2024年年底音乐报告

INTRODUCTION

InLuminate’s2024MidyearMusicReport,wesharedamyriadofinsightssurroundingstreaminggrowthonagloballevel,physicalmusictrends(fromD2Ctovariants),genreshiftsinthestreaminglandscapeandsuperfanbehaviors.Now,withthesecondhalfof2024behindus,additionaldatahelpspaintafullerpictureofthemusicindustryin2024.

Inthefollowing2024Year-EndMusicReport,wedivedeeperintoseveralkeytrendstowatchin2025—genreshiftsonstreaming,highlightchangesinconsumptionacrossinternationalmarkets,delveintosongwritingrepresentationand

provideadditionalinsightsacrossgaming,livemusic,socialmediaandmore.

Fueledbyin-depthanalysesofLuminate’sstreaming,salesandconsumerresearchdata,thisreportallowsustostayconsistentwithLuminate’smissiontoserveasthemosttrustedpartnerforentertainmentdata.Thesefindingsare

meanttobehelpfulforbusinessplanningacrossnotjustthemusicindustry’sneedsbutforallindustriesthatare

concernedwithmusic—fromfinancialinvestmenttotechproductdevelopment,frombrandpartnershipstogamingactivations,andbeyond.

Asalways,theChartsincludedinthisreportarepresentedinpartnershipwithBillboard,Luminate’sexclusivechartpartnerformorethanthreedecades.

ABOUT

LUMINATE

Luminateisthepreeminententertainmentdataandinsightscompany,unleashingaccesstothemostessential,objective,andtrustworthy

informationacrossmusic,film,television,gaming,short-formvideo

andmore.Luminate’sdatabaseshouseinformationcompiledfrom

over500verifiedsources,managingmorethan20trilliondatapoints.

Contactusa

t

tolearnmore.

STREAMING’S

NEWFRONTIERS

On-DemandAudio(ODA)streamingcontinuedtogrowgloballyin

2024but,whenlookingatU.S.growthversustherestoftheworld,

ODAstreaminginex-U.S.territoriesgrewcollectivelyatafasterrateof+17.3%,whiletheU.S.growthratewas+6.4%.

Inthefollowingreport,wetakealookatthesestreaminggrowth

trendsthroughthelensesofspecificcountries,platformsandservicetypes.Forexample,premiumstreaming—meaningpaidsubscriptionsandnotsolelyad-based—isgrowingitsoverallsharearoundthe

world.TheshareinLatinAmericancountrieshasgrownthemost

since2021but,whenlookingatgrowthinjust2024,countriesfromEasternEuropeandAsialead.

Wealsotakealookatlistenershiptrendsandpreferencesbyaudienceinternationally.Ad-supportedstreamersinMexicoover-indexinEasyListeningmusicstreamingversustherestofLatinAmerica,butthoselistenersdonotconsumeReligiousmusicatthesamerateastherestoftheregion.

WhenitcomestotheU.S.marketspecifically,thegenrestorychanged

slightlyinthesecondhalfoftheyear.Inour2024MidyearMusic

Report,wesharedthatLatinwasthefastest-growinggenrebyODA

streamingpointshare.ButactivityinthesecondhalfoftheyearsawPopedgeoutLatintobecomethefastest-growinggenreoverthefullyear.Popfinishedtheyearwith+0.48pointstoRock’s+0.40increase.ArtistslikeTaylorSwift,BillieEilishandSabrinaCarpenterhelped

establishPop’srise.

GLOBAL

SOUNDSYSTEM

Asstreamingplatformsfacilitatethespreadofmusicacrossborders,an

opportunityarisestoincreaseacountry’sculturalimpactthroughmusicinforeignterritories.

Inthefollowingreport,weranktheTop10countriesbyrecordedmusicexportpowerandbreakdownthethreecountriesimportingthemostfromthese

exportmarkets.Usingthemethodologythatcombinesartistrank,country

marketshare,numberofartistsexportedandnumberofcountriesimporting“foreign”artists’content,weseethattheUnitedStatesisthelargestexporter,withCanada,AustraliaandNewZealandimportingthemostfromtheU.S.

