241218-变体违规POA-家国的小助理

Hello-家国：全网同名，内容原创，欢迎交流；微信：Hola-JGDearAmazon,（注红色位置可替换）Greetings!Wereceivedaperformancenotification,indicatingthatsomeofourASINshaveviolatedAmazon'svariantcreationpolicyregardingDuplicateChildVariations,potentiallyimpactingouraccountstatus.IamwritingtoappealthewarningourstorereceivedconcerningASINvariantpolicyviolations.IdeeplyapologizeforanyinconveniencethismayhavecausedAmazonandwouldliketoprovideadetailedexplanationofthesituationtoreaffirmourrespectforandcommitmenttoAmazon'spolicies.RootCausesoftheIssue:AfterenrollingintheGlobalSellingprogram,wefailedtometiculouslyexcludeSKUsthatdidnotrequiresynchronization,leadingtotheincorrectsynchronizationofASINswithmatchingattributesfromtheAsite,suchasASIN:,totheBsite,wheretheywereerroneouslymergedintothenativeparent.UponreceivingtheAmazonperformancenotification,weimmediatelycontactedthedetailpageteam,requestingareviewtoconfirmthevalidityoftheoriginalvariations(CaseID:).Aftermorethanamonthofwaiting,wefinallyobtainedareviewresultconfirmingthevalidityoftheoriginalvariationsandtheirrelationships.Duringthisperiod,wealsocontactedtheperformanceteamtoidentifytherootcauseoftheduplicatevariations(CaseID:).Wefoundthatthenon-compliantvariationsandrelationshipswerecreatedbythesystem.Tounderstandthereasonsbehindthesystem'ssynchronizationandmergingofduplicatevariationrelationships,wecontactedcustomerserviceandlearnedthatitwasduetotheGlobalSellingtool.Thistool,designedbyAmazontofacilitatesellersingloballymarketingthesameproducts,wasautomaticallyenrolledwithoutourtimelyunderstandingofitsimplications,andwefailedtoexcludeSKUsthatdidnotrequiresynchronizationinthebackend.Uponverification,wediscoveredthatthesynchronizationbuttonintheAsite'sinventorymanagementinterfacewasnotactivelyenabled,leadingustoinferthatthekeytothesynchronizationwasthefailuretoexcludeSKUsintheGlobalSelling-EstablishInternationalProductInformation.Thisincidentofduplicatevariationsisindeedouroversight.WeshouldhavepaidtimelyattentionandunderstoodnewfeaturesandprogramslaunchedbyAmazon,activelyadaptingtonewtoolsratherthanpassivelyacceptingtheplan.Intermsofparent-childrelationships,weshouldnotonlyfocusonthebackendrelationshipsbutalsoregularlycheckthefront-endvariationrelationshipsorusethevariationwizardtoidentifyanynon-compliantvariationscausedbysynchronizationtoolsorfollow-sellingaccounts.Thiserrorwasnotintentional,norwasitamaliciousmisuseofAmazon'sservices.ItwasentirelyduetoalackofproperunderstandingofGlobalSellingandaninadequatereviewsystemforvariationrelationships.Weacceptfullresponsibilityforthisoversightandhavetakenthefollowingcorrectiveandpreventativemeasures:MeasuresTakentoResolvetheIssue:IdentifyingtheRootCause:Afterreceivingtheperformancenotification,weimmediatelycontactedtheSellerSupportteamtounderstandtherootcause(CaseID:)andverifythevalidityoftheoriginalvariations(CaseID:).ImmediateCorrection:WehaveremovedallduplicatevariationsoriginatingfromtheAsite,ensuringourASINscomplywithAmazon'svariantcreationpolicy.Specifically,wehavereviewedASINs:,andexcludedtheircorrespondingSKUsintheGlobalSellingtooltopreventtheirreappearanceontheBsite.ComprehensiveReviewandTraining:WehaveswiftlyeducatedourselvesontheuseoftheGlobalSellingtoolandtherulesforparent-childvariationsthroughSellerSupport,sellerforums,andofficialWeChataccounts.WehaveconductedathoroughreviewofallproductvariationsandstrengthenedteamtrainingtoensureeverymemberfullyunderstandsandadherestoAmazon'svariantpolicies.OptimizationofInternalProcesses:Wehaveoptimizedourlinkmanagementsystemandintroducedaninternalauditroletoregularlycheckthefrontandback-endlinkvariationstopreventsimilarissues.EstablishmentofCommunicationMechanisms:WewillenhancecommunicationwithAmazontopromptlyobtainthelatestpolicyupdatesandguidance,ensuringouroperationsarealwaysinlinewithplatformpolicies.ImplementationofInternalMonitoringSystems:Wewilltrackandrecordthecreationandmodificationofallproductvariationsinreal-timetoidentifyandcorrectanypotentialviolationspromptly.PreventativeMeasuresforFutureCompliance:WewillregularlyauditourproductlistingstoensurethatvariationswiththesameattributesdonotreappearonthesamesiteandexcludeSKUsthatdonotneedsynchronizationintheGlobalSellingtool.Wewillestablishastricterinternalreviewprocesstoconductmultiplechecksbeforeandafterproductlistingstoidentifyandresolveduplicatevariationissuesinatimelymanner.WewillstrengthencommunicationwithAmazontopromptlyobtainthelatestpolicyupdatesandguidance,ensuringouroperationsarealwaysinlinewithplatformpolicies.Wewillimplementaninternalmonitoringsystemtotrackandrecordthecreationandmodificationofallproductvariationsinreal-timetoidentifyandcorrectanypotentialviolationspromptly.ProductAuditForm:NameUSCASignatureTimeTrainingRecordsandSchedule:AmazonParent-ChildVariantRulesandBuildInternationalListingsKnowledgeTrainingTrainingContentTrainingDateSignature TestDateTestFailureListSalesPolicyandSellerCodeofConduct2024/10/212024/10/25ProductDetailPageRules2024/10/222024/10/28VariantRelationshipRules2024/10/232024/10/29BuildInternationalListingsInformationRules2024/10/242024/10/30AuditofVariantsandInternationalProductInformationforProductsonSale2024/11/01-2024/11/152024/11/15WedeeplyregretthisincidentandsincerelyrequestthatAmazongrantusanopportunitytocorrectourmistakes.WehighlyvalueoursalesopportunitiesonAmazonandpromisetostrictlyadheretoplatformrules.WearegratefulforAmazon'sreminder,whichallowsustobetterunderstandandcomplywithAmazon'sfunctionsandrules.Wecommittolearningfromthisincident,continuouslyimprovingouroperationalstandards,andenhancingourunderstandingofAmazon'spoliciestoensureourbusinessoperationsfullycomplywithAmazon'srequirements.Sincerely,Thankyou,家国的小助理胜利！总结：写POA就像是写命题作文，因为每个人的“罪名”不一样，账号和链接情况不一样，申诉出发点不一样，所以内容上的参考意义不大，更重要的是参考申诉思路，学习申诉经验。下面和大家分享一下我的总结：罪名：重复变体，但提及的ASIN中大部分是由系统跨站点同步合并的，两个合规变体，一个是真正违规的种子链接。 思路：证明原始变体合规性（把种子纳入合规变体，舍弃未被提及的对应属性原始变体）。证明重复变体及变体关系由亚马逊创建。步骤： 用库存加载工具彻底删除违规变体；申请客服拆分违规变体关系（不要自己上传再拆，直接让客服拆，几乎所有客服都有权限，测试下来用英文的中国客服是最愿意协助的）；申诉前去变体向导、找客服核查所有站点的违规变体关系是否都被拆除；确认拆除所有违规变体后，申请内部团队证明变体及其变体关系的合规性（耗时一个多月）；拟定POA，先完全不承认有过违规上传记录，按照误判去申诉，务必贴上case作为证据；如果申诉不通过，先以不知者无罪的角度申诉，一切重复变体的违规都是被动发生的；如果还是没通过，再尝试以误操作的角度申诉，一切重复变体都是被误导的（这个时候，良好的和亚马逊报备习惯就很重要，没有上传前的报备CASE就很难通过）。心得体会： 用英文的中国客服，权限大态度好，站点时间1-6点开英文case多能遇上；POA申诉通过的核心是内部CASE，一定要有官方证明，否则空口无凭，秒拒；欧洲站点在北京时间上午十点钟左右申诉，北美站点在北京时间晚上十点左右申诉，回复很快，审核兄弟心情很好；审核POA和高考阅卷一样，四五分钟就会做决定，除了问题根本原因要写详情、清晰、证据链完整，其余内容没必要过度优化，甚至你只要论点准确，证据有瑕疵也可能被忽略；为了节约亚马逊审核打工