高职英语综合教程(下册)课件：E-commerce

E-commerceListeningSpeakingReadingGrammarFocusPracticalWritingCultureSightseeing

ListeningTask1Listentothefivestatementstwiceandchoosetheproperanswertoeachofthestatementsyouhear.1.A.Afamoussinger.B.ToAmerica.C.BecauseIlikeit.D.WhenIamtwenty.2.A.Iwenttherebybike.B.IgothereeverySunday.C.Thereisalottosee.D.Idon’tknow.3.A.No,Iwon’t. B.Thankyou.C.Yes,Iwill. D.No,thankyou.4.A.I’mherteacher. B.Whoareyou?C.ThisisLindaspeaking. D.Howareyou?5.A.Pleasetakeaseat. B.Idon’tthinkso.C.Whynot? D.It’sverynice.Task2Listentothefiveshortdialoguestwiceandchoosethebestanswertoeachofthequestionsyouhear.1.A.Hewatchesthefootballmatch.B.Hegoestothecinema.C.Heworks. D.Hestayswithfriends.2.A.Videostores. B.Videotapes. C.Watches. D.Movies.3.A.Rightnow. B.Thisweek. C.Nextweek. D.Twoweekslater.4.A.Monday. B.Tuesday. C.Wednesday. D.Thursday.5.A.Hewasquitehappy.B.Hefeltupset.C.Hedidn’tcare.D.Heseemedpleased.Task3Listentothefollowingpassagetwiceandtrytofillthemissingwordsintheblanks.

IntheUnitedStates,couplesusuallyreceivegiftsfromtheirrelativesandfriendswhentheygetmarried.Sometimesabridewill

agiftforsomethingelseifshedoesn’tfindituseful.Wegivegiftstoexpressourgoodwishesforthemarriage,butgiftsaren’t

forthemarriageitself.However,insomesocietiesgiftsareveryimportant,andthemarriageisn’tlegal

them.OnetypeofgiftiscalledBrideService.Ayounghusbandmustworkforhiswife’sfamily.Hemayworkfor

fifteenyears.Brideservicemayseemstrangetous,butitisnecessaryinsocietieswherepeopledon’thavemoneyor

thingstoexchangeatmarriage.SpeakingCommunicativeSampleReadthesamplecarefullyandthencompletethefollowingcommunicativetask.

 DialogueOneJustforaChange

DialogueTwoEveryBeginningIsDifficult

Notes

1.makeit8o’clock定在8点

2.login登陆

3.homepage主页

4.TeachingAffairsOffice教务处

SomeTipsCommunicativeTaskWorkingroupsandcreatethefollowingrole-play.TheSalesManager,whohasjustattendedasalesmeetingaboutanewproduct,ismakinganappointmentwiththebosstotellhim/herabouttheresultofthemeeting.Reading

PassageA

E-commerce

Electroniccommerce,ore-commerce,hasmadeitpossibleforbusinessestodirectlyreachcustomersanywhereintheworld.EveryonehookeduptotheInternetisapotentialcustomer.Thishasnotonlychangedthewayproductsaresold,butitalsohaschangedthewayallbusinessactivitiesareconducted.E-tailisaspecificexampleofe-commerce.

Therevolutionofe-commercewasstartedbyJeffBezos,theentrepreneurofA,aclicks-and-mortarcompany.Asamatteroffact,Aisawell-knownandtrustede-tailer.E-tailiselectronicretail.ThebusinesssellsproductsovertheInternet.Themainactivityofe-commerceisbuyingandsellinggoodsandservices.Anycompanycangoonlinetosellanyproduct.

JCPenney,amajordepartmentstore,sellsproductsinstores,bymail,andonline.Thistypeofcompanyiscalledamulti-channelretailer.Itusesseveralmeanstosellproducts.Businessesoftencalltheirstoresandwarehousesbricks-and-mortar,referringtobuildingmaterials.BusinessesthatalsousetheInternetarecalledclicks-and-mortaroperations.