InLuminate’sinauguralrankingofexportpowerwealsoseecountrieslike

SouthKoreaandBrazilintheTop10.ThisanalysisshowsusEnglishand

non-English-languagecountriesarepreformingdifferently.English-speakingcountriesarelosinglocalsharetonon-Englishlanguageimports.

Usingindustry-leadingmetadatafromQuansic,whichLuminateacquired

atthestartof2024,wealsoanalyzesongwriterrepresentationamongst

themost-streamedsongsofthepastyear.TheUnitedStatesleadswiththemostsongwritersrepresentedintheTop1Kmost-streamedsongsof2024,globally,withtheUK,Canada,SwedenandFranceroundingouttheTopFive.

FURTHER

DOWNTHEPYRAMID

Tensofthousandsoftrackscontinuetobeuploadedtostreaming

platformseveryday.Onaverage,thatdailynumberin2024was99K.Andwhilethemost-streamedsongsandartistsarerightfullybeinganalyzedandwrittenabout,wemusttakealookatthesongsfurtherdownthe

pyramidtofullyunderstandthemusiclandscapeof2024.

Inthefollowingreport,weprovideadeep-divelookathowgenresare

representedamongstsongsthathaveachievedcertainstreaming

numbers.OurdatashowsthatPop,CountryandHoliday/Seasonalover-indexinU.S.streamingvolumefortrackswith100M+streamswhilemorenichegenresdisplaygreaterprominencefurtherdownthetail.

Wealsodigdeeperintoconsumerresearchinsightsbehindlistenersofthelattergenres,specificallyhowthatmusicisdiscoveredbyitscore

listenership.

STREAMS

&SCREENS

Intheeraofstreamingandbottomlessplaylists,understandinghow,whereandwhenmusiclistenersarediscoveringnewsongsandartistsismore

importantthanever.

Inthefollowingreport,weanalyzemusicdiscoverybehaviorsacrossfilm,TV,virtualengagement,gamingandmore.WealsouseLuminate’sStreaming

Viewership(M)tooltohighlightthemost-watchedmusicdocumentaries

acrossallmajorSVODplatformsin2024,andprovideacasestudyonhow

thosetitlescanaffectthestreamingconsumptionofadocumentarysubject’scatalog.

FANS

&BRANDS

AtLuminate,westartedsharinginsightsaroundsuperfansin2021.

However,asthetermcontinuestobeacentralfixtureinconversationssurroundingalbumreleasestrategiesandtouring,we’vedeepenedouranalysis.

Inthefollowingreport,wesharethelatestdataaroundsuperfanbehaviorsandhowtheyaffectoverallmusicconsumption.Forexample,artistsare

continuingtosolidifytheirdirectrelationshipswithfans,whichismost

evidentbythefactthatDirect-To-Consumer(D2C)musicsalescontinueto

increase.D2Csalesmadeup63%offirst-weekphysicalalbumsalesin2024amongtheU.S.Top200albumsoftheyear,and31.9%offirstweekalbum

activity(salesandstreaming)amongthose.

In2024,wealsolaunchedtheLuminateIndex,anewcompositemetricforunderstandingthedepth,breadthandaffinityofanartist’sfandomamongU.S.consumers.Thefiveuniquecomponents—streaming,socialmediafootprint,awareness,publicperceptionandfanengagement—each

contributetothecompositescore,whilefocusingondifferentaudiencesegmentsdrivesnewinsights,allowingbrandstomakebetterdecisionswhenitcomestoartistpartnerships.

SETTING

THESTAGE

Livemusicattendancecontinuestoboominapost-pandemicworld.

Luminate’slatestindustry-leadingconsumerresearchdatashedslightonbehaviorsandattitudestowardconcertandfestivalattendance.

