Unit6TheMediaLesson3TheAdvertisingGame教学设计-高中英语北师大版选择性

Unit6TheMediaLesson3TheAdvertisingGame教材分析主题语境：人与社会主题群：科学与技术子主题：科技发展、社会进步语篇类型：说明文文本分析：[What]本文主要讲述的是广告的发展史，介绍了传统广告、现代广告、改进的广告、进一步完善的现代广告以及公益广告的特点、目的及问题。[Why]通过介绍五类广告，梳理不同时期广告的特点，理解广告在日常生活中发挥的重要作用，了解科学技术进步和广告改进的关系，关注公益广告，倡导社会新风尚。[How]本文是一篇说明文，采用了“总分”结构，介绍了五类广告，并列举了大量实例。课时目标：1.梳理广告的发展过程，获取传统广告、现代广告、改进的现代广告、进一步完善的现代广告、公益广告的特点、目的及问题的信息。2.定位标题，寻找每段主题句，判断文本体裁，了解文本结构。3.能够在具体的语境中运用本课的重点词汇及了解usedto和would的用法。4.了解说明文的写作方法及表示事物发展顺序或时间的词汇。5.引导学生了解公益广告对全社会进行道德和思想教育发挥的重要作用，呼吁学生关注社会问题，规范自己的行为，倡导社会新风尚。教学重点：梳理广告的发展过程，获取五类广告的特点、目的及问题的信息。教学难点：1.能够灵活运用本课的重点词汇及了解usedto和would的用法。2.了解说明文的写作方法。3.了解公益广告，关注社会问题，规范自己的行为。教学准备：教师准备：1.广告的种类及发展史。2.公益广告的相关信息。学生准备：1.预习本课词汇。2.准备自己最喜欢的广告的相关照片。教学过程：Step1ACTIVATEANDSHARE1.Greeting2.Appreciate (1)Askstudentstoenjoytwoadvertisementsandencouragestudentstodescribeeachadvertisement. (2)Explorethequestionsbelow:Haveyoueverboughtanythingasaresultofseeing,hearingorreadingadvertisements?Whatmakesanadvertisementattractive? (3)Askstudentstogothroughthesuggestedpointsbelowandaddotherideastheymayhave. theproductnamethenameofapanywordsofexperts humorouslanguagetheconceptoffreedompicturesorimages theunusualideathedesign (4)Askstudentstothinkandsharetheiranswerswiththeclass. 【设计意图】通过创设情景，呈现华为和星巴克的广告图片，鼓励学生对视频展开描述，激活学生的背景知识和相关经验，并引导学生讨论购买产品与广告的关系及广告中最具吸引力的部分，激励每一个学生积极地参与到课堂活动中来，激发学生对主题的思考，调动身体多种器官，大大提高学习效率。Step2READANDEXPLOREWhilereading1.Mainideaofthepassage.(1)Thepassagebelowisaboutadvertising.Studentsskimthroughthepassageandfindout:Whatisitmainlyabout?a.Differenttypesofadvertisementsb.Thedevelopmentofadvertisementsc.Differentattitudestowardsadvertisements(Answers:b)(2)Askstudentstochooseanoptionandtellthereasons.(3)Checktheanswer.2.Identifythetexttypeofthispassage(1)InstructstudentstolearntheSkillBuilder.(2)Studentsgiveexamplesofdifferenttexttypestoshowtheirunderstanding,suchaspoems,essay,drama,argumentation,novel,expositionandsoon.(3)Studentscalloutthetexttypeofthepassage.Andexplainwhathelpedthemidentifythetexttype.(4)Checktheanswerasaclass.Suggestedanswer:Thisisanexplanatorytext.Itintroducesthedevelopmentofadvertisementintheorderoftime,anditcontainslotsoftimeexplanationsandexamples.3.Readthepassageagainandfindoutthetopicsentences.4.Readthewholepassageandpletethetable.Thenwritethreeheadingsthatcancategorisetheinformationinthefirstrow.Types______________________________________________________Classicads•giveinformationabout___________•totellpeople__________•notsuitablewhen__________•notattractiveModernads•consistof______•apply_________•toshowpeople__________•tomakeads______•notenoughto__________Improvedmodernads•bine________with____________•useconceptsincluding___________•tostandout__________•tomakepeoplebelievethat________•repeatingoldideasnot__________•Itdoesnotmatter__________Furtherimprovedmodernads•usehumouraswellas_____________•__________________•________________•________________Publicads•helptoincreasepublicknowledgeand__________________•toencouragecitizensto________•toeducatethepublic__________（1）Inpairs,studentsfillintheblanksexceptthefirstrow.（2）Studentswillbeabletofilltheheadingsinthetoplineaftertheyhavepletedthetable.Thetitlesdependonthepletedinformation.（3）Studentsparetheanswerswithapartner.Suggestedanswers:Types:Features;Purposes;ProblemsClassicadsfindingcertainproducts;whatthepanysells,wheretheyarelocatedandthenameoftheproduct;productsandservicesareindirectpetitionwitheachotherModernadspicturesorwordsfromexperts;moderndesigntechniques;howgoodtheproductis;visuallyattractive;benoticedImprovedmodernadsthehigheststandardofdesign;creativeways;freedom,happiness,wealthandsuccess;inaworldofpetitiveadvertising;they"musthavetheproduct";effective;howattractivetheidealinkedwiththeproductisFurtherimprovedmodernadsnewandunusualideas;tosurprisepeople;tocreatesomethingthathasneverbeenseenbefore;tomakepeopleforgetthatsomeoneistryingtosellthemsomethingPublicadsmakeoursocietyabetterplaceforeveryone;participateinimprovingtheirneighbourhood,protectingtheenvironmentandhelpingotherpeople;onfightingAIDS,savingwater,helpingthepoor,givingupsmoking)【设计意图】以任务为目的，鼓励学生理解文本主旨大意，然后确定文章体裁。利用表格，梳理Classicads、Modernads、Improvedmodernads、Furtherimprovedmodernads、Publicads五类广告的特点、目的及问题，从而了解广告在不同时期的发展情况，使学生内化已掌握的信息，强化学习内容，使学生对信息的瞬间记忆转为长期记忆。Step3ThinkandShareAfterreading1.Usethediagramtotalkaboutwhatyouhavelearntaboutadvertising.【设计意图】通过让学生找出段落的主题句、回答问题及根据图表分享他们所学的关于广告的知识，可以检测学生对课文的理解掌握及结构化知识是否形成或得到发展。同时也能促进学生在活动中以合作和探究的方式获得知识。2.Studentsthinkaboutthetwoquestionsandthenwritedowntheiranswersontheworksheet.（1）Whathasbeenthedrivingforceforthedevelopmentofadvertisements?（2）Whatdoesthetitle"TheAdvertisingGame"meantoyou?【设计意图】探讨五类广告的理念及目的，提出自己的问题并设法解答，引导学生思考文章深层含义，对语篇背后的价值取向进行推理和论证，探讨语篇与主题意义的关联。3.DesignapublicadTherearemanyissuespeopleconcernedaboutindailylife.Studentspickoutonegreatconcernanddesignpublicadsforit.Studentscandiscusstheadvertisementandexchangeideasabout:Wha