Managing Retailing Wholesaling and Logistics习题及答案详解

Chapter16:ManagingRetailing,Wholesaling,andLogistics

GENERALCONCEPTQUESTIONS

MultipleChoice

1. Intermediariesincluderetailers,________,andlogisticalorganizations.

a. Internetcompanies

b. wholesalers

c. competitors

d. boxstores

e. noneoftheabove

Answer:b Page:503 Levelofdifficulty:Easy

Someintermediariesusestrategicplanning,advancedinformationsystems,sophisticatedmarketingtools,measureperformanceonareturn-on-investmentbasis,segmenttheirmarkets,improvetheirtargetmarketingandpositioning,and________.

a.contendwithdwindlingcustomerbases

b.aggressively“squeeze”manufacturermargins

c.aggressivelypursuetakeoverstrategies

d. dominantthemanufacturerstheydobusinesswith

e. aggressivelypursuemarketexpansionanddiversificationstrategies

Answer:e Page:504 Levelofdifficulty:Easy

3.Retailinginvolvesgettingthegoodsorservicestotheultimateconsumer.WhichofthefollowingisNOTaformofretailing?

a. TheInternet

b. Mail

c.Vendingmachine

d. Person

e. noneoftheabove

Answer:e Page:504 Levelofdifficulty:Easy

4. MajorretailertypesincludethefollowingEXCEPT________.

a. specialtystore

b. discountstore

c. catalogshowroom

d. theInternet

e. superstore

Answer:d Page:505 Levelofdifficulty:Medium

5. Retailerscanpositionthemselvesasofferingoneoffourservicelevels.WhichofthefollowingisNOToneoftheselevels?

a. Self-selection

b. Self-service

c.Limitedservice

d.Directservice

e.Fullservice

Answer:d Page:505 Levelofdifficulty:Medium

6. Nonstoreretailingfallsintofourmajorcategories.WhichofthefollowingisNOToneofthefournonstoreretailingcategories?

a. Buyingservice

b. Internetsales

c. Automaticvending

d. Directmarketing

e.Directselling

Answer:b Page:506 Levelofdifficulty:Medium

7. Oneoftheadvantagesofcorporateretailingisthatcorporateretailorganizationsachieveeconomiesofscale,greaterpurchasingpower,better-trainedemployees,and________.

a. widerbrandrecognition

b. morelocations

c. brandedmerchandise

d. “fresh”merchandise

e. moreadvertising

Answer:a Page506 Levelofdifficulty:Hard

8. Anindependentretailerusingacentralbuyingorganizationandjointpromotioneffortsisknownasa________.

a. corporatechainstore

b. voluntarychain

c. retailercooperative

d.merchandisingconglomerate

e. franchiseorganization

Answer:c Page507 Levelofdifficulty:Hard

9.Inthefaceofincreasedcompetitionfromdiscounthousesandspecialtystores,departmentstoresarewagingacomebackwar.Twomodelsfordepartmentstoressuccessseemstobeemerging.ThefirstisastorethathasstrongretailbrandapproachasdemonstratedbyKohl’sintheUnitedStates.Thesecondmodelisthe________typifiedbyGaleriesLafayetteinParis.

a.“tourist”areastores

b.singlebrandstore

c. limitedvarietystore

d. specialtystore

e.showcasestore

Answer:ePage:507 Levelofdifficulty:Medium

10. Franchisingaccountsformorethan$1trillionofannualU.S.salesandnearlyone-thirdofallretailtransactions.Franchisesaredistinguishedbythreecharacteristicsthatare:(1)thefranchiseepaysfortherighttobepartofthesystem:(2)thefranchiserprovidesitsfranchiseeswithasystemfordoingbusiness;and(3)________.

a.thefranchisercontrolsallactionsofthefranchiseeincludinghiringandmarketingdecisions

b. thefranchiseehasunlimitedfreedomtochangetheoperationoncehe/shepaystheupfrontcharges

c. thefranchiserownsatradeorservicemarkandlicensesittofranchiseesinreturnforroyaltypayments.

