全球洗手液电子商务行业市场前景及投资研究报告-外文版培训课件2024.7蓝月亮

INDUSTRIES

&

MARKETSHand

Sanitizer

eCommerce:market

data

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

HandSanitizermarketispartof

the

OTCPharmaceuticalsmarket.10sectors190+geographicalentities1,000+markets400+reportsGotoOTCPharm

aceuticalsmark

etGotoOTCFind

out

more

on:OTC

PharmaceuticalsPharmaceuticals

market3Table

of

ContentsOverviewAppendixSummary6789Product

OverviewAuthor2425MarketDefinitionKeyTakeawaysMarketScopesMarket

NumbersRevenue111417202122AverageRevenue

per

UserUsersOnline&OfflineSplitMobile/DesktopSplitPenetration

rate4CHAPTER

1OverviewThe

Hand

Sanitizer

eCommerce

market

is

anticipated

to

keep

expanding

asmore

consumers

recognize

the

advantages

of

purchasing

hand

sanitizers

onlineOverview:

SummarySummaryTheHandSanitizereCommerce

market

isexperiencing

significantgrowthworldwide.

Customers

areincreasingly

turningtoonline

platformstopurchasehand

sanitizers

dueto

theconvenience

andsafety

theyoffer.

Oneof

theprominent

trendsintheHandSanitizereCommerce

market

is

theincreasingdemand

fornaturaland

organicproducts.

Customers

arebecoming

moreconscious

abouttheingredientsused

inhand

sanitizers

andareoptingforproducts

thatarefree

fromharsh

chemicals.

Thistrend

isdriven

bythegrowingawareness

ofthepotential

sideeffectsof

certain

ingredients

andthe

desire

formore

environmentally

friendly

options.

Another

trendinthemarket

isthe

risingpopularity

oftravel-size

hand

sanitizers.

Withtravel

restrictions

easing

insomeregions,

people

arestartingtotravel

again,andcompact

hand

sanitizers

areinhighdemand.These

portable

sanitizers

allow

individualstomaintaingood

handhygiene

while

onthego.andeffectiveness

of

theproducts

andprovide

customers

with

confidence

intheirpurchases.TheHandSanitizereCommerce

market

isalsoinfluenced

bymacroeconomicfactors.

TheCOVID-19

pandemichasplayedasignificantrole

indriving

thedemand

forhand

sanitizers

globally.

Theincreased

focuson

personal

hygieneandtheneed

toprevent

thespread

of

thevirushasled

toasurgeindemand

forhand

sanitizers.

Additionally,thegrowing

middle-class

populationandrisingdisposable

incomes

inemerging

economies

havecontributed

tothemarket'sgrowth.Inconclusion,

theHandSanitizereCommerce

market

is

witnessing

substantialgrowth

worldwide

as

customers

increasingly

opt

foronlineplatforms

to

purchasethese

essential

products.

Themarket

isdriven

bycustomer

preferences

forconvenience,

safety,and

awide

rangeof

options.

Trendssuchas

the

demand

fornaturaland

organic

productsandtravel-size

sanitizers

areshapingthe

market.Local

regulations

andmacroeconomic

factorsalso

playarole

inthedevelopmentof

theHandSanitizereCommerce

market.Incertain

countries,

there

may

bespecificregulations

or

guidelines

inplacethatimpacttheHandSanitizereCommerce

market.

For

example,

some

countries

mayrequire

hand

sanitizers

to

meet

certain

standardsor

beregistered

with

regulatoryauthorities

before

they

canbesold

online.

These

regulations

ensure

thesafety6Sources:Market

Insights

2024Hand

Sanitizer

is

an

important

part

of

the

OTC

Pharmaceuticals

eCommercemarketOverview:

Market

DefinitionMarket

definitionTheHandSanitizereCommerce

market

refers

to

theonlinesales

of

hand

sanitizerproducts.

Handsanitizerisaliquidor

gel

formulationcontaining

alcohol

thatisused

to

disinfect

hands

andprevent

the

spread

of

germs

andviruses.

TheHandSanitizereCommerce

market

encompasses

therevenues

generated

fromtheonlinesales

of

theseproducts,includingthe

sales

madethroughe-commerceplatformsandwebsites.Additionalinformation:HandSanitizereCommerce

comprises

revenues,

users,

average

revenue

peruser,andpenetrationrates.

Revenues

are

derived

from

annual

filings,nationalstatisticaloffices,

Google-

and

Alibabatrends,and

industryknowledge.

SalesChannelsshow

online

and

offlinerevenue

shares,

aswell

asdesktop

andmobilesales

distribution.Revenues

includeVAT.

Themarket

only

displaysB2C

revenuesandusersfortheabove-mentioned

markets,

henceC2C,

B2B,

andreCommercearenot

included.Key

players

inthe

market

arecompanies

suchasPurell

andGerm-X.7Sources:Market

Insights

2024Hand

Sanitizer

accounted

for

1.98%

of

the

OTC

Pharmaceuticals

eCommercemarket

revenue

in

2024Overview:

Key

TakeawaysKeyTakeaways•Revenue

intheHandSanitizerMarket

is

projected

to

reach

US$1.63bn

in2024.•Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

8.58%,

resulting

inaprojected

market

volume

ofUS$2.46bn

by2029.•IntheHandSanitizerMarket,

thenumberofusers

is

expected

toamountto0.6bn

users

by2029.•User

penetration

will

be7.0%

in2024

andisexpected

to

hit8.3%

by2029.•Theaverage

revenue

peruser

(ARPU)isexpected

toamounttoUS$3.72.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:•Gel•Offlinerevenues,

suchassalesinphysical

retail

stores

or

pharmacies•Sprays•Household

disinfectant•Purealcohol•Foam•DisinfectantWipes•Disinfectantsforhands

only9Sources:Market

Insights

2024CHAPTER

2Market

NumbersHand

Sanitizer

eCommerce

revenues

are

estimated

to

increase

at

a

CAGR(1)

of27.8%

from2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$2.462.412.332.16+22.8%(1)1.911.631.491.451.430.800.350.270.21201720182019202020212022202320242025202620272028202911

