《商务英语函电2》课件-Lesson 9 Offering Substitutes 报盘替代品

Lesson9OfferingSubstitutes报盘替代品DearJones,WethankyouforyouremailofOct.18inquiringforourAutoPackingMachineArt.No.PM203.Weappreciateyourinterestbutwecannolongersupplyitastheproductionlinehasbeenupgradedandtheprocessingtechnologyimproved.Weare

confident

thatournewmachineArt.No.NPM303isagoodsubstitute.

Weusethestainlesssteelinsteadofthecastiron.Thequalityandspecificationsaremuchimprovedatverylittleextra

costanditsappearanceisveryexcellent.Itmustbeenjoyingfastsalesinyourcountry.OfferingSubstitutes

Appreciatingbuyer’sinterestASAMPLEEMAILOfferingsubstitutesShowingregretJustifyingyourrecommendationWehavesentyoutheworkingvideopresentationaspertheattachmenttogetherwiththequotationsheet.

Weare100%surethatyouwillfinditeasytouseandwillfindagoodmarketonyourside.Itwillgiveyoucompletesatisfaction.

Kindregards,FranzOfferingSubstitutes

PersuadingthebuyertoacceptASAMPLEEMAILNotesproduction:n.生产，制造Thecompany’snewmodelwillbegoingintoproductionearlynextyear.该公司的新型产品将于明年初投入生产。Thegoodsyouwantareoutofproductionatpresent,soweregretourinabilitytoquoteonthem.你所要的货物目前已停止生产，抱歉我方无法报价。produce:v.生产，制造Weareproducingforexporthand-madeglovesinavarietyofnaturalleathers.我们制作各种各样手工真皮手套供出口。confident:a.有信心的；确信的Managementis

confident

aboutthewaybusinessisprogressing.管理层对业务发展的态势充满信心。Wefeel/areconfidentofthesuperiorqualityofourproducts.我们对产品优越的品质有信心。Iam

confident

thateverythingwillcomeoutrightintime.我坚信一切终究都会好起来。confidence:n.信心，把握，信任Consumers’confidenceinthe