d. thefranchiserreceivesapercentageofsalesfromthefranchiseefortherighttobelong

e. noneoftheabove

Answer:c Page:508 Levelofdifficulty:Hard

11. Retailersmustmakemarketingdecisionsintheareasofproductassortmentandprocurement,servicesandstoreatmosphere,price,communications,locationsand________.

a. niche

b. style

c. shoppers

d.targetmarket

e. procedures

Answer:d Page:509 Levelofdifficulty:Medium

12.Theretailermustdecideonproduct-assortmentbreadthand________.

a. storelocation

b. layout

c. prices

d. selection

e.depth

Answer:e Page:509 Levelofdifficulty:Easy

13.Inthepursuitofhighersalesvolume,retailersarestudyingtheirstoreenvironmentsforwaystoimprovetheshopper’sexperience.AccordingtoPacoUnderhill,oneofhissuggestionsforfine-tuningretailspaceis________.

a. makethestore“fun”and“interesting”butmovetheshoppersthroughitquickly

b. honorthe“transitionzone”andallowtheshoppertimeto“sortout”thestimuli

c.placethecheckoutsintherearofthestore

d. makethestoremorereceptiveto“men”shoppers

e. makethem“hunt”forit

Answer:b Page:509 Levelofdifficulty:Hard

14. Afterdecidingontheproduct-assortmentstrategy,theretailermustestablishmerchandisesource,________,andpractices.

a.vendors

b. suppliers

c. lead-times

d. policies

e.buyers

Answer:d Page:512 Levelofdifficulty:Easy

15.Retailersarerapidlyimprovingtheirskillsindemandforecasting,merchandiseselection,stockcontrol,spaceallocation,and________.

a.advertising

b.display

c. choosingthemediamix

d. selectingthemarketingchannels

e. noneoftheabove

Answer:b Page:512 Levelofdifficulty:Easy

16. Whenretailersdostudytheeconomicsofbuyingandsellingindividualproducts,theytypicallyfindthatathirdoftheirsquarefootageisbeingtiedupbyproductsthatdonotmakea________.

a. sale

b. profit

c.funds

d.“turns”

e.noneoftheabove

Answer:b Page:512 Levelofdifficulty:Easy

17. ________measuresaproduct’shandlingcostsfromthetimetheproductreachesthewarehouseuntilacustomerbuysitintheretailstore.

a.Brandmanagement

b.Shelfmanagement

c.Profitability

d.DirectProductProfitability

e.DirectProductPerformance

Answer:d Page:512 Levelofdifficulty:Medium

18. Thethreeelementsoftheservicesmixforretailersincludes________.

a. targetmarketing

b. breathanddepth

c. transitionzone

d. directproductprofitability

e. ancillaryservices

Answer:e Page:513 Levelofdifficulty:Easy

19. Pressedbydiscountersandbyshopperswhoareincreasinglyblaséaboutbrands,retailersarerediscoveringtheusefulnessof________asapointofdifferentiationfortheirstores.

a. cleanwell-stockedstores

b. “entertainment”

c. advertisements

d. customerservice

e. individualization

Answer:d Pages:513 –514 Levelofdifficulty:Medium

20. Everystorehasa“look,”aphysicallayout,its“colors,”sounds,andevenits“scent.”Theseelementsconstituteastore’s________.

a. layout

b. transitionzone

c. atmosphere

d. brands

e. noneoftheabove

Answer:c Page:514 Levelofdifficulty:Easy

21. Approximately________ofeverythingsoldinthiscountryisboughtorinfluencedbyawoman.

a. 40percent

b.85percent

c. 80percent

d.60percent

e. 50percent

Answer:b Page:514Levelofdifficulty:Easy

22.Mostretailerswillputlowpricesonsomeitemstoserveastrafficbuildersor_____________.

a. lossleaders

b. profitleaders

c.trafficleaders

d.aditems

e. noneoftheabove

Answer:a Page:515Levelofdifficulty:Easy

23.AEDLPpricingstrategyforaretailercouldleadtoloweradvertisingcosts,greaterpricingstability,_____________,andhigherretailprofits.