Inthefollowingreport,weshowcasehowU.S.GenZmusiclisteners

spentmorethananyothergenerationonlivemusicevents,including

musicfestivals.ThispastyearmarkedthefirsttimeGenZtoppedothergenerationsinoverallliveeventspend,butMillennialsstillreported

spendingthemostspecificallyonconcerts(notinclusiveoffestivals).

Wealsoprovideinsightssurroundingticketpriceattitudes,concertgoerdemandsfordifferentgenresandmore.

INTHISREPORT

CLICKTOJUMPTOSECTION

YEAR-ENDMETRICS

STREAMING’SNEWFRONTIERS

GLOBALSOUNDSYSTEM

FURTHERDOWNTHEPYRAMID

FANS&BRANDS

STREAMS&SCREENS

SETTINGTHESTAGE

YEAR-ENDCHARTS

01

02

03

YEAR-ENDMETRICS

04

05

06

07

08

BENSONBOONE

CREDIT:JOHNNACION

12/29/23-1/02/25(ASCOMPAREDTO12/30/22-1/04/24)

LUMINATE’S2024TRACKINGYEARRANFROMDECEMBER29,2023,TO

JANUARY2,2025,ANDINCLUDED53WEEKSDUETOARARECALENDAR

OCCURRENCE.(THELASTTIMETHISHAPPENEDWASIN2018.)FORACCURATE

YEAR-OVER-YEARCOMPARISONSINTHISREPORT,A53-WEEKPERIODFOR2023ISUSED(DECEMBER30,2022,TOJANUARY4,2024).

GLOBALMETRICS

2023+2024*

ON-DEMANDSTREAMINGAUDIO

4.2T

volumechange

4.8T

EX-U.S.ON-DEMANDAUDIOSONGSTREAMS

volumechange

3.4T

SOURCE:LUMINATECONSUMPTIONDATA

+12/29/23-1/02/25(ASCOMPAREDTO12/30/22-1/04/24)

U.S.METRICS

2023*2024*

U.S.TOTALALBUMCONSUMPTION*ALBUM+TEA+SEAON-DEMANDAUDIO**

volumechange

CLICKHEREFORANIMPORTANTNOTEREGARDING

U.S.PHYSICALSALESREPORTING

DIGITALALBUMSALES

volumechange

18.6M

U.S.TOTALDIGITALMUSICCONSUMPTIONDIGITALALBUMS+TEA+SEAON-DEMANDAUDIO**

ON-DEMANDSTREAMINGAUDIO

volumechange

volumechange

PHYSICALALBUMSALES*

INCLUDESVINYLLP,CDsANDCASSETTES

volumechange

56.2M

55.6M

2024U.S.INDIERETAIL

TOTAL22.9M

VINYL

CD5.4M

17.3M

lCASSETTE16SK

SOURCE:LUMINATECONSUMPTIONDATA

+12/29/23-1/02/25(ASCOMPAREDTO12/30/22-1/04/24)*EXCLUDESU.S.INDEPENDENTRETAILSTRATASALES

**SEA(STREAM-EQUIVALENTALBUMS):1250PREMIUMSTREAMS=ONEALBUM//3750AD-SUPPORTEDSTREAMS=ONEALBUM;TEA(TRACK-EQUIVALENTALBUMS):10DIGITALTRACKS=ONEALBUM

U.S.CURRENTVS.CATALOGCONSUMPTION

TOTALALBUMEQUIVALENTCONSUMPTION(ALBUM+TEA+ON-DEMANDSEAAUDIO*)

CLICKHEREFORANIMPORTANTNOTEREGARDING

U.S.PHYSICALSALESREPORTING

2023+2024*

CURRENTSHARECATALOGSHARE

72.7%

73.3%

CURRENTTOTALALBUMCONSUMPTION

volumechange

278.7M

287.6M

CATALOGTOTALALBUMCONSUMPTION

volumechange

740.9M

788.9M

SOURCE:LUMINATECONSUMPTIONDATAU.S.INDIERETAILEXCLUDED

+12/29/23-1/02/25(ASCOMPAREDTO12/30/22-1/04/24)