E-commercemakesiteasiertosendcatalogsofe-tailers’productstoconsumers.Thisisespeciallyusefulforcompaniesthatdoalotofmail-orderbusiness.PuttingcatalogsontheInternetratherthanshippingthembymailsavesalotofmoneyinprintingandmailingcosts.

Howdoese-tailbenefityouasaconsumer?Herearetheadvantages.Convenience.Youcanshopathomewithoutgoingtothestore.TheInternetisneverclosed,soyoucanshop24hoursaday,7daysaweek.Ifyoudon’thaveaccesstotransportationandyouneedorwantanitem,youcanbuyitonline,becauseit’sconvenient.Choices.Thenumberofcompaniessellingproductsonlinegivesyoumorechoicesandletsyoucomparepriceseasier.Someonlinecompaniesallowyoutodownloadmusic,computergames,orpreviewmovietrailers.LookforWebsitesthatcompareandcontrastgoods,likeZDN.Beforebuyinganeworusedcar,theInternethasmanyusefulsitestoexploreallelementsofthetransaction.

Ontheotherhand,therearedisadvantagestoe-tail.Theseinclude:Buyingpower.It’seasytooverspend.Ifyou’renotcarefulyoucanorderthingsbymistake.Othercharges.Sincemostproductsboughtonlinearedeliveredbymail,youhavetopayshippingchargesandusuallytax.Theexchangeandreturnpoliciesmaybepricierthaninastore.Immediacy.Whileshoppingonlineisconvenient,youstillhavetowaitformostproductstobedelivered.(Unless,ofcourse,youliveinNewYorkCity.Barnes&Nobleonlinewilldeliverabookyouorderedonthesameday.)Relyingonobservation.It’shardtoknowforsurewhetheryoulikeasofaunlessyousitdownandtryit.Thesamecanbesaidforclothes,CDs,orbooks.Onlinebuyingrequiresyoutorelyonpicturesanddescriptionsinsteadofactuallytouchingthingsyourself.

NewWords

PhrasesandExpressions

hookupto连接到

multi-channel多渠道

haveaccessto有使用……的机会

returnpolicy退货单

relyon依赖于

Note

1.clicks-and-mortar国外把那些既具有传统又具有网络服务的企业称之为“网络与实体”(clicks-and-mortar)，把拥有土地、厂房等资产的传统企业称之为“红砖与灰泥”(brickandmortar)，而把那些正在从传统向网络转化的企业称为“红砖到网络”(brick-to-click)。

Icandoit

 ReadandthinkTask1ReadthetextcarefullyandanswerthefollowingquestionswiththeinformationfromPassageA.1.WhoislikelytobuyproductsontheInternet?2.Whatkindofcompanyisreferredtoasa“multi-channel”company?3.Howdoese-tailbenefitcompaniesthatdoalotofmail-orderbusiness?4.Whatarethedisadvantagestoe-tail?5.Whatproblemwillonehaveifhewantstobuyclothesonline?Task2Fillintheblankswiththewordsorexpressionsfromthepassage.Don’treferbacktoituntilyouhavefinished.

Therevolutionofe-commercewasstarted______JeffBezos,theentrepreneurofA,aclicks-and-mortarcompany.______amatteroffact,Aisawell-knownandtrustede-tailer.E-tailiselectronicretail.Thebusinesssellsproducts_____theInternet.Themainactivityofe-commerceisbuyingandsellinggoodsandservices.Anycompanycangoonlinetosellanyproduct.

JCPenney,amajordepartmentstore,sellsproducts_____stores,bymail,andonline.Thistypeofcompanyiscalledamulti-channelretailer.Itusesseveralmeanstosellproducts.Businessesoftencalltheirstoresandwarehousesbricks-and-mortar,referring_______buildingmaterials.BusinessesthatalsousetheInternetarecalledclicks-and-mortaroperations.