a. aweakimageregardinglowpricing

b. aweakimageofpricefairnessandreliability

c. astrongerimageoffairnessandreliability

d. astrongerimageoflowprices

e. aconfusedimageofpricingandproductavailability

Answer:c Page:515Levelofdifficulty:Medium

24. Traditionalbrick-and-mortarretailersarerespondingtothegrowthofe-commercebyprovidingandemphasizinga________asastrongdifferentiatortostayathomeshopping.

a.celebritiesonpremises

b. shoppingexperience

c. expertadviceinselecting

d. widerselectionofmerchandise

e. reputationoftheretailer

Answer:b Page:515 Levelofdifficulty:Hard

25.Finespecialtyretailersmostlikelyfallintothe________groupwithrespecttomarginsandvolume.

a.mixedmarkup,high-volume

b. low-volume,mixedmarkup

c. low-volume,low-markup

d. high-volume,high-markup

e. high-markup,lower-volume

Answer:e Page:515 Levelofdifficulty:Medium

26. ________is(are)akeypositioningfactorforretailersandmustbedecidedinrelationtothetargetmarket,theproduct-and-serviceassortmentmix,andthecompetition.

a. Hoursofoperation

b. Advertisement

c. Locations

d. Prices

e. Assortment

Answer:d Page:515 Levelofdifficulty:Easy

27. Akeyfactorinaretailer’scommunicationstrategyistousecommunicationtoolsthatsupportandreinforcethestores________positioning.

a. image

b. personalchoice

c.expertise

d. location

e. noneoftheabove

Answer:a Page:516 Levelofdifficulty:Easy

28. Retailerscanlocatetheirstoresinthecentralbusinessdistrict,aregionalshoppingcenter,a________,ashoppingstrip,orwithinalargerstore.

a. suburbia

b.towncenters

c. stripmalls

d. freestanding

e. communityshoppingcenter

Answer:e Page:516 Levelofdifficulty:Easy

29.Oneofthetrendsinretailingincludeswhichofthefollowing?

a. Reductioninthelevelofglobalcompetition.

b.Adeclineinthe“shopathome”markets.

c. Growthofthe“smaller”boutiquetypesofstores.

d.CompetitionbetweenInternetsellingandstorebasedretailing.

e. Competitionbetweenstore-basedandnon-storebasedretailing.

Answer:e Page:517 Levelofdifficulty:Hard

30.Retailerscanassessaparticularstore’ssaleseffectivenessbylookingat(1)thenumberofpeoplepassingbyonanaverageday;(2)the_________;(3)thepercentageofthoseenteringwhobuy;and(4)theaverageamountspentpersale.

a.percentageofcustomerswhoboughtmerchandiseon“sale”

b.totalunitssoldperday

c. totaldollarsalesperday

d. percentageofthosewhobuyfullpricemerchandise

e. percentagewhoenterthestore

Answer:e Page:517 Levelofdifficulty:Hard

31. A“brand”developedbyaretailerand/orwholesalerthatisonlyavailableinselectedretailoutletsiscalleda_________brand.

a. national

b. household

c. premium

d. selective

e. privatelabel

Answer:e Page:518 Levelofdifficulty:Easy

32.Someexpertsbelievethatachieving50percentofthemarketisthenaturallimitforprivatelabelbrandsbecauseconsumersprefercertainnationalbrandsand________.

a.manyproductcategoriesarenotfeasibleorattractiveforprivatelabels

b. manyproductcategorieshavesolidnationalbrandsasmarketleaders

c. manyproductcategorieshavesomanybrandsthatthereisnotroomforanadditionalbrand

d. manyproductcategoriesaretoolargeforaprivate-labelbrand

e. noneoftheabove

Answer:a Page:518 Levelofdifficulty:Hard

33.Usinglower-qualityingredients,lower-costlabelingandpackaging,andminimaladvertisingtoproduceaproductthatis20to40percentlowerinpricethannationallyadvertisedproductsand10to20percentlowerthanaretailer’sprivatelabelproductiscalled________.