*SEA(STREAM-EQUIVALENTALBUMS):1250PREMIUMSTREAMS=ONEALBUM//3750AD-SUPPORTEDSTREAMS=ONEALBUM;TEA(TRACK-EQUIVALENTALBUMS):10DIGITALTRACKS=ONEALBUMCATALOG=OLDERTHAN18MONTHS

CANADAMETRICS

2023+2024*

CANADATOTALALBUMCONSUMPTIONALBUM+TEA+SEAON-DEMANDAUDIO*

volumechange

CANADATOTALPHYSICALALBUMSALESLPs,CDsANDCASSETTES

3.7M

volumechange

CANADAON-DEMANDSONGSTREAMINGAUDIO

volumechange

CANADATOTALALBUMSALESPHYSICAL+DIGITAL

5.3M

5.2M

volumechange

SOURCE:LUMINATECONSUMPTIONDATA

+12/29/23-1/02/25(ASCOMPAREDTO12/30/22-1/04/24)

*SEA(STREAM-EQUIVALENTALBUMS):1250PREMIUMSTREAMS=ONEALBUM//3750AD-SUPPORTEDSTREAMS=ONEALBUM;TEA(TRACK-EQUIVALENTALBUMS):10DIGITALTRACKS=ONEALBUM

CANADACURRENTVS.CATALOGUECONSUMPTION

TOTALALBUMEQUIVALENTCONSUMPTION(ALBUM+TEA+ON-DEMANDSEAAUDIO*)

2024*

CURRENTSHARECATALOGUESHARE

73.1%

74.2%

CURRENTTOTALALBUMCONSUMPTION

37%

volumechange

CATALOGUETOTALALBUMCONSUMPTION

83.8M

76.4M

97%

volumechange

SOURCE:LUMINATECONSUMPTIONDATA

+12/29/23-1/02/25(ASCOMPAREDTO12/30/22-1/04/24)

*SEA(STREAM-EQUIVALENTALBUMS):1250PREMIUMSTREAMS=ONEALBUM//3750AD-SUPPORTEDSTREAMS=ONEALBUM;TEA(TRACK-EQUIVALENTALBUMS):10DIGITALTRACKS=ONEALBUMCATALOG=OLDERTHAN18MONTHS

NotesonTrendBreak

Duetochangesinmethodologyandproviderreporting,twotrendbreaksoccurredin2024,whichmeansweareunabletoprovideanaccuraterepresentationofyear-over-yearchanges(2024vs.2023)inthefollowingtwoareas:

•IndependentRetailPhysicalSales:Aspreviouslyreported,Luminatechangedthemethodologybehinditsindependent

retailsalesreportingbeginningWeek1of2024.Whilethenew

modeledmethodologymoreaccuratelyrepresentstheindependentretailmarket,wedonothavecomparablehistoricaldatato

provideanaccurateyear-over-yeartrend.Therefore,independent

retailphysicalsalesunderthenewmethodologyfor2024are

isolatedandnotrendingisprovidedversus2023.U.S.Vinyl

salesare+4.3%in2024comparedto2023whenexcludingtheindependentretailstrata.

•Video:AchangeinproviderreportingwasmadeinJanuary2024

thataffectstheNon-SongUGCcategory.Duetothischange,we

areunabletoprovidevideotrending.Allvideonumbersrepresentedinthisreportareeitherstand-alonesnapshotsintimeordonot

includetheimpactoftheNon-SongUGCchanges.Theseinstancesarenotedthroughout.

