营销策划 -“后”品牌高端百货商超品牌营销方案

时光相伴·后礼予你PRECIOUSTIMEWITHUS·GORGEOUSGIFTFORYOU市场营销·奥莱·川川PartyTheme：PRECIOUSTIMEWITHUS·GORGEOUSGIFTFORYOU派对主题：时光相伴·后礼予你PartyTime：IntheearlySep,2020（Pending）派对时间：2020年9月初(待定)PartyLocation：WangfujingOutles（YinChuan）派对地址：王府井奥莱(银川)PartyContent：NewProductsLaunch派对内容：新品发布PartyFeatures：Court&elegance&Classic派对特色：宫廷&高雅&古典Numbersofinvitation：100people受邀人数：100人PromotingProducts：Thehistoryofwhoo推广产品：Thehistoryofwhoo/后天率丹-Product

产品介绍

SelfmoisturizingcreamSoft,nourishing,fineandsmooth秘贴系列WHOO后Fromtheuniquerecipeofthepalace天气丹系列Whoo后LastingmoistureSolidLongtermretention还幼系列WHOO后ongealedfragranceSkinsmoothing&NourishingLotion津率享系列Whoo后Whoo后自润面霜礼柔润滋养细滑润颜持久保湿纯色长时间保留Whoo后津率享红华凝香平颜滋养乳润肤补水源自宫廷独秘配方对高品位、高格调之美的追求。当岁月追溯到时间隧道遥远的彼方，对于身为绝世佳人的皇后们来说，宫廷美容秘方，可谓是供奉给她们最为珍贵的宝物，它造就了不施脂粉亦可生辉的皇后们那高雅清丽的面容。经过数百年、数千年的传承，效果经历了岁月的验证，经现代科学的辅佐，成就今世"WHOO后"-Product-24#赤焰樱桃54#迷雾酒庄25#西柚珊瑚15#微醺玫瑰13#烟粉樱花88#赤茶红棕-TAInsight-Supermodels,artists,rockstars,designers,etc.Theyarethegroupsofpeoplewhoarefullofpersonalityandcreatefashiontrends.SeizethenowandbeyondBreaktheconventionalboundariesThinkinyourownfascinatingwayDaretoshowhowyoureallyfeel.Daretoactoutofframesandstandards.Staytruetoyourheart.Findtheirownuniquenessandbeproud.Theonlythinglikeyou,isyou.Becauseyouruniquenessistimeless.Itispreciselybecauseoftheseindividualswhoarefullofpersonalityandfreedom,deeplyattractingtheeyesofNARS超模,艺术家,设计师等。他们是一群充满个性和创造古典高雅的人。抓住现在和未来打破传统的界限用你自己迷人的方式思考敢于展现你的真实感受。敢于打破传统框架和标准。一切从心。找到自己的独特之处并为之骄傲。唯一像你一样的是你。因为你的独特性是永恒的。正是因为这些人充满了个性和自由,深深吸引了后

的目光。THEME：WHOOGORGEOUSGIFTFORYOU主题：时光相伴·后礼予你AdiscopartyforthegroupspeopleofMODERN/AUDACIOUS/ICONICfromNARSWHOO宫廷/高雅/标志性人群的古典派对InvitationDesign创新设计-InvitationCard邀请函Withinvitationinformationon

附有邀请信息Asthefilmrotates,thelipshowsthenameandcoloroftheproductonthechassis当碟片旋转时,唇的标记显示碟片上产品的名称和颜色。Cover外壳Front正面Back背面-FloorPlan-Entrance入口Asile走道ProdoctExhibitionarea产品展示区WHOOMakeupAre后化妆室F&B

前后选单区Stage舞台UNLACEDROOM《闺阁》PLAYPENROOM

《围栏》DANCETERIAROOM《宫廷》FourPhotoBooths四个图片间icecream冰激凌领取处Entrance入口Asile丝绸走道时光相伴

后礼予你-CheckIn-gifoftheinteractionpart交互式部分Checkin：Scanningforlabels签到：扫描贴标签VisitorsstandinfrontofthescreenandthesystemdisplaystherelevantproductTagaccordingtotheguests'clothingandlipcolor.#DEVIANT*、#UNLACED、#DANCETERIA…Accordingtothedisplayedtag,atattoostickercanbecollectedatthecheck-inlocation.访客站在屏幕前面,系统根据客人的衣着和嘴唇颜色显示相关产品标签。DEVIANT、UNLACED、DANCETERIA…根据所显示的标签,可以在对应地点收集纹身贴纸。tattoosticker文身贴纸-Entrance-Wholeaislewithgoldensilkfromthetop,lighteningbydarkredasthebackground,Visitorspassthroughthechannelandfeelthesilkypleasureofbrightribbons.顶部的金色丝绸穿过整个过道,装饰以深红色为背景的闪电,游客通过通道,感受亮丝带的柔滑愉悦之感。Silkychannel

