《商务英语函电》课件-Module 3 Offer-Firm Offer 发盘函写作-实盘VIP

BusinessCorrespondences外贸英语函电发盘函写作------实盘FirmOffer发盘函的内容1.确认收到询盘，回复客户提出的要求

2.强调产品优势和特色3.按客户要求发盘，列明主要交易条件4.说明报价的有效期5.鼓励客户订货6.礼貌性结尾确认收到询盘，回复客户提出的要求WearepleasedtoreceiveyourenquiryofMar.13,inwhichyouaskedaboutourplushtoys.Thesamplesyouaskedforwillbesent

toyoubyseparatepost.sent：空邮：airmailedbyseparatepost：另邮。还可以说byseparatemail/underseparatecover强调产品优势和特色Wethinkyouhavemadeanexcellentchoiceinselectingthefouritems,andonceyouhaveseenthesamples,wearesureyouwillbeimpressedbythequalityofinnerandouterfabric.优良工艺fineworkmanship独特的设计uniquedesignArt.No.CommodityNameMin.OrderQuantityUnitPriceCIFRotterdam20’FCLBasisLCLBasisKB0278TwinBear400setsUSD9.79/setUSD11.49/setKB0677BrownBearwithRedBow400setsUSD14.79/setUSD16.37/setKB5411TwinBearinBalletCostume400setsUSD11.69/setUSD13.39/setKB7900BearinPinkT-Shirt400setsUSD15.67/setUSD17.25/set按客户要求发盘，列明主要交易条件(规格、数量、包装、装运、价格、付款、保险)Asrequested,wewouldliketoquoteourfavorablepricesasfollows:按客户要求发盘，列明主要交易条件Packing（包）:KB0278&KB5411:2pcs/set,4sets/ctn,1008sets/20’FCLKB0677&KB7900:3pcs/set,8sets/ctn,1080sets/20’FCL

纸箱包装方式集装箱容纳数量Payment（付）:BysightL/C(也可以说成L/Catsight)其他支付方式还有什么呢？L/Cat30days’sight/L/C30daysaftersight;L/C30daysafterB/Ldate;D/P;D/A;T/TShipment（装）:Tobeeffectedwithin30daysfromreceiptoftherelevantL/C.

uponreceiptof…:等…一收到；等…一寄到

若订货早于本月底，到证后30天内交货：with(相当于“条件是，若”)

yourordernolaterthan

theendofthismonth能在5月出运，但信用证必须在2009年3月底前开到：withtherelevantL/CreachingusbytheendofMarch2009Insurance（保）:For110%invoicevalue

coveringAllRisksandWarRisks.

说明投保加成率说明投保险种说明报价的有效期Becauseoffluctuatingexchangerates,theofferisvalidfor21days/3weeks.实盘：是发盘人在一定期限内愿按所提条件达成交易的肯定表示。实盘的发盘人在其规定的有效期限内受到所发实盘的约束，即在发盘有效期内发盘人非经收盘人同意，不得撤回、变更或修改。受盘人在有效期内如无保留地接受，交易即告成立。除以上表达方式以外，还有如：Theofferisfirmsubjecttoyourreplyreachingusby5p.m.,March19,ourtime.3月19日我方当地时间下午5点前收到你方答复为准。虚盘：非承诺性的表示，没有时限的规定。如：Theofferissubjecttoourfinalconfirmation鼓励客户订货WebelieveyouwillfindareadysaleforourproductsinNetherlands

ashaveotherretailersthroughoutEuropeandAmerica,andwedohopewecanreachanagreementonthetermsquoted.areadysale：畅销，很快卖出去的礼貌性结尾Thankyouforyourinterest;welookforwardtohearingfromyousoon.必不可少！注意事项发盘的内容需完整，对于客户在询盘函中指定的某项交易条件，即使同意都应在发盘函中作明确的表述。WewouldliketopointoutthatweusuallysettleouraccountsonD/Pat30daysaftersight.WerequesttheDecemberdelivery.在发盘函中对客户感兴趣产品的卖点予以突出强调。Onceyouhaveseenthemachineinoperation,youwillbeimpressedbyitstrouble-freeperformance.对于客户在询盘函中的特殊要求或询问，一定及时作出回应。Sincewehavereceivedarushoforders,weregrettosaythatweareunabletomakedeliveryuntilJanuary.发盘时应明确数量。数量的改变会直接影响到国内费用的分摊！所以在报价时，必须说明每一个价格所对应的数量。报LCL时，告知客户工厂所提出的最低起订量。报FCL时，告知客户整箱所对应的商品数量。实盘范文：DearSirorMadam,Wehavereceivedyourletterdated

日期

andappreciateyourinterestIn

ourproducts.(Wewerepleasedtoreceiveyourletterof

日期

andthankYou

foryourinterestinourproducts.)Youwillnotefromourcablethatweareinapositiontoofferyouproductasfollows:Quality:Size:Weight:Color:Quantity:Price:Shipment:Payment:Th