SOURCE:LUMINATECONSUMPTIONDATA

79.5%ofU.S.On-DemandAudio(ODA)StreamsarefromSongsReleasedin2010orLater

NearlyoneintwoU.S.On-DemandAudioStreamsareoftracksreleasedinthelastfiveyears(2020-2024)

U.S.ON-DEMANDAUDIO

STREAMSBYRELEASEYEAR

50B

RELEASEYEAR

U.S.ON-DEMANDAUDIOSTREAMINGBYDECADE

AlIOthers

1960s

1970s

1980s

2.2%

2020s

1990s

49.6%

4.7%

2000s

10.4%

2010s

29.9%

SOURCE:LUMINATEMUSICCONSUMPTIONDATABASEDONTOP500KU.S.ON-DEMANDAUDIOTRACKS

AverageDailyISRCDeliverytoDSPs

Therewasanaverageof99KnewISRCs**deliveredtoDSPs(digitalserviceproviderslikeSpotify,AppleMusic,YouTubeetal.)eachdayin2024,whichisdown4.4%from2023whentherewasanaverageof103.5kdeliveredeachday.

8.2%

91.8%

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

*INCLUSIVEOFINDEPENDENTDISTRIBUTIONANDDSPSTHATCATERTOCREATORNETWORK**ISRCISTHE“INTERNATIONALSTANDARDRECORDINGCODE”

01

02

03

04

05

06

07

08

STREAMING’SNEW

BRUNOMARS

COURTESYJOHNESPARZA

FRONTIERS

STREAMINGREMAINSADOMINATINGFORCEINMUSICCONSUMPTION,

MAKINGUP91.3%OFEQUIVALENTACTIVITYINTHEU.S.HOWEVER,WHEREAUDIOSTREAMINGISGROWING-BOTHINTHEU.S.ANDINTERNATIONALLY-CONTINUESTOEVOLVE.LUMINATEPROVIDESCONTEXTONSTREAMING

ACTIVITYANDAUDIENCEINSIGHTS.

Ex-U.S.On-DemandAudio(ODA)Streaming

ODAstreaminggrewinboththeU.S.andEx-U.S.marketsin2024,butEx-U.S.territoriesaregrowingatafasterrateof17.3%comparedtotheU.S.ODA

growthrateof6.4%.

WEEKLYEX-U.S.ON-DEMANDAUDIOSTREAMING

75B

65B

55B

45B

35B

202220232024

WEEKNUMBEREACHYEAR

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

PremiumStreamingInSpotlightCountries

WithstreaminggrowthmaturingintheU.S.,Internationaladoptionoftheformatisahigherprioritythanever.Additionally,theconversionfromad-supportedtopremium(subscription)streamingdriveshigherroyalties.Brazil(No.4),Indonesia(No.8)andFrance(No.10)allrankintheGlobalTop10forTotalOn-

Demand(Audio+Video)Streamingvolume,butrank34,48,26,respectively,inshareofPremiumstreaming.UnderstandingmarketvolumesandPremiumgrowthrateshelpscopyrightownerschoosemarketswiththemostopportunity.

BRAZILPREMIUMSTREAMS-WEEKLYTREND

+18.8%2024VS.2023

202220232024

5B

4B

3B

2B

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

PremiumStreamingInSpotlightCountries

WithstreaminggrowthmaturingintheU.S.,Internationaladoptionoftheformatisahigherprioritythanever.Additionally,theconversionfromad-supportedtopremium(subscription)streamingdriveshigherroyalties.Brazil(No.4),Indonesia(No.8)andFrance(No.10)allrankintheGlobalTop10forTotalOn-

Demand(Audio+Video)Streamingvolume,butrank34,48,26,respectively,inshareofPremiumstreaming.UnderstandingmarketvolumesandPremiumgrowthrateshelpscopyrightownerschoosemarketswiththemostopportunity.

FRANCEPREMIUMSTREAMS-WEEKLYTREND

+11.6%2024VS.2023

2B

1.75B

1.25B

202220232024

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

PremiumStreamingInSpotlightCountries

WithstreaminggrowthmaturingintheU.S.,Internationaladoptionoftheformatisahigherprioritythanever.Additionally,theconversionfromad-supportedtopremium(subscription)streamingdriveshigherroyalties.Brazil(No.4),Indonesia(No.8)andFrance(No.10)allrankintheGlobalTop10forTotalOn-

Demand(Audio+Video)Streamingvolume,butrank34,48,26,respectively,inshareofPremiumstreaming.UnderstandingmarketvolumesandPremiumgrowthrateshelpscopyrightownerschoosemarketswiththemostopportunity.