a. resellerbrand

b. storebrand

c. privatelabel

d. generics

e. housebrand

Answer:d Page:519 Levelofdifficulty:Easy

34. Retailerschargeforspecialdisplayspacesandin-storeadvertisingspace.Retailerstypicallygivemore________displayspacetotheirownbrandsandmakesurethattheirprivatelabelproductsarewellstocked.

a. hightraffic

b. frontofstore

c. accessto

d. prominent

e. larger

Answer:d Page:519 Levelofdifficulty:Medium

35. Besidesthegrowingpowerofstorebrands,otherfactorsweakeningnationalbrandsinclude________.

a. nationalbrandsqualityissuperiortostorebrands

b. nationalmanufacturershaveincreasedadvertisingsupportfortheirbrands

c. nationalbrandshavequalitycontrolproblemsnotfoundinstorebrands

d. consumersaremorepricesensitive

e. consumersaremoreselectiveonpurchasesofnationalbrands

Answer:d Page:519 Levelofdifficulty:Hard

36.ThefunctionsthatwholesalersperformincludeallofthefollowingEXCEPT________.

a. bulkbreaking

b. buyingandassortmentbuilding

c. financing

d. producing

e. marketresearch

Answer:d Pages:520–521 Levelofdifficulty:Medium

37.Distributorsdifferfromretailersinanumberofways.First,distributorspaylessattentiontopromotion,atmosphere,andlocationthanretailersdo.Second,distributortransactionsareusually________thanretailtransactions.Third,thegovernmenttreatsdistributorsdifferentlyintermsoflegalregulations.

a. concise

b. larger

c.morecomplicated

d. moreinvolved

e. limited

Answer:b Page:520 Levelofdifficulty:Medium

38.Tomaintaintheirpower,leadingbrandmarketersshouldinvestinheavyandcontinuous_____________tobringoutnewbrands,lineextensions,features,andqualityimprovements.

a.advertising

b. promotions

c. P&L

d. A&P

e. R&D

Answer:e Page:520 Levelofdifficulty:Easy

39. MajorwholesalertypesincludeallofthefollowingEXCEPT________.

a. carauctioncompanies

b. truckwholesalers

c. cashandcarrywholesalers

d. merchantwholesalers

e. agriculturalfarmer’smarkets

Answer:e Pages:520–521 Levelofdifficulty:Medium

40. Wholesalers-distributorshavefacedmountingpressureinrecentyears.Theyhavehadtodevelopappropriatestrategicresponses.Onemajordrivehasbeentoincrease________productivitybymanagingtheirinventoriesandreceivablesbetter.

a.productassortment

b. buyingpractices

c. personnel

d. asset

e. products

Answer:d Page:521 Levelofdifficulty:Medium

41. Wholesalers,likeretailers,mustmakemarketingdecisions.AmongthestrategicareasthatwholesalershavebeenforcedtoreviewincludesallofthefollowingEXCEPT________.

a. transportationforms

b.targetmarkets

c. pricing

d. place

e. productassortmentandselection

Answer:a Pages:521–522 Levelofdifficulty:Medium

42. SupplyChainManagement(SCM)startsbeforephysicaldistribution.Itinvolvesprocuringtherightinputs,_____themefficientlyintofinishedproducts,andthendistributingthemtotherightcustomers.

a. using

b. converting

c. delivering

d. labeling

e. procuring

Answer:b Page:523Levelofdifficulty:Medium

43. Somestrategiesforhigh-performancewholesaler-distributorsincludesstrengtheningcoreoperations,expandingintoglobalmarkets,committingtoTQM,marketingsupportphilosophy,and________.

a.loweringretailerexpectations

b. doingmorewithless

c. changingretailers

d. automation

e. noneoftheabove

Answer:b Page:524 Levelofdifficulty:Hard

44.________involvesplanningtheinfrastructuretomeetdemand,thenimplementingandcontrollingthephysicalflowsofmaterialsandfinalgoodsfrompointsoforigintopointsofuse,tomeetcustomerrequirementsataprofit.

