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ManagementEnglishPPTcoursewareCATALOGUE目录Whatismanagement?TheBasicTheoryofManagementThemainconceptsofmanagementThemainfunctionsofmanagementFrontierTopicsinManagementTheFutureProspectsofManagementWhatismanagement?01Managementistheactofplanning,organizing,leading,andcontrollingtheeffectsofagroupofpeopletoachievespecificgoalsandobjectivesManagementisresponsibleforguidingandfacilitatingtheworkofothers,allocatingresources,andensuringthattheworkisdoneeffectivelyandeffectivelyManagementinvolvestheuseofvarioustools,techniques,andprocessestocoordinatetheworkofindividualsandgroupstowardscommongoalsDefinitionofManagementTheImportanceofManagementManagementisessentialforthesuccessofanyorganizationorenterprise02Effectivemanagementenablementsindividualsandteamstoworktogethertowardscommongoals,achievingmorethantheycouldontheirown03Managementprovidesdirectionandguidance,ensuringthatworkisdoneinacoordinatedandorganizedmanner01Thedevelopmentofmanagementcanbetracedbacktotheindustrialrevolutioninthe18thand19thcentersTheearlystagesofmanagementwerecharacterizedbyscientificmanagementprinciples,emphasizingefficiencyandstandardizationofworkprocessesOvertime,managementtheoryandpracticeevolved,incorporatinghumanistic,behavioral,andstrategicperspectives,focusingonthedevelopmentofindividualsandorganizationsTheDevelopmentHistoryofManagementTheBasicTheoryofManagement02ScientificmanagementtheoryScientificmanagementtheoryemphasizestheimportanceofstandardization,specialization,andscientificmethodsinthemanagementofenterprisesItemphasizestheuseofscientificexperimentsanddataanalysistodeterminethebestmethodsofworkandproductionThegoalofthistheoryistoincreaseproductionefficiencyandreduceproductioncostsAdministrativeManagementTheoryAdministrativemanagementtheoryemphasizestheimportanceoforganization,coordination,andcontrolinthemanagementofenterprisesItemphasizestheneedforcleardivisionoflabor,responsibility,andauthorityinthemanagementstructureThegoalofthistheoryistoensurethattheorganizationrunssmoothlyandefficientlyItemphasizestheneedtorespectandcareforemployees,andtoestablishgoodinterpersonalrelationshipswithintheorganizationThegoalofthistheoryistocreateapositiveworkenvironmentandincreaseemployeeproductivityHumanrelationshipstheoryemphasizestheimportanceofemployeesatisfactionandmoralityinthemanagementofenterprisesHumanRelationsTheoryModernManagementTheory030201Modernmanagementtheoryemphasizestheimportanceofflexibility,innovation,andadaptabilityinthemanagementofenterprisesItemphasizestheneedtorespondquicklyandeffectivelytochangesintheexternalenvironmentThegoalofthistheoryistohelpenterprisesachievesustainabledevelopmentandlongtermsuccessThemainconceptsofmanagement03DefinitionAplanisaprearrangedplanforfutureactionstoachieveorganizationalgoals.PurposeToensuretheeffectiveutilizationofresources,improveorganizationalefficiencyandeffectiveness.Stepsincludingsettinggoals,developingstrategies,preparingbudgets,anddevelopingactionplans.PlanDefinitionAnorganizationisasystemformedbytherationalallocationandeffectiveutilizationofresourcessuchashuman,material,andfinancialresourcestoachievespecificgoals.PurposeTocoordinatevariousactivities,fullyleverageoveralleffectiveness,andachieveorganizationalgoals.Elementsincludingorganizationalstructure,rulesandregulations,personnelallocation,andresourceallocation.OrganizationDefinition01Leadershipreferstotheprocessinanorganizationwheremembersareguided,coordinated,andmotivatedtoworktowardsachievingorganizationalgoals.Purpose02Tostimulatetheenthusiasmandcreativityofmembers,andpromotethedevelopmentandprogressoftheorganization.Quality03includingcommunicationability,decision-makingability,coordinationability,innovationability,etc.LeadershipControlreferstomonitoring,evaluating,andadjustingtheoperationalstatusofanorganizationthroughcertainmethodsandmeanstoensuretheachievementoforganizationalgoalsandtheimprovementofoverallefficiency.Topromptlydetectandcorrectdeviations,ensuringthestabilityandeffectivenessoforganizationaloperations.includingbudgetcontrol,qualitycontrol,schedulecontrol,andpersonnelcontrol.DefinitionPurposeMethodsControlThemainfunctionsofmanagement04要点三DefinitionTheprocessofselectinganoptimalcourseofactionfromseveralpossiblealternatives要点一要点二ImportanceDecisionmakingisacriticalskillformanagersasithelpsthemnavigatethroughchallengesandopportunities,makeinformedchoices,andachievedesiredoutcomesToolsDecisionmakingframeworks,SWOTanalysis,riskassessment,andcostbenefitanalysiscanbeusedtosupporteffectivedecisionmaking要点三DecisionmakingOrganizationOrganizationcharts,jobdescriptions,workplans,andprojectmanagementtechniquescanbeusedtosupporteffectiveorganizationToolsTheprocessofcreatingastructuredandcoordinatedworksystemtoachieveorganizationalgoalsDefinitionOrganizationisessentialforensuringeffectiveoperations,clearcommunication,andtheallocationofresourcestosupporttheachievementofobjectivesImportanceDefinitionTheabilitytoinfluenceandmotivateindividualstowardsachievingorganizationalgoalsImportanceLeadershipiscriticalforcreatingapositiveworkenvironment,followingteamwork,andguidingindividualstowardscollectivesuccessToolsLeadershipstyles(e.g.,transformational,transactional),communicationskills,feedbackmechanisms,anddelegationcanbeusedtosupporteffectiveleadershipLeadershipControlDefinitionTheprocessofmonitoringperformanceandensuringitalignswithestablishedobjectivesandstandardsImportanceControlisessentialforidentifyingareaswherecorrectiveactionisneeded,maintainingstability,andensuringaccountingToolsKeyperformanceindicators(KPIs),budgeting,projecttracking,andqualitycontrolmeasurescanbeusedtosupporteffectivecontrolFrontierTopicsinManagement05GlobalmanagementThetrendandimpactofglobalization:Theimpactofglobalizationonenterprisemanagement,market,competition,andotheraspects,aswellastheopportunitiesandchallengesfacedbyenterprisesinthecontextofglobalization.Multinationalcompanymanagement:Thecharacteristicsandmanagementmethodsoftheorganizationalstructure,strategicplanning,andhumanresourcemanagementofmultinationalcorporations.Internationalmarketdevelopment:knowledgeandskillsinthecharacteristics,entrystrategies,marketing,andotheraspectsoftheinternationalmarket.Crossculturalcommunicationandcooperation:communicationskillsincross-culturalcontexts,strategiestoaddressculturaldifferences,andcollaborationandmanagementincross-culturalteams.InnovationmanagementTheconceptandsignificanceofinnovation:theimportanceofinnovationinenterprisedevelopment,knowledgeoftheconcept,types,andprocessesofinnovation.Theformulationandimplementationofinnovationstrategy:Howenterprisesformulateinnovationstrategies,theimplementationprocessofinnovationstrategies,resourceinvestment,andotheraspects.Improvementofinnovationcapability:Methodsandapproachestoenhancetheinnovationcapabilityofenterprises,suchastalentcultivationandorganizationalcultureconstruction.Innovationriskmanagement:Thepotentialrisksandresponsestrategiesthatmaybefacedduringtheinnovationprocess,andhowtoreducetheimpactofinnovationrisksonenterprises.KnowledgemanagementThevalueandtypesofknowledge:thevalueofknowledgeinenterprises,knowledgetypes,acquisition,sharing,andotheraspectsofknowledge.Theconstructionofknowledgemanagementsystem:Howtoconstructaknowledgemanagementsystemtoachieveeffectivemanagementandutilizationofknowledge.Knowledgeinnovationanddiffusion:methodsandapproachestopromoteknowledgeinnovationanddiffusion,andenhancetheknowledgeinnovationcapabilityofenterprises.IntellectualPropertyProtectionandManagement:Theimportance,protectionmethods,andmanagementstrategiesofintellectualproperty.ProjectmanagementTheconceptandprin…knowledgeofthedefinition,principles,processes,andotheraspectsofprojectmanagement.ProjectplanningandprojectinitiationThemethodsofprojectplanning,standardsandprocessesforprojectinitiation,andotheraspects.ProjectExecutionandMonitoringKnowledgeandskillsintheprocess,progressmonitoring,qualitymanagement,andotheraspectsofprojectexecution.ProjectClosingandEvaluationTheprocess,effectivenessevaluation,experiencesummary,andotheraspectsofprojectclosing.TheFutureProspectsofManagement06010203AIbasedDecisionSupportSystemsThesesystemsprovidedecisionmakerswithdatadriveninsightsandpredictions,enhancingtheaccuracyandspeedofdecisionmakingprocessesAutomationofRoutineTasksAIcanautomatetediousandrepetitivetasks,freeingupemployeestofocusonmorestrategicandinnovativeworkImprovedEmployeeEngagementAItoolscanpersonalizeemployeedevelopmentplansandprovidereal-timefeedback,enhancingengagementandperformanceTheApplicationofArtisticIntelligenceinManagementEnvironmentalResponsi