INDONESIAPREMIUMSTREAMS-WEEKLYTREND

+8.7%2024VS.2023

202220232024

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

AverageGrowthofPremiumSharebyMarket(2024vs.2023)

Readas:[Market]’sshareofpremiumstreamshasgrownby+xxptswhencomparing2024vs.2023.

XAVI

COURTESYOFLUISHERNANDEZ

7.5

2.5

ASIAEUROPELATAM

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

COUNTRIESGROWINGTHEIRPREMIUMSTREAMSHARETHEMOST

THOUGHLATAMLEADSINPREMIUMSTREAMINGGROWTHOVERALLSINCE2021,COUNTRIESINEASTERNEUROPEANDASIAHAVEGROWNTHEMOSTINTHEPASTYEAR

REGION

COUNTRY

128

128

SOURCE:LUMINATEMUSICCONSUMPTIONDATA*MELON&FLOWASADDEDASLUMINATEDATAPROVIDERSINJUNE/JULY2023

WhatStreamersAreListeningtoinSelectTerritories

Understandingthenuancesoflistenershipacrossmarketsprovidesinsightsonwhat’spopularwhereandwithwhom.Forinstance,ad-supported

streamersinMexicoover-indexinEasy-ListeningstreamingversustherestofLatinAmerica,buttheselistenersdonotconsumeReligiousgenremusicatthesamerateastheirregion.

PREMIUMSTREAMING

FRANCEPREMIUMSTREAMING(COMPAREDTOTHERESTOFEUROPE)

OVER-INDEXUNDER-INDEX

country&Folk

children

Traditional

R&B/Hip-HOP

Reggae

Jazz

BRAZILPREMIUMSTREAMING(COMPAREDTOTHERESTOFLATAM)

INDONESIAPREMIUMSTREAMING(COMPAREDTOTHERESTOFASIA)

OVER-INDEXUNDER-INDEX

punk

Holiday/seasonal

Alternative

soundtrack

Traditional

classical

OVER-INDEXUNDER-INDEX

Religious

country&Folk

children

EasyListening

Traditional

Reggae

UMATE

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

WhatStreamersAreListeningtoinSelectTerritories

Understandingthenuancesoflistenershipacrossmarketsprovidesinsightsonwhat’spopularwhereandwithwhom.Forinstance,ad-supported

streamersinMexicoover-indexinEasy-ListeningstreamingversustherestofLatinAmerica,buttheselistenersdonotconsumeReligiousgenremusicatthesamerateastheirregion.

GERMANYAD-SUPPORTEDSTREAMING(COMPAREDTOTHERESTOFEUROPE)

AD-SUPPORTEDSTREAMING

OVER-INDEXUNDER-INDEX

punk

children

Electronic/Dance

Traditional

Latin

Jazz

JAPANAD-SUPPORTEDSTREAMING(COMPAREDTOTHERESTOFASIA)

MEXICOAD-SUPPORTEDSTREAMING(COMPAREDTOTHERESTOFLATAM)

OVER-INDEXUNDER-INDEX

Religious

EasyListening

Blues

Latin

children

NewAge

OVER-INDEXUNDER-INDEX

Religious

Traditional

country&Folk

EasyListening

soundtrack

Jazz

UMATE

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

U.S.On-DemandAudio(ODA)Streaming

Aftergrowing+12.6%intheU.S.in2023,audiovolumegrowthheld+6.4%intheU.S.in2024;whencomparingfortwoyeargrowth,theaveragevolumeofODAstreamsperweekin2024(25.2B)is+19.8%over2022(21.3B).