a.Marketlogistics

b. Supplychainmanagement

c.SCM

d. Integratedlogisticssystems

e. noneoftheabove

Answer:a Page:524 Levelofdifficulty:Medium

45.Marketlogisticscanamountto30to40percentoftheproduct’stotalcost.Eventhoughthecostofmarketlogisticscanbehigh,awell-plannedprogramcanbea________toolincompetitivemarketing.

a. effective

b. incremental

c. added

d. realistic

e. potent

Answer:e Page:525 Levelofdifficulty:Medium

46. Maximumcustomerserviceimplieslargerinventories,premiumtransportation,andmultiplewarehouses,allofwhichraisemarket-logisticscosts.Market-logisticscostsinteractwithmarketingstrategyandareoften________related.

a. disproportion

b. positively

c. negatively

d.complementarily

e. noneoftheabove

Answer:c Page:525 Levelofdifficulty:Hard

47._____________playacriticalroleinmanagingmarketlogistics,especiallycomputer,point-of-saleterminal,uniformproductbarcodes,EDI,andEFTs.

a. logisticssystems

b. informationsystems

c. marketlogistics

d. supplychainmanagement

e. noneoftheabove

Answer:b Page:525 Levelofdifficulty:Easy

48. Fourmajordecisionsmustbemadewithregardtomarketlogistics,orderprocessing,warehousing,inventory,and________.

a. transportation

b.purchases

c.pricing

d.information

e.noneoftheabove

Answer:a Pages:527–528 Levelofdifficulty:Easy

49. Theelapsedtimebetweenanorder’sreceipt,delivery,andpaymentiscalledthe________.

a. variablecoststopaymentcycle

b. product-to-paymentcycle

c. inventory-to-salecycle

d.ordercycle

e. order-to-paymentcycle

Answer:e Page:526 Levelofdifficulty:Easy

50. Thestoragefunction(warehousing)helpssmoothdiscrepanciesbetweenproductionandquantitiesdesiredbythemarket.Companiesmustdecideonthe________ofinventorystockinglocations.

a. number

b. costs

c. size

d. automation

e. alloftheabove

Answer:a Page:527 Levelofdifficulty:Medium

51. ________costincreasesatanacceleratingrateasthecustomerservicelevelapproaches100percent.

a. Delivery

b. Promotion

c. Inventory

d.Merchandising

e.Storage

Answer:c Page:527 Levelofdifficulty:Easy

52. Atsomestocklevelpoint,managementmustreorderproducttorefilltheinventorytoanacceptablelevel.This“point”iscalledthe________.

a. order(reorder)point

b. inventory

c. minimuminventorylevel

d. inventorycarryingcosts

e. noneoftheabove

Answer:a Page:527 Levelofdifficulty:Medium

53. ________warehousesstoregoodsformoderatetolongperiodsoftime.

a. Distribution

b. Automated

c. Storage

d. Companyowned

e. Local

Answer:c Page:527Levelofdifficulty:Easy

54. Inventory-carryingcostsrepresentsubstantialdollarsformanufacturers.Theseinventory-carryingcostsincludestoragecharges,costofcapital,taxesandinsurance,anddepreciationandobsolescence.Carryingcostsmightrunashighas________ofthevalueoftheinventory.

a. 70percent

b. 40percent

c. 25percent

d. 30percent

e. 50percent

Answer:d Page:527 Levelofdifficulty:Hard

55.Totalcostsperunitincreasewithmoreordersandinventory-carryingcostsperunitincreasewithmoreorders,thecostperunitfororder-processing________perunitasaresult.

a.decreases

b. increases

c. continuesatthesamelevel

d.increasesdramatically

e.hasnoeffect

Answer:a Page:528 Levelofdifficulty:Medium

56. Marketersmustbeconcernedwithtransportationdecisions.Transportationchoiceswillaffectproduct________,on-timedeliveryperformance,andtheconditionsofthegoodswhentheyarrive,allofwhichaffectscustomersatisfaction.