 ReadanddevelopTask3Fillintheblankswiththewordsorphrasesgivenbelow.Changetheformwherenecessary.

previewadvantagehookuptorelyonretail

warehousedeliverinternetshipconduct1.OurEnglishclassis______onatwice-a-weekbasic.2.HongKong’sprosperity_____heavily_____foreignbusinesses.3.Allthespeakers

________to

asingleamplifier.4.The______dealerbuysatwholesaleandsellsatretail.5.Please

_______

thelessonsbeforeyournextclass.6.Theirfurniturewillstayinthe_______untiltheyhavepaidthestoragefee.7.HerOlympicexperiencegaveherabig_______overtheothercontestantsforthefinalvictory.8.Wearetoday_______youanothermachine.9.Wecan_______thegoodstoyourdoor.10.Todaymillionsofpeopleconnecttothe_____tosende-mail,visitwebsitesorstoreinformation.Task4Choosethebestitemtocompleteeachofthefollowingsentences.1.Itwasreportedthattheearthquakewasthemost_______tohavestruckthatareainfiftyyears.A.special B.powerful C.favorite D.exciting2.Storywritingasa_____oflivingisnoeasytask.A.means B.methods C.way D.channel3.VisitorstoChina,________thosewhoareinterestedinancientculture,oftenmakeapointofvisitingXi’an.A.specially B.especially C.special D.particular4.There’sa_______chargeof￡5addedtotheprice.A.ship B.shipment C.shipping D.shiping5.Food________aresoldinsupermarkets.

A.produces B.productivities

C.produce D.products6.Therestauranthaslostmanycustomersduetoitspoor_______.

A.service

B.serving

C.servies D.servicing7.Withitsfast________development,thecountryhasbeengettinganincreasingnumberofvisitorsfromabroad.

A.traditional B.economic

C.money D.services8.Studentsshouldbeencouragedtobe_____thinkers.

A.independent

B.independence

C.advantage

D.average9.Hehasmany_____thattakeuphisfreetime.

A.acts B.actions

C.activities D.actives10.Thecountryhasexperienced______changessincetheeconomicreform.

A.little B.directly

C.instantly D.significant

 ReadandtranslateTask5TranslatethefollowingsentencesintoEnglish,usingthewordsorphrasesgivenaftereachsentence.1.他喜欢通过电子邮件而不是通过电话和同事分享信息。(ratherthan)2.实际上，我在那家知名公司找到一份工作纯属偶然。(asamatterofafact)3.学生要有使用好图书馆的便利条件。(haveaccessto)4.我们信赖他今天能完工。(relyon)5.一方面汽车有用，可另一方面它们也造成污染。(…ontheotherhand)Task6TranslatethefollowingsentencesintoChinese.1.EveryonehookeduptotheInternetisapotentialcustomer.2.PuttingcatalogsontheInternetratherthanshippingthembymailsavesalotofmoneyinprintingandmailingcosts.3.Someonlinecompaniesallowyoutodownloadmusic,computergames,orpreviewmovietrailers.4.Sincemostproductsboughtonlinearedeliveredbymail,youhavetopayshippingchargesandusuallytax.5.Onlinebuyingrequiresyoutorelyonpicturesanddescriptionsinsteadofactuallytouchingthingsyourself.

PassageB

OnlineShoppingRevolution

Asnodoubtyouhavenoticed,onlineshoppingisbecomingmoreandmorepopular.InthisarticleIwriteaboutthisnewrevolutionanddiscusswhetherinmyopinionthispopularityislikelytocontinueorevenincrease,orifitisjustsomesortsofshorttermfashiontrend.

Iwasintroducedtoonlineshoppingafewyearsagowhenafriendofmineadvisedmethatacertainelectricaltypecompanywasofferingtheirproductswithadiscountoftenpercent,whentheywerepurchasedonline.ThisfascinatedmeandIthenstartedtoinvestigateifthiswasatrendwhichotherretailoutletswereoffering.IfoundthatquiteafewothershadsimilaronlinediscountsandIsoonstartedtocatchtheonlineshoppingbug.

AsamanIamnotthereallyoneforshopping.IamnottryingtosuggestthatallmenhateshoppingbutIcertainlydo.Whenmywifewantstogoononeofhertripstoallofthelocalclothesandothershops,IdogowithherandattempttoshowaninterestbutintruthIcannotwaittogethome.Whenbuyingitemssuchasclothesformyself,Iofcourseprefertobuyonline.Thisiswhereonlineshoppingbecomesadreamforme.

AcoupleofyearsagoatChristmastime,ImustadmitthatIpurchasedaroundeightypercentofmypresentsonline.Thissavedmehavingtogototheshopsinthefirstplace,fightingthroughtheChristmasshoppingcrowdsandtryingtofindacarparkingspace.

Myfamilyevennowbuysourweeklyfoodshoppingonline.Mywifeprefersdoingthefoodshoppinginthiswayasshedoesnothavetowaittohaveheritemsscannedanddoesnothavetoputupwiththechildrenaskingiftheycanhavethisorthat.

Ibelievethatthisonlineshoppingrevolutionhasonlyjuststarted.Ithinkthatmoreandmorecompaniesaregoingtoofferthisserviceandthattheirwebsiteswillbecomeevenmoreimpressiveandeasytousefortheconsumers.PeopleespeciallywomenwillalwayslovetogoshoppingbutIthinkforcertaingoods,forexamplelargerandmoreexpensiveitems,thattheywillbemainlyboughtonline.

MylifehascertainlybeenmadealoteasierandlessstressfulthroughonlineshoppingandIwouldadviseotherpeopletogiveitago.

NewWords

PhrasesandExpressions

quiteafew相当多的

intruth事实上，的确

acoupleof几个

inthefirstplace首先，起初

putupwith忍受，容忍

giveitago尝试

Icandoit

 ReadandthinkTask1Choosethebestanswerforeachquestionaccordingtothepassage.1.Thefirstparagraph_______.A.introducesthetopicofthepassageB.summarizestheauthor’sonlineshoppingexperiencesC.commentsonthetrendofonlineshoppingD.explainstheauthor’sviewononlineshopping2.Theauthordidhisfirstonlineshoppingbecause_______.A.hiswifelikedtoshoponlineB.hecouldgetafavorablepriceC.hisfriendwantedtobuysomethingonlineD.itwasagreatopportunitytopurchaseatthatChristmas3.Theword“fascinate”(Para2,Line3)mostprobablymeans_______.A.tomakesomeoneconfused B.tomakesomeonesatisfiedC.tomakesomeonehappy D.tointerestsomeonealot4.Whatisthemostimportantreasonthatmakestheauthorliketoshoponline?A.Productssoldonlinearecheaper.B.Onlineshopsprovidemorechoices.C.Hehatesshoppingandonlineshoppingenableshimtoshopathome.D.Hedoesnotneedtobewithhiswife.5.Whatistheauthor’sattitudetowardsonlineshopping?A.Indifferent. B.Enthusiastic. C.Negative. D.Doubtful.

 ReadanddevelopTask2Matchtheexpressionsontheleftwiththedefinitionsontheright

GrammarFocusEmphasis(强调)

 Samples

1.Whatonearthareyoutalkingabout？

2.Youshouldgoandapologizetothecustomeryourself.

3.Wedidbuyanewovenyesterday.

4.ItisJohnwho/thatoftencomeslate.

5.Itwasbecausehe’dneverhadtheopportunitythatJohnhadn’tlearnedtodrive.

6.Notuntilhegothomedidherealizethathehadlosthiskeys.

7.ThedoctorsandnursesareworkingveryveryhardtryingtofindawaytocontroltheSARSvirus.

 Notesonthesamples英语中除了用强调句来强调句子中的某一成分，如主语、宾语、状语、表语等，还可以用某些词汇、词组、助动词、倒装或特殊的句型等来表示。

1.用单个词或词组来表示强调的词和词组有：only，ever，just，alone，very，still，must，too，agreatdealof，onearth，byfar,alot等。

2.用反身代词、助动词do或强调结构中的it表示强调。

3.用倒装或重复来表示强调。Task1Choosethebestanswerbelow.1.Itwaswithgreatjoy_____hereceivedthenewsthathislonglostsonwouldsoonreturnhome.

A.as B.that

C.so D.for2._______somanypeoplebeenoutofworkastoday.