WEEKLYU.S.ON-DEMANDAUDIOSTREAMING

202220232024

28.0B

25.5B

23.0B

20.5B

18.0B

WEEKNUMBEREACHYEAR

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

TOP10COREGENRES

RANKEDBYU.S.ON-DEMANDAUDIOSTREAMINGVOLUME

R&B/Hip-HOPROCK

Pop

country LatinDance/Electronic worldMusicchristian/Gospel

children

classical

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

U.S.CoreGenreTrendsin2024

R&B/Hip-HopleadsinoverallODAstreamingvolumewithmore

than1inevery4U.S.streamsbeingfromthegenre.ThegenreisfacingincreasedcompetitionasitsoverallODAshareisdown1.7pointssince2023.

KENDRICKLAMAR

CREDIT:pgLang

GENRESHAREOFU.S.ON-DEMANDAUDIOSTREAMINGTHATISCURRENT,CATALOGANDDEEPCATALOG

WORLD,LATINANDCOUNTRYLEADWITHSHAREOFGENRESTREAMINGTHATISCURRENT(18MONTHSOLDORNEWER).LATINANDCOUNTRY

HAVECONTINUEDTOBETWOOFTHEFASTESTGROWINGGENRESINTHEU.S.ANDTHISILLUSTRATESTHEINFLUENCEOFNEW,HIGHIMPACTHITS

current(0-18Months)catalog(18-60Months)Deepcatalog(60+Months)

75%

50%

25%

ROCK

LATINCOUNTRYPOP

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

PopEdgesOutRockasthe

Fastest-GrowingGenrein2024

Popgrowsitsshareofaudiostreamingthemostin2024,with+.48pointstoRock’s+.40increase.PopwasledbyTaylorSwift,Billie

EilishandSabrinaCarpenter.

SABRINACARPENTER

CREDIT:CHRISTOPHERPOLK

FASTEST-GROWINGCOREGENRESINTHEU.S.

RANKEDBYON-DEMANDAUDIOSHAREPOINTCHANGESIN2024VS.2023

POPROCKLATINCOUNTRY

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

BASEDONTRACKSWITHNON-NULLGENRECLASSIFICATION;THESETRACKSACCOUNTFOR98.9%OFU.S.ON-DEMANDAUDIOSTREAMING

POPARTISTRANK

TOP10U.S.POPARTISTSBYON-DEMANDAUDIO(ODA)STREAMINGVOLUME

useoNEDEMANDAUDIO

128B

446B

37B

32B

5

6

7

8

9

ARTIST

249B

3

4

2

1

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

BILLIEEILISH

CREDIT:CHRISTOPHERPOLK

VitalStatsfortheFastest-GrowingGenres

KeyStatsToKnowforEachoftheFiveFastest-GrowingGenresintheU.S.

POPROCKLATINCOUNTRYCHRISTIAN/GOSPEL

OLIVIARODRIGO

CREDIT:CHRISTOPHERPOLK

POP

Thoughthereare47femalePopartistsinthegenre’sTop100,womendrive63.4%ofPopaudiostreaming.

EEMAEE

856%

Z83%

27

47

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

VitalStatsfortheFastest-GrowingGenres

KeyStatsToKnowforEachoftheFiveFastest-GrowingGenresintheU.S.

POPROCKLATINCOUNTRYCHRISTIAN/GOSPEL

NOAHKAHAN

CREDIT:MICHAELBUCKNER

ROCK

TheRockgenrewasslightlymoretop-heavyin2024astheTop5artistsaccountedfor5.8%ofthegenre’sOn-DemandAudio(ODA)streamingcomparedto3.8%in2023.

1/17

NEARLY1INEVERY17U.S.ROCKODASTREAMSWASEITHERNOAHKAHAN,HOZIER,LINKINPARK,THE

BEATLES,ORFLEETWOODMAC

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

VitalStatsfortheFastest-GrowingGenres

KeyStatsToKnowforEachoftheFiveFastest-GrowingGenresintheU.S.