a.transferability

b.performance

c.usage

d.pricing

e.noneoftheabove

Answer:d Page:528 Levelofdifficulty:Medium

57.Indecidingonthemethodormeansoftransportation,shippersconsidersuchcriteriaasspeed,frequency,________,capability,availability,traceability,andcosts.

a. airversusground

b. gypsytruckers

c. dependability

d.brandednametruckers

e. costspermile

Answer:c Page:528 Levelofdifficulty:Easy

58. Todaycustomerswantmorefrequentdeliveries,shorterorder-cycletimes,directstoredeliveries,mixedpallets,tighterpromisedtimes,and________packaging,pricetagging,anddisplaybuilding.

a. colorful

b. child-proof

c. custom

d. easyopening

e. theftproof

Answer:c Page:529 Levelofdifficulty:Medium

59.Market-logisticsstrategiesmustbederivedfrom________,ratherthansolelyfromcostconsiderations.

a. competitiveanalysis

b. lowcostconsiderations

c. coststrategies

d. businessstrategies

e.marketingstrategies

Answer:d Page:529 Levelofdifficulty:Medium

60.Integratedlogisticssystems(ILS),involvesmaterialsmanagement,________,andphysicaldistribution,abettedbyinformationtechnology.

a. informationflowsystems

b. materialflowsystems

c. cashflowsystems

d.productmanagementsystems

e. noneoftheabove

Answer:b Page:524 Levelofdifficulty:Medium

True/False

61.Retailingincludesalltheactivitiesinvolvedinsellinggoodsorservicesdirectlytofinalconsumersforpersonal,nonbusinessuse.

Answer:True Page:504 Levelofdifficulty:Easy

62.Anyorganizationsellingtothefinalconsumers—isdoingretailing.However,itdoesmatterhowthegoodsorservicesaresoldandwheretheyaresold.

Answer:False Page:504 Levelofdifficulty:Easy

63.Anoff-priceretailerisoneinwhichtheretailerhasabroadselectionofhigh-markup,fast-moving,brand-namegoodsinstock.

Answer:False Page:505 Levelofdifficulty:Medium

64.Retailerscanpositionthemselvesasofferingoneoffourlevelsofservice.However,self-selectionandself-servicearethesameindiscountretailers.

Answer:False Page:505 Levelofdifficulty:Easy

65.Fullserviceretailershavesalespeoplewhoarereadytoassistthecustomersineveryphaseoftheirshoppingtrip.

Answer:True Page:505 Levelofdifficulty:Medium

66.Nonstoreretailinghasnotbeengrowingasfastastraditionalstoreretailing.

Answer:False Page:506 Levelofdifficulty:Hard

67.Corporateretailorganizationsachieveeconomiesofscale,greaterpurchasingpower,widerbrandrecognition,andbetter-trainedemployees.

Answer:True Page:506 Levelofdifficulty:Medium

68.Thetwomodelsofthetraditionaldepartmentstore’sresponsestocompetitionistodevelopastorewithstrongretailbrandapproachesandthe“showcase”store.

Answer:True Page:507 Levelofdifficulty:Medium

69.PacoUnderhill,managingdirectoroftheretailconsultantEnvirosellInc.,suggeststhatretailers,toincreasesalesvolume,andmaketheirshoppershuntforthemerchandise.Hislogicisthis:while“hunting”theshopperwillbeexposedtomoreandmoreproducts,thusthelikelihoodincreasesthattheshopperwillpurchase“impulse”items,thusincreasingtheiroverallpurchasetotal.

Answer:False Page:509 Levelofdifficulty:Hard

70.Aretailer’smostimportantdecisionis“location,location,location.”

Answer:False Page:516 Levelofdifficulty:Hard

71.Theretailer’sproductassortmentdoesnotneedtomatchthetargetmarket’sshoppingexpectations.

Answer:False Page:509 Levelofdifficulty:Medium

72.Therealchallengebegins,foraretailer,afterdefiningthestore’sproductassortmentandthatistodevelopaproductdifferentiationstrategy.

