Bob(Okay)Goodmorning,Smith(Wrong!)

Goodmorning,Mrs.Smith(Correct)Line(s)

（轮船、航空、航运等）公司

AtlanticContainerLine

大西洋集装箱海运公司

2.Agency

公司、代理行

ChinaOceanShippingAgency中国外轮代理公司

3.Store(s)

百货公司

GreatUniversalStore

大世界百货公司（英）

4.Associates（联合）公司

SubseaequipmentAssociatesLtd.

海底设备联合有限公司（英、法、美合办）

5.System

（广播、航空等）公司MutualBroadcastingSystem相互广播公司（美）

6.Office

公司，多与head,home,branch等词连用

3MChinaLimitedGuangzhouBranchOffice

3M中国有限公司广州分公

司7.Service(s)（服务）公司

Africa-NewZealandService

非洲—新西兰服务公司

8.Exchange

AmericanManufacturersForeignCreditInsuranceExchange

美国制造商出口信用保险公司

9.Center

Binks(Shanghai)EngineeringExhibitionCenter,Ltd.宾克斯（上海）涂装工程设备展示有限公司

企业名称的翻译方法

中国东方科学仪器进出口公司A：企业注册地址B：企业专名C：企业生产对象或经营范围D：企业的性质

ChinaOrientalScientificInstrumentsImp.&Exp.Corporation)

马来西亚航空公司奥斯汀广告公司美国储蓄贷款保险公司中国工艺品进出口公司

MalaysianAirlineSystem

TheAustinadvertisingAgency

USFederalSavings&LoanInsuranceCorporation

ChinaNationalArtsandCraftsImport&ExportCorporation

HerearesomephrasesforintroducingyourselfinEnglish1.I'mJohn.

I'mJackie.

(Usefirstnamein