A.Morethaneverbefore

B.Neverbeforehave

C.Inthepast,thereneverhave

D.Formerly,thereneverwere3.Thisis_______dictionarytheyarelookingfor.

A.thevery B.verythe

C.avery D.verya4.Inspiteofallyousay,I_______thinkIamright.

A.doreally B.didreally

C.reallydo D.reallydid5.Inmyopinion,heis_____themostimaginativeofallthecontemporarypoets.

A.inall B.atbest

C.forall D.byfarTask2CompletethefollowingsentencesbyputtingtheChineseintoEnglish.1.Itis______________(正是从太阳那里)thatwegetlightandheat.2.Itwas________________(正是停电没有灯光的时候)thataccidenthadoccurred.3.Hesaidthathewouldcomeand_____________(他果真来了).4.Heis___________________(正是警方在寻找的人).5.Seldom___________________(他上班很少迟到).PracticalWriting

RegistrationForms

TheRegistrationformisanofficiallistorrecordcontaininga“summary”ofrelatedinformationaboutaperson.Besuretofilloutallsectionsinfull.

Sample

 Notesonthesample注册表或登记表是日常开会、参加活动或登记住宿时所需要填写的一种表格。填写内容一般比较简单，包括填写人的姓名、地址、电话、出生年月等个人信息，如:

Title：称呼，即称先生、小姐，还是夫人，据此能确定填表人的性别。

Familyname(Surname)：姓

Givenname(Firstname)：名

Dateofbirth：出生年月，按日、月、年的顺序填写。

Homeaddress：家庭地址。从门牌号码、街道名、城市名、国家名到邮政编码，按顺序依次填写。

Countryofbirth：出生国，即在哪个国家出生。

Nationality：国籍，即现在是哪个国家的公民。注意：此处应用国名的形容词形式，如：British，Chinese，French，Spanish，而不是Britain，China，France，Spain。Task1FillinthefollowingregistrationformaccordingtoinformationgivenbelowinChinese.袁正义先生准备报名参加9月19日-21日召开的国际贸易研讨会(symposium)。他的地址是北京清华路269号。电传因为是会员，他只需要支付30美元的会务费。他准备周六下午到达，参加周日的研讨会。Task2Thefollowingisaregistrationform.Readitandthencompletethesentencesthatfollow.

WebsterUniversityRegistrationForm

Summer,20101.Whofilledouttheform?Mr.___________filleditout.2.Henrylivesat______________________________________.3.WhenyouareinNewYorkandHenryisatschool,pleasedial__________________ifyouwanttotalktohim.4.IfyouareinChinaandHenryisathome,pleasedial__________whenyouwanttotalktohim.5.IfyouwanttoreachHenrybycomputer,use___________________.CultureSightseeing

ColorCoded

There’salotmoretocolorthanyou’dimagine.Itcanaffectourmood,influenceussubconsciouslyandevenhelpuschangeourmindsaboutthings.Butwhatdothedifferentcolorsmean?

Redisassociatedwithlove,dangerandexcitement.It’ssaidtomakepeoplehungry,whichiswhysomanyrestaurantsuseitintheirlogos.Tabloidnewspapersandcelebritymagazinesalsouseredontheirfrontcoverstomakethestoriesseemmoreexciting.CompanieswithredintheirlogosincludeMcDonald’s,BurgerKing,TheSun,andHello.

Greenisconsideredanaturalcolorandisoneoftheeasiestforoureyestoprocess,soittendstorelaxus.Thisiswhymanyhospitalsaregreen,andwhyguestswhoareabouttoappearonaTVprogrammewaitinthe“greenroom”.CompanieswithgreenintheirlogosincludeAstonMartin,Starbucks,RolexandCarlsberg.

Blueimpliessecurity,steadfastnessanddependability.It’sconsidereda“trustworthy”color,whichiswhybusinesspeopleoftenwearbluesuitstoimportantmeetings,andwhysomanybanksareblue.CompanieswithblueintheirlogosincludeFacebook,Barclays,MySpace,Twitter,SkypeandPayPal.

Yellowisacheerful,brightcolorthatattractspeopl