Answer:True Page:510 Levelofdifficulty:Easy

73.Aretailer’srealchallengebeginsafterdefiningthestore’sproductassortment,andthatistodevelopaproduct-differentiationstrategy.

Answer:True Page:510 Levelofdifficulty:Medium

74.Retailersarerapidlyimprovingtheirskillsindemandforecasting,merchandiseselection,stockcontrol,spaceallocation,anddisplay.

Answer:True Page:512 Levelofdifficulty:Medium

75.Whenretailersdostudytheeconomicsofproductassortment,theyfindthattwo-thirdsoftheirproductscontributebothsalesandprofitstothebottomline.

Answer:False Page:512 Levelofdifficulty:Hard

76.Aretailercandifferentiateitselffromotherretailersbyadoptingaservicesmixfromonestoretoanother.Ancillaryservicesareoneoftheservicesthatretailerscanchoosetosethisoperationapartfromothers.

Answer:True Page:513 Levelofdifficulty:Hard

77.Pricesareakeypositioningfactortoretailersandmustbedecidedinrelationtothetargetmarket.

Answer:True Page:515 Levelofdifficulty:Medium

78.Retailerscanchoosetolocateinregionalshoppingmalls.Regionalshoppingmallsofferretailersgenerousparking,andone-stopshoppingforconsumers.

Answer:True Page:516 Levelofdifficulty:Hard

79.Oneoftheupandcomingtrendsinretailingisthegrowthofgiantretailers,knownascategorykillersandsupercenters.

Answer:True Page:517 Levelofdifficulty:Easy

80.Privatelabelmerchandiseisalsoknownasstore,houseordistributorbrands.

Answer:True Page:518 Levelofdifficulty:Easy

81.Retailersdeveloptheirown“storebrands”todifferentiatethemselvesfromotherretailersandthenationalbrandedmerchandise.

Answer:True Page:518 Levelofdifficulty:Medium

82.Thegrowingpowerofstorebrandsisnotweakeningthenationalbrandsduetothenationalbrandsincreasesinadvertisingandresearchanddevelopment.

Answer:False Page:519 Levelofdifficulty:Hard

83.Wholesalingincludesalltheactivitiesinvolvedinsellinggoods,orservicestothosewhobuyforresaleorbusinessuse.Wholesalingincludesmanufacturersandfarmerswhoselldirectlytoconsumers.

Answer:False Page:521 Levelofdifficulty:Hard

84.Wholesalers-distributorshavenotfacedthepressuresinrecentyearsfromnewsourcesofcompetition,demandingcustomers,newtechnologies,andmoredirect-buyingprograms.

Answer:False Page:521 Levelofdifficulty:Hard

85.Forwholesalersanddistributors,marketingdecisionsincludesuchtopicsastargetmarkets,pricing,productassortment,promotionsbutdoesnotincludeplacesincethewholesalersphysicallocationsdetermine,inpart,theirtradingarea.

Answer:False Pages:521–522 Levelofdifficulty:Hard

86.Inwholesalingtheir“product”isconsideredtheir“assortment”ofgoodsthatarestocked.

Answer:True Page:522 Levelofdifficulty:Medium

87.Themostsuccessfulwholesaler-distributorsadaptedtheirservicestomeettheirsuppliers’andtargetcustomers’changingneedsbyaddingvaluetothechannel.

Answer:True Page:523 Levelofdifficulty:Medium

88.SupplyChainManagementstartswhentheproductcomesoffthefactoryfloorandentersthedistribution/transportationchannels.

Answer:False Page:523 Levelofdifficulty:Medium

89.Marketlogisticsinvolvesplanningtheinfrastructuretomeetdemand,thenimplementingandcontrollingthephysicalflowsofmaterialsandfinalgoodsfrompointsoforigintopointsofuse,tomeetcustomerrequirementsataprofit.

Answer:True Page:523 Levelofdifficulty:Medium

90.IntegratedLogisticssystemsinvolvesmaterialsmanagement,materialflowsystems,andelectronicdistribution.

Answer:False Page:524 Levelofdifficulty:Medium

91.Todayinformationsystemsplayacriticalrole