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

0.6

billion,

the

Americas

is

the

biggestmarket

amongselected

regions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+8.9%(1)+7.8%(1)0.950.93+8.7%(1)0.640.620.500.33+8.4%(1)+14.9%(1)0.060.040.0220290.01202420292024202920242029202420292024EuropeAfricaAmericasAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

0.5

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+7.3%(1)0.74+10.2%(1)0.600.520.37+5.9%(1)+8.4%(1)+10.8%(1)0.120.090.060.0520290.040.03202420292024202920242029202420242029ChinaUnited

StatesUnited

KingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Hand

Sanitizer

eCommerceaverage

revenue

per

users

are

estimated

toincrease

from

2017

to

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inUS$5.04.564.54.244.184.143.994.023.894.03.723.563.52.793.02.52.01.421.311.5

1.201.00.50.0201720182019202020212022202320242025202620272028202914Sources:Market

Insights

2024Europe

has

the

biggest

market

in

Hand

Sanitizer

eCommerce

average

revenueper

user

in

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inUS$7.977.807.757.797.637.697.454.997.587.428765432107.216.756.786.156.716.286.376.206.405.845.325.243.375.225.165.024.834.492.261.774.452.171.802.211.793.283.233.052.702.572.752.572.712.492.662.422.592.572.572.482.352.261.452.252.171.461.141.481.212.342.021.150.980.751.172019201720182020202120222023202420252026202720282029AsiaAfricaAustralia&OceaniaEuropeAmericas15Sources:Market

Insights

2024With

average

revenue

per

user

of

US$14.4,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inUS$17.9517.9611.8117.7512.531816141210816.9512.3915.7714.4510.2513.7213.1312.1812.157.6811.316.2411.8011.15

10.037.567.007.706.887.646.243.202.722.296.286.526.573.442.605.663.596.135.715.496.005.305.015.535.382.512.321.751.0420196.4062.251.390.72201843.01

2.692.482.502.442.382.362.412.131.970.970.3921.920201720202021

2022United

Kingdom2023202420252026202720282029ChinaGermanyJapanUnitedStates16Sources:Market

Insights

2024Hand

Sanitizer

eCommerce

users

are

estimated

to

increase

from2017

to

2029Market

Size:

GlobalUsersforecast

inmillion700610.73582.446005004003002001000550.84516.22479.05439.48406.31367.99326.40286.52246.342019208.762018177.102017202020212022202320242025202620272028202917Sources:Market

Insights

2024Asia

has

the

biggest

number

of

Hand

Sanitizer

eCommerce

users

in

2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inmillion395.3040035030025020015010050375.36353.04328.55302.28101.11274.1794.35251.4888.05225.3680.62141.8558.27197.1572.55124.5295.5744.85119.41115.8651.72169.9065.18113.7860.5562.64107.6664.5252.8555.7158.2437.0344.1147.5250.4240.6030.394.6533.5522.7220.063.4121.473.558.6416.863.0918.513.257.142.0510.202.3815.182.9213.6011.925.811.823.682.202.582.761.64020172018201920202021Australia&Oceania2022202320242025Americas2026Asia202720282029AfricaEurope18Sources:Market

Insights

2024With

173.3

million

users

million,

China

is

the

biggest

market

among

selectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Usersforecast

inmillion300250.87237.7225020015010050223.2239.36207.5338.34190.8937.15173.3035.64159.1534.2662.9621.22142.7232.6375.2424.3090.2426.49124.5930.64107.5940.9740.239.599.296.779.829.516.9220298.728.449.339.036.609.058.756.415.608.347.286.985.267.706.02

28.516.028.046.636.484.898.085.534.207.425.505.123.927.785.746.205.185.964.5402017201820192020202120222023202420252026China20272028GermanyUnitedKingdomJapanUnitedStates19Sources:Market

Insights

2024Inthe

Hand

Sanitizer

eCommerce

market,

online

revenue

share

reached

51.0%in

2024FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%37.00%38.00%39.00%40.00%43.00%49.00%51.00%52.00%58.00%66.00%73.00%78.00%87.00%63.00%202762.00%202861.00%202660.00%202957.00%202551.00%202449.00%202248.00%202342.00%202134.00%201927.00%201822.00%201713.00%2020OfflineRevenue

ShareOnlineRevenue

Share20Sources:Market

Insights

2024Inthe

Hand

Sanitizer

eCommerce

market,

mobile

revenue

share

reached

62.0%in

2024FurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%32.00%31.00%34.00%36.00%38.00%41.00%41.00%45.00%44.00%56.00%55.00%54.00%68.00%202769.00%202866.00%202664.00%202562.00%202459.00%202059.00%202355.00%202156.00%202244.00%201745.00%201846.00%2019Desktop

Revenue

ShareMobile

Revenue

Share21Sources:Market

Insights

2024Penetration

rate

for

Hand

Sanitizer

eCommerceis

especial

high

in

Brazilbut

alsoin

ChinaPenetration

Rate:

Worldwide

ComparisonHandSanitizer

eCommerce

penetration

rate

percountry

in2024

in%1.2.3.4.5.Brazil14.6014.4513.9813.5713.09ChinaNorwayMexicoUnitedKingdomlowhigh

nodata22Sources:Market

Insights

2024CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/24AuthorsSebastian

LindlahrSofia

ZavialovaMatt

MillerColm

DugganTeam

Lead

Market

InsightsSeniorAnalystAn