economy

is

strong.消费者们对经济形势信心十足。tohave/place/putconfidencein...对……给以信任，对……有信心Ifyourpriceiscompetitive,wehaveconfidenceinsecuringtheorderforyou.如果你方价格有竞争力，我们相信能为你方获得订单。substitute:v.用……代替，代之以；取代，代替tosubstituteAforB:用A替代BThecompanyillegallysubstitutedcheapboltsandscrewsformoreexpensivematerials.这家公司非法地用劣质螺母和螺帽替代了更昂贵的材料。Gas-firedpowerstationswillsubstituteforlessefficientcoal-firedequipment.以煤气为燃料的发电站将会代替效率较低的燃煤装置。substitute:n.替代品，代替物Model501isanidealsubstituteforModel401.substitution:n.替代Thegovernmentplanstoencouragethesubstitutionofcheapgenericdrugsforexpensivebrand-name.政府计划鼓励廉价的仿制药替代昂贵的品牌。表示“替代”含义的词语，在业务中还常用replacementreplacement:n.调换；替代品Weofferaslightlydifferentmaterialinreplacementforwhatyouenquirefor.我们提供一种稍有区别的料子，以代替你们所询购的品种。ThenewPCmodelisanidealreplacementfortheoldone.新型号的电脑是旧款的理想替代品。replace:v.替代Tourismhasreplacedagricultureasthenation’smainindustry.旅游业已经替代农业，成为该国的主要产业。toreplaceAwith/byB:用B替代AThefactoryreplacedmostofitsworkerswithrobots.这家工厂用机器人代替了大部分的工人。extra:a.额外的；附加的Theextrachargesaretobeforouraccount.额外的费用将由我方负担。Weagreedonapricebutafterwardstheywanted£10extra.我们谈好了价格，但后来他们又想多要10英镑。cost:n.成本，费用Thetotalcostoftheprojectwouldbemorethan$240million.该项目的总成本会超过2.4亿美元。We’resellingatcostalready.我们已经是按成本价在销售了。ThenewR&Dcenterwasconstructedatacostof1.1million.新建成的研发中心耗资110万。toenjoyfastsales:畅销表示“畅销”通常还有下列表达方法：Ourgoodsenjoyexcellentsales.我们的产品很畅销。Cashmerecoatsalwayssellwell.羊绒大衣总是很畅销。Homefitnessequipmentsareverypopularnowadays.目前家用健身器材很受欢迎。Wearabletechnologyproductshavefoundagood/readysalerecently.可穿戴的科技产品近来销路很好。ArtificialIntelligenceproductsareenjoyingfastsalesthesedays.人工智能产品近来非常畅销。Ourgarmentshaveareadymarketinyourregion.我们的服装在你地区销路很好。Thisisawidelysalableproduct.这种产品销路很广。Ourgoodshavewonahighappreciationamongourcustomers.我们的货物得到客户的好评。Ourgoodsarewellreceived.我们的货物很受欢迎。OurceramicshavemetwithgreatfavorintheUSmarket.我们的陶瓷在美国市场上很受欢迎。Thisproductisverymarketable.这个产品很畅销。Ourproductshavebeenwellestablishedintheworld.我们的产品已在世界上建立了良好声誉。asper:按照Thereportwassenttothegeneralmanagerasperyourinstructions.按照您的指示，报告送给总经理了。onyourside:在你处（市场）表示“在你处（市场）”的表达还有：atyourend,inyourmarket/district/placesatisfaction:n.满意Ifthefirstshipmentturnsouttothesatisfactionofourcustomers,wewillplacerepeatorderswithyou.如果首批船货令我方客户满意，我们将向你方续订。satisfy:v.使满意Thepatternsofyourcarpetssatisfyus.Wewillorder1,000pieces.你方地毯的图案使我们很满意。我们将订购一千件。tobesatisfiedwith:对……感到满意Wearenotsatisfiedwithyourquotation.Itisapparentlyoutoflinewiththemarket.我们对你方报价不满意，它显然和市价不符。satisfactory:a.令人满意的Ifthepriceofyourproductsissatisfactory,weshallbeabletoplacesubstantialorderswithyou.如果你方产品的价格令人满意，我们将能够向你方大量订购。ASUPPLEMENTARYEMAILHiMike,ThanksforyouremailofMay15,inquiringforourtrucktires.

Pattern668isourmostpopularitem,whichisyourwisechoicetostartwith.WecanofferatUSD70/pcFOBShanghaifordeliverywithin3weeksaftertheorderandMOQhastobe300pcs.

Pattern718isahi-techtirewiththepriceatUSD100/pc.Basedonourmarketingexperience,ourrecommendationforyouisPattern698withthelowerpriceatUSD80/pc.MOQis200pcs.ASUPPLEMENTARYEMAILTiresarepackedaccordingtocustomers’requirements.Paymentistobemadebyanirrevocableletterofcreditpayablebydraftatsight.

Pleasecheckourphotoquotationsintheattachedfile.Ifanyfurtherinformationisneeded,pleasecontactmewithouthesitation.

Yourpromptresponsewillbehighlyappreciated.

Bestregards,AmroYan信文译文补充信文范例Mike你好：你们五月十八日询盘我们卡车轮胎的电邮收到了，谢谢。

668型是我们最畅销的产品，是首次订购的明智之选。我们向你报盘每个70美元上海港船上装运价，订货后3周之内交货，起订量为300个。

718型是一种高科技产品，单价为每个100美元。根据我们的市场经验，我们建议你们订购698型，单价为每个80美元，起订量为200个。轮胎按客户要求包装。支付方式是用不可撤销即期信用证支付。

附件中是我们的报价单，请查收，如需其他信息，请立即与我联系。

盼即复。

商祺！

AmroYan

EXERCISESI.Fillintheblankswiththeproperformsofthefollowingexpressions.