绸缎通道长廊四间房-Room1

–房间1PLAYPEN《围栏》WithPLAYPEN'scolor:Pinkcoral,astheroomelement.ThefeathersofPinkcoral,fillingupwithfeathersinthespace,andswingingwithpinkcoralinthemiddle.Creatingasilkyeroticplace.房间颜色：银色，珊瑚蓝宣纸色。房屋内饰以银色、白色和珊瑚蓝的帛纱填满空间,并在场景中间摆放栏珊，书房布景。创造清新脱俗古典之处。围栏房间-Room2-UNLACED《闺阁》UNLACEDcolor:Nudepink,astheroomelement.TheoverallappearanceofthebathroomsceneinNudepink,with2femalemodelswearingsilkbathrobes.Creatingthesurroundingof:openingthedoorofbathroom,releasingtheNudepinkbathrobe.房间颜色:帝王红为主，祖母绿。房屋内饰以闺阁床榻为布景元素,男女模特穿着丝绸宫廷服饰。周围:打开闺阁的门,递出红色、金色产品体验卡。闺阁房间-Room3-

房间3DANCETERIA《宫廷》ThecolorofDANCETERIA:Fuchsia,astheroomelement.ThesilverballhangingandfilledwiththeceilingoftheroomwithtwinklingFuchsia'sneonlipsdecoratedonwalls.Creatingamodernballroomscene.房屋颜色:紫红色,米金色。房间内饰以米金色和紫红色为主，背景和天花以古典宫殿雕花格为元素。打造古典对弈场景。宫廷房间化妆区-MakeupArea–化妆区Make-upArea：Theprofessionalmakeupartistrecommendsandteststhelipcreamfortheon-siteguestsandcreatesastylishnightclubpartylook.Atthesametime,on-sitevisitorscantryandcreateNARSseriesmakeup.化妆区：专业化妆师为现场客人推荐和试用产品,并设计一个古典宫廷妆容。同时,现场参观者可以试用和设计古典系列妆容。音乐视频DIY区-InteractionArea–交互区MusicvideoDIY：音乐视频DIYFilminteractivescreencreatedbyNARSproductsandcolorsystemsTheon-sitevisitorstooktheheadphonesto"slide"thefilmpairingsilk"slippery"lipcreamcolornumberCombinedintoadedicatedDJremix/ClassicalmusicByscanningtheQRcode,youcansharethecircleoffriendsandconductonlinecommunication.由后产品和颜色系统创建的电影交互式屏幕组合成一个专门的古典音乐视频通过扫描二维码,你可以分享至朋友圈,进行在线交流。-F&B-Accordingtopreferences,guestscheckthemenuoptionsandsubmitittothestafforcustomizeit.AnicecreamwiththesamecolornumberastheNARSproductwillbeservedtotheguests.根据喜好，客人们查看菜单选项然后提交给工作人员或者定制产品。客人们会收到和WHOO产品色号相同的冰淇淋。F&B（菜单前后页）◣MenuDesign（Front）菜单设计（前页部分）◣MenuDesign（Back）菜单设计（后页部分）WHOOGORGEOUSGIFTFORYOU时光相伴·后礼予你王府井奥莱·银川WHOOGORGEOUSGIFTFORYOU时光相伴·后礼予你王府井奥莱·银川路演区“WHOOGORGEOUSGIFTFORYOU”—GlideToSeeYou时光相伴·后礼予你后与你相见-RUNDOWN-19:30-19:35Performance19:30-19:35演出19:38-19:45Performance19:38-19:45演出19:00-20:30CM：AllTheTime19:00-20:30CM：整场19:35-19:38BrandingSpeech19:35-19:38品牌发言-Performance-OPTION1：AerialSilksDance

Thegraceful,dynamicstrength,flexibilityandall-in-onegracefuldanceareperformed.TheperformersslideanddancefromtoptobottomintheribbonsofNARScolor,presentingtheNARSVELVETLIPGLIDE"slipandcolor"vision.选项一：空中绸缎舞表演者呈现出优雅,动态的力量结合,灵活性和全方位的舞蹈表演。表演者从上到下在红色金色的绸缎上滑动，舞动,呈现出天鹅绒般的唇滑翔“丝滑和颜色”的视觉效果。-Performance-OPTION2：MirrorManDanceThe“smooth”surfacemirror,withfittingthegracefulfigure,highlightingthegorgeousdanceoftheperformers.选项二：丽人行唐风舞蹈三月三日天气新，长安水边多丽人。态浓意远淑且真，肌理细腻骨肉匀。绣罗衣裳照暮春，蹙金孔雀银麒麟。头上何所有？翠微盍叶垂鬓唇。背后何所见？珠压腰衱稳称身。-Stage：classicalmusicLiveShow-ClassicalMusicWarm-upProfessionalclassicalmusicinviting,duringtheeventbyplayingmu