POPROCKLATINCOUNTRYCHRISTIAN/GOSPEL

PESOPLUMA

CREDIT:CHRISTOPHERPOLK

LATIN

RegionalMexicanisdrivingLatin’sgrowthintheU.S.andisnowthelargestLatinSubgenre.

LATINSUBGENREU.S.ON-DEMANDAUDIO(2021-2024)

30B

20B

2021202220232024

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

NOTE:ASINGLETRACKCANHAVEMULTIPLESUBGENRESINTHELUMINATESYSTEM

VitalStatsfortheFastest-GrowingGenres

KeyStatsToKnowforEachoftheFiveFastest-GrowingGenresintheU.S.

POPROCKLATINCOUNTRYCHRISTIAN/GOSPEL

KANEBROWN

CREDIT:CHRISTOPHERPOLK

COUNTRY

NotonlyhasU.S.CountrymusiccontinuedtogrowintheU.S.,buttheshareofgenreODAstreamsinEX-U.S.territoriesis+7.71sharepointssince2020.

COUNTRYGENRE:U.S.ANDEX-U.S.AUDIOSTREAMING

50B

EX-U.S.

2024

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

VitalStatsfortheFastest-GrowingGenres

KeyStatsToKnowforEachoftheFiveFastest-GrowingGenresintheU.S.

POPROCKLATINCOUNTRYCHRISTIAN/GOSPEL

LAURENDAIGLE

COURTESYPHOTO

CHRISTIAN/GOSPEL

YoungeraudienceofChristian/Gospelisgrowingandtheaveragelistenerisspending19%moretimewithmusicthantheydidin2022.GenZ

Christian/Gospelfansare+20%morelikelytociteFriends/RelativesthantheaverageChristian/Gospelfan,demonstratingtheimportanceoftheirclose,trustednetworkformusicrecommendations.

39%

45%

55%

20242022

SOURCE:USMUSIC360Q32024

AsStreamingGrowthMaturesintheU.S.:What’sHappeningattheMetro-Level?

BostonandSanAntonioincreasedtheirshareoftotalU.S.On-DemandAudio(ODA)streamingby+.38and+.36pointsince2021,respectively,markingthebiggestmetro-levelincreasesduringthattime.FouroftheTop10share-gainingmetroareassince2021aremarketsrankedNo.20orbelowinODAvolumeasmid-levelmarketspickupshare.

FASTEST-GROWINGMARKETSBYU.S.ODAMARKETSHARE,2021T02024

MARKETiINAMESHAREieoINTS

038

027

024

23

2

35

SHAREieoINicHANGERANK

1

2

3

4

5

6

7

8

9

10

SOURCE:LUMINATEMUSICCONSUMPTIONDATA

BIGGESTGENREGROWTHATTHEU.S.METROLEVEL

THELATINANDCOUNTRYGENRESARETWOOFTHEFASTESTGROWINGINTHEU.S.,ANDMETRO-LEVELANALYSISSHOWSTHATTHESEGENRESHAVEGROWNTHEMOSTSHAREATTHEMETRO-LEVELSINCE2021.READAS:“IN[METROAREA],THEHIGHESTSHAREINCREASEINON-DEMANDAUDIOSTREAMINGFROM2021TO2024WASFROM[GENRE]”

Latin

country/Folk

Pop

othersROCK

R&B/Hip-HOP

SOURCE:LUMINATEMUSICCONSUMPTIONDATAMAPDATAREFLECTSTHROUGHWEEK39,2024

WhileDifferentU.S.AudiencesandGenreFansShareDifferentPerspectivesonGenerativeAI

Whenpromptedbythestatement“IthinkGenerativeAI[ChatGPT,MidJourney,AlphaCode,etc.]willhaveapositiveimpactontheentertainmentindustry,”U.S.musicstreamersvaryinresponse.

PERCENTOFMUSICSTREAMERSTOAGREEBYGENERATION

GENZ27%

GENX18%

BOOMERS16%

MILLENNIAL20%

+79%+68%+32%

WorldMusic