Thegoodshavebeenputinto__________accordingtothespecificationsgivenbythebuyer.Wehavestrong__________inthemarketabilityofourproductsinEurope.Yourordercanbe__________inearlyMay.Ourgoods_______________bothathomeandabroad.Pleaseletusknowifyoucansupplythe__________productslistedintheattachment.substitute,production,confident,deliver,asperenjoyfastsales,cost,onyourside,satisfy,insteadofproductionconfidencedeliveredenjoyfastsalessubstituteI.Fillintheblankswiththeproperformsofthefollowingexpressions.

__________yourrequest,weattachaphotoquotationforyourreference.Ourcustomersarequite__________withtheproductsyousupply.Thelabor__________isrisingcontinuously,andthat’swhyourquotationishigherthanitwasbefore.PleasesendusaquotationonthebasisofCIF__________FOB.Pleaseletusknowthemarketsituation__________.substitute,production,confident,deliver,asperenjoyfastsales,cost,onyourside,satisfy,insteadofAspersatisfiedcostinsteadofonyoursideII.TranslatethefollowingsentencesintoChinese.

1.Sincetherequiredarticlesarenotavailableatpresent,wewouldliketorecommendherebelowafewpopularitemsforforwardshipmentassubstitutes.1.因所要商品目前无货，所以特推荐远期交货且很受欢迎的几种商品如下:II.TranslatethefollowingsentencesintoChinese.

2.ThankyouforyourinquiryforArt.269butweregretthisitemisoutofstockforthetimebeing.ButwemayacceptyourorderforshipmentinApril.2.感谢你方269号商品的询盘，但很遗憾目前这种商品无货，不过，我们可以接受四月份交货的订单。II.TranslatethefollowingsentencesintoChinese.

3.Asthesellingseasonisdrawingnear,wewouldproposeinallsinceritythatyoubuyacertainquantityofArt.9903whichcanbedeliveredpromptlytoreplaceArt9901.3.由于销售季节日益临近，我们真诚地建议你们一定数量的可即期交货的9903号货物。II.TranslatethefollowingsentencesintoChinese.

4.Wewouldliketorecommendasfollowsafewpopularitemsavailableforimmediateshipment:4.现推荐可即期装运的几种畅销商品如下：II.TranslatethefollowingsentencesintoChinese.

5.Wehavepleasureinintroducingtoyouthefollowinggoodsforpromptshipmentsimilartothesamplesgivenbyyou.5.我们高兴地介绍下列立即装运与你们所给样品相似的货物给你。III.TranslatethefollowingsentencesintoEnglish.

1.Thesubstituteistheupgradingoftheoldproductatlittleextracost.1.替代品是老产品的更新升级，却并未增加多少额外成本。III.TranslatethefollowingsentencesintoEnglish.

2.Wehavestrongconfidenceinthequalityandsalesofourproducts.2.我们对产品的质量和销路非常有信心。III.TranslatethefollowingsentencesintoEnglish.

3.Ifit’sOK,we’dliketorecommendArt.#AB02asasubstituteforArt.#AB01foryourorder.3.如果可以的话，我们推荐贵方订购货号AB02产品以替代你们所要的AB01号。III.TranslatethefollowingsentencesintoEnglish.

4.Thesehi-techgadgetsenjoyfastsalesinyourneighboringcountries.4.这些高科技小产品（gadget）在你们邻近国家销路很好。III.TranslatethefollowingsentencesintoEnglish.

5.Iftheinitialorderprovessatisfactorytocustomers,we’llplacealargeorderwithyou.5.如果客户对首笔订单满意的话，我们将向贵方大量订购。WRITINGTASK

来自于科威特的ALHOMAIZICO.,LTD.的客户Jimmy发来邮件询购BXC-205和BXC-208号手提包，可这两款手提包现在没货，但你又不想失去生意的机会，于是向他们推荐ABZ-006和AXC-0